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This paper presents a behavioral economics model with bounded rationality to describe an individual's food consumption choices that lead to weight gain and dieting. Using a physiological relationship determining calories needed to maintain weight, we simulate the food consumption choices of a representative female over a 30-year period. Results show an individual will periodically choose to diet, but that diet will reduce weight only temporarily. Recurrence of weight gain leads to cyclical dieting, which reduces the trend rate of weight increase. Dieting frequency is shown to depend on decision period length, dieting costs, and habit persistence.

The purpose of this paper is to analyze how meanings of body and identity are constructed when dieting. The paper utilizes cultural approach and focuses on the ways meanings of body and identity are constructed in social interaction.

A netnographic research design connected to qualitative diary research was applied in the study. Three web diaries including notes from a period longer than one year were analysed inductively. That is, the research questions were approached data driven.

Three themes showing the cultural meanings of dieting body were identified: “towards a better body”, “the ashamed body” and “back into control”. Moreover, two themes address the negotiating with the contradictory meanings of identity. They were labeled as “from invisible to visible” and “the humanlike scales”. The identified themes were further analysed in relation to previous findings presented by Thompson and Hirschman in their analysis of consumers' experiences of their embodied selves.

Little attention has been paid to dieting in previous cultural consumption studies even though meanings body and identity and their intertwining have been addressed. As the present findings are based on the naturally occurring data, they offer new ways to understand the meanings related to dieting. Maintaining the body project seems to be the project of becoming something (better) and therefore it asks the consumer to negotiate continuously with her body and identity. Consequently, the paper brings forth social and marketing implications that are developed on the grounds of findings.

It is widely acknowledged that eating habits established during adolescence can follow on into adulthood. Consequently, the fact that body dissatisfaction and dieting are very prevalent among adolescent females offers some cause for concern. The aim of this study is to determine body satisfaction/dissatisfaction levels, body weight concerns and dieting practices among a sample of 400 adolescent (13‐17 years) females in the Republic of Ireland (ROI).

A total of 400 female adolescents attending either a fee‐paying school or a school within a disadvantaged catchment area, in both rural and urban areas (four schools in total), completed a self‐administered questionnaire within the school setting during class time.

High levels of body shape dissatisfaction and dieting existed, with 80 per cent (n = 320) of the girls stating that it was important for them to be thin and 49 per cent (n = 197) engaging in some form of dieting behaviour. Younger respondents were more likely to be satisfied with their current body shape and not dieting than older adolescents. Indeed, the results demonstrated a statistically significant difference (F = 6.854, df = 3, p < 0.001) between the mean ages of respondents who were dissatisfied with their body shape and had dieted.

There remains potential for educational intervention that will encourage healthy eating practices as opposed to dieting among this target group and particularly within the school setting.

The aim of the present study is to examine the severity of dieting and its association with obesity, body satisfaction and psychological problems in adolescent boys.

A representative sample of 800 boys in the age group of 14–19 in Qatar was approached during the period from October to December, 2004 and 593 boys gave consent to participate in this study, thus giving a response rate of 74.1 per cent. Self‐reports were obtained from 593 teenage boys using the adolescent dieting scale (ADS), and the self‐reporting questionnaire (SRQ‐20) for psychopathology.

Of the studied subjects, 33.1 per cent were overweight, 10.1 per cent were extreme dieters and 37.4 per cent were intermediate dieters. Among the dieters, 34 per cent were overweight. Dieting was more likely in subjects who practiced exercise and who were perceived by peers or themselves as overweight. The extreme dieters experienced more psychological problems than the intermediate dieters and non‐dieters. Extreme dieters reported sleeping problems (58.3 per cent), tired all the time (53.3 per cent) and felt like crying more than usual (50 per cent). Television was the main source of information on diet (61.7 per cent).

The present study findings provide a strong evidence for the association between frequent dieting and overweight, body image dissatisfaction and psychological problems.

This study aims to explore how certain consumer characteristics (dieting status, health motives and food values) together with products carrying ambivalent health and taste cues (light foods, convenience foods, “functional candies”) shape whether and why health and taste attributes are perceived as inclusive (“healthy is tasty” and “unhealthy is untasty”) or exclusive (“healthy is untasty” and “unhealthy is tasty”).

A qualitative methodology not yet applied in examining consumers’ healthiness and tastiness perceptions of food was employed. It included gathering three separate data sets through both personal and group interviews (N = 40).

Consumers’ dieting status, health motives and food values shape the perception of inclusivity and exclusivity of health and taste of light, convenience and candy products. Second, there are multiple sources for these perceptions including product type, ingredients, level of processing and marketing cues. These factors interact to produce a unique consumer understanding of the relationship between health and taste for each single food product.

To ensure optimal consumer response, food companies and health educators need to understand how different target groups form their inclusive/exclusive perceptions of health and taste for various foods.

