Search results

1 – 10 of over 36000
Article
Publication date: 24 November 2022

Reijo Savolainen

This article aims to elaborate the context-sensitive nature of credibility assessment by examining how such judgments are made in online discussion in times of uncertainty…

Abstract

Purpose

This article aims to elaborate the context-sensitive nature of credibility assessment by examining how such judgments are made in online discussion in times of uncertainty caused by Finland's intent to join the North Atlantic Treaty Organization (NATO) in spring 2022.

Design/methodology/approach

The empirical findings draw on the qualitative content analysis of 3,324 posts submitted to a Finnish online discussion in February–March 2022. It was examined how the participants of online discussion assess the credibility of information sources referred to in debates on the NATO membership. It is assumed that the believability of the author of information is indicative of his or her expert power, for example based on the credentials of a scholar, while the credibility of information content, for example the provision of factual evidence is indicative of the source's informational power.

Findings

Political decision-makers, particularly the President of Finland were assessed as most credible information sources, due to their access to confidential knowledge and long-time experience in politics. The credibility assessments differed more strongly while judging the believability of researchers. On the one hand, their expertise was praised; on the other hand, doubts were presented about their partiality. Fellow participants of online discussion were assessed most negatively because information sources of these types are associated with low expert and informational power.

Research limitations/implications

As the study concentrated on credibility assessments made in a Finnish online discussion group, the findings cannot be extended to concern the credibility judgments occurring information in other contexts.

Originality/value

The study is among the first to characterize the role of expert and informational power in credibility assessment in times of uncertainty.

Details

Journal of Documentation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0022-0418

Keywords

Open Access
Article
Publication date: 27 October 2022

Anol Bhattacherjee

The purpose of this research is to evaluate the extent to which credibility of news sources and fact-checkers individually and jointly influence online users' beliefs and…

Abstract

Purpose

The purpose of this research is to evaluate the extent to which credibility of news sources and fact-checkers individually and jointly influence online users' beliefs and intended behaviors regarding online misinformation. The broader goal is to understand why fact-checking seems to have inconsistent effects on the beliefs and behavioral intentions about disinformation. 10;

Design/methodology/approach

An online experiment was conducted in a public health (COVID-19) context with 429 validated participants to test three hypotheses linking the main and interaction effects of two independent variables (news source credibility and fact-checker credibility) on three dependent variables (users' believability, reading intention and sharing intention of online news claims). The data was analyzed using multilevel (fixed effects) models controlling for individual differences, claim differences and order effects.

Findings

The author observed a nuanced pattern of effects; news source credibility had a positive main effect on believability but negative effects on reading and sharing intention; fact-checking credibility had a positive main effect on believability, but no effects on reading or sharing intentions, but negatively moderated the effects of source credibility on all three dependent variables.

Originality/value

This paper introduces, conceptualizes and tests whether a more credible fact-checker shapes the beliefs and intentions about online misinformation differently from less credible fact-checkers, especially when examined concurrently with similar effects of the original sources of misinformation claims. Additionally, it suggests that, on average, users have a low perception of credibility for fact-checkers (even reputed ones), which may explain why fact-checking is often ineffective in shaping the beliefs and intended behaviors.

Details

Journal of Electronic Business & Digital Economics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2754-4214

Keywords

Article
Publication date: 11 October 2022

Rakesh Kumar, Shailesh Kumar Kaushal and Kishore Kumar

This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model.

Abstract

Purpose

This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model.

Design/methodology/approach

The proposed theoretical model was empirically tested with the data collected from 334 respondents using structural equation modeling.

Findings

The results gave empirical support to the addition of source credibility to the original theory of planned. Moreover, consumer attitude was found mediating the effect of corporations’ credibility on purchase intention. Also, attitude and perceived behavioral control were found as the most important predictors of consumer’s intention to purchase environment-friendly products.

Practical implications

This study provides valuable insights for the marketers engaged in sustainable business practices. Amid, ever-increasing carbon emission, promoting the use of environment-friendly products has become the need of the time. Credibility plays a crucial role while promoting and communicating an organization’s sustainable practices among its stakeholders including consumers. Therefore, the marketer should formulate appropriate marketing communication strategy to communicate the consumer about the green practices and environment-friendly products they produce. The results suggest that corporation’s credibility shapes consumer attitude and influences intention to purchase environment-friendly products. Earning trust of the consumer is pivotal to achieve success in the market. Therefore, results may help the marketers to better understand consumer’s response toward their marketing strategies and further convince and persuade them to buy their products.

