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Digitalization has become more central in organizations than ever before. Traditionally, organizations were places where employees spent most of their time. With digital organizations, working life has become flexible in terms of time and space, and the way of doing work has changed radically. While it has become difficult for employees to keep up with technological change and transformation, various digital conflicts related to technology have emerged within the organizations. This chapter deals with digital conflicts that occur in digital organizations. Digital conflicts could affect both the efficiency of organizations and the attitudes and perceptions of employees toward the organization. However, studies on the understanding of digital conflict management in digital organizations are quite limited. In this chapter, therefore, the causes and organizational consequences of digital conflicts in terms of organizational behavior are reviewed. The study indicates that digitalization, which is expected to increase workplace effectiveness and efficiency, could lead to destructive conflicts if not managed well, reducing socialization and job satisfaction of employees. The study also has shown that a well-managed digitalization process could increase efficiency and productivity for digital organizations and could increase job satisfaction by providing flexibility to employees. The chapter ends with suggestions for digital organizations to manage digital conflict management successfully.

With the pandemic and digital developments, digital transformation has begun in Human Resources Management (HRM). Applications such as robotic applications, information technology, IIoT, Industry 4.0 have led to a decrease in the need for human resources (HR) and an increase in the need for skilled workers. Along with this need, new-collar, digital-collar, cyber-collar, and metal-collar employee types have been added to the distinction between blue-collar and white-collar. To adapt to Industry 4.0 and to survive the pandemic process, businesses have also met the digitalization process very quickly and almost unpreparedly. In this context, the HRM of the businesses has started to experience digital transformation. With the digitalization of HR processes, digital conflicts have also emerged. Conflict management problems arising from digital transformation and the pandemic process, health problems, and cyber-attacks due to remote working have become one of the most important problems of the digital age. In this chapter, the issue of digital conflicts in HRM is discussed. In this context, first of all, the concept of digital conflict is included. Then, Industry 4.0, information technology and HR, the impact of information systems on digitalization and HR, digital transformation in HRM, opportunities, and threats arising from digitalization, and HR conflict management problems in the COVID-19 pandemic, collar change of employees during the pandemic, possible problems that may arise after the pandemic, future predictions, and strategic principles are mentioned.

The human and technology have integrated, and distinctive characteristics of different societies have intertwined with technology. Thus, technology constitutes the reflection of the society, where it exists, in economic, social, and political domains. The desires, expectations, and needs of people have affected the change of technology in time. This effect contains different domains in itself. Life has changed since the 1980s under the leadership of means of informatics, and following the 1990s, internet technology have opened the doors of an informatics era whose effect is being highly sensed today. In addition to its importance, it creates significant changes and effects on individuals, society, culture, and other domains. When significant changes in technology and digitalization have combined with the globalization of information and communication, the resulting problems have begun to spread faster.

In this study, which was performed for examining the digital conflicts arising in business infrastructure, literature was reviewed thoroughly. In the first part of the study, the conceptual framework of business infrastructure was examined and tried to be clarified. Moreover, it was intended to convey the commencement of the technologies used, and their following processes. Then, it was urged upon clarifications regarding business processes and digitalization of business processes, and by referring to the implementations of technologies – used in business processes – in the domain of digitalization, structural examinations were conveyed from the literature. Finally, the issues of digital conflicts and cyber security occurring in business infrastructure, which are being expressed as more prominent factors, were clarified.

The rapid digital transformation is driving businesses to reexamine their marketing plans and practices. Marketers face new conflicts while they are implementing digital marketing strategies. The main objective of this chapter is to deeply understand these conflicts and to provide appropriate solutions. This chapter addresses six digital conflicts that challenge marketers most: (1) online versus offline channel conflicts, (2) conflicts stemming from digitalization gap, (3) conflicts in influencer marketing context, (4) conflicts in artificial intelligence (AI) context, (5) environmental conflicts and digital marketing, and (6) ethical conflicts and digital marketing. Finally, we discuss conflict management strategies for the most challenging digital marketing conflicts.

This chapter explores conflict in digital transformation as a leadership challenge. The authors maintain that conflicts cannot be left to HR managers; rather, they must be anticipated, handled adeptly and made a leadership priority. Although conflict resolution is a well-researched area, this is not the case for authentic leadership in digital transformation. Thus, the field is ripe for empirical research. Pitman and Reilly call for research on conflict in digital transformation, the role of leadership in averting and resolving conflicts and whether these roles change understanding of authentic leadership. The impact of AI warranting a revision of orthodox authentic leadership theory represents a further domain of potential research.

