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This research studies the influence and mechanism of rearing cost and endowment insurance on family fertility desire from the micro perspective.

Through the construction of overlapping generations (OLG) model and on the basis of this research purpose, the research hypothesis proposed by the theoretical model is tested by using the data of China household tracking survey (CFPS).

(1) Endowment insurance has an inhibitory effect on family fertility desire. The marginal effects of participating in old-age insurance on total fertility desire and boy fertility desire are – 3.2% and – 3.6% respectively. (2) The cost of rearing has a significant negative impact on family fertility desire. (3) There is regional heterogeneity in the impact of endowment insurance and rearing cost on fertility desire. (4) There is no significant difference in the impact of endowment insurance on fertility desire between urban and rural areas.

This research tries to fill the gap existing in the international literature by analyzing the micro mechanism of the influence degree of upbringing cost on fertility desire by introducing the rearing cost and fertility rate into the OLG, providing a micro basis for relevant quantitative calculation.