Social implications

The findings of this study may be useful for marketers, strategists, policymakers and government while formulating promotional strategies to make consumer aware, educate and persuade them to purchase products which do not cause harm to the environment.

Originality/value

The study is novel in terms of exploring role of source credibility and extending theory of planned behavior in the context of sustainable consumption.

Details

Social Responsibility Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-1117

Keywords

Book part
Publication date: 10 August 2005

Christie L. Comunale, Thomas R. Sexton and Terry L. Sincich

This chapter introduces linguistic delivery style to auditing research, demonstrates how linguistic delivery style relates to client credibility, and shows how linguistic…

Abstract

This chapter introduces linguistic delivery style to auditing research, demonstrates how linguistic delivery style relates to client credibility, and shows how linguistic delivery style and client credibility influences auditors’ judgment. Two hundred auditors participated in an analytical procedures task. The results indicate that high client credibility and powerful linguistic delivery style increase the auditor's assessed likelihood that the explanation accounts for the fluctuation and decrease their intent to perform additional testing. Moreover, powerless linguistic delivery style from an otherwise high credibility client leads to auditor judgments and intentions that are indistinguishable from those that arise from a low credibility client. Finally, evidence indicates that linguistic delivery style is a fourth component of credibility.

Details

Advances in Accounting Behavioral Research
Type: Book
ISBN: 978-0-76231-218-4

Book part
Publication date: 30 September 2003

Philip R Beaulieu and Andrew J Rosman

Data were collected from loan officers using a computerized process-tracing program to help shed some light on how source credibility impacts the judgments made by loan…

Abstract

Data were collected from loan officers using a computerized process-tracing program to help shed some light on how source credibility impacts the judgments made by loan officers. Loan officers did not structure loans more restrictively regardless of whether they were in the positive or negative character condition or whether they approved or denied the loan. Negative source credibility affected decision process effort but did not produce the tradeoff between loan approval and loan structure that is suggested in the literature. Although significantly more (fewer) loans were denied when character information was negative (positive), a majority of loan officers in the negative character condition approved the loan. While most loan officers were aware of negative source credibility, they did not react by denying loans or adjusting loan structure.

Details

Advances in Accounting Behavioral Research
Type: Book
ISBN: 978-1-84950-231-3

Book part
Publication date: 6 August 2018

Erin Klawitter and Eszter Hargittai

Purpose: Many Internet users search for health information but they struggle with assessing the quality of the information they find. By drawing on a multi-modal approach

Abstract

Purpose: Many Internet users search for health information but they struggle with assessing the quality of the information they find. By drawing on a multi-modal approach to data collection, this study aims to understand further the nuanced cognitive processes that people utilize as they acquire and evaluate online health information.

Design: We used a mixed-methods approach that includes surveys, interviews, and observations of 76 diverse adults of all ages in the Chicago area completing various health information-seeking tasks.

Findings: Most participants begin their information-seeking process on search engines. We identified the most popular credibility-assessment strategies used on the search engine results’ pages (SERP) as well as on websites. We also explored how the process of executing such strategies reveals greater and lesser savvy among users.

Research Limitations: While the sample size and methods limit its generalizability, this study included a larger and more diverse group of participants than most observational work, which results in data about a wider range of behaviors than is typical of such research.

Social Implications: Our findings showed that most of our participants could use additional education regarding credibility assessment of online health information. Additionally, since a great deal of credibility assessment occurs on SERP, search companies bear a particular responsibility for ensuring the quality of the information their results highlight.

