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While the research of dyadic business relationships is often dedicated to measuring and evaluating the dependence between actors as a unidirectional phenomenon, it is sometimes referred to as a bi‐directional issue of importance in the management of a firm’s business relationships. A unidirectional measurement and evaluation of the dependence in a specific dyadic business relationship is not always sufficient to understand the existing dependence between two actors and instead a bi‐directional approach may be required. Furthermore, there is a lack of a formalised and structured procedure in order to measure and evaluate the mutual dependence in such a relationship. Therefore, this article introduces a dependence application of the perceptual bi‐directionality‐method, i.e. the PBD‐method, in order to measure and evaluate the mutual dependence in dyadic business relationships.

The purpose of this study is to review the existing typologies of buyer-supplier relationships (BSRs) in the literature, to critically assess their dimensions and underlying assumptions, and to propose a more complete BSR typology and future directions for BSR typology research.

This study takes a conceptual approach in highlighting the limitations of existing BSR typologies and synthesizing their key typology-defining variables when proposing an alternative BSR typology.

The proposed BSR typology is based on alternative behavioral assumptions: bounded rationality and choice-determinism, and uses relationalism, supplier dependence and buyer dependence as the typology-defining variables. This BSR typology captures four prominent BSR types in the extant literature (i.e. market/discrete relationship, captive-buyer/supplier-dominant relationship, captive-supplier/buyer-dominant relationship and strategic/bilateral partnership) and four new BSR types developed in this study (i.e. supplier-led collaboration, buyer-led collaboration, competitive/win–lose partnership, and free will/voluntary collaboration).

The performance implications of the new BSR types have yet to be empirically tested; however, empirical approaches for future research are discussed.

As BSR typology research has been conducted over the years, a thorough review and systematic assessment of the extant research in terms of fundamental assumptions, typology-defining variables, overall progress and limitations becomes an important reflective task in guiding future research efforts toward the collective advancement in this line of inquiry. Departing from the existing literature, this study also uses more realistic BSR assumptions and a more complete set of typology-defining variables in developing an alternative BSR typology, arguably more complete and more theoretically sound than the previous BSR typologies in the literature.

The purpose of this paper is to explore the theme of dependence on mutual aid identified in a previous paper. It is a theme which to date, has had very little empirical attention, especially in a UK context.

A phenomenological approach was adopted. Interviews with service users, mentors and professional staff involved with the Learning to Live Again project were undertaken over a ten-month period of data collection. Thematic analysis was used to analyse the data.

It was found that service users with very little access to recovery capital or social support are at risk of developing a dependency on mutual aid. Dependence seemed to manifest itself in two different forms – those that over engaged with the project and those that under engaged with the project. Consequently, there were a cohort of service users identified that seemed to strike a balance with the project and their life outside the project that was “just right”. They were referred to as the “Goldilocks group”.

This paper explored a theme which has had very little attention paid to it. The theme of dependence on mutual aid will raise the awareness of such a threat, thus helping to identify those in treatment most at risk of developing dependency on mutual aid, thus detrimentally impacting on mental wellbeing.

Research on strategic procurement was mostly focussed on the clients' and main contractors' perspectives, while limited work had been done from a subcontractor's perspective. The paper hypothesises that “strategic capability” influences the latent constructs of power, dependence and collaboration in the main contractor–subcontractor relationship. Therefore, the purpose of this study is to investigate the influence of a subcontractor's strategic capabilities on power, dependence and collaboration.

A survey questionnaire was developed and distributed amongst the subcontractors in Australia, and 212 complete responses were received. Then second order confirmatory factor analysis and partial least square structure equation modelling (PLS-SEM) analysis were performed to test the hypothesised relationships.

The findings support “strategic capabilities” as a construct expressive of a subcontractor's unique market position and good business reputation. The findings also suggest that strategically capable subcontractors enhance their potential for forming partnerships with main contractors through dependence (StratC. → Dep., β = 0.84; Effect Size (ES) = 0.713; p < 0.01), collaboration (StratC. → Collab., β = 0.84; ES = 0.697; p < 0.01) and bargaining power (StratC. → Pow., β = 0.83; ES = 0.672; p < 0.01).

The study is one of its kind to explore the impact of a subcontractor's strategic capability on their bargaining power, dependability and ability to form collaborations. Furthermore, results indicate that the “strategic capabilities” of subcontractors can strongly influence their ability to create “dependence”, foster “collaboration” and exert “power” over a main contractor. The findings can help improve the strategic procurement decision-making processes of both subcontractors and main contractors to build better business relationships.

The purpose of this study is twofold: first, to provide a nuanced understanding of the information concept that encapsulates both its universal foundations and context-dependent intricacies, and second, to propose a theoretical framework that integrates these diverse viewpoints, thereby contributing to the theoretical discourse and practical applications in information science/studies (IS).

The aim of this paper is to explore the relationship between universalism and pluralism in connection with semiotics. The paper adopts a conceptual approach based on semiotics to address the long-standing debate over the definition of information in IS. By engaging with two foundational semiotic theories—C.S. Peirce's pragmatic semiotics and Ferdinand de Saussure's structuralist semiotics – the research seeks to bridge the conflicting perspectives of universalism and pluralism within the field.

The findings reveal that Peirce's semiotics, with its universalist core, views information as dynamic and shaped by context, while Saussure's approach, which is rooted in linguistics, emphasizes the relational aspects of sign systems and connects them to pluralism. This comparative analysis facilitates a broad understanding of information that transcends the limitations of singular perspectives. In conclusion, the paper seeks to demonstrate that the integration of universalist and pluralist perspectives through semiotics offers a more holistic approach to the study of information in IS. It contributes to the field by suggesting that the tension between these perspectives is not only reconcilable but also essential for a richer and more complete understanding of information. This theoretical foundation paves the way for future research and practical advancements in IS and advocates for approaches that recognize the complexity and multifaceted nature of information.

