Search results

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

It is quite ironic that the words ‘brand’ and ‘branding’ have become so widely used in the business arena over the past few decades yet so many people fail to agree on what they mean.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

The case is written for MBA or senior undergraduate courses on communication global strategy, leadership or strategy implementation.

The case is written for MBA or senior undergraduate courses on communication global strategy, leadership or strategy implementation. The case can be taught towards the end of a communications course to learn about crisis communications and the importance of understanding the local institutional and socio-political contexts, including the media during a crisis. For a strategy implementation class, this case can be used in the segment focusing on action and leadership.

An extremely difficult situation arose for Uber Cab, a US-based company operating in India, on December 8, 2014, when its taxi services were banned by the Delhi government due to growing anger over the suspected rape of a 27-year-old female executive by one of its drivers. Uber Cab claims that it offers the “safest rides on the road”, but this episode proved otherwise, as the accused was identified as a repeat offender. Initial interrogation by the police highlighted the negligence of the company regarding background checks and police verification while recruiting driver partners. The police further revealed that the driver did not have a Delhi Transport Authority-issued license. Furthermore, the company was not able to provide a call log to police, as such information was said to be gathered at the company’s headquarters in New York. To handle this situation, Uber Cab suspended its operations until the company could apply for a fresh registration and trade license. What was the significance of this incident to a brand like Uber Cab? Could its effect on the regulation of taxi services have been anticipated? How and when should the brand have reacted? Looking forward, what contingency planning would be appropriate? Should brand management, customer service management or the human resources department have been held accountable, or did the responsibility lie elsewhere in the organization?

The expected learning outcomes are as follows: to understand how institutional differences can create unintended consequences for an multinational enterprise working in an emerging market (early-stage institutions); to understand the critical role of a country manager in mobilizing the local organization and the headquarters to respond to a crisis; also, the role of the headquarters to provide flexibility and support to the local executive; and to understand the inevitable role of the local press in an organizational crisis, and the need for business leaders to deal with the press effectively.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 6: Human Resource Management.

The purpose of this paper is to explore the roots of anti‐American sentiment around the world and recommend a plan of action for US‐based global companies.

Public opinion of the US has been in decline worldwide for a number of years. While negative attitudes are primarily a reaction to America's foreign policies, particularly in the Middle East, they may also be rooted in the different varieties of capitalism practiced in the US and most of the rest of the world. This article explores this aspect of anti‐Americanism and reviews the branding strategies of global leaders such as McDonald's, Proctor & Gamble, and Starbucks.

Successful US‐based global companies follow three best practices: they sink deep roots wherever they do business, they share their customers' cares and they share their dreams. A global brand development plan based on these three tenets can provide a stable environment within which to do business.

This paper offers a new perspective on the roots of anti‐Americanism, as well as practical advice based on the experience of leading global brands.

The purpose of this paper is to examine the legal concepts and theories that are useful in protecting a brand from harmful and unauthorized social media use by third parties.

Qualitative research of articles, news stories, court decisions and statutes was conducted. Various legal concerns and theories were developed from this information.

The various legal theories were organized into a three‐category framework: Monitoring; 'Mposters; and Message.

This framework should be useful to brand managers to protect their brand against unauthorized use, imitation or unfavourable affiliations in social media.

This work is the first to develop a managerial framework of legal issues to address unauthorized and unfavourable use of a brand identity in social media.

Consumer resistance has been a popular research area in the previous decades, and concepts such as boycotting, brand avoidance, voluntary simplicity and anti-consumption appeared to be hot topics in exploring the ways the consumers resist market dominance in the postmodern culture. However, research on this topic in the Turkish (and partly Eastern) context is very limited, inhibiting our understanding of the topic in different economic and cultural settings. Through a comprehensive discussion that provides institutional-, structural- and community-level perspectives relating to consumer resistance phenomena in Turkey, a developing country with historical and cultural roots in both the East and the West, the chapter intends to equip scholars and practitioners with a better insight to conceptualise this phenomenon as well as to formulate further studies and marketing strategies.

