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The purpose of this paper is to explore how and why corporate social responsibility (CSR) is diffused within the organisation and investigate the factors that influence the diffusion of CSR in the context of a developing country.

Drawing on the diffusion of innovations theory, data were collected from a Nepalese airline company through semi-structured interviews supported by relevant documentary scrutiny.

The findings of this study indicate that the airline company’s CSR practices are aimed at enhancing organisational performance. The adoption of CSR is also seen as a proactive strategy to avoid any future risk associated with their environmental impact. The findings reveal that organisations’ strategy, cultural values and beliefs and top management support are important predictors of the adoption of CSR.

The empirical findings of this study provide valuable insights into how CSR can enhance organisations’ performance if CSR is used in a strategic way. The study also highlights the important role of cultural values and beliefs in the secondary stage of adoption (or internal diffusion), as successful implementation of CSR is highly unlikely to happen without focusing on appropriate culture within the organisation.

This study extends research on diffusion of innovations literature by focusing on both the initial and post-adoption process (primary and secondary stage of diffusion) of CSR within a single airline company operating in a developing country, Nepal.

With the increasing awareness of sustainability and its importance around the world, corporate social responsibility (CSR) in Africa also requires attention. Based on the stakeholder theory, this study aims to determine the relationship between CSR information received by small and medium-sized enterprises (SMEs) and CSR's diffusion and the mediating role of environmental awareness in Angola as a country representative of the African context.

The empirical study analyzes managers' perceptions of 131 SMEs in Angola. The partial least squares structural equation modeling (PLS-SEM) is the method to assess the relationship between CSR information and its diffusion and the mediating role of environmental awareness SMEs in Angola.

The authors found strong evidence that CSR diffusion, and disclosure as one of CSR's related actions, heavily depends on the information received and managed by the firm. The authors also confirmed that environmental awareness puts pressure on SMEs to increase the SMEs' diffusion efforts.

The study points out the role of managers in promoting a responsible orientation of businesses in Angola for preserving the environment and improving the competitive success of SMEs.

The social, economic and legal contexts of Angola are vulnerable. The findings raise concerns about whether governments and regulatory efforts improve the development of the strategies toward social responsibility of African firms and whether these firms also increase the role of SMEs in producing positive outcomes through CSR.

The results of this study contribute to a better understanding of the features of the strategic orientation of SMEs in Angola, necessary to enhance CSR and protect the environment. The conclusions highlight the potential role of managers in promoting a culture of ethics, social innovation and successful competition change in businesses.

The bystander effect is one of the most well researched and replicated phenomena in social psychology. It repeatedly shows that the presence of other people inhibits the impulse to help due to the concept of diffusion of responsibility. Recently, researchers have studied this phenomenon online in the context of e-mails, internet chat rooms, and discussion forums. The results provide evidence that the presence of “virtual” others decreases the likelihood of helping behavior. Personalization is another factor that strongly influences helping behavior. Referring to a person by name when soliciting help request increases the likelihood of receiving assistance. Yet, with the most popular activity on the internet now being social media, it would be beneficial to know if diffusion of responsibility and personalization also occurs in this part of the online world. The paper aims to discuss these issues.

To investigate the validity of diffusion of responsibility as well as personalization in a social media context, 176 participants sent out one private Facebook message soliciting help in the form of an online survey to one, three, six, or nine of their Facebook friends. They greeted their friend(s) by name or just said “Hi” or “Hi all.”

Responses to the survey provided strong support for personalizing the greeting, but did not support the theory of diffusion of responsibility.

This study has many practical implications. For one, with social media being used not only by individuals but by businesses and industries, it is important to know the most effective way in eliciting help and responses from individuals. It is also beneficial for researchers as well who are increasingly using social media as a recruitment tool to find participants. This study suggests that personalizing salutations is an effective way of eliciting more responses and raises important research questions about the validity of diffusion of responsibility in online environments.

This study also has originality and value in that it provides a start for understanding helping behavior in a social media environment as well as applying relevant social psychological theories to online behavior. It highlights the similarities as well as differences between offline and online human behavior as well as highlights the importance of personalization in online requests.

We conduct an experiment to examine the occurrence of the bystander effect on willingness to report a fraudulent act. Specifically, we investigate the impact of evidence strength on managers’ decisions to blow the whistle in the presence and absence of other employees who have knowledge of the wrongdoing. Results indicate that when there is strong evidence indicating a fraudulent act, individuals with sole knowledge are more likely to report than when others are aware of the fraudulent act (the bystander effect). However, the bystander effect is not found when evidence of fraud is weak. Further, a mediated moderation analysis indicates that perceived personal responsibility to report mediates the relation between others’ awareness of the questionable act and reporting likelihood, suggesting that the bystander effect is driven by diffusion of responsibility. Our results have implications for all types of organizations that wish to mitigate the detrimental effect of fraud. Specifically, training or incentives may be necessary to overcome the bystander effect in an organization.

