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1 – 10 of 998Ryan K Zapalac, James J Zhang and Dale G Pease
There are few studies examining the marketing characteristics of intercollegiate women's volleyball spectators. The purpose of this paper is to examine intercollegiate women's…
Abstract
There are few studies examining the marketing characteristics of intercollegiate women's volleyball spectators. The purpose of this paper is to examine intercollegiate women's volleyball spectators from the perspectives of sociodemographics, market demand and consumption. Spectators (N=265) from seven intercollegiate women's volleyball games at three National Collegiate Athlete Association Division-I universities participated in the study. The findings indicate that there is a need to emphasise the market demand factors when marketing intercollegiate women's volleyball games.
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This chapter focuses on the career paths of African American women in collegiate athletics. Through a review of literature and policy analysis, three overarching themes emerged…
Abstract
This chapter focuses on the career paths of African American women in collegiate athletics. Through a review of literature and policy analysis, three overarching themes emerged and is the focus of this chapter: (1) challenges and barriers African American women encounter in pursuing careers in collegiate athletics with a particular focus on extant inequities of African American women in administrative and head coaching positions; (2) professional sport development programs tailored to improve career opportunities for African American women and other minorities; and (3) strategies to alleviate challenges and barriers African American women endure in collegiate athletics.
Young Hoon Kim, Jen L. Duncan and Tun-Min (Catherine) Jai
The purposes of this paper is to segment spectators of collegiate football game using a cluster analysis and to determine differences between spectator clusters based on…
Abstract
Purpose
The purposes of this paper is to segment spectators of collegiate football game using a cluster analysis and to determine differences between spectator clusters based on motivations, satisfaction, and demographic characteristics.
Design/methodology/approach
A survey instrument was utilized, and a total of 407 usable data were gathered through a convenience sampling method at a main campus in the Southern USA. A discriminant analysis was employed to create cluster profiles including demographic variables not previously included in the clustering procedure. Cluster analysis is a procedure used to determine best group segmentation.
Findings
Through a factor-cluster analysis, two distinct groups are identified as attendees of collegiate football games: far-away fans and seasoned sideliners. Knowing the different spectators in event attendance allows marketers of collegiate sport events to effectively target segments and attract larger numbers of visitors to each event. Although the results indicated lower satisfaction with the far-away fans cluster, they are nonetheless spending their money at these events. A concerted effort to better welcome tourists that are supporting the visiting team may help boost their image of the local community and thus increase their spending level.
Originality/value
The current study adds to the literature on sport event research, while providing great insight for researchers and practitioners how to segment their target market. Therefore, it is believed that the results of the present study will help future researchers and industry practitioners make use of the implications and findings to broaden their knowledge about sport marketing.
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Empirical studies reveal Black male student-athletes have both positive and negative experiences on predominantly White college and university campuses. Mindful also of race-based…
Abstract
Empirical studies reveal Black male student-athletes have both positive and negative experiences on predominantly White college and university campuses. Mindful also of race-based stereotypic beliefs about Black male student-athletes in collegiate sports, these phenomena warrant further discourse and scrutiny. Critical race theory is a race-centered theoretical and analytical framework that has shaped discourse on race and racism in intercollegiate athletics in recent years. Discourse in this chapter is therefore grounded in the narrative of critical race theory and focuses primarily on the academic and athletic plight of Black male student-athletes matriculating at predominantly White colleges and universities with National Collegiate Athletic Association affiliation.
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Most professional athletes are broke financially within a short few years after they stop playing. It is easy for outsiders to place the blame squarely on the athlete himself…
Abstract
Most professional athletes are broke financially within a short few years after they stop playing. It is easy for outsiders to place the blame squarely on the athlete himself. This rush to judgment, however, is not entirely accurate. Black student-athletes who have the talent and ability to play professional sports are hyper-focused on getting to the next level, and the system around them is built to accommodate that focus. A lack of educational, financial, and legal structures creates a dynamic that sets the athlete up for failure. This chapter will focus on the legal and financial realities that Black males face when transitioning into and out of professional sports. In order to shift the current paradigm, this chapter will also provide solutions for both the athlete and the coaches, friends, family members, and agents who surround the athlete, in order to empower the athlete to positively impact himself, his family, and his community.
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Michael Costelloe, Christine L. Arazan and Kenneth A. Cruz
The purpose of this paper is to examine the relationship between athletic participation and the acceptance of rape myths in an effort to further identify cultural and social…
Abstract
Purpose
The purpose of this paper is to examine the relationship between athletic participation and the acceptance of rape myths in an effort to further identify cultural and social institutions that may contribute to adherence to and glorification of rape culture.
Design/methodology/approach
A random sample of 685 first semester, university freshmen were surveyed about their high school sports participation and levels of rape myth acceptance (RMA). Linear regression models were estimated to examine the relationships between participation in sports, the type of sport participation and the acceptance of rape myths.
Findings
Those involved in athletics, generally, and those involved in team sports are more accepting of rape myths than are their counterparts. These results hold true for the full sample and for males and females, when examined separately. Participation in contact sports was not significantly predictive of RMA.
