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Book part
Publication date: 7 October 2020

Alun Epps

By the end of this chapter on minors, internet-enabled devices and online shopping behaviour, readers will be able to

  • Identify fundamental benefits and harm engendered when minors…

Abstract

Learning Outcomes

By the end of this chapter on minors, internet-enabled devices and online shopping behaviour, readers will be able to

  • Identify fundamental benefits and harm engendered when minors have unlimited access to internet-enabled devices

  • Locate the main catalysts of benefit and harm to minors due to internet usage

  • Show how a priori studies have created a rich and balanced narrative in the field of benefits and harm of the internet to minors

  • Argue how the benefits outweigh the harm (or vice versa) impacting on minors in unlimited use of the internet

  • Develop strategies to enhance the benefits and limit the harm caused by unlimited access to the internet

Identify fundamental benefits and harm engendered when minors have unlimited access to internet-enabled devices

Locate the main catalysts of benefit and harm to minors due to internet usage

Show how a priori studies have created a rich and balanced narrative in the field of benefits and harm of the internet to minors

Argue how the benefits outweigh the harm (or vice versa) impacting on minors in unlimited use of the internet

Develop strategies to enhance the benefits and limit the harm caused by unlimited access to the internet

Book part
Publication date: 8 December 2021

Nipa Saha

This chapter explores the development of advertising regulations governing food advertising to children in Australia since the 1940s. By introducing the advertising and marketing…

Abstract

This chapter explores the development of advertising regulations governing food advertising to children in Australia since the 1940s. By introducing the advertising and marketing self-regulatory system, the Australian Government is taking a neoliberal approach, advocating for the free market to initiate and sustain the country’s economic development, instead of greater government regulation. By examining the primary and secondary literature, such as government reports and research, and newspaper and academic articles, this chapter outlines different regulatory initiatives adopted by both the government and food industry to limit food and beverage advertising to children on television and online, in order to prevent obesity rates increasing in children. This chapter synthesizes and critically evaluates food industry and public health studies, government and non-government reviews, and other research studies to evaluate the influence of self-regulation on Australian television food advertising within the neoliberal context since the 1990s. It contributes to the literature on food advertising regulations for children in Australia by offering evidence of how the government, public health authorities and the food industry have attempted to keep pace with changes in the advertising, marketing and media industries by developing and reviewing advertising codes. It identifies the loopholes that exist in these self-regulatory codes and concludes that Australia’s current advertising regulatory arrangements are failing to protect our children from unhealthy food marketing on television, especially on relatively under-regulated online platforms such as social media and branded websites. The issues identified in this chapter could aid the food and beverage industry, as well as the self-regulatory system, to offer comprehensive and applicable solutions to combat Australia’s obesity crises by implementing new legislations that align with different marketing practices.

Details

Media, Development and Democracy
Type: Book
ISBN: 978-1-80043-492-9

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Content available
Book part
Publication date: 7 October 2020

Abstract

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Retail Futures
Type: Book
ISBN: 978-1-83867-664-3

Content available
Book part
Publication date: 30 July 2018

Abstract

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

Book part
Publication date: 9 April 2019

Barrie Gunter

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Gambling Advertising: Nature, Effects and Regulation
Type: Book
ISBN: 978-1-78769-923-6

Book part
Publication date: 17 February 2023

Sunanda Vincent Jaiwant

The preceding revolution, Industry 4.0, surfaced by way of the influx of digital and automation technologies. Industry 5.0 followed the suit and the world is on the threshold of…

Abstract

The preceding revolution, Industry 4.0, surfaced by way of the influx of digital and automation technologies. Industry 5.0 followed the suit and the world is on the threshold of this new evolution. Industry 5.0 attempts to bring together the competency of smart machines and the exceptional ingenious potentials of the human workforce. Industry 5.0 is humanizing the digital and automated systems. It recognizes both automated technology and the human innovative skills on an equal platform. Marketing in its new role revolves on the axis of automation and cyber technology of Industry 5.0. This new makeover of marketing processes generates superior marketing actions, restructures marketing workflows, and assesses the results of marketing promotions. Industry 5.0 tools make available a fundamental marketing catalog for all marketing content and communications, thus assisting marketers to fashion a fragmented, customized, and favorable marketing experiences for prospective buyers. These systems and spaces offer automation attributes across numerous phases of marketing including videos, blogs, emails, social media, lead generation, direct mails, digital advertising, and more.

