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The purpose of this research is to suggest a framework based on the discourse approach to analyze intercultural communication problems in multinational organizations. The paper also aims to suggest solutions to these problems by designing support in computer‐mediated communication.

The paper uses qualitative methodology to discover communication problems and strategies as they are used by employees in a multinational organization.

Communication problems and strategies were associated with differences between communicators at three levels of discourse: different assumptions about communication; different ways of structuring information and differences in style.

The implementation of the suggested tools introduces potential sensitivities that need to be considered.

The paper highlights how to apply the discourse approach to the analysis of intercultural communication problems and suggests several implementations of computer‐mediated communication mechanisms and techniques that can effectively mitigate communication problems in multinational organizations.

Innovation is considered an important stage in the process of competitiveness of companies. While there is an extensive literature in the management and innovation field that shows the characteristics that enhance a firm's ability to innovate, there is still no consensus on its determinants and nature. This study aims to advance the understanding of innovation capability (IC) by conducting a systematic review of relevant literature at the firm level.

The study reviews the literature by applying the categorization and contextualization of qualitative strategies. The study gathered 137 peer-reviewed papers from Scopus and Web of Science databases.

The papers were analysed and synthesized into an integrated framework that links IC with its internal and external determinants, and its consequences. In doing this, this study proposes directions for future investigations that might enlighten a better understanding of IC.

The study provides elements that can be useful during the design and implementation of innovative initiatives in a firm.

The paper jointly examines in the same model the nature, antecedents and consequences of IC. In the same vein, the framework provides the little-researched links between those themes in the IC literature.

This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media.

The conceptual model is empirically tested through two studies using partial least squares-structural equation modeling. Other techniques, such as common method bias, multigroup comparison, mediation analysis and model fit comparison, are also used to give more insights into the analytical process.

Data from two studies show that perceived personalization is positively related to brand-related outcomes including brand self-expressiveness, consumer–brand engagement and brand connection. While consumer–brand engagement and brand connection are positively related to brand love, brand self-expressiveness is not.

The paper contributes to the advertising and brand management literature by shedding light on a better understanding of the impact of personalization in the digital world.

Management could learn important lessons from personalization. If a strategy of promoting personalized ads is implemented successfully, those ads could change customer perceptions of brands which ultimately strengthens brand love.

This research provides an empirical model that helps marketers better understand the factors affecting brand love with personalized ads on social media.

Deployment of knowledge management systems (KMSs) suffers from low adoption in organizational reality that is attributed to a lack of perceivable added value for people in actual work situations. Poor task/technology fit in the process of knowledge retrieval appears to be a major factor influencing this issue. Existing research indicates a lack of re-contextualizing stored information provided by KMSs in a particular situation. Existing research in the area of organizational memory information systems (OMISs) has thoroughly examined and widely discussed the topic of re-contextualization. The purpose of this paper, thus, is to examine how KMS design can benefit from OMIS research on approaches for re-contextualization in knowledge retrieval.

This paper examines OMIS literature and inductively derives a categorization scheme for KMS according to their strategy of re-contextualizing knowledge. The authors have validated the scheme validated in a multiple case study that examines the differentiatory value of the scheme for approaches with various re-contextualization strategies.

The classification scheme allows a step-by-step selection of approaches for re-contextualization of information in KMS design and development derived from OMIS research. The case study has demonstrated the applicability of the developed scheme and shows that the differentiation criteria can be applied unambiguously.

Because of the chosen case study approach for validation, the validation results may lack generalizability.

The scheme enables an informed selection of KMSs appropriate for a particular OMIS use case, as the scheme’s attributes serve as design rationale for a certain architecture or constellation of components. Developers can not only select from various approaches when designing re-contextualizaton but also come up with rationales for each candidate because of structured representation. Hence, stakeholders can be supported in a more informed way and design KMSs more effectively along organizational change processes.

The paper addresses an identified need for systematic characterization of KMS approaches and systems intending to meet the objectives of OMISs. As such, it allows streamlining further research in this field, as approaches can be judged according to their originality and positioned relative to each other.

The purpose of this paper is to reveal how the meanings of the current national curriculum reform in China changed in its transmission from the outside authoritative mandate to the local school practice through a case study of a lesson study on a reform practice called the “thematic teaching” in the Chinese language course.

By a longitudinal study of the case for more than two months in a primary school in Beijing, China, the authors of this paper followed all the steps of the lesson study cycle conducted by all the Chinese language teachers in the school. Observations, interviews and document analysis were employed to capture the teachers’ thoughts, actions and especially group interactions in trying to understand and implement this new reform practice.

The study found that due to the marked differences between the professional reform discourse and the teachers’ native discourse, the meanings of the reform tended to look alien to school teachers. In order to make meanings out of the reform, the teachers in this lesson study resorted to their own native discourse to understand the reform. Such strategies as “de-contextualization” and “re-contextualization” were found in the teachers’ joint efforts to reconstruct and reenact the reform.

