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This study aims to explore intergroup relations between two Jewish religious groups in Israel, namely, ultra-Orthodox and national-religious communities, by using an integrated model that combines two psychosocial concepts: perceptions of collective narratives and identity strategies.

Data were collected from a representative sample of 402 ultra-Orthodox and 388 national-religious Jews living in Israel, of age 18 and over. Repeated-measures ANOVAs were conducted to examine group differences in perceiving in-group and out-group collective narratives and in patterns of identity strategies. Further, partial correlations and hierarchical multiple regression analyses were conducted to test the relative contribution of perceptions of collective narratives and patterns of identity strategies.

Willingness to compete with and to separate from the out-group was related to the tendency to reject its collective narrative while endorsing the in-group one. In the same vein, the opposite pattern was found in the relations between willingness to integrate and unite with the out-group and the perceptions of collective narratives. The results also indicate group differences: the ultra-Orthodox exhibited stronger tendencies to preserve their in-group collective narratives and to reject the out-group, as well as stronger endorsement of identity strategies of competition and separation compared to national-religious.

The results suggest that it might be useful to encourage dialogue between both groups to clarify each side’s narratives and rationale underlying the endorsement of specific identity strategies. Such an open dialogue could help each group understand the other group’s needs and might also reduce their sense of threat as well as anxiety about losing their religious and social uniqueness. One possible opportunity for such dialogue is workplaces in which members of each group can gradually uncover stereotypes, enhancing reconciliation and willingness to accept the “other’s” collective narrative and choose to adhere more to the similar than dissimilar characteristics.

This is the first study, to the best of the authors’ knowledge, to examine collective narratives and identity strategies as powerful indicators of intergroup relations between two minority groups of the same religion. Within such a unique context, the power struggle exists and the separation and competition strategies are apparent, but the main conflictual issue is related to similarities and discrepancies of religious ideologies, values, norms and worldviews that shape one’s daily life and his/her encounter with the similar but different “other”.

This study aims to examine inter‐group relations between two religious minorities, Palestinian Christians and Muslim citizens of Israel, by measuring perceptions of in‐group and “other” group collective narratives.

Data were collected from a representative sample of 1,121 Muslims and 756 Christians in Israel. The questionnaire presents narratives that are common among Muslim and Christian populations in Israel, relating to eight different historical, social, or political events. Subjects were asked to rate levels of legitimacy, feeling of empathy, and anger towards each one of the presented narratives.

In comparison to Muslims, Christians reported a lower tendency to give legitimacy to the narrative of the other, showed more emotions of anger, and lower feeling of empathy towards the Muslim narrative. In addition, a content analysis of the narratives that were used in the questionnaire revealed two different patterns of response to narratives. One related to narratives with national issues, where Christians seemed to be excluded from the Palestinian nation, and the other related to narratives with religious issues, where Muslims reported more anger, less empathy and less legitimacy towards the Christian narratives.

The paper presents a new tool based on Sagy, Adwan and Kaplan, developed to examine perceptions of in‐group and “other” group collective narratives. This study examined the tool in a different context of conflict. In addition to the quantitative measures of the perceptions of the collective narratives, the paper describes a new method for analyzing the data collected by this tool.

Situated in scholarship on narrative and antenarrative, the purpose of this paper is to develop central assumptions of an (ante)narrative approach to collective identity research and to reflexively address the methodological questions such an approach raises for producing and analysing (ante)stories. (Ante)stories include proper stories with chronology and plot as well as antestories which are fragmented and incomplete.

Based on a concrete research project exploring collective identity as narratively constructed in negotiation between organizational insiders and outsiders, emphasis is placed on elements related to the production and analysis of (ante)stories. Challenges of the applied (ante)narrative methodology are addressed focusing on three central questions: where do (ante)stories come from? Whose (ante)stories are told? And whose storied constructions of collective identity are explored?

The (ante)narrative methodology allows for a broad approach to producing and analysing (ante)stories. Consequently, it provides a rich understanding of the narrative practice of constructing collective identity. However, it also raises questions relating to the role of the researcher in the analytic process.

Implications include the necessity of developing analytic methods that take the fragmented, incoherent and dynamic nature of storytelling into account as well as reflect the researcher as a co-teller. Moreover, it is suggested that there is a need for developing a set of alternative evaluation criteria to accompany such methods.

