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Book part
Publication date: 6 December 2013

Carla Stalling Walter

In this essay, two purposes are of importance. One is to frame anti consumption as a social marketing issue on micro and macro levels. The second is to set forth dance as a…

Abstract

Purpose

In this essay, two purposes are of importance. One is to frame anti consumption as a social marketing issue on micro and macro levels. The second is to set forth dance as a persuasive element in anti consumption social marketing strategy, which heretofore has been under utilized and under theorized.

Methodology/approach

This essay draws from relevant existing literature in social marketing and builds and extends dance theory in television ads to conceptualize dance as a viable consumer culture aesthetic in anti consumption social marketing campaigns.

Findings

Effectively employing dance images in anti consumption social marketing campaigns may contribute to redesigning of the self-image and identity of consumers. Moreover, through linkages of positive behaviors to dance celebrations and rituals, aligned with an overall social marketing campaign, dance may facilitate reduction of negative consumption behaviors.

Social implications

Social marketers’ strategic success in high involvement behavior change depends in part on the target audience’s favorable response to message processing. The social marketing field encompasses a variety of such behaviors that if changed, improves both society as a whole, and the lives of individuals.

Originality/value of chapter

There are three aspects of value and originality in this contribution. They include forwarding anti consumption as a social marketing issue in consumer culture; theorizing dance as a somato-visceral and kinesthetic approach to anti consumption social marketing behavior change; and demonstrating dance as a positive persuasive element that can reside within the boundaries of social marketing ethics.

Book part
Publication date: 29 November 2014

Kendall Zoller

We challenge the belief that people resist change while embracing the idea that change is necessary to lead. Cultivating leaders to orchestrate conflict with deliberate intention…

Abstract

We challenge the belief that people resist change while embracing the idea that change is necessary to lead. Cultivating leaders to orchestrate conflict with deliberate intention is a skill leaders can learn. Yet, skill alone is insufficient to lead. Using three models, Communicative Intelligence, Adaptive Leadership, and Adaptive Schools, we tell the story of how we developed leaders to think adaptively and communicate authentically to collaborate across diverse communities to bring their visions to fruition. This chapter describes the models and their integration from three perspectives illustrating how we focused the cultivation of leaders. First, the personal development of their dispositions related to communication, collaboration, and systems thinking. Second we worked on developing the skills to build relationships and think politically. And third, we focused on identifying and implementing systems to address the critical issues facing their schools.

Details

Pathways to Excellence: Developing and Cultivating Leaders for the Classroom and Beyond
Type: Book
ISBN: 978-1-78441-116-9

Abstract

Details

Leading with Presence: Fundamental Tools and Insights for Impactful, Engaging Leadership
Type: Book
ISBN: 978-1-78714-599-3

Abstract

Details

Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

Article
Publication date: 1 August 2008

David Atkinson

This paper seeks to explore the concept of dance as a metaphor for relating to the challenges of management and human relations within the organisational space. It asks in what…

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Abstract

Purpose

This paper seeks to explore the concept of dance as a metaphor for relating to the challenges of management and human relations within the organisational space. It asks in what way can the art‐related concept of dance be applied to the benefit of a dominant science‐led management learning and practice.

Design/methodology/approach

The paper explores its topic through counter‐factual argument, drawing on a recently published theory of art‐related management practice. It invokes dance as an application of the theory to further explore that theory's relevance to management and organisational thinking.

Findings

The concept of an organisational dance is explored by considering the notions of presence and rhythm. A definition for social presence is derived in order to present an ability of the individual to perceive a socially constructed reality, against which collective movement – aligned within a concept of organisational rhythm – permits a form of dance to emerge. The organisational dance sets up a form of social constructionism in which new forms of knowledge might arise through creative play.

Originality/value

The paper argues that the metaphor of dance can usefully provide new insight into thinking about management, by providing an intellectual basis for writing about organisational dance. The paper concludes that the research question is not (empirically) “what dances are being practiced” but, in order to better support managers in practice, “how do we make the organisation dance?”

Details

Management Decision, vol. 46 no. 7
Type: Research Article
ISSN: 0025-1747

Keywords

Book part
Publication date: 16 August 2005

Alison R. Fragale

The verbal and nonverbal behaviors that individuals display (i.e., their communication styles) influence the status positions they attain in their task groups. Prior research has…

Abstract

The verbal and nonverbal behaviors that individuals display (i.e., their communication styles) influence the status positions they attain in their task groups. Prior research has generally concluded that communication behaviors that convey agency (i.e., characteristics denoting intelligence, ambition, and dominance) are more effective for obtaining a high-status position in a task group than communication behaviors that convey communality (i.e., characteristics denoting warmth, sincerity, and agreeableness). The message from these prior studies is that it is more status enhancing to be smart than to be social. The objective of this chapter is to challenge this assertion and argue that in some task groups it may be more status enhancing to be social rather than to be smart. I suggest that the status benefits of particular communication styles depend on the characteristics of the group to which an individual belongs to. Thus, in contrast to prior research in this area, I argue for a more contextual approach to the study of communication styles and status conferral, focusing on how structural and process differences between groups influence how the group members’ words and actions are evaluated.

