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1 – 10 of over 217000
Article
Publication date: 1 December 1996

James Poon Teng Fatt

Explores the importance of training in communications to enhance one’s business career. It is often taken for granted that a training in communications serves as an end in itself…

2731

Abstract

Explores the importance of training in communications to enhance one’s business career. It is often taken for granted that a training in communications serves as an end in itself but such a training has far more implications than the communications graduate or management may realize. Indeed, the value of a training in communications permeates any organization. In spite of the growing awareness of training in communications, as seen from the numerous communication programmes in companies, and the value of communication in the workplace, it is sobering to note the low esteem in which communications professionals are held. Addresses this issue to emphasize the value of communications training and suggests how communicators can achieve better business success with the kind of training they have received.

Details

Industrial and Commercial Training, vol. 28 no. 7
Type: Research Article
ISSN: 0019-7858

Keywords

Open Access
Article
Publication date: 26 February 2024

Rodney Graeme Duffett and Mihlali Maraule

Emojis are quickly becoming a popular new language in social media and marketing. The capability to express emotions and make message understanding easier is one of the primary…

1664

Abstract

Purpose

Emojis are quickly becoming a popular new language in social media and marketing. The capability to express emotions and make message understanding easier is one of the primary reasons for using emojis. The aim of this research was to determine the influence of perceived usefulness, perceived ease of use, trust, and involvement on customer engagement due to emojis used in digital marketing communications among Generation Z (Gen Z) in South Africa.

Design/methodology/approach

Following the descriptive research approach, quantitative research was used in this study. A questionnaire (self-administered) was utilized to test the effectiveness of using emojis among 1,000 young consumers. Structural equation modeling was used to test the hypotheses.

Findings

The findings of the study yielded positive relationships between the variables, namely between trust and involvement; involvement and the perceived ease of use; involvement and perceived usefulness; perceived ease of use and perceived usefulness; trust and customer engagement; perceived usefulness and customer engagement; involvement and customer engagement; customer engagement and intention to purchase; trust and intention to purchase; and perceived usefulness and intention to purchase.

Practical implications

This study can help organizations in emerging markets use emojis in their digital marketing communications to engage customers and stimulate intention to purchase among young people, especially the Gen Z cohort, who seek organizations and brands that understand and connect with them.

Originality/value

By investigating the effects of emojis in digital marketing communications, this study contributes to the customer-centric process and the literature on emoji usage while also involving a credible digital language when communicating with members of Gen Z. By extending TAM, the findings of this study contribute to the TAM literature by demonstrating that emoji usage in digital marketing communications positively influences various attitudinal associations among Gen Z consumers.

Article
Publication date: 1 February 1989

Anthony Booth

The communications audit may be defined as “the processwhereby the communications within an organisation are analysed by aninternal or external consultant, with a view to…

1056

Abstract

The communications audit may be defined as “the process whereby the communications within an organisation are analysed by an internal or external consultant, with a view to increasing organisational efficiency”. Why communications audits are particularly necessary at present is described, how they are carried out, the arguments for and against in‐house communications auditing, and whether they are worthwhile, are also discussed. Examples are given of two typical audits. One is concerned primarily with communications effectiveness in terms of motivating employees towards organisational goals. The other is orientated towards a consideration of more novel means of communication such as computer conferencing.

Details

Managerial Auditing Journal, vol. 4 no. 2
Type: Research Article
ISSN: 0268-6902

Keywords

Abstract

Details

The Emerald Handbook of Multi-Stakeholder Communication
Type: Book
ISBN: 978-1-80071-898-2

Article
Publication date: 27 February 2009

S. Tai, Y. Wang and C.J. Anumba

The purpose of this paper is to show how effective project team communications is one of the major challenges to a construction project's success. The success of large‐scale…

3373

Abstract

Purpose

The purpose of this paper is to show how effective project team communications is one of the major challenges to a construction project's success. The success of large‐scale construction projects is critical to Chinese economy. The purposes of the research are to grasp the current status of communications in large‐scale construction projects in China and lay a basis for further research on project communications.

Design/methodology/approach

A survey was conducted by postal questionnaire and telephone.

Findings

Through analyzing the data obtained from the survey, the communication problems in large‐scale construction projects in China are exposed. The roots of the problems are summarized as lack of good communication mechanism, weak organizational structures of construction teams, lack of uniform standards for construction information, and lack of support for advanced communication technologies.

Originality/value

The paper presents the directions for further research to improve communications in large‐scale construction projects in China.

