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This chapter’s focus is comparative causal mapping (CCM) methods in MOC research. For a background, the chapter discusses first the conceptual (cognitive theoretic) basis in typical CCM studies and its implications for understanding the target phenomena and for CCM methods. Next, it presents the CMAP3 software and describes its operating logic and main functions. Third, the chapter describes how to use CMAP3 in three prototypical cases of CCM, each characterized by different research objectives, kinds of data, and methods of data acquisition but also by potential dilemmas. The chapter concludes by speculating about the future directions of causal mapping and suggesting some ideas for developing in particular large-N CCM methods.

The strategy map represents a major contribution to the theory and practice of performance management. However, it has failed to realize its full potential due to a lack of theoretical and conceptual development. Therefore, the purpose of this paper is to revisit the theories of strategy maps to better understand how and in what circumstances they benefit performance management.

The study employs realist synthesis, a method of systematic literature review. A theory on how strategy maps work is extracted from performance management literature, which are subsequently evaluated through a critical examination of empirical studies.

A theory of how strategy maps are meant work is presented in relation to the generic performance management stages of problem structuring, development and use, where they can serve as a tool for discovery and by stimulating social interactions. Based on the findings, 12 propositions are offered related to the effective use of strategy maps within a performance management framework.

The introduction of the strategy map to performance management represented a breakthrough in how organizational performance could be understood and communicated. This study goes a step further by considering how they work and in what circumstances. In so doing, the study aims to open the way for new and more effective applications of strategy maps within the changing performance management context.

This study provides practitioners with actionable propositions which can help in effectively using strategy maps.

Distinguishing the aims and mechanisms of the strategy map along performance management systems has the potential to greatly increase their effectiveness in practice as a powerful, but underutilized tool. This paper also demonstrates how realist synthesis, currently an uncommon method in management studies, facilitated the creation of a new perspective of strategy maps to fit specifically within performance management.

The single project paradigm which dominates the literature of both project and construction management research does not accurately reflect the reality of many construction clients, who have large ongoing construction portfolios rather than one‐off construction projects. Although several concepts of multi‐project environments (MPEs) exist, an investigation of the form and dynamic interactions of components within MPEs of construction clients was lacking. This paper presents the factors identified as exerting greatest influence on project delivery within construction clients' MPEs.

To investigate the higher‐level skills needs and learning provisions for small medium social enterprises (SMSEs) in Northwest England in order to support strategies for lifelong learning and organizational development.

The study involved the development of “Balance”, a tool based on an adapted form of Kaplan and Norton’s Balanced Scorecard (1996) performance measurement and management tool, integrating the notion of incremental learning development, and utilizing Kolb and Fry’s (1975) organizational learning cycle. Discusses the findings of piloting the tool in 30 social enterprises to make a case for an alternative approach to business analysis, where a qualitative approach is put forward.

The results indicated that the Balance tool provided SMSEs with an easy to use diagnostic tool for collating managers’ subjective opinions in order to simplify the analysis process and provide a reference point for discussing management skills needs. Reveals that there is a spectrum of social enterprise with the “need” or “social” driven organization at one end and the more “enterprise” driven organization at the other. Concludes that the “social” led business tends to focus on an informal, organic organizational system, utilising a loose business framework purely as a means to meeting the social/environment need, while the “enterprise” led business focuses on a structured business organizational system, embracing business logic and businesslike methods and discourse to meet the social/environment/business need.

Builds on research which was published in the previous issue of this journal (“Business practices in social enterprises”, Social Enterprise Journal, Volume 2 Number 1 2006) and outlines the current understandings and shortcomings of SMSE management knowledge.

The purpose of this study is to improve our understanding of bracketing, one of the most central philosophical and theoretical constructs of phenomenology, as a theory of mind. Furthermore, we wanted to showcase how this theoretical construct can be implemented as a methodological tool.

In this study we have adopted an approach similar to a qualitative meta-synthesis, comparing the emergent patterns of two empirical projects, seeking synergies and contradictions and looking for additional insights from new emerging patterns.

On a philosophical level, we have found that bracketing, as a theoretical construct, is not about the achievement of objectivity; quite to the contrary, it embraces subjectivity and puts it centre-stage. On a theoretical level, we have achieved a better understanding of Husserl's phenomenology, as a theory of mind. On a methodological level, we have achieved a powerful way of supplementing and/or clarifying research findings, by using a theoretical construct as a methodological tool.

Our paper contributes to the phenomenology literature at a philosophical, theoretical and methodological level, by offering a better understanding and a novel implementation of one of the central theoretical constructs of phenomenology.

The paper's first objective is to develop a new conceptual framework for categorizing and designing cognitive, specifically comparative, causal mapping (CCM) research by building upon the theory‐centred and participant‐centred perspectives. The second purpose is to enable the discerned study prototypes by introducing a new CCM software application, CMAP3.

