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The purpose of this paper is to propose a typology of enchantment approaches that are related to storytelling practices in organizations: enchantment by design and enchantment by emergence.

The authors explore this enchantment framework in a storytelling drawing on examples of living storied spaces and narratives from hospital studies.

This essay asserts three aspects about enchantment: that mainstream organizational narrative, rooted in classical structuralism and modernity, seems intent on disenchanting life within them. Second, despite such narratives, organizations, such as hospitals the authors studied, were never disenchanted because enchantment resides in many living storied spaces. Finally, many forms of “enchantment” and “disenchantment” are taking place in organization action and its storytelling.

The paper equips managers with a deeper understanding of how storytelling in organizations can encourage enchantment or disenchantment within the organization and in its relations with their environments (community, nature, humanity).

The value of the paper lies in its theoretical contributions, integrating enchantment‐disenchantment perspectives with a theory of storytelling.

This article is about wine, dining and enchantment. The purpose is to show how the wine and food‐service industries use theories of enchantment to sell their products in a competitive market. The goal of this article is to give restaurant managers an insight into these types of theories, which takes examples from society and culture, from history and from the world of Disney. The conclusion of this article shows that customers are willing to pay a premium price, if one is clever in utilising enchantment concepts, in wine and dining products and experiences.

The purpose of this study is to adopt a functional perspective to integrate and extend three streams of research, the first distinguishing between global affect and discrete emotional episodes, the second highlighting the capability of places to elicit emotions and the third demonstrating the differential impact of discrete emotions on consumer response. Doing so shows that four positive place emotions have a significant and variable influence on consumer purchase intentions for brands originating there.

A focus group pilot corroborates that places relate to contentment, enchantment, happiness and pride, which impact consumer response. Study 1 uses landscape photographs to show the four place emotions influence purchase intention for bottled water. Study 2 retests the impact of place emotions, using short vignettes and establishes the moderating role of product hedonic nature. Study 3 replicates emotion effects, corroborating their non-conscious nature and establishing their impact in the presence of place cognitions.

Together, the empirical studies provide evidence for effects of four discrete place emotions, especially with hedonic products and under conditions of cognitive load. Effects are robust when a person’s mood, buying volume, category knowledge, impulse buying tendencies and place cognitions are included as controls.

The study contributes to a better understanding of the emotional dimension of origin effects by adopting a novel, theory-based perspective on discrete positive place emotions impacting consumer response.

Managers invest substantially in places to elicit positive feelings, gravitating toward the view that all they need to do is create a global positive effect with consumers. The study informs this perspective by demonstrating how discrete emotions influence consumer response.

This study is among the first to examine discrete positive place emotions as possible drivers of consumers’ purchase intention.

With the shift from an industrial to a knowledge economy, organization theorists continue to address the role and nature of control in organizational structure. The continuing utility of bureaucracy in new organizational forms was a focal point for this discussion. Research on this shift contributes to the ongoing debate on the role of ethics in bureaucratic and post-bureaucratic organizations. This paper suggested that the work of the artist Joseph Cornell provides a visual representation of the dimensions of this debate. First, the paper introduced Cornell to the reader. Next, the paper reviewed the research on bureaucratic and post-bureaucratic organizations with a focus on ethics, control, and enchantment in organizations. To provide visual reflections of the literature, this paper embedded examples of Cornell’s works throughout the discussion. Cornell’s art not only provides representations of these organizational forms, but also demonstrates how conflicts of an artist capture the development of thought within this area of organizational analysis.

Deriving pleasure and meaning from one’s job is especially potent in the cultural industries, where workers routinely sacrifice monetary rewards, stability, and tidier careers for the nonmonetary benefits of self-expression, autonomy, and contribution to the greater good. Cultural labor markets are consequently characterized by the continual churning of its workforce; the lure of “cool” employment attracts an oversupply of aspirants while precariousness and routinized work lead to short careers. This article draws on qualitative data to further conceptualize the appeal and limits of nonmonetary rewards over time. Why do workers stay in precarious “cool” jobs? More specifically, how do workers stay committed to their jobs and perform the requisite deep acting for their roles? Through qualitative research on two sets of workers – music industry personnel and craft cocktail bartenders – this article examines patterns in these workers’ “experiential careers.” We identify three strategies cultural workers use to re-enchant their work lives: (1) deep engagement, (2) boundary work, and (3) changing jobs. In doing so, we show how the experiential careers of cultural workers resemble more of a cycle of enchantment than a linear path to exiting the field.

