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This chapter provides insights into the distribution challenges faced by alternative food networks (AFNs) in Japan. Consumers in Japan are showing increasing interest in supporting and buying directly from farmers, reflecting a growing demand for local food production and consumption. This trend parallels the increasing popularity of AFNs which are often touted as distribution models that seek to reconfigure the relationship between producers and consumers. Although AFNs are defined as a bottom-up response to the unsustainable nature of the industrial food system and the exploitative trade relations that are embedded within global food supply chains, there is little in the literature regarding challenges that emerge when scaling AFNs. This chapter focuses on the distribution challenges that emerge for AFN models that exist outside of direct market transactions, by comparing AFN models in Japan with a local wholesale market system that exists within the conventional, mainstream food system. Based on an analysis of the nuances and complexities that AFNs face in coordinating aggregation and distribution, we argue that the promotion of local food systems can also benefit existing conventional food systems, by leveraging the infrastructure of local wholesale markets. The distribution logistics and fundamentals of parity pricing from the wholesale market system would enable AFNs in Japan to establish a more accessible and sustainable food system. Using four case studies, including a local wholesale-market and three AFN models that distribute agricultural products from rural to rural, and rural to urban areas located in the Kansai region of Japan, we deepen the discussion of how small-scale farmers and their involvement in AFNs can better support sustainable food system transformation.

This introduction provides an overview of the discourse on alternative agrifood movements (AAMs) to (1) ascertain the degree of convergence and divergence around a common ethos of alterity and (2) context the chapters of the book. AAMs have increased in recent years in response to the growing legitimation crisis of the conventional agrifood system. Some agrifood researchers argue that AAMs represent the vanguard movement of our time, a formidable counter movement to global capitalism. Other authors note a pattern of blunting of the transformative qualities of AAMs due to conventionalization and mainstreaming in the market. The literature on AAMs is organized following a Four Questions in Agrifood Studies (Constance, 2008) framework. The section for each Question ends with a case study to better illustrate the historical dynamics of an AAM. The literature review ends with a summary of the discourse applied to the research question of the book: Are AAMs the vanguard social movement of our time? The last section of this introduction provides a short description of each contributing chapter of the book, which is divided into five sections: Introduction; Theoretical and Conceptual Framings; Food Sovereignty Movements; Alternative Movements in the Global North; and Conclusions.

This chapter seeks to address questions related to the convergence among alternative agrifood movements as well as the convergence between alternative and conventional practices with a focus on local movements. We reconstruct the common conflation of the alternative/conventional binary into a multidimensional measure that recognizes the complex interactions of economic, political, social, and cultural elements in the construction of convention, alterity, and opposition. We also consider several forms of possible convergence: multi-organizational, multi-sectoral (among elements of the agrifood system), multidimensional (among political, economic, cultural, and social practices), and multilevel or scale (hierarchy of spatially embedded governance units). These matters are empirically examined by focusing on the rapidly growing Food Policy Council (FPC) movement in North America. We address the question of this movement’s diffusion, consider its variable linkages between state and civil society, and examine the substantive practices and framings in which the movement has been engaged. While we find that most FPC practices are probably vulnerable to conventionalization, the movement’s most valuable function may be its modular form. That form functions as an incubator of multi-organizational and multi-sectoral experimental practices in a multiplicity of local environments. Further, ties between FPCs provide a networking mechanism for transmitting information about the successes and failures of those experiments among hundreds of locales and regions. Finally, the discourse among the FPC leadership amplifies values favoring the democratization of food, and articulates beliefs in the right to food as well as notions of food citizenship and sovereignty.

The complex value chain that facilitates local food production and consumption includes purveyors positioned across a range of marketspaces who through the various ways they present and sell their products help create and convey the meaning of “local food.” Limited governance within local food systems (LFSs) and a lack of consensus on the definition of “local food” provide purveyors with notable latitude in how they frame the meaning of “local” in the food products they produce, market, and sell. Consequently, the expansion of food products that are framed as being “local” within conventional marketspaces threatens to convolute the meaning and representation of local food within specific LFSs and across the broader local food movement (LFM). Here, I use a structured photo analysis design to explore the elements that influence the visual representation of “local food” by purveyors within five farmers’ markets and five grocery stores located across the Southern Arizona LFS (SALFS). I consider the farmers’ markets to be alternative marketspaces and the grocery stores to be conventional marketspaces. The data consist of 683 original photos taken of local food framing practices within the farmers’ markets and grocery stores and extensive field notes captured throughout multiple direct observations at each market space. My exploration is guided by a theoretical framework composed of constructs specific to institutional logic, product framing, and taste regimes. The findings illustrate how local food framing practices across alternative and mainstream marketspaces foster a local food taste regime that fails to convey the fundamental principles and values of the LFM. Recommendations for both practice and research are developed from the findings.

Within the agri-food sectors of Western countries, there is an increasing interest in alternative food, i.e., organic, local and regional food, artisanal food, short-supply chains, slow food etc. Innovation in food processing is a significant element both in alternative food and conventional food strategies. Alternatives are based on competition on qualities rather than price. A main question in this chapter is to address how alternative qualities are embedded into food products? This question is explored using a study of two alternative cases within the dairy sectors of Norway and Wales. A model of the different modes of designed qualities of food is developed and discussed to explore the complex issue of quality. We find space and technology especially relevant as dimensions of qualities. Our conclusion is that there is a need to nuance the discussion about quality and food. Firms may develop as hybrids within a conventional vs. alternative perspective, and a strong emphasis on the conventional and alternative as a dichotomy tends to give a static and restrictive perspective.

