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This paper seeks to investigate the use of cartography in the representation of places and recognise its potential importance in place marketing.
Abstract
Purpose
This paper seeks to investigate the use of cartography in the representation of places and recognise its potential importance in place marketing.
Design/methodology/approach
Following a review of the relevant academic literature in the areas of cartography and place marketing, the paper considers the application of cartographic principles in the representation of places for marketing purposes.
Findings
Using models of the marketing communication process, Gilmartin's model of map design influences (incorporating map initiator, reader's needs and map symbolisation) and Gold's three emphases in the study of place promotional messages (i.e. as part of the production system, audience consumption of the media and the messages of the media), a review of various issues relating to the use of maps as a place marketing tool is presented.
Research limitations/implications
This is an exploratory investigation comprising a review of the existing literature. An agenda for further research, focusing on issues in relation to the production and consumption of maps in this context is presented.
Practical implications
Provides place marketing practitioners with some advice as to how the utility of using maps for place marketing/promotional activities may be maximised.
Originality/value
Maps are a commonly used representational mechanism for places, both historically and currently. This paper considers issues relating to the use of this important method of place representation.
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This paper seeks to investigate the use of town centre guides as a device for the representation of urban shopping destinations.
Abstract
Purpose
This paper seeks to investigate the use of town centre guides as a device for the representation of urban shopping destinations.
Design/methodology/approach
Following a review of the relevant academic literature in the areas of cartography and place marketing, the paper considers the use of graphic interface elements of scale, projection and symbolisation in the specific context of maps in town centre guides. The guides are drawn from various UK locations reflecting different levels of the retail hierarchy and different locational “archetypes” as identified by URBED.
Findings
The level of detail and content of maps in town centre guides studied varied significantly. All the graphic interface elements of scale, projection and symbolisation were incorporated. Projection was usually oblique, and in some maps isometric. Regarding symbolisation, the most important variables were shape and hue.
Research limitations/implications
This is an exploratory investigation using a limited number of town centre guides. An agenda for further research, focusing on issues in relation to the production and consumption of maps in this context, is presented.
Practical implications
The paper provides place marketing practitioners with guidance as to the development of town centre marketing/promotional material, which may incorporate maps.
Originality/value
Town centre guides are an important and commonly used promotional mechanism for urban retail provision. This paper considers issues relating to the use of a crucial component of these guides, namely cartographic representations of the town cente.
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Keywords
New and converging technologies in administration and mapping have enabled property rights to become disconnected from the facts of occupation and possession of land. By the time…
Abstract
New and converging technologies in administration and mapping have enabled property rights to become disconnected from the facts of occupation and possession of land. By the time native title was recognised in the Mabo decision (1992) the primary representation of land tenure was in digital cadastres1 created and controlled by Federal and State bureaucracies. Native title was immediately cast as a spatial question. The location of native title rights was determined within the confines of a map of existing legal interests in the land. In this paper, I consider how the spatial orientation of property has affected the nature and expression of native title rights in Australia.
Yongli Li, Zhilin Li, Yong‐qi Chen, Xiaoxia Li and Yi Lin
Practical needs in geographical information systems (GIS) have led to the investigation of formal, sound and computational methods for spatial analysis. Since models based on…
Abstract
Practical needs in geographical information systems (GIS) have led to the investigation of formal, sound and computational methods for spatial analysis. Since models based on topology of R2 have a serious problem of incapability of being applied directly for practical computations, we have noticed that models developed on the raster space can overcome this problem. Because some models based on vector spaces have been effectively used in practical applications, we then introduce the idea of using the raster space as our platform to study spatial entities of vector spaces. In this paper, we use raster spaces to study not only morphological changes of spatial entities of vector spaces, but also equal relations and connectedness of spatial entities of vector spaces. Based on the discovery that all these concepts contain relativity, we then introduce several new concepts, such as observable equivalence, strong connectedness, and weak connectedness. Additionally, we present a possible method of employing raster spaces to study spatial relations of spatial entities of vector spaces. Since the traditional raster spaces could not be used directly, we first construct a new model, called pansystems model, for the concept of raster spaces, then develop a procedure to convert a representation of a spatial entity in vector spaces to that of the spatial entity in a raster space. Such conversions are called approximation mappings.