Practical implications
Athletics may provide a culture that is particularly prone to a belief in rape myths, which jeopardizes the integrity of collegiate sports. Policies should focus on changing offender behavior not victim behavior to create safer and more inclusive communities. Educating youth about the nature of rape myths and providing them with skills to resist such thinking is paramount. Focused programs and training could reduce the likelihood of accepting rape myths and, in turn, may make high school and college campuses safer.
Originality/value
This paper contributes to prior research by examining a sample of first semester university freshmen about their high school athletic participation and RMA. This research not only minimizes the effects of college level influences but also distinguishes between different forms of athletic involvement.
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The purpose of this paper is to assess the perceived benefits and challenges of implementing sustainable initiatives in collegiate recreational sports facilities. Additionally…
Abstract
Purpose
The purpose of this paper is to assess the perceived benefits and challenges of implementing sustainable initiatives in collegiate recreational sports facilities. Additionally, this paper intends to contribute to the evolving field of facility sustainability in higher education.
Design/methodology/approach
The design included qualitative research methods that allowed respondents to elaborate on perceived benefits and challenges. Respondents consisted of directors of campus recreation departments at National Intramural-Recreational Sports Association member institutions. Content analysis served as the method for analyzing and categorizing the data.
Findings
Six categories of perceived benefits became distinguishable, including Educational, Environmental, Ethical, Fiscal and Operational. Eight categories of perceived challenges emerged after responses were analyzed, including Administrative, Attitudinal, Commitment, Educational, Facility, and Fiscal. The majority of respondents indicated Fiscal demands as being the top challenge when it comes to implementing sustainable initiatives. Common themes arose from the responses and were sorted within their respective category.
Originality/value
This paper contributes to the evolving field of sustainability by providing some data regarding recreational sports facilities in higher education. Administrators, particularly those in Student Affairs, Facilities Management and Campus Recreation can benefit from this paper by assessing their respective institution’s current view of sustainability and by proactively determining a strategy to combat the potential challenges identified. Additionally, identifying perceived benefits can help equip facility directors and executives with justification and rationale for moving toward sustainable facility design and operation.
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Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. Sports currently represents the eleventh largest…
Abstract
Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. Sports currently represents the eleventh largest industry in the USA. Despite this, there are few mainstream marketing journals willing to publish manuscripts on sports marketing. In an effort to circumvent this problem, some sports marketing authors have “disguised” their research under the guise of “servicescapes” or leisure services. Looks at the topical content of the leading outlet for sports marketing manuscripts, Sport Marketing Quarterly. The author classifies the articles into 18 categories. Sponsorship is the most frequent topic for sport marketing papers, followed by general research and research on fans, spectators, and participants. Provides an extensive bibliography of sport‐marketing articles published in academic journals. While a few of these are in marketing journals, the vast majority are published “out of field”.
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Jaime Schultz, Anna Baeth, Anne Lieberman, Lindsay Parks Pieper and Elizabeth A. Sharrow
As advocates and scholars dedicated to advancing equality for women and girls, we believe that sport can empower all people – and to change the world. Exclusion and restrictions…
Abstract
As advocates and scholars dedicated to advancing equality for women and girls, we believe that sport can empower all people – and to change the world. Exclusion and restrictions for transgender athletes undermine this cause. Transgender athletes are not and have never been a threat to women's sport. There are, however, serious and well-documented threats to women's sport that warrant attention, including unequal opportunities in participation and leadership, inequitable funding and pay, uneven media coverage, a lack of sponsorship opportunities, sexual harassment and abuse and incomplete implementation of gender equality policies (Bisgaard & Støckel, 2019; Cooky et al., 2021; Hindman & Walker, 2020; Lough & Greenhalgh, 2019; Novkov, 2019; Pape, 2020; Raso, 2019; Schultz, 2018; Staurowsky et al., 2020; Yanus & O'Connor, 2016; Zerunyan, 2017).
A close reading of peer-reviewed, researched-based and credible sources allow us to better understand the experiences of trans athletes, to dispel the dangerous misinformation peddled in recent media accounts and political debates, to outline critical legal and policy discussions about trans athletes, and to highlight why access to sport matters for everyone. There is a clear consensus across multiple disciplines: the future of sport includes transgender women and girls.
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Mauro Falasca and John F. Kros
As the pressure to win and generate revenue and as the allegations of out-of-control spending continue to increase, there exists much interest in intercollegiate athletics. While…
Abstract
As the pressure to win and generate revenue and as the allegations of out-of-control spending continue to increase, there exists much interest in intercollegiate athletics. While researchers in the past have investigated specific issues related to athletics success, revenue generation, and graduation rates, no previous studies have attempted to evaluate these factors simultaneously. This chapter discusses the development of a data envelopment analysis (DEA) model aimed at measuring how efficient university athletic departments are in terms of the use of resources to achieve athletics success, generate revenue, and promote academic success and on-time graduation. Data from National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision (FBS) universities are used to evaluate the relative efficiency of the institutions. The model identifies a series of “best-practice” universities which are used to calculate efficient target resource levels for inefficient institutions. The value of the proposed methodology to decision makers is discussed.
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