Details

Engineering, Construction and Architectural Management, vol. 16 no. 2
Type: Research Article
ISSN: 0969-9988

Keywords

Book part
Publication date: 30 November 2020

Lena Bucatariu

Despite a ravaging pandemic worldwide, Vietnam managed to contain the local outbreak, partly owing to its carefully implemented risk communications campaign. This chapter…

Abstract

Despite a ravaging pandemic worldwide, Vietnam managed to contain the local outbreak, partly owing to its carefully implemented risk communications campaign. This chapter investigated the effectiveness of official Vietnam government communications, the sentiment of foreign media reporting on Vietnam, and any challenges. Content analysis was applied to samples from government communications (43 samples); international articles (46); and social media conversations (33). Official government communications were quite accurate, timely, and effective in displaying transparency, employing war symbolism, and shared responsibility, but should more clearly separate between state and expert, offer differing views, and highlight the benefits of compliance. International articles praised the government's viral PSA TikTok video, its transparency, and the netizens' nationalist narratives. While some evidence was found for infodemic, blaming, and heroization, the sample was too small to be conclusive. Future studies should expand the timeframe to a longer duration, quantitatively appraise a wider sampling of social media conversations, and possibly conduct primary interviews with experts, policy makers, and the public.

Details

International Case Studies in the Management of Disasters
Type: Book
ISBN: 978-1-83982-187-5

Keywords

Book part
Publication date: 25 March 2024

Susan Kinnear and Tess Lhermitte-Russell

The communications industry faces a recruitment crisis. Despite the pivot to hybrid working and the ever-increasing number of young people opting to study the discipline, over…

Abstract

The communications industry faces a recruitment crisis. Despite the pivot to hybrid working and the ever-increasing number of young people opting to study the discipline, over half of recruiters in the public sector and three quarters of those recruiting for agencies struggle to fill vacancies. This chapter examines these trends from a radical feminist perspective, arguing the communications industry is squandering young, female talent by failing both new entrants and mothers returning to work after childbirth. This analysis is based on a series of surveys undertaken between 2020 and 2022 to examine the expectations and lived experience of women, and in particular communications students and mothers, working in or aspiring to work in the sector. Over 73% of the women surveyed had experienced gender-based discrimination and harassment, and 66% had been forced to choose between their careers and having a child. Of the young entrants to the profession surveyed, 88% believed becoming a mother would negatively impact their career, while 32% had experienced discrimination while undertaking their student placement. Analysis of these data indicates the sector faces a crisis of its own making by failing to provide a workplace culture worth working in. The chapter concludes only a direct challenge to male hegemony can redress the gender imbalance, free up talent to meet skills shortages and provide lasting change for women working in communications. It offers a series of recommendations for how professional bodies can address these issues and empower young women to achieve the career outcomes they deserve.

Abstract

Details

Communicating Knowledge
Type: Book
ISBN: 978-1-80262-104-4

Article
Publication date: 29 March 2024

Njod Aljabr, Dimitra Petrakaki and Petros Chamakiotis

Existing research on how professionals manage after-hours connectivity to work has been dominated by studies on the strategies/practices individuals develop. In these studies…

Abstract

Purpose

Existing research on how professionals manage after-hours connectivity to work has been dominated by studies on the strategies/practices individuals develop. In these studies, mobile technology is perceived as a tool or an enabler that supports otherwise human-centric connectivity decisions. This view sees technology as separate or external to the organisation, missing out on its nuanced role in shaping connectivity decisions. Our study aims to bring technology back into the sociomaterially imbricated context of connectivity and to unpack its parameters.

Design/methodology/approach

Drawing on data collected from documents and semi-structured interviews, we adopt the framework of “sociomaterial imbrications” (Leonardi, 2011) to understand the social and material parameters that influence connectivity management practices at two different academic institutions in Saudi Arabia.

Findings

The study identifies a set of social and material parameters (organisational, individual, technological and situational) that imbricate to shape, collectively and not individually, professionals’ connectivity management practices. Connectivity decisions to change practice (such as decisions of where, when or why to connect) or technology (how to connect) are not as distinct as they appear but originate from, and are founded on, imbricated sociomaterial parameters. Our study further suggests that connectivity decisions are shaped by individuals’ perceptions of sociomaterial imbrications, but decisions are not solely idiosyncratic. The context within which connectivity decisions are taken influences the type of decisions made.

Originality/value

Connectivity management emerged from sociomaterial imbrications within a context constitutive of four interacting parameters: organisational, technological, situational and individual. Decisions around the “how” and the “what” of connectivity – i.e. the practice of connectivity and its underpinning technology – originate from how people perceive sociomaterial imbrications as enabling or constraining within a context. Individual perceptions account for changes in practice and in technology, but the context they find themselves in is also important. For instance, we show that professionals may perceive a certain technology as affording, but eventually they may use another technology for communications due to social norms.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

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