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Mauro Normando Macêdo Barros Filho and Circe Maria Gama Monteiro
This chapter aims to discuss the segmented city in the less developed world, focusing on its informal settlements. The main assumption is that the walls of informal settlements…
Abstract
This chapter aims to discuss the segmented city in the less developed world, focusing on its informal settlements. The main assumption is that the walls of informal settlements change from rigid to fuzzy ones, as they are analyzed using finer scales. In order to show this change, this chapter is divided into four sections. The first section analyzes the changes in two types of urban structure model: the segregated city model and the segmented city model. The second section describes the changes in governmental intervention models for informal settlements in Latin American cities, emphasizing what has been happening in the city of Recife, Brazil. The third section investigates the fact that, despite the changes in terms of governmental intervention models for informal settlements, there are still limits on the official city maps that effectively impede any appropriate representation of them. In order to show the gaps between the official cartographic representations and the reality of informal settlements, the last section of this chapter analyzes in more depth the walls of one specific informal settlement in Recife called Brasília Teimosa. This finer scale analysis allows us to see that its walls are even more fuzzy and permeable than the walls of the many formal settlements.
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In the course of the development of the scientific study of tourism two trends have dominated the direction of the work that might be called geographical. First, the study of…
Abstract
In the course of the development of the scientific study of tourism two trends have dominated the direction of the work that might be called geographical. First, the study of international movements, the loss and gain to the different countries from the exchange of their nationals as tourists. This work has mostly been carried out on a broad scale, treating each state as an undifferentiated unit both as a generator of tourists and often as an attraction to them as well. The map has been little used in such work, and would have been of little value if it had been. At the other end of the scale has been the study of the single resort or objective, and arising from this the study of the tourist‐region, which may be defined shortly as a group of related resorts and objectives. In the analysis of the individual tourist‐region the map has played a very large part. The geographers who have contributed to this branch of our study have been Carlson (1938), Poser (1939), Deasy (1949), Christaller (1955), Robinson (1957) and Defert (1950–1958). The last has recently summed up the scope and methods of this kind of work so ably and completely that for the time being little remains to be said about it.
María-Jesús Martínez-Usarralde and Belén Espejo-Villar
This chapter shows, from a comprehensive and dynamic approach, a unitary idea of Europe that shatters the fragmentation and reification of the old continent that is being…
Abstract
This chapter shows, from a comprehensive and dynamic approach, a unitary idea of Europe that shatters the fragmentation and reification of the old continent that is being politically projected. The research, based on a brief overview of the geopolitical and territorial diversity of the Western European countries, recovers the cartographic representation of Europe made by Sebastian Münster in 1544. It aims to represent a renewed area that has strengthened its international presence, based on the legitimization of divergent trajectories explained through interactive logics.
The political agenda for socio-educational issues portrays the contextual diversity that rules the governance of the Western European education systems. At the same time, it shows unification regarding inclusive institutional paradigms where the most significant achievements are accomplished within the European strategic framework. The research allows us to move on from the nationalist–post-nationalist option. Part of the European scene from which present and future lines of joint action are extracted in relation to sustainability, economic digitization and/or reformulation of the social system model.
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Veronica Johansson and Jörgen Stenlund
Representations of time are commonly used to construct narratives in visualisations of data. However, since time is a value-laden concept, and no representation can provide a…
Abstract
Purpose
Representations of time are commonly used to construct narratives in visualisations of data. However, since time is a value-laden concept, and no representation can provide a full, objective account of “temporal reality”, they are also biased and political: reproducing and reinforcing certain views and values at the expense of alternative ones. This conceptual paper aims to explore expressions of temporal bias and politics in data visualisation, along with possibly mitigating user approaches and design strategies.
Design/methodology/approach
This study presents a theoretical framework rooted in a sociotechnical view of representations as biased and political, combined with perspectives from critical literacy, radical literacy and critical design. The framework provides a basis for discussion of various types and effects of temporal bias in visualisation. Empirical examples from previous research and public resources illustrate the arguments.
