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Cartoons have these last years represented an excellent way to lead debates on various socio-political and economic issues affecting Nigeria and to engage and enlighten Nigerian audiences. Almost all Nigerian newspapers and magazines have found them instrumental in their criticism of political malpractices and socio-cultural maladies plaguing the country. In line with this, many social forces (particularly NGOs) have embraced cartooning as a strong tool for environmental activism. Such social entities have in various platforms, deployed cartoons as a fruitful sensitization machinery to mobilize various segments of the Nigerian populace in favor of environmental protection. These sensitization efforts have most often entailed the construction/composition of emotionally and ideologically loaded cartoons that reflect many local myths and which are founded on local idiosyncrasies and worldviews. Understanding some Nigerian environmental cartoons has thus often been a complex task which in many instances, necessitates not only a full grasp of the principles of visual rhetoric but equally sufficient knowledge of some local myths and socio-cultural realities. In view of this fact, it may be interesting to apply semiotics in the reading of environmental cartoons. This chapter addresses this issue. It is divided into three main parts. The first part explores the state of environmental protection in Nigeria. The second part examines cartoons as a tool for social and political activism. The third part provides theoretical illuminations on the use of semiotics in the interpretation of cartoons and the last part provides a semiotic analysis of selected environmental cartoons.

Previous research on classroom uses for political cartoons identified two negative trends: creative stagnation (as teachers utilized them solely for interpretation) and age limitation (as researchers suggested they fit best with gifted and older students). Recent scholarship has addressed both trends by enabling young adolescent students to creatively express newly generated understandings through construction of original political cartoons. During such authentic assessment activities, students demonstrated high levels of criticality by using effective and efficient technologies to create original political cartoons, which then elicited constructive whole class interpretative discussions. This prior research did not detail specific methodological steps that positively influenced students’ original political cartoons. This paper compares students’ original political cartoons generated from two methodological approaches that differ in two small, yet consequential steps. One teacher required students to utilize concept maps and substitution lists prior to original political cartoon construction while the other did not. Based on the collected data, these two steps enabled the former teacher’s students to more effectively incorporate intricate and complex encoded messages through the use of abstract symbolism and complementary textual statements. The findings prove meaningful for teachers and researchers interested in enabling students’ creative and critical expressions of historical thinking.

This study aims to understand the influence of cartoon characters on the generation alpha (GA) in purchase decision-making, supported by the theory of planned behaviour.

Quantitative study was used to collect data from 294 Indian parents on behalf of their children (between 8 and 12 years) using convenience sampling and 20 items Likert scale questionnaire. Partial least squares-structural equation modelling was used to analyse the data and for hypothesis testing.

The study shows the favourable impact of cartoon characters to influence the behaviour of GA while making the final purchase decision. The likability was found to be significantly related to the recall, willingness to try/buy. The recall was significantly related to willingness to try/buy and purchase intention. Willingness to try/but was significantly related to purchase intention, but it has no significant relation with the final purchase decision, whereas purchase intention had significant relation with the final purchase decision.

The study indicates that generating likability for cartoon characters among GA is important. Managers should recognize that although parents make the final purchase decision, however, children play an influential role. Advertisers should plan their communication accordingly. An emotional connection with cartoons can influence GA, which further impacts recall, willingness to try/buy, purchase intention and decision.

Various studies have been conducted in western countries, but very few studies have been conducted in emerging markets like India, highlighting cartoon characters’ influence on GA’s purchase decision-making, with theoretical underpinnings. The study also explores the importance of GA, an emerging consumer market in today’s digitalized era, which is highly influenced by technological gadgets. It becomes challenging for marketers to promote their products on television to influence GA purchase behaviour.

A meta-analysis of educators’ uses of political cartoons suggests they are mostly used for teaching interpretation skills and then usually only with gifted and older students. This demonstrates creative stagnation, limited elicitation of higher order thinking skills, and age bias. The researcher previously examined young adolescents’ use of effective and efficient technologies to express historical understandings through original political cartoon construction. This methodology elicited students’ higher order thinking as they expressed learning within their creations, which were then used as a teaching tool to facilitate constructive whole class interpretative discussions. The following questions extend previous research and guide this article: “How can one categorize students’ original political cartoons?” “Which categories illustrate most clearly student-creators’ learning?” “Which categories are the best teaching tools, as judged by elicitation of lengthy and healthy discussions?” To address the first question, the researcher categorized students’ original political cartoons and presented representative examples. To address the second question, the researcher triangulated students’ reflective descriptions of intended meanings, uses of historical content, and encoded symbolism and meanings. To address the third question, the researcher detailed how the original political cartoons impacted students’ thinking during class discussions in two dissimilar contexts.