Details

Status and Groups
Type: Book
ISBN: 978-1-84950-358-7

Book part
Publication date: 23 June 2022

Yang Zhao

This chapter discusses the differences between face-to-face and online ethnographies of Scottish Country Dancing. It draws on fieldwork conducted firstly in Lyon in 2017 and…

Abstract

This chapter discusses the differences between face-to-face and online ethnographies of Scottish Country Dancing. It draws on fieldwork conducted firstly in Lyon in 2017 and subsequently in Edinburgh in 2017–2018, with further fieldwork in Edinburgh, due to the global pandemic, now taking place online. Online Scottish Country Dancing is challenging, especially given that this social dancing requires a partner and space. Due to the pandemic, how and why individuals do online dancing has shifted because people can now link in and across different locations. As a researcher as well as a dancer, my current project utilises blended ethnography, including textual analysis, fieldnotes, participant observations, interviews and surveys. Conducting online ethnographic practices raises specific ethical considerations and challenges, most notably concerning who is being observed and whether the participants are aware of being observed. This chapter addresses how the research aims to adapt ethnography from face-to-face fieldwork to online situations, in response to the impact of COVID-19 and associated ethical challenges.

Details

Ethics, Ethnography and Education
Type: Book
ISBN: 978-1-83982-247-6

Keywords

Abstract

Details

Leading with Presence: Fundamental Tools and Insights for Impactful, Engaging Leadership
Type: Book
ISBN: 978-1-78714-599-3

Book part
Publication date: 19 June 2019

Michael Schandorf

Abstract

Details

Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

Article
Publication date: 25 October 2018

Dawn Owens and Deepak Khazanchi

In an environment of constant technological change, the use of virtual teams (VTs) has become commonplace for many organizations. VTs bring together dispersed individuals with…

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Abstract

Purpose

In an environment of constant technological change, the use of virtual teams (VTs) has become commonplace for many organizations. VTs bring together dispersed individuals with varying knowledge and skill sets to accomplish tasks. VTs rely heavily on information technology (IT) as the medium for communication and coordination of work. The issue of establishing and maintaining trust in VTs poses challenges for these dispersed workers. Previous research has established that higher trusting teams have better cooperation and experience improved outcomes. The authors hope to contribute to the literature on trust in VTs by exploring how technology can facilitate high trusting teams. Specifically, the purpose of this paper is to report the results of the research addressing the following question: how does the use of technology capabilities (TCs) afforded by virtual worlds (VWs) affect the development of trust in VTs?

Design/methodology/approach

A multiple case-study approach was used as the primary research design. Each case spanned a two-week period allowing for longitudinal data collection. The research was conducted within a VW setting with an emphasis on IT capabilities that are unique to three-dimensional VWs. Both qualitative and quantitative data collected during this process were analyzed at the group level.

Findings

The authors found that communication, rendering and interaction TCs allowed participants to use the technology to assess individual capabilities. While this paper answers some questions about how TCs can help develop trust in VTs, it also raises many questions. This study offers a model and framework for further work on this topic and encourages researchers to investigate other social and behavioral issues faced by VTs in a VW setting.

Research limitations/implications

While this paper answers some questions about how various TCs can help develop trust in VTs, it also raises many questions. The study results may not be generalizable if the respondents who visit an immersive VW are different from those who do not have sufficient VW experience. However, the authors believe that the relationships between the constructs would remain. Another potential limitation has to do with how often trustfulness/trustworthiness were measured in the study. Measuring trustfulness/trustworthiness at additional points in the study would help determine specific points where these constructs changed. Finally, the study suffers from the common criticisms of case study research. Case research requires direct observation which includes cost, time and access hurdles. However, many of these challenges were addressed by using various data collection methods. Another difficulty is the need for multiple methods for triangulation and lack of controls. Again, the study addressed these difficulties by combining qualitative and quantitative data sources.

Practical implications

This research provides deeper insight for organizations using VTs in terms of how TCs can be used to engender trust. This has implications for how we design collaboration technologies.

Social implications

The fundamental societal implication of this research is the conclusion that human behavior in the present world can potentially carry over in the VW and that TCs can be adapted and used to influence trust in VTs. This has implications for how we design collaboration technologies.

Originality/value

This paper offers practical implications for developing trust in VTs, specifically, how the use of TCs can facilitate trust development. The goal was not to recommend a specific technology platform, but rather explore how unique TCs impact behaviors in VTs. The study identified interesting findings relating to how people use TCs to complete tasks and collaborate on a team. These findings may be used to help develop guidelines and recommendations for using technology to enhance work practices in VTs.

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