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Purpose – Within cultural discourse, prescriptions for “good” motherhood exist. To further the analysis of these prescriptions, we examine how media conversations about Republican Vice-Presidential candidate Sarah Palin, Democratic Presidential nominee Hillary Clinton, and First Lady Michelle Obama during the 2008 presidential election campaign illustrate existing notions of good motherhood.Methods – Using qualitative content analysis techniques, we review media discourse about Palin, Clinton, and Obama during this campaign. We use existing feminist literature on motherhood and an intersectionality perspective to ground our analysis, comparing and contrasting discourse about these political figures.Findings – The 2008 campaign represented a campaign for good motherhood as much as it represented a campaign for the next president. Discourse on Palin, Clinton, and Obama creates three very different characterizations of mothers: the bad, working mother and failed supermom (Palin), the unfeeling, absent mother (Clinton), and the intensive, stay-at-home mother (Obama). The campaign reified a very narrow, ideological standard for good motherhood and did little to broaden the acceptability of mothers in politics.Value of paper – This article exemplifies the type of intersectional work that can be done in the areas of motherhood and family. Applying an intersectionality perspective in the analysis of media discourse allows us to see exactly how the 2008 campaign became a campaign for good motherhood. Moreover, until we engage in an intersectional analysis of this discourse, we might not see that the reification of good motherhood within campaign discourse is also a reification of hegemonic gender, race, class, age, and family structure locations.

Taking an intersectional approach, this chapter makes a theoretical and empirical contribution to the study of mothers’ movements in the context of social welfare cutbacks in Israel. I argue that the political use of the maternal identity provides an important cultural resource to women’s social movements, yet all women cannot access this advantage equally. By adding an intersectional perspective to the literature on women’s movements and media debates, this empirical study shows that the ability of different groups of women to politically mobilize their maternal identity in the news is impacted by their class and racial backgrounds. I focus on Israel as an ambiguous case that reflects both the political relevance of maternal identity as mobilized by different political actors, as well as the intersectional dynamics of marginalization of women’s movements within contentious media debates about austerity policies. Using critical discourse analysis, I analyzed 268 newspaper articles that discuss the Israeli Single Mothers’ Movement, a welfare rights movement of low-income women of color (Mizrahi). I find two competing frames converging across the newspapers analyzed: the first draws on a nationalist discourse of the “mother of the nation” to present a positive image of a heroic “mothers’ movement”; the second draws on racist and sexist images to negatively frame activists as a “Mizrahi movement” of undeserving poor mothers. I show how the contested construction of the Single Mothers’ Movement in the news media is directly connected to hegemonic Israeli discourse on motherhood and ethnicity, and demonstrate how this shapes the movement’s public image and its political and feminist value.

This research attempts to make sense of the experiences of two academic women who become mothers.

This paper is an autoethnography. Applying the autoethnographic method allows us to discuss cultural phenomena through personal reflections and experiences. Our autoethnographic reflections illustrate our struggles and attempts of resistance within discursive spaces where motherhood and our identity as academics intersect.

Our personal experiences combined with theoretical elaborations illuminate how the role of the mother continues to be dominated by such gendered discursive practices that conflict with the work role. Once women become mothers, they are othered through societal and organizational practices because they constitute a visible deviation from the masculine norm in the organizational setting, academia included.

This paper explores how contemporary motherhood discourse(s)within academia and the wider society present competing truth claims, embedded in neoliberal and postfeminist cultural sensibility. Our autoethnographic reflections show our struggles and attempts of resistance within such discursive spaces.

Imprisonment has the potential to significantly impact mothering (Lockwood, 2017). For some women, imprisonment may present the opportunity to repair and rebuild fractured relationships with their children; however, for many, being separated from their children is constructed as the most difficult aspect of imprisonment (Crewe, Hulley, & Wright, 2017), with the potential to severely alter, disrupt or even terminate mothering (Lockwood, 2017; 2018). Available research highlights the importance of mothering in relation to women's adjustment to and experiences of imprisonment and upon their rehabilitation, resettlement and potential reunification (Baldwin, 2017; Lockwood, 2017, Lockwood, 2018). However, consistent with prison policy and practice, available research tends to rely on narrow definitions that often construct motherhood in relation to younger children, under the age of 18 (Caddle & Crisp, 1997). Consequently, the stories, experiences and needs of mothers in prison with older adult children often remain unheard.

