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This chapter aims to rethink how gender inequality is related to interpersonal and structural asymmetries of power displayed in our relationships with ecosystems, questioning the classical concept of ‘nature’ as something ‘out there’, as pointed out by dark ecology. First, with the aim of offering a joint North–South critical perspective on equality and sustainability, critical ecofeminism, through the work of A. Puleo, will be explained as a Spanish feminist line of thought and movement. This author, rejecting some essentialist visions of deep ecology, sets her ideas in relation to general critical social theory. Second, contrasting perspectives (critical feminism and ecology) will be combined to offer a rich cross-fertilisation between different perspectives and traditional themes in criminology. A common denominator can be found in the exercise of criticism through questioning binary categories, underlying assumptions and social injustice in relation to the visibility of harms. Third, the relevance of ecofeminism for current criminological debates will be highlighted beyond the obvious connections with green victimology. Finally, ecofeminism will be interpreted as a new critical standpoint and as a more inclusive language for fostering the criminological and victimological imagination in order to help to rethink the rules of the criminal justice system.

Purpose: This paper aims to present the case study of the SHE (Šibenik Hub for Ecology) hub project, ecofeminist business practice in Croatia. The SHE hub is a sustainable tourism project based around issues of ‘ethical consumerism’ and sustainable development and shows that is possible to implement ecofeminist ideas in business.

Method: Paper is divided into two parts. The first part is theoretical and presents an overview of relevant literature regarding ecofeminism, sustainable development, corporate social responsibility and green consumerism. The second part is a case study of the SHE hub project, based on analysis of the project website, content analysis of the media coverage regarding the project and an in-depth interview with project initiator.

Findings: The results show that strengthening of the ethical consumerism movement has given a new impetus to the realisation of ecofeminist projects in real life and that SHE hub is a good example of this. Although the SHE hub has insufficient transformative social potential, it is important to notice that sustainable change always begins with small steps.

Originality/value: The topic of the relationship between social corporate responsibility and ecofeminism has not been researched, so this case study represents a valuable contribution to the research of this relationship.

Following particular feminisms that theorise the body as a place where the regulatory practices of racism, classism, sexism and speciesism are ‘inscripted’ or ‘sedimented’, but also understand the body as a site of resistance, a place where oppressive practices can be transgressed and transformed, this chapter explores the relation between ecofeminist theories of oppression, the notion of gender and species performativity and environmental activisms. Ecofeminist philosopher Deborah Slicer has argued that it is not only the human body that is capable of resistance through altering the performances around which identity is congealed but nature too has agency, is a player in processes of disruption and resignification. Ecopolitical theorist Catriona Sandilands has written about the ‘chain of equivalencies’ that discursively and materially link women, nature, people of colour, the differently-abled, queer folk and so on and has pondered how ‘a politics of performative affinity’ can help to emancipate both humans and the more-than-human world. Taking this brand of ecofeminist ecopolitical theorising as my starting point, I explore the role of environmental and feminist activisms, focusing on two instances of direct action, one from the US radical forest defence movement and one from the 1999 anti-World Trade Organisation (WTO) protests in Seattle, in disrupting hegemonic notions of who or what counts as a political subject and actor. Such actions, I argue, open spaces for subaltern voices, including non-human ones, to be heard. By considering the liberatory political possibilities of viewing species identity performatively, that is, as something that creatures, especially the human critter (to use the vernacular of the US forest defence movement) does rather than is, I suggest that activisms in all their variety are political sites where meaning is made and ecosocial relations configured, in ways that have material consequences for people and other beings of the earth.

This chapter examines relationships between gender equity and environmental concerns as expressed through two different views of ecofeminism, those of a natural scientist and a social scientist. Personal experiences are recorded and analyzed to show similarities and differences in life and career trajectories, in part influenced by ecofeminist thought. In tracing this impact, we observed that much of the current philosophical and social science framework is less applicable to a natural science perspective. Natural systems repeat and nest at varieties of scales; thus the connectivity within any system parallels, reflects, mirrors the connectivity of other systems. These parallel systems can be nested in fractal-like natural worlds, where connections within are reflected between, and the patterns of the system are replicated in each. Thus, when we look across the range of interconnected systems, the axes are not intersecting at all, but simply reflective parallels. Such may be the case with the axes of oppression emphasized by many ecofeminists. We thus propose an extension to ecofeminist thinking – the notion of system reflectivity that encompasses, but is broader than, the idea of simultaneously operating axes of oppression.