The purpose of this study is to verify whether digital transformation strategy (DTS) could improve the organizational performance and provide a comprehensive analysis for enterprises on the necessity of implementing digital transformation in the context of China and draw on the perspectives of “Skewed conflict,” “minority dissent theory” and “too-much-of-a-good-thing.” This study investigates the curvilinear moderating role of cognitive conflict between DTS and performance.

An empirical investigation was used to collect a large sample data of Chinese enterprises’ digital transformation. A multiple linear regression analysis with SPSS was used to test the proposed hypotheses such as the inverted U-shaped moderating effect of the cognitive conflict.

In the Chinese context, DTS has a positive relationship on the short- and long-term financial performance. Moreover, this relationship was moderated by cognitive conflict such that the relationship between DTS and short-term financial performance could be further enhanced under the moderate cognitive conflict; however, the relationship between DTS and long-term financial performance was considerably influenced for higher cognitive conflict.

Based on the co-evolution of the information technology/information system (IT/IS) and business strategy, this study clarified the relationships among DTS, digital strategy and business and information technology strategies. By focusing on corporate strategy, this study further examined the effect of digital transformation on both short- and long-term financial performance. To further reveal the micro-psychological mechanisms underlying the effect of DTS on organizational performance, this study confirmed the inverted U-shaped moderating effect of the top management team’s cognitive conflict. Therefore, this research provides a new theoretical perspective for future research in the field of IT/IS, DTS and digital strategy.

Conflict is inevitable in any environment where people interact. Conflict, which is a natural consequence of social interaction, is also a fact of organizational life. The acceptance of the reality of conflict has replaced the efforts of organizations to eliminate conflict with living with it over time and making the conflict work in favor of the organization. Conflicts that arise in the service sector are usually caused by organizational culture such as organizational structure, organizational justice, and organizational tolerance. Cultural differences of those working in the organization also cause conflict. In addition, these conflicts commonly occur in the form of work–family conflict or family–work conflict of employees in the organization. The pandemic process has brought the conflict in the service sector to a different dimension. This process is seen as an opportunity that facilitates the rapid adaptation of enterprises in the service sector to digital transformation and technological developments. The increasing trends of digitalization in the service sector are seen as a solution method in conflict-affected communities. With this chapter, it was concluded that digitalization, which gained momentum with the work-from-home system that entered business life due to the COVID-19 pandemic will be an important part of the business culture after the pandemic.

This paper aims to examine the emergence of digital entrepreneurship in a conflict environment to explore the emancipatory potential of digital technology in a rare context. The purpose of this paper is to take a micro-level investigation of digital entrepreneurs operating in a violent in-conflict area.

The analysis is based on multiple case studies from a violent conflict zone in India. This study used interview data from 10 digital entrepreneurs from the state of Jammu and Kashmir. Field data was collected with progressive rounds of interviews with the entrepreneurs, supplemented by published statistics and secondary data sources, and analysis was done with the help of qualitative data analysis software NVivo.

The context directed entrepreneurial behaviour and the motivation to start digital ventures. Entrepreneurs realized the potential of technology but its successful use was contingent upon their social positionalities. The digital entrepreneurial engagement of the entrepreneurs is classified into four dimensions: social digital entrepreneurship; business entrepreneurship; knowledge entrepreneurship; and institutional entrepreneurship.

The findings of the study contribute to the digital entrepreneurship literature by illustrating how a rare context influences venturing into technology sectors. The study advances the creative technology use, these in-conflict entrepreneurs with their existing resources maneuvered to create socially ingrained digital ventures. The study provides evidence to “conditional emancipation” attributable to digital entrepreneurship owing to the conflictual context in question.

Digitalization has a profound impact on economies as a whole, and on sectors, businesses, and daily life. Digitalization is possible through development of a variety of digital technologies which led to creation of digital products and services in almost every sector. Almost all sectors benefit from digital technologies; however, there are also challenges about digitalization which encounters conflicts. These conflicts are either macro-level or related to digitalization of business processes. With efficient functioning of governmental policies, macro-level conflicts could be diminished or prevented. Conflicts arising from business process could be avoided by improvement of business relations.