The study engages with theoretical frameworks, predominantly semiotic theories by C.S. Peirce and Ferdinand de Saussure. While this provides a deep conceptual understanding, the lack of empirical data may limit the practical applicability of the findings. The research focuses on two semiotic perspectives, which, although foundational, do not represent the entirety of semiotics or information theory. Other significant semiotic theories and perspectives could provide alternative or complementary insights. The concepts of universalism and pluralism in information science are highly intricate and multifaceted. This study's approach to synthesizing these concepts, while comprehensive, might oversimplify some aspects of these complex paradigms.

The paper's originality lies in its unique integration of semiotic theories into the discourse of IS. This integration offers a novel perspective on understanding the concept of information, bridging the gap between universalist and pluralist approaches. The study presents a new conceptual framework for understanding information that combines elements of universalism (consistent, objective understanding of information) and pluralism (context-dependent, subjective interpretations). This dual approach is relatively unexplored in IS literature, providing fresh insights into the complex nature of information.

Social network sites (SNSs) have been recognized as an important marketing communication tool for marketers to connect with today's internet‐savvy consumers. At the same time, the popularity of SNSs has become a worldwide phenomenon with the rise of many local SNSs. The purpose of this paper is to examine cultural differences in the use of communication appeals on corporate pages of leading SNSs in two culturally distinct countries, China and the USA.

The study employs a content analysis to identify cultural orientations observed in communication appeals of the corporate pages on leading SNSs in China (Renren) and the USA (Facebook).

Appeals to interdependence, popularity, high social status, luxury, emotions, and symbolic association are more frequently used in societies with a more collectivistic, greater power distance, and high‐context culture such as in China; whereas appeals to individuality and hedonism are more frequently used in an individualistic society like the USA. Overall, findings indicate that communication appeals on SNSs reflect the dominant cultural values in each country.

Despite the numerous hypes and speculations regarding the effectiveness of SNSs as a marketing tool, few studies have explored how marketers use SNSs to interact with consumers. Findings based on this study advance our understanding of marketing communications on social media from a cross‐cultural perspective. The paper provides new evidence indicating that global marketers should adapt their communication strategies and styles when communicating with consumers in different societies on SNSs. The authors also provide guidelines for the localization attempts.

The purpose of this study is to examine cross-cultural differences in the use of visual tangible cues in local corporate Web sites of six nations.

A quantitative content analysis was used to obtain a numerically based summary of visual tangible cues utilized in 207 Web sites of global service corporations.

A clear pattern of differences was observed in the major visual functions (literal vs symbolic), the use of photographs vs illustrations and the utilization of interactive elements between two groups of nations. Eastern visuals tend to rely more on symbolic visuals performing association function, mixed use of photographs and illustrations and customer endorsement, whereas Western visuals are more likely to perform literal functions, use photographs and feature customer–employee interactions.

International services marketers who are planning a global campaign on the Web can benefit by using differentiated visual strategies, which reflect unique cultural characteristics of a target market.

This study adds a new contribution to an international account of Web services advertising in maintaining a comprehensive understanding of contemporary use of visual tangibles cues. It could benefit global services advertisers with both practical and theoretical implications, for no systematic studies have ever touched the visualization strategies on the Web.

Grounded on resource dependence theory, the authors explored how power and dependence affect sustainability adoption in an artisanal fishing supply chain (AFSC) in Mexico.

An in-depth longitudinal case study was conducted to identify relationships among fishers, a cooperative and intermediaries using a content analysis of data gathered from a combination of interviews, focus groups, observations, participatory workshops and secondary data.

As a result of the existing power imbalance among AFSC members, mediated forces (e.g. rewards for intermediary–fishers relationship) were the most prominent observed. In addition, a close and high dependence on resources affecting supply chain sustainability (SCS) adoption was identified. For example, within intermediary–cooperative relationships, a power imbalance caused mostly by financial resource dependence generated a negative impact on economic sustainability related to unfair prices and unfair trade. The results, thus, showed the detrimental influence of intermediaries among AFSC members on SCS adoption.

A greater understanding of power imbalance and dependence can help AFSC members to identify their weaknesses and develop actions to adopt sustainability.

Unlike previous research, the authors go beyond the often positive research focus of SCS studies and provide, through the resource dependence theory, a longitudinal view on how power imbalance negatively affects SCS adoption.

In the current highly competitive marketing environment, there are few situations in which customers attempt to build and maintain relationships with marketers. In large‐format retail situations, customers maintain a non‐personal association with the store and personal relationships with salespersons. By contrast, many customers in developing countries such as India build and maintain long‐term relationships directly with the small‐scale retailers, who happen to be the owners as well as the salespersons of the store. The purpose of this paper is to focus on customer dependence on the retailer, a rare phenomenon which is evident in rural areas of India even today.

The paper is based on an empirical study of a buyer‐seller relationship between a farmer and a chemical fertilizer retailer, which is a common interpersonal business constellation in India.

The paper identifies the determinants of customer dependence as customer perceived market uncertainty, product importance and product familiarity. The paper also explains the positive effects of customer dependence on customer trust.

Traditionally, customer dependence is viewed as a structural constraint in relationship outcomes. The effect of customer dependence on power, control and opportunistic behavior in the buyer‐seller relationship context is well researched. This paper applies an interpersonal trust‐development perspective and views customer dependence as a positive relationship construct and fills an apparent gap in research on customer dependence in the context of the interpersonal buyer‐seller relationship.