The purpose of this paper is to identify the structural dimensions of a new museal offer, museoparks, which use edutainment and more generally re‐enchantment strategies.

To bring out the symbolic dimensions specific to these cultural sites, the methodology used is based on the analysis of photographic media.

The analysis reveals four main symbolic dimensions structuring these hybrid cultural offers: spectacularization, immersive character, ritualized character, and very intense merchandizing of the experience.

This analysis allows us to update a hybrid, complex and re‐sized form of cultural experience that goes beyond the classic combination identified in the analysis of edutainment strategies (educational and fun dimensions).

From a managerial action perspective, this research provides keys to understanding the strategies proposed by the hybrid offers of museoparks; strategies that might inspire many museum managers eager to imitate them.

This research provides keys for understanding the logic underlying the structuring of the experience offered by cultural institutions.

This paper aims to set out an analysis of Gregory Bateson's thought about the relations between parts and wholes, between separateness and togetherness in order to illuminate the kind of answers Bateson proposed to the contemporary ecological dilemma.

It roughly situates discourses of the “enchantment” of nature on the side of togetherness and discourses of scientific disenchantment on the side of togetherness.

The essay looks at Bateson's discovery that neither separateness nor togetherness can ever be thought of without the other as an indication of the limits of both disenchantment and enchantment, and it suggests that awareness of these limits enables ecological insight.

The essay proposes a broad summary of a general problem in Gregory Bateson's epistemology and shows how it emerges in political, social and ecological space.

The purpose of this paper is to contribute to a reclaiming of the potency of Rogerian listening in organizations. The paper views listening after Rogers, the father of active listening, as a process with potential to re‐enchant organizations and the people who comprise them, in a move away from the popular view and professional training that fosters instrumentalized listening that deadens organizations and crushes the spirit of individuals.

The study employs a text analysis using iterative coding processes and constant comparison. A total of 12 web sites focused on “active listening” in business contexts were analyzed for overlap and divergence with Rogers' descriptors and essential conditions for active listening.

Rogers is almost completely disassociated from his original multi‐sensory conception of listening, which is now reduced to a set of instrumental tips and techniques that help the listener gather data in the interest of achieving preconceived goals. Rarely was Rogers' intention invoked – of understanding in the context of growing a relationship between speaker and listener that was grounded in unconditional positive regard, care, and love.

Though the sample size is limited, it suggests a particular zeitgeist in organizations that inhibits the possibilities of re‐enchantment by shutting down a principle of channel for developing understanding and making connections that can foster novelty and increase collaboration. An awareness of the current reduction of listening being taught in organizations, and the particular ways in which it varies from the richness of Rogers' powerful conception is the first step toward identifying and overcoming the barriers to re‐enchantment at individual and organizational levels.

The prevailing efforts in the literature include listening as one dimension in the broader field of communication skills, and tend to result in recommendations that deepen the instrumental nature of listening in business. This study focuses on listening exclusively, beginning with the origins of Rogers' “active listening,” examining the ways it has been conceptually co‐opted and distorted, as a first step in the process of reclaiming it from the territory of calculated and observable skill.

This paper questions the present state of the world's tourism industry and advocates the need for an approach where quality assumes greater importance than quantity.

This paper provides an analysis of the tourism industry's recent evolution while trying to identify reasons for its decline which amongst others, include security issues and economic crisis.

In developing a sustainable tourism industry especially in these economically challenging times, we must learn to appreciate what is precious in our own lives and in our respective communities. This in turn will help us maintain and further explore the uniqueness of our tourist destinations. The greatest threat to leisure and tourism (and to a lesser extent to business travel) is the fact that travel has lost a good deal of its romance and enchantment due to a global approach to its development. In the rush for efficiency and quantitative analysis the travel and tourism industry may have forgotten that each traveller has unique expectations.

Sustainable tourism is not only about how a tourist location adapts but also about what a city or destination accomplishes when re-discovering its inner essence and then promoting it.