Details

eHealth: Current Evidence, Promises, Perils and Future Directions
Type: Book
ISBN: 978-1-78754-322-5

Keywords

Abstract

Details

Central Bank Policy: Theory and Practice
Type: Book
ISBN: 978-1-78973-751-6

Book part
Publication date: 20 January 2011

Xuehua Wang and Zhilin Yang

This study aims to investigate the relationships among corporate-brand credibility, product-brand personality, and purchase intention, specifically in China's auto…

Abstract

This study aims to investigate the relationships among corporate-brand credibility, product-brand personality, and purchase intention, specifically in China's auto industry. A large-scale survey was conducted in four major Chinese Mainland cities: Beijing, Shanghai, Guangzhou, and Chengdu. A total of 800 questionnaires were distributed for the study. Ultimately, 477 usable cases were collected for a 60 percent response rate. Results reveal that corporate-brand credibility and product-brand personality have direct positive effects on purchase intention. Furthermore, corporate-brand credibility acts as a positive moderator in the relationship between product-brand personality and purchase intention. This chapter offers new theoretical insights into the influential factors affecting consumers' purchase intentions by testing the moderating effect of corporate-brand credibility in the relationship between product-brand personality and purchase intention. It further provides useful suggestions to companies on brand credibility and personality issues.

Details

International Marketing
Type: Book
ISBN: 978-0-85724-448-2

Keywords

Book part
Publication date: 20 October 2007

Nancy Lauzon and Serge Bégin

This paper is based on the conviction that school principal leadership varies considerably in accordance with the level of credibility they develop with the groups with…

Abstract

This paper is based on the conviction that school principal leadership varies considerably in accordance with the level of credibility they develop with the groups with which they interact. To become better leaders, school principals must adopt a proactive approach and develop the means of consolidating their credibility. Readers will understand that school principals have potential levers at their disposal, which can serve to enhance their credibility. We identified these levers by interviewing experienced school leaders. For each lever, we propose a series of actions and provide concrete examples. The text concludes with an overview and questions designed to guide readers in formulating their own individual action plans.

Details

Teaching Leaders to Lead Teachers
Type: Book
ISBN: 978-0-7623-1461-4

Article
Publication date: 17 May 2022

M. Ikram Ul Haq, Abdul Khaliq Alvi, Muhammad Akram Somroo, Nadeem Akhtar and Ashfaque Ahmed

Current research addresses the issue of brand loyalty while identifying its potential predictors. The research also examines the direct impact of brand credibility on…

Abstract

Purpose

Current research addresses the issue of brand loyalty while identifying its potential predictors. The research also examines the direct impact of brand credibility on brand loyalty and attitude toward brand and the direct impact of attitude toward brand and on brand loyalty respectively. Moreover, this research examines the mediating effect of attitude toward brand for the relationship of brand credibility and brand loyalty.

Design/methodology/approach

This is a cross-sectional research. Data is collected with the help of structured questionnaire. Simple random sampling technique is used for gathering the data from 220 Samsung users from Lahore, Pakistan.

Findings

Results indicate that brand credibility has a positive influence on attitude toward brand and brand loyalty respectively. Attitude toward brand partially intervenes the relation of brand credibility and brand loyalty.

Research limitations/implications

There are some limitations of the current research. It includes only the customers of Samsung mobile. Data is collected from the customers of Lahore, Pakistan, only. This research can also be conducted among the customers of OPPO, Vivo and Apple and compare the results of current research with the results of OPPO, Vivo and Apple, which will provide the useful insights. This kind of research will also be conducted among the customers of other kinds of products like FMCGs, luxury items and even on the organizations of industrial products for generalizability. In future, customers of other cities of Pakistan like Karachi, Multan and Faisalabad may also be included for generalization.

Practical implications

This research provides a practical framework for the marketing department of Samsung mobiles and explains how brand credibility shape the brand loyalty through the path of attitude toward Samsung mobiles. So, Samsung mobiles can maintain current policies regarding brand credibility and attitude toward brand for attaining the better level of brand loyalty. Longitudinal research studies on these variables will also be helpful for the marketing department of Samsung for checking the level of propose relationships periodically and comparing it with previous results which will provide the true picture about propose relationships. If the value of propose relationships increases or remains at same level, then Samsung can maintain the current policies about these variables and if the value of these variables decreases, the Samsung will improve the current policies about these variables.

Originality/value

This research contributed in theory of reasoned action by proposing the brand credibility, attitude toward brand and brand loyalty in single model. Before this, these relations were explained separately. This research adds to the body of literature by checking the mediating effect of attitude toward brand for the relationship of brand credibility and brand loyalty.

Details

Journal of Economic and Administrative Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1026-4116

Keywords

1 – 10 of over 36000