This chapter aims to introduce the concept of Industry 5.0, where robots and machines are interweaved with the human intellect and labor as teammate instead of opponent. The objective of the chapter is to examine and explore the different facets of marketing in the face of Industry 5.0. The chapter describes the challenges and future trends and practices in marketing field in the wake of Industry 5.0 as the way forward for the companies for sustainability and resilience.

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Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0
Type: Book
ISBN: 978-1-80262-278-2

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The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

Book part
Publication date: 14 September 2023

Jason Hung

In Chapter 3, the author will problematise the youth smoking epidemic within SEA, in order to justify why the regional impacts of the tobacco trade on youths are worrisome. The…

Abstract

In Chapter 3, the author will problematise the youth smoking epidemic within SEA, in order to justify why the regional impacts of the tobacco trade on youths are worrisome. The author will present the major youth smoking trends in SEA, for the purpose of illustrating how the presence of tobacco products has adversely affected regional youths to a concerning degree. The author, next, will highlight the causes of the youth smoking epidemic, namely susceptibility and positive advertising. The author follows by emphasising the national and regional costs of youth smoking, by arguing how such a lifestyle results in negative consequences in relation to the delinquency itself. Lastly, the author will recommend policies for tobacco control that SEA governments should consider to contain the epidemic of youth smoking. It is noteworthy that all SEA governments have some degree of tobacco control policies in place. However, many lack the implementation of comprehensive national tobacco control strategic plans and tightened law enforcement endeavours to specifically target the problem of youth smoking. Therefore, the outputs of this chapter should contain scholarly values that are conducive to the betterment of policy-making.

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The Socially Constructed and Reproduced Youth Delinquency in Southeast Asia: Advancing Positive Youth Involvement in Sustainable Futures
Type: Book
ISBN: 978-1-83753-886-7

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Book part
Publication date: 26 November 2020

Gilberto Marzano

Migrants and refugees from around the world flee to European countries to avoid situations of hardship, persecution and violence. The integration of refugees and migrants is a…

Abstract

Migrants and refugees from around the world flee to European countries to avoid situations of hardship, persecution and violence. The integration of refugees and migrants is a challenging issue. Despite diffused cosmopolitan attitudes and internationalized aspirations, people are often negatively predisposed against migrants and refugees. There are many cultural barriers to overcome in order to reduce tensions between foreign cultures and host communities.

The integration of migrants embraces immigrants' willingness and openness to learn and adapt their attitudes to the host environment; on the other hand, natives must also be prepared to accept the changes that immigrants can bring.

Digital technology can support the process of integration, providing access to online language learning programmes and health-related services, or offering opportunities to gather information and socialize. However, whilst the same digital technologies are shared by migrants and host communities, different processes of technology appropriation can limit their benefits for refugees' and migrants' integration.

This chapter focuses on digital social innovation (DSI) and the social inclusion of migrants and refugees. It also analyzes how innovative digital solutions can overcome ambivalence concerning cultural diversity. Integration should foster pluralism but, at the same time, should preserve cultural identity and linguistic diversity as well as improve economic and social participation.

The first step is designing DSI solutions avoiding the stereotype that immigrants are a homogeneous social group. Digital technology can support the implementation of multi-context applications whilst the information society may be the common cultural environment shared by all. This chapter also illustrates some relevant digitally based initiatives developed in Italy.

Details

Integration of Migrants into the Labour Market in Europe
Type: Book
ISBN: 978-1-83909-904-5

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