Focussing on the individual stories of mothers in prison and those who have recently been released from prison, within this chapter, I consider the way in which women story motherhood in relation to older adult children. Presenting three interrelated narratives, ‘Mothering from a distance: stories of missing out on children's transitions to adulthood’; ‘“Motherwork”: stories of participating in mothering adult children’ and ‘“Role reversal”: stories of receiving support from adult children’, I consider the specific challenges and opportunities for mothers in prison with older adult children.

Nannies occupy a rather problematic position in childcare. Their presence facilitates intensive mothering for their employers’ children, while their absence from their own children facilitates distance parenting. By moving away from home and working as nannies, they enable ideal mothering for their often White, middle-class employers, seemingly at the expense of their own children. Unspoken feeling rules further complicate their provision of emotional labor in childcare, while continuous efforts to avoid strong attachment with the children under their care become a source of struggle. Employers need them as invisible extensions of themselves with limited parental authority. In order to provide for their families, nannies, who are often Black working-class single women, also make parallel childcare arrangements. These arrangements differ, as community othermothers enjoy the respect and authority that nannies do not. The continuation of their caregiver role from a distance requires active nurturing of emotional bonds despite spatial separation using a variety of means. Gift-giving also features strongly as a means to bridge physical gap between nannies and their children. As Black mothers from communities which emphasize communal childcare, their support networks are well placed to care for their children and concurrently reinforce their position as mothers – a position they do not enjoy in paid employment.

The purpose of this paper is to illustrate the hostility many young women who are also mothers experience within their everyday lives.

The paper will draw on qualitative research, incorporating a narrative approach, to illustrate the hostility many young mothers experience on a daily basis. The research design included a focus group, semi-structure interviews and participant observations.

The paper reports the findings of a study that explored the experiences of young women who are also mothers. The author presents the findings that indicate that many young women, who are also young mothers, experience hostile reactions and interactions as part of their everyday lives.

The small sample size means that this study cannot be generalised, but it does contribute to the growing body of qualitative evidence in relation to young mothers.

The findings suggest that there needs to be more recognition and acknowledgement of the hostility young women experience. Such hostility could have deleterious consequences on the young women, their parenting ability and also on the children.

This paper documents the experiences of young women who are also mothers and how they experience hostility as a daily occurrence. The hostility ranged from verbal to non-verbal and how they felt they were being treated, inferences about their sexuality to stereotyping.

Japanese women’s life courses have changed dramatically in recent history. Yet, transformation of the meanings and experiences of childlessness did not follow a linear, one-dimensional path. Childlessness in Japan today – strongly influenced by Western, modern education after the World War II – can indeed be interpreted as a form of liberation from a restrictively gendered life-course. However, in Japan’s pre-modern period, there were in fact alternative paths available for women to remain childless. As Japan became nationalised and the meanings of Japanese womanhood shifted, childlessness became increasingly stigmatised and notably, stigmatised across social classes.

This chapter provides concise accounts of the social meanings of marriage and fertility from the Tokugawa period through the Meiji period and continues with analysis of pressures faced by contemporary Japanese women who are childless. Also highlighted are the particular socio-demographic contexts which have brought involuntary childlessness, too, into the realms of public discussion and expected action on the part of the government. Through its account of the Japanese context, this chapter emphasises the larger theoretical, sociological argument that the historically placed social construction of childlessness – and thus, of the experiences and identities of childless women – always occurs through particular intersections of cultural, political-economic and demographic conditions.

This paper aims to investigate how consumption linked with life transitions can differ in its potential to bring about ongoing liminality. By examining how consumers can draw on overlapping systems of resources, different ways in which consumers negotiate ongoing liminality following the transition to motherhood are identified.

The authors conducted an interpretive, exploratory study using in-depth phenomenological interviews with 23 South Asian mothers living in the UK. The sample consisted of mothers at different stages of motherhood.

Following life transitions, consumers may encounter liminal hotspots at the intersection of overlapping systems of resources. The findings examine two liminal hotspots with differing potential to produce ongoing liminality. The study shows how consumers navigate these liminal hotspots in different ways, by accepting, rejecting and amalgamating the resources at hand.

The research sample could have been more diverse; future research could examine liminal hotspots relating to different minority groups and life transitions.

Marketers need to examine the different ways in which consumers draw on different systems of resources following life transitions. The paper includes implications for how marketers segment, target and market to ethnic minority consumers.

Due to increasingly fluid social conditions, there are likely to be growing numbers of consumers who experience ongoing liminality following life transitions. A preliminary framework is presented outlining different ways that consumers negotiate ongoing liminality by drawing on overlapping systems of resources, broadening the understanding of the role that marketplace resources play beyond life transitions.