This research points to the importance of school teachers’ own belief system in teaching as revealed by their native discourse. Only by finding an adequate link between the outside reform discourse and the teachers’ native discourse, can the national curriculum reform truly take hold in the school.

This chapter discusses the findings of a qualitative study conducted on the US–Mexico border to investigate preservice bilingual teachers’ understandings of the effective practices needed to teach content in bilingual classrooms. Specifically, participants’ understandings of teaching language through content to emergent bilinguals and the role of academic language in a content methods course taught in Spanish for preservice bilingual teachers were explored. The results of the study show that preservice bilingual teachers struggled to internalize how to develop language objectives that embed the four language domains as well as the three levels of academic language into their content lessons. Although participants emphasized vocabulary development, they integrated multiple scaffolding strategies to support emergent bilinguals. Moreover, although preservice bilingual teachers struggled with standard Spanish, they used translanguaging to navigate the discourse of education in their content lessons. The use of academic Spanish was also evident in participants’ planning of instruction. The authors contend that bilingual teacher preparation would benefit from the implementation of a dynamic bilingual curriculum that: (a) incorporates sustained opportunities across coursework for preservice bilingual teachers to strengthen their understanding of content teaching and academic language development for emergent bilinguals; (b) values preservice bilingual teachers’ language varieties, develops metalinguistic awareness, and fosters the ability to navigate between language registers for teaching and learning; and (c) values translanguaging as a pedagogical strategy that provides access to content and language development.

The paper aims to explore the relationship between rough sleepers, welfare and policy in the city of Liverpool, taking Liverpool City Council's Homelessness Strategy 2008‐2011 as a starting point. The paper takes as its premise the notion of rough sleepers as among the most vulnerable and marginalised in society, and questions how well they are protected by policy.

The approach used is analysis and contextualisation of the strategy document in terms of welfare and criminological perspectives.

The paper posits that the city's European Capital of Culture Status for 2008 has acted as a springboard for further consumerist and regeneration‐driven aspirations, facilitated by restriction of entitlement to access city space for groups such as rough sleepers. The piece explores responses to rough sleepers and other “undesirable” city centre space users in Liverpool and contends that their behaviour and activities are criminalised. Ultimately, it is argued that the city, whilst it prioritises its goal of becoming a “world‐class city”, fails to deliver in terms of its welfare obligations.

It is argued that the failure of the strategy to adequately consider the direct needs of rough sleepers renders them subject to other approaches, namely criminalisation. The article is valuable to both academics interested in aspects of social justice and practitioners engaged in policy making, in that it highlights some of the ways in which policy can fail to meet its basic requirements.

The purpose of this paper is to critique and extend contemporary scholarship on information and communication technologies (ICTs). This paper argues that the focus on the selection and use of a single communication medium limits the understanding of current ICT use in organizations. A combinatorial perspective is needed to capture the complexities of multiple ICTs use for achieving communication goals and completing tasks.

This paper addresses the trending phenomenon of combinatorial use of ICTs by offering a critical review of the theoretical studies and empirical research in scholarly books and journals and deriving novel theoretical research questions that set the stage for future studies.

This paper identifies how combinatorial ICT use as a perspective that uniquely elucidates ICT use in organizations, clarifies key terms used in previous research and proposes theoretical and operational recommendations for researchers and corporate practitioners who are interested in studying the combinatorial use of ICTs.

This paper highlights that understanding the combinatorial use ICTs in complex work environments could have significant implications for productivity and efficiency of individuals and corporations. This paper serves as a catalyst for on-going research conversations regarding combinatorial ICT use, while assisting organizational communication researchers and practitioners in describing, theorizing and advancing ICT implementation, use and outcomes.

The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a new market directly. In the context of international business market entry, much research emphasis has been placed upon the issues of standardization versus modification. Generally, however, this research focuses on promotion and advertising.

This paper investigates the research variables that influence standardization/modification decisions in a framework comprising “firm or company context” and “host country context”. The research, undertaken with a sample of 700 UK‐based for‐profit organizations, adapts and further develops Hofstede's study.

It identifies that the elements of competition and political risk are negatively significant in relation to the degree of standardization. In addition, economic development and international experience are positively significant in relation to the degree of standardization. Firm size and culture differences have no impact upon the degree of standardization.

Research is only conducted among British companies operating cross border.

This paper's originality is in providing specific types of elements as risk reducers in a firm's market entry strategy.

This article investigates the links between universities’ opportunities to shape their research profiles, the changing state interest concerning these profiles, and the impact of profile building on research at university and field levels. While the authority of the Dutch state over research profiles of Dutch universities has increased, university management has considerable operational authority over the inclusion of new research fields and removal of existing research fields. Since all universities have begun to follow the same external signals prescribing applied research, research that has easy access to external funding, and research in fields prioritised by the state, a ‘quasi-market failure’ may emerge, as is demonstrated for evolutionary developmental biology and Bose-Einstein condensation.