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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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Geographic
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By 2025, an estimated two-thirds of African households will have discretionary income, significantly expanding the consumer pool. Growth in sub-Saharan Africa’s consumer market…
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DOI: 10.1108/OXAN-DB218191
ISSN: 2633-304X
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Geographic
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The country has made considerable progress in recent years on energy security and cutting emissions. However, achieving the 2050 target requires the development of a hydrogen…
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DOI: 10.1108/OXAN-DB254532
ISSN: 2633-304X
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Geographic
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The pandemic sped up the expansion of e-commerce worldwide. However, growth rates are now reverting from 26% in 2020 and 19% in 2021 towards rates closer to 10%. Shoppers still…
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DOI: 10.1108/OXAN-DB268281
ISSN: 2633-304X
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Geographic
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The decision to reduce gas prices -- a gift to President-elect Volodymyr Zelensky, as it chimes with the anti-austerity messaging of his election campaign -- and not to raise…
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DOI: 10.1108/OXAN-DB243575
ISSN: 2633-304X
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Geographic
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Online streaming services have overtaken broadcasting as a source of non-text consumption of household information and entertainment. However, market saturation, the end of the…
Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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Facebook's troubles and business response.
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DOI: 10.1108/OXAN-DB238178
ISSN: 2633-304X
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Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…
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DOI: 10.1108/OXAN-DB282933
ISSN: 2633-304X
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Geographic
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Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…