To present and reflexively discuss (ante)narrative as a research methodology within collective identity research.

We conducted a narrative analysis of a collective narrative comprising inscriptions left on the locally famed “Apology Wall,” written by thousands of community members in the immediate aftermath of the 2011 Vancouver Stanley Cup Riot. In considering the Apology Wall as an “evocative object,” this study emphasized the significance of material objects as meaning-making devices. Interpretation of themes was conducted through a constructivist lens, specifically guided by literature concerning meaning-making following negative life events. Results bolstered the significance of the Wall as a sense-making device that provided a forum for the community to collectively share positive emotional expression, construct solidarity and collective identity, and express desires for restoration. By studying this collective narrative, the study not only illuminated how those affected constructed meaning after the Vancouver sports riot, but it also contributes to the literature on how communities, in general, make early sense of and respond to destructive events.

Purpose – The chapter seeks to broaden the literature on narrative identity by focusing on the processes by which collective, or group, identity narratives develop over time.

Methodology/approach – The chapter combines a “netnography” approach (i.e., ethnography using the Internet) with traditional ethnographic procedures in order to develop an in-depth case study of the collective identity narratives of a selected community that is undergoing rapid economic change.

Findings – Over the course of approximately one century, there have been six distinguishable identity narratives in the selected community. We show that three of these, covering most of the period under investigation, have historical value, while three others are currently competing to become a new narrative identity adapted to the community's altered situation.

Research limitations/implications – The online survey used in the research elicited responses from a broad range of persons nationwide, including both current and former residents. The total number of responses, however, was relatively limited, and we cannot be certain to what degree they represent the views of all current members of the community.

Practical implications – The findings of the chapter may prove useful to local citizens, as well as elected officials and business leaders, as they seek to develop strategic plans for the community's future.

Social implications – The research reveals significant differences in attitudes among older and younger residents, as well as between those who had some association with the community's steel mill and those who did not.

Originality/value of paper – The chapter seeks to make theoretical, methodological, and empirical contributions. On the conceptual level, the discussion raises the seldom explored issue of collective narratives. Methodologically, the analysis adds to the literature on “netnography,” which has thus far been largely dominated by scholars in management. Empirically, the chapter identifies specific stories emerging in a deindustrializing community.

The purpose of this paper is to understand how family businesses (FBs) build their collective identity through transgenerational narratives. The authors examine the processes through which organizational meanings are socially constructed through narratives about individuals who are closely linked to the organizations (and their family).

Based on qualitative research, the authors study a 180-year old Spanish Pharmaceutical FB. Using longitudinal data, the authors analyze the narratives of six family members and two non-family executives. The authors use open-ended questions to allow interviewees to elaborate their own stories, following previous studies using extended narratives that leave the stage to the narrator.

Findings based on the stories of the eight interviewees (voice) suggest that the FB identity was initiated by the founder’s way to grow the business (fictionality). In turn the family shaped the identity of the FB, being reshaped by the stories arising from next generations’ entry into the business (reflexivity). While the FB identity reflects that of the owners, this identity is enduring but dynamic (temporality), not only shaped by the business family behind, but also conditioned by the environment.

The authors contribute to the growing literature adopting a narrative method to study phenomena in FBs. Thanks to the richness of the empirical material, a narrative method is particularly suited – and novel – for understanding collective identity, a crucial organizational resource that is closely linked to leadership in the FB.

This study offers a critical inquiry into accountability vis-à-vis organizational identity formation. It investigates how accountability evolves in the transformation of an NGO operating in the field of migration management from an informal grassroots group into a fully-fledged organization.

The paper is the outcome of a participatory action research project on Welcome Refugees (WR), a UK-based NGO. The project involved documentary analysis, focus group and semi-structured interviews, field notes, and participant observation. The analysis draws from poststructuralist theorization to explain the interplay between organizational identity and different forms of NGO accountability over time.

The study shows how different forms of accountability became salient over time and were experienced differently by organizational members, thus leading to competing collective identity narratives. Organizational members felt accountable to beneficiaries in different ways, and this was reflected in their identification with the organization. Some advocated a rights-based approach that partially resonated with the accountability demands of external donors, while others aimed at enacting their feelings of accountability by preserving their closeness with beneficiaries and using a need-based approach. These differences led to an identity struggle that was ultimately solved through the silencing of marginalized narratives and the adoption of an adaptive regime of accountability.

