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Facebook “likes” are often used as a proxy of users’ attention and an affirmation of what is posted on Facebook (Gerodimos & Justinussen, 2015). To determine what factors predict “likes,” the authors analyzed Facebook posts made by the campaigns of Hillary Clinton, Bernie Sanders, and Donald Trump, the top three candidates from the 2016 US primary election. Several possible factors were considered, such as the types of posts, the use of pronouns and emotions, the inclusion of slogans and hashtags, references made to opponents, as well as candidate’s mentions on national television. The results of an ordinary least-squared regression analysis showed that the use of highly charged (positive or negative) emotions and personalized posts (first-person singular pronouns) increased “likes” across all three candidates’ Facebook pages, whereas visual posts (posts containing either videos or photos) and the use of past tenses were liked more often by Hillary Clinton and Bernie Sanders’ followers than by Trump’s followers. Television mentions boosted likes on Clinton and Sanders’ posts but had a negative effect on Trump’s. The study contributes to the growing literature on digitally networked participation (Theocharis, 2015) and supports the emerging notion of the new “hybrid media” system (Chadwick, 2013) for political communication. The study also raises questions as to the relevance of platforms such as Facebook to deliberative democratic processes since Facebook users are not necessarily engaging with the content in an organic way, but instead might be guided to specific content by the Facebook timeline algorithm and targeted ads.

The purpose of this paper is to examine how the shifting conceptualization of the democratizing potential of digital technology can be more comprehensively understood by bringing in science and technology studies (STS) perspectives to communication scholarship. The synthesis and discussion are aiming at providing an interdisciplinary theoretical framework for comprehensively understand the democratizing potential of digital technology, and urging researchers to be conscious of assumptions underpinning epistemological positions they take when examining the issue of democratizing potential of digital technology.

The paper is a constructive literature review that synthesizes and integrates existed literature from communication and STS on the democratizing potential of digital technology. The author attempts to bridge theoretical perspectives from communication and STS by identifying core arguments and debates around key concepts and discussing potential implications of different epistemological positions.

Tracing the evolving analytical perspectives of technological determinism, the social construction of technology and actor-network theory, the author argues that researchers should be aware of their underlying epistemological assumptions embedded in relationships among users, technological systems and social factors. Analyzing the contested notion of power in the democratizing potential of digital technology from two contrasting perspectives, the author argues that researchers should recognize both the front end and the back end of digital technology in their analysis. In addition, new challenges of algorithm opacity and accountability in impacting the democratizing potential of digital technology are further discussed.

This study provides an original interdisciplinary theoretical framework by reviewing and bridging scholarship from communication and STS in examining the democratizing potential of digital technology. Adopting this interdisciplinary theoretical framework helps researchers develop a more nuanced and comprehensive understanding of the democratizing potential of digital technology.

This study has three main purposes: (1) to investigate the association between social media news use and misperceptions about COVID-19; (2) to explore the mediating role of homogeneous online discussion; (3) and to understand whether the extent to which one perceives themselves as media-literate could moderate the relationship.

The authors conducted an online survey and collected data through Amazon Mechanical Turk. A total of 797 participants aged 18 and above completed the survey. The average age of the respondents is 38.40 years (SD = 12.31), and 41.2% were female. In terms of party identification, 30.8% were reported leaning toward Republicans; 53.7% leaned toward Democrats, and 15.4% were reported neutral.

Results from a moderated mediation model show that social media news use is positively associated with misperceptions about the COVID-19. Moreover, homogeneous online discussion was a significant mediator of the relationship between social media news use and misperceptions about COVID-19. Further, self-perceived media literacy (SPML) significantly moderated the main and indirect effects between social media news use and COVID-19 misperceptions, such that the associations became weaker among those with higher SPML.

Findings provide insights into the significance of online information sources, discussion network heterogeneity and media literacy education. Although there have been many studies on misinformation, prior research has not examined these relationships, which may help provide solutions to cope with misinformation.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0305

By considering Facebook as a social context of manifesting digital habitus, this paper aims to explore the differences between men and women in the compensatory use of Facebook, their engagement in crafting and exhibiting virtual self-representation, and addictive traits associated with it. It is argued that while Facebook compensates for the negative consequences of real-world experiences by allowing users, particularly women to display an ideal self or a true virtual self and so aid in socializing, users eventually develop an addiction, which results in various social difficulties.

The study surveyed 511 male and 413 female undergraduate students who were between 19 to 26 years of age and reported being unmarried. Psycho-Social Aspects of Facebook Use Scale was used to solicit the responses. The factors were quantified by the items selected from the scale, and confirmatory factor analysis was used to assess the construct validity and reliability of items to check the usability of the scale in cross-cultural contexts. The Independent Samples t-test was used to check whether statistical evidence exists that the related sample means of men and women vary significantly.

While there is no difference in virtualizing the self by gender; women perceive Facebook as more compensating than men. Likewise, compared with men, women are found to be more self-presenting, more addictive and highly involved in socializing. The item-wise differences show that Facebook comparatively enhances the self-esteem of the women and women are more adventurous than men in Facebook interaction.

The study argues that there is a strong connection between the digital habitus and the social world. Social values and conditioning constrain people’s intention of being in the digital world and reflect their intention and decisions. Overall, the study is the most elaborative quantitative examination of how men and women differ in their Facebook behavior.

Prior social movement research has focused on the role that axes of inequality – particularly race, class, gender, and lesbian, gay, bisexual, transgender, and queer (LGBTQ) status – play for who participates and how they do so. Age is another important axis of inequality. The pervasiveness of a youth deficit model, which casts young people as deficient and requiring benevolent adult tutelage, is of particular concern for youth. This chapter assesses whether the internalization of the deficit model influences young people's activism and how they perceive their engagement. Drawing on interviews with 40 high school and college students from a southwestern US city, we find that many young people have internalized deficit-model assumptions, affecting when and how they participated. This was most evident among high school students, who limited their participation because they were “not old enough” or gravitated toward more “age-appropriate” forms of activism. Interestingly, we found college students were more willing to engage in online activism but also felt compelled to do significant research on issues before participating, thereby distancing themselves from the deficit model's assumptions of their political naivety. Finally, some participants felt discouraged by the perceived ineffectiveness of protest, which resonated with deficit model narratives of the futility of youth engagement. These findings highlight the importance of understanding the impacts of an internalized deficit model as well as considering age as an axis of inequality in activism. Youth engagement is best supported by seeing young people as capable actors with unique interests, capacities, and points of view.