One of the lessons learned from the recent financial-sector crisis is that institutions may sometimes sow the seeds of their own destruction. We offer a two-tiered analysis of how the diffusion of innovative practices – in this case, issuing and securitizing subprime mortgages – can lead to an unanticipated breakdown of established institutions. At the institutional level, we demonstrate that the lack of effective external regulatory presence, the emergence of new norms through the introduction of a new institutional logic, and intense mimetic and competitive pressures may lead organizational actors to exploit a suboptimal innovation. At the organizational level, we argue that over-embeddedness of central actors within relatively closed networks and superstitious learning processes can exacerbate the biases to which decision makers are susceptible, leading to the institutionalization of a suboptimal organizational practice. These two parallel sets of processes led to severe consequences at the institutional level, which we label “terminal isomorphism.” We end by discussing consequences for institutional theory, future research directions, and recommendations for policy makers.

We present a conceptual model of ethical behavior in groups and the role of group cohesion in enabling unethical behavior. We make the distinction between unethical actions that benefit an individual's work group, and actions that benefit the individual to develop a typology of unethical actions. We propose that cohesion influences unethical actions of group members through three mechanisms – giving group members social support, enabling group members to diffuse responsibility for their actions throughout the group, and providing a rationale upon which group members can justify their actions to themselves. We hypothesize that group cohesion increases the likelihood of unethical actions that benefit the group, as well as the individual, while not affecting the group. In contrast, we expect cohesion to reduce the likelihood of unethical actions that harm the group. We also present boundary conditions by specifying how group norms and the status of the individual within the group affect the relationships that we propose. In a preliminary test of the hypotheses using scenarios, we found support for some parts of the model. We discuss the implications of our findings for ethical behavior in groups and organizations.

Budgets are too aggregated, they hold too high a level in the organizational hierarchy, and they are not owned by individuals; therefore they cannot track the consequences of individual actions ‐ these are criticisms of public sector budgets as financial mechanisms of control and accountability. Pushing budgets down the line ‐ devolving budgetary responsibilities to front‐line operational staff ‐ in short, delegation, is current governmental thinking on making budgets more effective instruments in control and accountability. This paper explores the issue of the extent to which budgets have been devolved in the context of empirical data from eight UK social services departments and finds that the devolution of budgets stops short of the front line of service delivery. This research also demonstrates that although individual responsibility for budgets has been ascribed to individuals these individualized responsibilities are being dissipated through organizational processes. First, levels of authorization for spend are not aligned with budget responsibilities. Second, there are multiple sources of access to the budgets “owned” by individuals. Third, organizational rules prescribe spending patterns and constrain the authority of budget holders. Should these results be seen as a residual control problem or are there more fundamental concerns at stake here? The paper theorizes these social and organizational issues in the social services through the notions of individualism and collectivism ‐ focusing particularly on the concept of responsibility.

This paper aims to examine how to further embed CSR thinking and practice into corporations, particularly in emerging markets, by reviewing and drawing similarities between key issues faced by all senior managers, namely ethics, leadership, personal responsibility and trust.

This paper presents a conceptual exploration of global CSR practices using social psychology and overlays this concept with strategic and institutional theory in order to encourage new ways of thinking about CSR adoption, especially in emerging markets.

The paper reveals the importance of shareholder needs on global corporate decision making and applies alternative conceptual models to help businesses to devise better CSR practices and individuals to align their actions to their own values.

This paper strongly argues for blending different theoretical foundations from the management and organization literature in order to draw comparisons between current global CSR practice and the potential for its further adoption in emerging markets.

There is a growing trend among online merchants to conduct help-request marketing campaigns (HMCs), which refers to a kind of marketing campaign that leverages participants' help-request to encourage the subsequent engagement of participants' online friends. The paper aims to investigate how individuals respond to online HMCs in social networking groups (SNGs). Integrating the norm activation model and regulatory focus theory, this paper examines the mediation effects of the two facets of responsibility perception, i.e. perceived causality and perceived answerability.

A field experiment was conducted by organizing a real HMC on WeChat. To manipulate request individuation, experimental confederates were engaged to serve as requesters in the HMC. The actual responses provided by the recipients (subjects) were captured via the HMC pages. The multiple-group analysis was used for data analysis.

Empirical results reveal that request individuation strengthens the effect of relationship closeness on perceived causality but reverses the effect of relationship closeness on perceived answerability from being positive to negative. Except for the negligible impact of perceived answerability on inaction, both perceived causality and perceived answerability affect recipients' reactions to HMCs as expected.

First, social media platforms should promote other-oriented prosocial values when designing features or launching campaigns. Second, the designers of HMCs should introduce a “tagging” feature in HMCs and provide additional bonuses for requesters who perform tagging. Third, HMC requesters should prudently select tagging targets when making a request.

First, this paper contributes to the literature on social media engagement by identifying responsibility as an other-oriented motivation for individuals' social media engagement. Second, this paper also extends our understanding of responsibility by dividing it into perceived causality and answerability as well as measuring them with self-developed instruments. Third, this study contributes to the research on WOM by demonstrating that individuals' response behaviors toward help-requests embedded in HMCs can take the form of proactive helping, reactive helping or inaction.