The findings of the case are of practical relevance to quasi-organizations that struggle to form and maintain organizational identity in their first years of operation. Their survival depends not only on their ability to accommodate and/or resist a multiplicity of accountability demands but also on their ability to develop a shared and common understanding of identity accountability.

The paper problematizes rather than takes for granted the process through which organizations acquire a viable identity and the role of accountability within them.

Collective memory of conflicts is assembled around major events, such as, in the context of the Israeli‐Palestinian conflict, the 1948 Palestinian exodus from the central cities of Lydda and Ramla. To date, however, various theoretical aspects of major events of conflicts have not been considered in the literature. This article aims to address this lack by exploring for the first time the way in which the causes for that exodus were presented in Israel from 1949 to 2005.

Methodologically, this is based on studies that have analyzed separately the publications by various Israeli state establishments (e.g. National Information Center, Ministry of Education, the National Archive, and the army – IDF), and those by various Israeli‐Jewish societal establishments (e.g. the research community, newspapers and 1948 war veterans).

Theoretically, the article contributes various insights, pertaining, for example, to: the five Manifestation Characteristics and the two Influence Characteristics of major events of conflicts; the eight determinant factors that shape the impact of these events; and the dynamic nature of the representation of major events.

Taken altogether, this article contributes to the empirical and theoretical research on the major events in conflicts.

This article seeks to analyze retrospective and emergent narratives in a changing organization. It aims to uncover the emic meanings of resistance to diversity change.

This article is based on interpretative research in a German high‐tech company, informed by the anthropological frame of mind.

The organization studied needs to cope with an increasing number of foreign employees. As narrative analysis showed, English language and diversity are associated negatively with an organizational dark age. In the past, a focus on sameness and on German language has been a successful counter‐strategy. Yet, in the present, this strategy forces German and non‐German employees into a dichotomist relationship that hinders diversity change. Through narrative analysis, other values of the past, such as caring for each other, and the metaphor of organization as family, are discovered. These concepts are highly adaptable to the new present and should be supported and facilitated in order to create trans‐cultural sameness.

The contribution of this article is to show how to utilize identity‐based resistance for organizational change, in this case diversity change. Emergent and retrospective narratives of the self are a viable tool of analysis.

Identity‐based resistance to change originates in the inability to link the past collective self to present conditions. This is often seen as an obstacle to change. This article uncovers the emic meanings of resistance, thereby utilizing it for diversity change.

Social media has transformed communication possibilities for immigrant consumers with their home country in their acculturation efforts. However, the acculturative outcomes of consumer interactions with the home country through social media are largely overlooked in previous research. This study aims to investigate the acculturative processes and outcomes resulting from interacting with the home country through social media.

A netnographic approach is used to collect data from a social media platform that provides an interactive social context in which Iranian immigrants in Australia share their experiences of immigration with non-immigrants who are considering and planning to migrate to Australia.

Findings show how both immigrants and non-immigrant users via social media reflexively contribute to the formation of two competing collective narratives, namely, the dominant, romanticizing narrative and counter, pragmatic narratives. Findings highlight how notions of the home and host countries, and the idea of migrating from home to host, are constructed as the result of the circulation of the dominant and counter narratives. Further findings include how these two collective narratives come into play in the formation of three acculturative outcomes, namely, self-validating, ordinary experts and wellbeing. These insights extend consumer acculturation theory through highlighting the acculturative processes and outcomes of interactions with the home country via a social media platform. This includes, for example, how interacting with the home culture can take on assimilationist properties through the construction of a romanticized representation of the hosting society (i.e. Australia) in the dominant collective narrative.

Implications for ethnic marketing practice, policymakers and non-governmental organisations are advanced, especially regarding using social media as a channel to communicate with current and potential immigrant consumers. Notably, policymakers can use social media to engage with immigrants before and after migration to reduce the potential for cognitive dissonance in recent arrivals. Managerially, brands can advertise on Web-based forums, independent websites and social media platforms to target potential immigrants to sell relevant products immigrants needs after migrating to the host country.

Findings broaden the understanding of the potential acculturative outcomes on social media by moving away from the traditional outcomes, which are restricted to the dichotomy between the home and host cultures.

Scholarly attention is deficient on the role of direct interaction with the home country in immigrant consumer acculturation, especially through social media, which is the focus of this study.