Building upon the distinction between theory‐centred (etic) and participant‐centred (emic) perspectives in social research, we first construct and apply a conceptual framework for analysing and categorising extant CCM studies in terms of their objectives and basic design. Next, after noting the important role and basic tasks in computerising causal mapping studies, we present a new CCM software application.

The theory‐centred/participant‐centred perspectives define four causal mapping study prototypes, each with different goals, basic designs and methodological requirements. Noting the present lack of widely accessible software for qualitatively oriented CCM studies, we introduce CMAP3, a new non‐commercial Windows application, and summarise how it is used in related research.

The framework and the studies representing the prototypes demonstrate the versatility of CCM methods and that the proposed framework offers a new, systematic approach to categorising and designing CCM studies. Research technically, CMAP3 can support the defined CCM‐prototypes, based on a low‐structured (inductive/qualitative) or a structured (nomothetic/quantitative) methodological approach/stance, and having therefore different needs of data acquisition, processing, coding, aggregation/comparison, and analysis of the emerging aggregated cause maps’ contents or structure.

The traditional front‐end‐of‐innovation (FEI) research and requirements engineering (RE) in software development have realized the opportunities for overall innovation process improvements by focusing on improving the front‐end activities. The purpose of this paper is to investigate and compare the managerial perceptions on the similarities and differences in the FEI concepts between software industry and the traditional industrial sector.

The research approach of this paper can be categorized as a case study. Causal cognitive maps are used as graphic tools for collecting and analyzing the perceptions of selected experts about the concepts of FEI, and for recognizing the perceived interrelationships between these concepts.

The paper presents the similarities and differences in the FEI concepts between the two industries. The most similarly assessed concept is that the quality of a product or software development project can be most often influenced by successful execution of detailed customer needs analysis.

The selection of a purely academic interview group representing the traditional industrial sector has some limitations.

This paper provides viewpoints to managers and project team members on the most important factors in their front‐end activities influencing the success of product or software development projects.

The intersection between FEI and RE and its handling by causal cognitive mapping is a novel territory in academic research. In addition, this paper opens up a new strand for academic discussion by connecting these two domains previously unconnected in literature.

Our primary objective is to provide method-related broad guidelines to researchers on the entire spectrum of issues involved in cause mapping and to encourage researchers to use causal mapping techniques in strategy research. We challenge strategists to open the black box and investigate the mental models that depict the cause and effect beliefs of managers, “walk” readers through the causal mapping process by discussing the “nuts and bolts” of cause mapping, provide an illustration, and outline “key issues to consider.” We conclude with a discussion of some promising research directions.

The purpose of this paper is to investigate the measurement and the management of the dynamic aspects of intellectual capital through the use of causal mapping.

The paper details the methods utilized in a single in-depth case study of a network-based business model.

The paper illustrates how causal mapping can be used to understand how intellectual capital really works in the specific business context in which it is deployed. Moreover, exploiting the causal map as a platform for extracting a set of indicators can provide information on the length of the lag and the persistence of the effects of managerial actions. In addition, it can signal when and how to refine and update the causal map. The combination of these factors can potentially support the dynamic measurement and management of intellectual capital.

The paper presented has two main limitations. First, the use of a single case study to provide in-depth and rich data limits the generalizability of the observations. Second, the proposed approach has not been implemented in practice. Future research opportunities include interventionist-type case studies that put the causal mapping approach into practice.

The paper highlights the need to build causal maps to enhance the measurement and management of intellectual capital, which is dynamic in nature. As a consequence, this tool can be useful for monitoring the intangibles of companies and networks and to better understand the contribution their intellectual capital makes to the value creation process.

The paper openly questions the measurement of the fluid and dynamic aspects of intellectual capital. It proposes a tool for governing these aspects and it suggests that even the existing intellectual capital measurement systems can improve their usefulness by including these dimensions. So, a shift in intellectual capital measurement is prescribed.

The purpose of this study is to illustrate the use of the ad hoc methodology of causal mapping to support the process of quantifying the financial returns related to sustainability investments. The present study uses two methods to build causal maps, that is aggregate and congregate mapping, in order to capture managerial cognition and derive a model that reflects companies’ competitive advantages. The resulting causal map is a prerequisite and serves as a building block for the design of the organisation’s performance management systems for sustainability.

This study relies on qualitative, deductive research undertaken at the leading international pharmaceutical company Novo Nordisk. This chapter presents the results of a longitudinal study developed through an action research approach conducted at the Company over a four-year period.

This study illustrates how the described approach for developing causal maps can facilitate the elicitation of managerial tacit knowledge and the consequent identification of indicators to quantify the investments in sustainability.

This chapter proves the relevance of causal mapping as a comprehensive, articulated basis for developing and improving organisations’ strategic performance measurement systems (SPMSs).

This study’s main contribution is the triangulation of multiple qualitative methods to enhance the reliability of causal maps. This innovative approach supports the use of causal mapping to extract managerial tacit knowledge in order to identify indicators for the evaluation of investments in sustainability.