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This paper analyzes a multidimensional model of organizational legitimacy, competencies, and resources in order to develop the linkage between institutional and resource-based perspectives by systematically detailing relationships among these factors and organizational viability. The underlying mechanisms of isomorphism and market partitioning serve as a point of departure by which the effects on organizational persistence of two sociocultural processes, cultural (constitutive) legitimation and sociopolitical (regulative) legitimation, are distinguished. Using data on 589 national self-help/mutual-aid organizations, this chapter explores how isomorphism and market partitioning foster legitimacy and promote organizational viability. Results show that the more differentiated an organization’s core competencies and resources, the greater the sociopolitical legitimacy; the more isomorphic an organization’s competencies and resources, the greater the cultural legitimacy. The latter isomorphic processes, however, do not promote greater organizational viability. In fact, while isomorphism legitimates with respect to cultural recognition, it is heterogeneity, not homogeneity, that promotes organizational survival.

How do radical technological fields become naturalized and taken for granted? This is a fundamental question given both the positive and negative hype surrounding the emergence of many new technologies. In this chapter, we study the emergence of the US nanotechnology field, focusing on uncovering the mechanisms by which leaders of the National Nanotechnology Initiative managed hype and its concomitant legitimacy challenges which threatened the commercial viability of nanotechnology. Drawing on the cultural entrepreneurship literature at the interface of strategy and organization theory, we argue that the construction of a naturalizing frame – a frame that focuses attention and practice on mundane, “rationalized” activity – is key to legitimating a novel and uncertain technological field. Leveraging the insights from our case study, we further develop a staged process model of how a naturalizing frame may be constructed, thereby paving the way for a decrease in hype and the institutionalization of new technologies.

Previous research suggests that constructions of legitimacy play a central role in the development of markets, yet little attention has been given to how that legitimacy is constructed through the material practices of market actors. This paper aims to address this gap via an examination of cultural intermediaries in the fine wine market of Shanghai.

An interpretive thematic analysis was carried out on data from 13 semi-structured interviews with fine wine intermediaries based primarily in Shanghai (5 wine writers/educators; 5 sommeliers/retailers; 3 brand representatives).

The dimensions of the legitimation of wine were examined, identifying three key themes: the legitimacy of intermediaries as experts; the legitimacy of a particular mode of wine consumption; the legitimacy of the intermediaries as exemplars for not-yet-legitimate consumers. These findings suggest that cultural intermediaries’ personal, consuming preferences and practices are significant to the formation of a new market, and that they must negotiate potential tensions between interactions with legitimate, not-yet-legitimate and illegitimate consumers.

Limitations with regard to generalizability are discussed with regard to potential future research.

The focus on cultural intermediaries and dimensions of legitimation can be used to examine the case of other emerging markets to anticipate the pathways to institutionalizing new forms of taste and consumption practices.

The paper offers an empirical insight into the market dynamics of distinction in the Shanghai wine market and conceptual insight into the importance of cultural intermediaries as exemplar consumers.

How do institutions affect entrepreneurship? Conversely, how do entrepreneurs impact institutions? Institutional theory has long struggled to explain the action and agency inherent in entrepreneurship (DiMaggio, 1988; Barley & Tolbert, 1997). Contemporary institutionalist research in organization studies began with the question of how the institutional environment shapes the structures and behaviors of existing organizations. This research largely focused on how normative, regulative, and cognitive dimensions of the environment (Scott, 2008) constrain large, mature organizations and the circumstances that increase the adoption of new structures by such organizations (Meyer & Rowan, 1977; DiMaggio & Powell, 1983; Tolbert & Zucker, 1983). A subsequent wave of research in the institutional tradition focused on institutional change within mature organizational fields (see Dacin, Goodstein, & Scott, 2002). Some recent research has studied the actors – “institutional entrepreneurs” – that create new or transform existing institutions (e.g., Greenwood, Suddaby, & Hinings, 2002; Maguire, Hardy, & Lawrence, 2004). Much less attention, however, has been paid within the institutional-theory literature to entrepreneurship: the processes of founding and managing new organizations.