Describes three approaches to incorporating sustainable development into the agri‐food system. Presents the argument that long‐term sustainable development demands trans‐formational change, whereas stop‐gap sustainable development measures can be introduced on an add‐on piecemeal basis. Rooted in strategic choice theory and the punctuated equilibrium paradigm, focuses on how ideology influences organizational design, and compares the current agri‐food system with Community Shared Agriculture (CSA) and the Seikatsu Club. The current agri‐food system protects the environment by regulating the use of environmentally‐unfriendly agricultural practices and chemicals. The Seikatsu Club provides economic incentives for farmers to emphasize sound ecology. CSA values ecological and economic concerns equally, with an additional emphasis on social justice. Discusses implications for future study of changes that incorporate sustainable development.

Food, notably its logistics, security, quality, sustainability and social inclusiveness, is increasingly considered as a crucial element in urban settings, deserving specific institutional and strategic instruments. This is testified by the proliferation of urban food strategies, that is municipal strategic documents that various European cities have adopted during the last decade.

This chapter examines the emergence and diffusion of the concept in Europe, contextualizing it in connection with broader thesis on ‘alternative’ food systems, ‘new localism’ and ‘strategic planning’, in order to unpack how the notion has been constructed. The first part of the chapter reviews the existing literature on urban food strategies, by presenting the debate over the definition of the concept and discussing the normative stance of scholars in regard to ‘alternative’ practices.

After providing a working definition of urban food strategies, the second part presents an overview of their diffusion in Europe and briefly maps the historical diffusion of the model since the first appearance in Toronto in 2000.

The fast adoption of urban food strategies in different urban contexts suggests the necessity of further investigations on the motivations behind the cities’ drive towards food governance. In this sense, the chapter argues in favour of a more cautious assessment of food strategies on behalf of scholars, beyond the positive enthusiasm that has been so far connected to them. In particular, the chapter calls for a critique on the political implications of food strategies, which urgently need to be assessed within strategies of city branding, and to be tested on their actual consequences on urban regeneration and development processes.

Reflecting on recent questions concerning the meaning and implications of food “re-localization”, in this chapter we utilize the concept of “embeddedness” as an analytical tool to deepen and broaden the investigation of the relationships between food and territory. After pointing to some limitations inherent in the conventional use of the concept of the embeddedness, in the first part of the chapter we suggest a more holistic approach that takes into consideration its implications in the wider political, natural and socio-economic environments in which food networks develop and operate. In the second part of the chapter, we apply this holistic approach to the analysis of three alternative food networks in the South West of England: Cornish clotted cream, Steve Turton meats and West Country Farmhouse Cheddar Cheese. By focusing on the different dimensions of the territorial embeddedness of these networks, we attempt to show that their real distinctiveness comes from their variable ability to reconfigure (“re-localize”) the time-space and the spatial relations around them. Through this actively constructed process of re-localization, we argue, alternative food networks in the South West are signalling the emergence of a new agrarian eco-economy that is vertically (i.e., politically and institutionally) disembedded and horizontally (i.e., spatially and ecologically) embedded. As we discuss in the conclusions, this further complicates the competitive relationships between the alternative and the conventional food sectors, while also providing new insights into the likely sustainability of these networks and their contribution to rural development.

The chapter introduces digital food hubs as disruptive business models in the agri-food system shifting away from the unsustainable industrialized and conventional food sector and moving toward a re-localized food and farming pattern. They are new digital business models developed to support small and mid-size farms with a value focus, forming new ways to leverage the technology as a facilitator for coopetitive organizational forms. Indeed, they respond to a competitive strategy constituted by a “value strategy” oriented to the production and distribution of “shared value.” Second, they are based on an “organizational strategy” that shifts from individual competition to “coopetition” through the development of local “strategic networks” among small size producers. Central to the development of these business models is the digital disruption that has offered the space for the creation of unconventional exchange and transaction mechanisms distinguishing them from the already existing traditional ways of work. The agri-food markets exhibit structural holes that impede small farms from connecting with local consumers. This is due to a lack of material infrastructures and organizational forms on behalf of small farms that cannot reach the consumers, as well as the concentration of power in the hands of a restricted numbers of distributors, which causes the unequal redistribution of the economic value and impedes small farms accessing the food market. The advent of the digital technology is reshaping the market relationship by allowing out centralized intermediaries and creating new bridges between producers and consumers.

This paper aims to study how activists involved in consumer-initiated cooperatives, in a specific context, challenge the practices of the neoliberal system and develop counter-practices that are ingrained with their values. It aims to access the transformative capacity and inclusiveness of consumer-initiated cooperatives and the role played by prefigurative practices in changing the status quo. Three practices – defetishization of agricultural commodities, surplus generation and distribution, prefiguration – that enable the inclusion of those groups who are marginalized in the food production and consumption nexus by neoliberal policies are identified.

The findings of this paper were developed from 23 unstructured interviews, participant observation and analysis of the social media accounts of five consumer-initiated cooperatives located in different districts of Istanbul and which are involved in a collective response to the neoliberal policies.

The study discusses that, in a specific context, political events and economic policies can be a catalyst for the initiation of alternative consumer-initiated cooperatives. The findings indicate that these organizations can develop and articulate prefigurative practices that are influential in transforming the prevailing capitalist food provisioning system to be more inclusive.

The findings offer an alternative view to the dominant capitalist logic and advance the concept of how the economic sphere can be re-politicized and how the persevering notion of financial performance is resolved by invoking values of inclusion, solidarity, responsibility and sharing. The findings are based on the study of five cases in a specific context during a specific period.

This paper focuses on cooperatives owned and governed by activist consumers and presents results concerning their underlying practices for creating a food provisioning system that is inclusive and aiming for social justice and equality. Similarly, it provides evidence of how local political and economic conditions influence the appropriation and development of these practices – commodity defetishization, surplus distribution and prefiguration.