To best challenge students’ thinking, researchers and educators must locate or create innovative ways to spark enthusiasm and facilitate criticality. This paper investigates how middle school students analyzed various primary and secondary historical documents to construct original political cartoons. Students articulated newly generated understandings about the complex historical event within these original political cartoons. Students then examined and discussed peers’ original political cartoons. This approach was novel because the research literature indicated students rarely are asked to construct original political cartoons to express opinions and understandings. Political cartoons mostly are used as tools for interpretation and usually only with gifted and older students. This approach was successful because of the positive impact that original political cartooning had on students’ engagement, interpretational skills, criticality, expressivity, and the class’s discussions. The original political cartoons served as engaging teaching and learning tools that enabled students to see history’s complex and unsettled nature.

The Independent Television Commission (ITC) regulates all commercial television in the UK, with the exception of S4C in Wales. Where the younger audience is concerned, it has a special duty to ensure that “material unsuitable for children must not be broadcast at times when large numbers of children may be expected to be watching”.

A number of articles have appeared in the Harvard Business Review (HBR) in recent years in which reference is made to the traditional view that male = manager, and how this has worked against women making inroads into senior management positions. The HBR often intersperses cartoons among the articles – cartoons which appear to perpetuate the male‐as‐manager norm. The results of a content analysis of the cartoons appearing in the HBR over the five‐year period, 1988‐1992 are presented. The content analysis suggests women appear as marginal players in the cartoon images of the organizational world. Not only do women appear in substantially fewer cartoons than men, there is also a wide divergence in how men and women are portrayed. The most common representations of women are as wife or secretary, although there is the occasional nurse, air hostess and fortune‐teller! The images of men, however, are overwhelmingly associated with paid work. The images of women and men portrayed in the HBR perpetuate and reinforce the expectation that “male = manager”. It may be that such cartoons can be considered trivial on their own, but cumulatively they can play a powerful role in defining the “appropriate” person for the manager′s job.

This paper is grounded on the premise that effective educators base lessons on rich and intriguing content which is relevant to students’ lives, implement the content using engaging and age-appropriate methodology, and measure students’ learning through authentic assessments. In order to support practicing teachers’ effective implementation of best practice methodology and assessment, educational researchers investigate the interconnections between content, methodology, and assessment. As technology facilitates teaching methodologies and learning assessments, meaningful activities such as students’ original political cartooning should be examined, detailed, and adapted. In this article, the methodological suggestions for, and adaptations of, students’ original political cartoons guide educators who seek to enable students’ creative and critical expressions of understandings about complex historical content.

This purpose of this paper is to present an investigation into changes in portrayals of marketing by individuals outside of the industry during the important time frame between 1930 and 1999. The twentieth century was a period of significant development in how scholars and practitioners viewed the theory and activities of marketing.

The study consisted of a content analysis of 1,400 randomly selected marketing-related cartoons published in The New Yorker magazine from 1930 through 1999.

The aspects of marketing portrayed by individuals outside of the discipline, specifically cartoonists, shifted over the early/mid to later parts of the twentieth century. In particular, earlier portrayals focused primarily on retail store transactions, while later portrayals depicted an increased incidence of marketing communications taking place outside the store setting. Eventually, more portrayals also addressed the adoption of marketing ideas and vocabulary into non-marketers’ everyday lives. Overall, the proportion of portrayals that showed marketing in a negative light was low.

This study investigates changes in portrayals of marketing by non-marketers over a seven-decade period of significant development of marketing thought. Both the relatively long period and the outsiders’ perspective provide meaningful contributions. Also, findings do not support the perception that marketing and marketers are commonly viewed by those outside of marketing as unethical or likely to be in conflict with customers.

The difficulty of attributing subject to editorial cartoons for indexing purposes exists both for traditional paper-based cartoon formats and for digitized or born-digital cartoons. This paper presents a selective review of literature on indexing editorial cartoons and the associated challenges.

A gap exists in published research on indexing collections of editorial cartoons for online search and retrieval. This paper presents a review of selected works that specifically address the topic of editorial cartoon indexing within a wider context of research that addresses image indexing, subject analysis and indexing challenges more generally. Works that address the interpretation of cartoons by readers and how readers respond to information communicated by editorial cartoons are also considered.

Cartoon controversies in transnational and multicultural contexts, experienced through the international news media since 2000, have dramatically increased research attention and publications in this area. Profound changes in media publication since the advent of the Internet have had an impact on editorial cartoonists and cartoon publishing. Subject indexing of editorial cartoons remains a challenge.

The potential for large indexed cartoon collections to be data-mined for topic modeling for research in the social sciences points to the need for indexers of cartoon collections to improve metadata standards and structures to allow improved access to cartoon metadata for computational analysis.

This paper places discussion of the technical challenges facing indexers of editorial cartoons within a broader context of discussions about the nature and future of editorial cartooning in rapidly changing media and publishing environments.