Findings
Four types of political effects of temporal bias in visualisations are presented, expressed as limitation of view, disregard of variation, oppression of social groups and misrepresentation of topic and suggest that appropriate critical and radical literacy approaches require users and designers to critique, contextualise, counter and cross beyond expressions of the same. Supporting critical design strategies involve the inclusion of multiple datasets and representations; broad access to flexible tools; and inclusive participation of marginalised groups.
Originality/value
The paper draws attention to a vital, yet little researched problem of temporal representation in visualisations of data. It offers a pioneering bridging of critical literacy, radical literacy and critical design and emphasises mutual rather than contradictory interests of the empirical sciences and humanities.
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José Manuel Mendes, Alexandre Oliveira Tavares and Pedro Pinto Santos
The purpose of this paper is to present a new index of social vulnerability (SV), based on local level data [statistical blocks (SBs)]. This same methodology was applied before at…
Abstract
Purpose
The purpose of this paper is to present a new index of social vulnerability (SV), based on local level data [statistical blocks (SBs)]. This same methodology was applied before at the municipal level, which is a level of analysis that under-evaluates local spots of high SV, by one side, and generalizes the coverage of support capacity equipment and infrastructure. The geographical level of detail of the input data allows to overcome those limitations and better inform infra-municipal risk practitioners and planners.
Design/methodology/approach
The assessment of SV in this paper adopts an inductive approach. The research context of this conceptual and methodological proposal derived from the need to operationalize the concept of SV as a planning tool. This approach required to distinguish between the components of criticality and support capability, as their assessment provides knowledge with distinct applications in risk management. The statistical procedure is based on principal components analysis, using the SB as the unit of analysis.
Findings
Support capability acts as a counter-weight of criticality. This understanding is well illustrated in the mapping of each component and the final score of SV. The methodological approach allowed to identify the drivers of criticality and support capability in each SB, aiding decision-makers and risk practitioners in finding the vulnerability forcers that require more attention (public or private social equipment, housing policies, emergency anticipatory measures, etc.).
Originality/value
An original approach to SV assessments is the consideration of the components of criticality and support capability. The results allow for the definition of adapted and specific strategies of risk mitigation and civil protection measures to distinct types of risk groups and by different stakeholders and risk practitioners. By predicting the impact and the recovery capacity of communities, the results have applicability in several fields of risk governance as, for example, risk communication and involvement, social intervention (health, education and housing), emergency response, contingency planning, early warning and spatial planning.
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Florinda Matos, Valter Martins Vairinhos, Renata Paola Dameri and Susanne Durst
The purpose of this paper is to explore and discuss possible solutions to integrate the concepts of smart city (SC) and intellectual capital management, especially referring to…
Abstract
Purpose
The purpose of this paper is to explore and discuss possible solutions to integrate the concepts of smart city (SC) and intellectual capital management, especially referring to structural capital. On the basis of this, the authors propose a theoretical framework that highlights the relevance of structural capital for strategic and operational planning of smarter cities.
Design/methodology/approach
Using a neuropsychological analogy, the authors assume that the development of SCs corresponds to the development of a sensorial or even a nervous system for cities based on their structural capital, and the development of city intellectual capital (CIC) corresponds to a further phase of the cities’ mind development. The authors propose a practical framework that combines the concepts of city nervous system and city mind. It can be used as an instrument for project management. In this model, sensorial data – associated with the implementation of cities’ sensorial systems – should naturally contribute with open data to the development of higher abstract functions that in turn supports the creation of CIC.
Findings
This paper highlights the interrelations between intellectual capital (IC) (especially its structural component) and SC and their synergic capability of improving both an SC’s competitiveness and sustainability, and by this illustrates the benefits of combining both concepts in a common theoretical framework.
Research limitations/implications
Given the paper’s theoretical nature, the empirical validation of the proposed framework is missing. This limitation will be addressed in forthcoming empirical research.
Originality/value
By proposing a framework that combines the concepts of SC and IC, the paper contributes to theory development regarding the strategic management of cities and the application of IC.
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