In an era of global economic expansion, the harsh underside of capitalism clearly affects human subjectivities and consciousness.¹ Emotions, which both express and structure subjectivity and consciousness, reflect and manifest the social reality of human life in its various globalized dimensions. My argument in this chapter thus concerns the ways in which the contradictions as the harsh underside of capitalism affect the subjectivities of racial minorities. For this reason, the relationship between emotions and commodity capitalism is an especially pressing concern for the formation and expression of racial identity in the United States today. To understand the social reality of race in the U.S. capitalist system is to take seriously the affects that express and constitute the critical social thought of racial minorities. As African Americanist scholars such as Cornel West (1994, p. 42) have argued, the ideology of unregulated capital in corporate consumerism creates market moralities and market mentalities that “erode civil society.” The critical thought of black Americans, West (1992, p. 42) avers, suffers irreparable damage by images that relentlessly commercialize the so-called good life:These seductive images contribute to the predominance of the market-inspired way of life over all others – and thereby edge out nonmarket values – love, care, service to others – handed down by preceding generations. The predominance of this way of life among those living in poverty-ridden conditions, with a limited capacity to ward off self-contempt and self-hatred, results in the possible triumph of the nihilistic threat in black America.Corporations thus capitalize on civil rights gains while commodifying the activist politics of communities and governmental organizations. In effect, the “status quo” of government that promotes economic justice and civil rights protections is fragmented and replaced by corporate domination and the rule of the free market. Instead of turning to non-commercial avenues of civil society to change oppressive relations of power, Americans opt for consuming social change in a laissez-faire economy that equates individualism and free choice with purchasing merchandise. In her powerful critique of class privilege and consumption-based individualism, Bell Hooks (2000, p. 81) explains how the media's use of race to promote a “shared culture of consumerism” vitiates community values and deflects attention from class antagonism. Such consumerism, Hooks maintains, promotes ambitions for lifestyles of conspicuous consumption and celebrity that renders incoherent and undesirable a democratic sensibility that made civil rights gains for women and minorities possible in the first place (Bell Hooks, 2000, p. 77).

On Inauguration Day 2017, Milo Yiannopoulos gave a talk sponsored by the University of Washington College Republicans entitled “Cyberbullying Isn’t Real.” This chapter is based on participant-observation conducted in the crowd outside the venue that night and analyzes the violence that occurs when the blurring of the boundaries between “free” and “hate” speech is enacted on the ground. This ethnographic examination rethinks relationships between law, bodies, and infrastructure as it considers debates over free speech on college campuses from the perspectives of legal and public policy, as well as those who supported and protested Yiannopoulos’s right to speak at the University of Washington. First, this analysis uses ethnographic research to critique the absolutist free speech argument presented by the legal scholars Erwin Chemerinsky and Howard Gillman. Second, this essay uses the theoretical work of Judith Butler and Sara Ahmed to make claims concerning relationships between speech, vulnerability, and violence. In so doing, this chapter argues that debates over free speech rights on college campuses need to be situated by processes of neoliberalization in higher education and reconsidered in light of the ways in which an absolutist position disproportionately protects certain people at the expense of certain others.

This paper aims to consider the role of demarketing in the specific context of the marketing of places, and to introduce a typology of place demarketing and related place marketing activity.

Following a review of the extant literature on place marketing and branding, place image and demarketing, the paper outlines a number of different types of place demarketing and more unusual place marketing strategies, with examples of each.

The marketing of places has grown in scale and importance, both as a practice and as an area of academic research, as places have had to become more entrepreneurial in an ever‐increasing competitive environment. Places are increasingly conceptualised as brands to be marketed, and a key emphasis of such activity is the creation of an attractive place image and/or the dilution of negative place images. This is reinforced in the academic literature. Counter to this “conventional wisdom”, this article conceptualises various types of place demarketing activity and related place marketing activities; namely “passive place demarketing”, “informational place demarketing”, “crisis place demarketing”, and also “perverse place marketing” and “dark place marketing”.

This paper provides a unique counter to the “conventional wisdom” of place marketing by introducing the concept of place demarketing and perverse and dark place marketing which more explicitly accentuate the negative, rather than accentuating the positive which is the norm in this marketing context. A typology of such activities is introduced and the implications for place brands are considered.