The majority of pre-existing food consumption research supports imply that a good taste and a high degree of healthiness are incompatible with each other. The findings challenge this view. It appears that it is the “unhealthy is untasty” and “healthy is tasty” perceptions that predominate in certain consumer groups. A novel conceptual framework for understanding the ambivalence of health and taste perceptions in food consumption is offered.

The purpose of this study was to provide the first report of weight and dieting behaviour of college students in Cyprus. A cross‐sectional survey was administered to a convenience sample of 451 students studying at the largest private college in Cyprus. The survey was used to determine the prevalence of inappropriate dieting practices that included use of diet pills, fasting, induced vomiting and laxative use to get rid of food eaten. Body mass index and accuracy of self‐perceived weight were also determined. A high rate of underweight among females and a low rate of obesity for all students were found. Students reported unhealthy dieting behaviours including use of diet pills, fasting, induced vomiting and laxative use. The results show that there are serious weight issues for students in Cyprus and indicate that disordered dieting behaviours exist in the Mediterranean.

The existing literature on fatness has critically discussed meanings and morals associated with body weight and explored people’s experiences of weight loss attempts. However, little attention has been paid to the practices of dieting – how it is ‘done’. Based on an interview study involving 31 participants, who shared their self-tracking experience of using the MyFitnessPal calorie counting app, we focus on the practices of ‘doing’ calories. First, we discuss the practices of temporality of logging food, showing that the use of MyFitnessPal not only has to be fitted into daily routines but can also transform them. Then, we look at the practices of precision or users’ various ways of turning the ‘messiness’ of food into precise numbers. Lastly, we explore users’ practices of adjustments – their attitudes to adherence to their daily calorie goal and ways of dealing with going above it. Based on our findings we suggest calorie counting is not a straightforward data collection, but one that involves constant practical strategies and negotiations, and can both influence and be influenced by other everyday practices.

This paper aims to in the modern world, possessing an attractive appearance is often considered a highly valued attribute. As such, the perceptions and satisfaction with one’s body are shaped by dominant cultural norms. Adolescents, women in particular, who are heavily influenced by media representations, may tend to have a distorted body image (BI), including adopting extreme dieting methods. This study reviews the adverse effects of excessive weight loss associated with this.

The authors searched journals and the internet for relevant literature using the keywords “eating disorders”, “body image” and “weight stigma”. In the case study field, they added papers that considered “nutrition” to identify the link between dieting behaviour and nutrition. From these reviews, the authors ultimately selected 190 articles that appeared to meet their research objectives. The papers cover a range of studies published between 1995 and 2023.

Among adolescent girls and young women in their early 20s, there is a social media-driven culture of being extremely thin and petite. Weight stigma puts more pressure on them and makes strange behaviours like pro-ana syndrome a part of the culture. The authors have seen that modern BI standards leave young women vulnerable to eating disorders caused by excessive dieting.

Adolescence is a time of continuous growth, so balanced nutrition is essential. However, biased societal standards of beauty can push adolescent girls who are sensitive to external gaze into excessive dieting and make eating disorders a culture. This review provides a perspective on the behaviours that should be pursued for a healthy BI.

Obesity is a prevalent health problem among adult females in Egypt. The aim of this study is to investigate the use of drugs in managing of obesity among adult females.

A random sample of 764 obese adult females with a BMI >25 were included in the study. Data were collected using a pre‐coded questionnaire on personal characteristics, type of regimen followed, the use of anti‐obesity drugs, sources of information about medicine, compliance pattern and the outcome of using medicine.

The results show that 19.9 per cent of the females took medicines while dieting and another 11.4 per cent while dieting and exercising. Physicians were the main source of advice about anti‐obesity medicine (33.1 per cent), followed by pharmacists (25.5 per cent), peers (24.2 per cent) and mass media (17.2 per cent). Medicines stimulating the metabolism were most commonly used (42.7 per cent), followed by drugs blocking fat absorption (24.3 per cent), appetite depressants (23.3 per cent) and herbs (18.4 per cent). The most common side effects were diarrhoea (30.1 per cent) followed by headache (20.1 per cent) and depression (17.2 per cent). The data show that 47.7 per cent of the females fully complied while 30.5 per cent did not comply. The intake of medicine while dieting induced weight loss among 48.9 per cent of the subjects, 18.0 per cent did not report weight loss and 33.1 per cent stopped medicine intake. Older females and those with a BMI >35 were more keen to seek advice from a physician, were more likely to comply fully and reported the highest rate of weight loss. The use of anti‐obesity drugs was highest (44 per cent) among university graduates compared to 24.8 per cent among females with limited education.

This study presents the first report of the pattern of using anti‐obesity drugs in Egypt.

Three events of significance to this country took place in 1899 – the British Food Journal was launched, Australia retained the Ashes, and the Boer War hostilities commenced. If challenged on the order of their importance, cricketers and Empire‐builders may be excused their preference. However, looking at it purely from the standpoint of pro bono publico, the dispassionate observer must surely opt for the birth of a certain publication as being ultimately the most beneficial of the three.