Charter schools are an increasingly popular form of publicly funded school choice. Racially framed as a policy to narrow academic achievement and opportunity gaps, charter schools disproportionately serve Black and Latinx students. In 2016, “lifting the cap” on the number of charter schools allowed in Massachusetts became an intensely fought ballot referendum. Drawing on racial formation and resource mobilization theories, I argue that resources developed and mobilized in political campaigns or social movements have analytically relevant racial dimensions. They are “racial resources” or value-producing entities that are imbued with meaning about race categories, racial systems, and/or racial ideologies. The anti-expansion’s interracial coalition was a decisive factor in the campaign, because the coalition implemented a shared decision-making structure to develop a more robust and ideologically consistent strategy for mobilizing their racial resources. These resources include a local base of racially diverse spokespeople who brought key cultural resources – legitimacy, authenticity, and trust – to the campaign, as well as race-conscious and race-neutral message framing.

The cultural industries consist of those organizations that design, produce, and distribute products that appeal to aesthetic or expressive tastes more than to the utilitarian aspects of customer needs such as films, books, building designs, fashion, and music (Peterson & Berger, 1975, 1996; Hirsch, 1972, 2000; Lampel, Lant, & Shamsie, 2000). Less widely acknowledged, but as critical, cultural industries also create products that serve important symbolic functions such as capturing, refracting, and legitimating societal knowledge and values. For example, educational publishers influence what concepts and theories are promoted to students by the books they publish. Architects shape the sensibilities of interactions at work, home, and play by their choice of technologies, space design, and material resources. Music producers discover and promote vocal artists whose lyrics shape our understandings of age, gender, and ethnicity. Because of the societal impact of these symbolic functions, cultural industries have continued to interest both popular writers and sociologists alike.

On one level, motor vehicles might represent the possibility of unfettered freedom, escape (from government authority) and autonomy through providing work and leisure opportunities. On another level, in remote places, ‘hybridised’ and ‘Indigenised’ vehicles have been appropriated to speak to economic and cultural realities of everyday life. This chapter considers how night patrols may articulate expressions of decoloniality by enhancing Aboriginal social capital or what we refer to here as ‘collective efficacy’. It draws upon a subset of the findings from an evaluation of Indigenous Youth Programs in New South Wales to examine the effectiveness of night patrols operating in nine communities across the state. While the patrols were universally endorsed by the communities they served, some services were functioning at a high level while others had experienced periods of dysfunction and inactivity. The factors that impede effective service provision for night patrols in some communities were compared with other communities where services were functioning well. The chapter argues that night patrols can build and harness collective efficacy providing more than mere community policing functions.

Purpose: This chapter aims to illuminate the cultural perceptions of illicit alcohol and to examine the role of cognitive polyphasia in changing the perceptions and legitimacy of market practices.

Methodology/Approach: An ethnographic study of the Kenyan illicit alcohol market, which combined digital news media data analysis, with observation and interview data.

Findings: Cognitive polyphasia serves to delegitimize illicit alcohol by portraying it as incongruent with existing cultural beliefs, values, and assumptions. Illicit alcohol is portrayed as a contaminated product, a cursed business, a practice that causes cultural breech, and a scheme of witchcraft/sorcery used to enslave consumers. Findings also show that cognitive polyphasia involves drawing on traditional knowledge to explain misfortune and difficult social phenomena such as addiction. The delegitimation of illicit alcohol induces behavior and perception change. Consumers play an important role in this change process.

Research Implications: This research proposes the incorporation of cultural language into alcohol policy and education.

Social Implications: By illuminating social representations in the cultural-cognitive arena, a theory for applying these factors to change markets/behavior is proposed.

Originality/Value of Paper: The chapter highlights the delegitimation of market practices, unlike previous research that focuses on legitimation processes. This chapter also demonstrates how cognitive polyphasia, a scarcely researched concept in consumer research, can induce behavior change. This chapter also contributes to the literature on market/behavior change by revealing potential cultural-cognitive barriers to change.

Before addressing these three issues, I provide some background on the key theoretical approaches to legitimacy employed in this volume: two legitimacy theories in social psychology and institutional theory in organizational analysis. Virtually every contributor draws upon at least one of these theories; several authors draw upon two of these theories, offering a way to bridge them and/or apply them to a substantive concern.