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Tourism is a highly informative industry, thus the developments in technology and customer behavior that influence the level and availability of travel information are essential to understand (Indian Institute of Tourism & Travel Management, 2017). “Both on the demand side and on the supply side of tourism, blogging plays a major role, enabling tourists to communicate, track and respond on their opinions and service assessments directly with the visitors through multiple Internet platforms” (Kiráľová & Pavlíčeka, 2015). Through use of Internet as well as other information and communications technologies has paved the way for modern in the tourism industry. The significance of Blogs in the tourism market is huge. Ever more investigators are exploring the impact of blogging on tourism. The Blogging is going to be a major means of contact distributed throughout the country such as wildfires. The tourism industry has benefited most from the Internet, making blogging a crucial component of the marketing and preparation of the tourism industry (Sahoo & Mukunda, 2017). This section explores travel blogs as an expression of travel experience. Traveler views on prominent travel blog pages have been evaluated to obtain a sense of the experience expressed at the destination. Advancements technologies and a growing number of travel blogs make it easier for travel blog monitors to evaluate their service quality as a cost-effective method, and enhance the experience of the traveler (Pan, MacLaurin, & Crotts, 2007).

Purpose – The purpose of our study was to better understand how bloggers organize branded storytelling in fashion and luxury blogs using explicit and implicit self-brand association.

Methodology/approach – We have carried out a Netnography on a sample of 60 fashion and luxury blogs. Data analysis relied on a visual denotational and connotational analysis. We have also conducted hermeneutic interviews of influential fashion bloggers and readers to validate our findings.

Findings – Bloggers differently combine explicit and implicit textual and visual branded stimuli depending on their character types. The most influential blogs combine textual implicitness and visual explicitness, regardless of their character types. Other influential bloggers combine visual and textual elements of the story more or less explicitly depending on the archetypes they have constructed. Bloggers reintermediate the relationship between brands and consumers and serve as a “lens” through which readers may select a brand and decide on purchase. The quality of the relationship between the bloggers and the readers relies on the initial reading contract, the evolving presence of the advertised brands in the blog's content, and the amount of privacy shared by the bloggers with their audience.

Research limitations/implications – Our sample is very limited and includes very influential and professionalized blogs.

Practical implications – Our study should help brand managers in selecting fashion blogs as a new relay for advertisement or sponsored content.

Originality/value of paper – Our study provides a framework to brand managers by highlighting recognizable storytelling patterns.

The proliferation of social media, new generations of digital natives and the profusion of wireless campuses promise to revolutionise teaching and learning in the twenty-first century. No consensus exists on how to introduce Web 2.0 technologies into an educational context, so whilst it is intuitive that educators have a vital role in determining and evaluating the uses and implications of social media, there is a lack of research both into general pedagogic questions and into the particulars of introducing blogs to the classroom. The potential for blogging in education is explored through a review of international research, exemplars of good practice are cited and a qualitative case study of the integration of social media across a range of college level courses is presented. Vignettes from the case study illustrate both the successes enjoyed and the difficulties encountered introducing individual and group blogs. The majority of students endorse the use of blogs and report how blogs support their learning by codifying search trails, improving writing styles, help the visualisation of the process of their own and classmates’ work, how group blogs facilitate the coordination of collaborative projects and how for many blogging has become an integral part of their educational experience.

As with many professional programmes, nursing students in the United Kingdom spend a significant proportion of their time ‘on placement’ – applying their theoretical learning to the clinical area.While off campus and at a distance from their peers and university staff, however, they must continue to study and complete assessments. This creates enormous complexities for nursing students; issues of retention and success, anxiety and isolation are well documented in the research literature relating to this particularly diverse group. Emerging technologies offer opportunities to increase engagement between nursing students and faculty, thus potentially eliminating many of these difficulties. At Glasgow Caledonian University, a blog was developed to provide new students with remote support and a virtual community while on their first placement. The open access resource offered a link between faculty and students and a forum for peer support among the cohort. Student produced materials, such as ‘talking head’ videos and placement diaries, were posted alongside assessment-specific learning resources developed by staff. The blog was fully interactive and participants were encouraged to comment on and respond to posts in order to increase engagement. A thorough evaluation of the continuing initiative highlighted the success and further potential of the resource but also suggested limitations in terms of interactive engagement and issues of digital literacy among some learners. This chapter will discuss the use of technologies such as blogs in providing remote support to learners, using the student nurse blog as a case study.

This chapter provides a comprehensive review of research and developments relating to the use of Web 2.0 technologies in education. As opposed to early educational uses of the Internet involving publication of static information on web pages, Web 2.0 tools offer a host of opportunities for educators to provide more interactive, collaborative, and creative online learning experiences for students. The chapter starts by defining Web 2.0 tools in terms of their ability to facilitate online creation, editing, and sharing of web content. A typology of Web 2.0 technologies is presented to illustrate the wide variety of tools at teachers’ disposal. Educational uses of Web 2.0 technologies such as wikis, blogs, and microblogging are explored, in order to showcase the variety of designs that can be utilized. Based on a review of the research literature the educational benefits of using Web 2.0 technologies are outlined, including their ability to facilitate communication, collaborative knowledge building, student-centered activity, and vicarious learning. Similarly, issues surrounding the use of Web 2.0 tools are distilled from the literature and discussed, such as the possibility of technical problems, collaboration difficulties, and plagiarism. Two case studies involving the use Web 2.0 tools to support personalized learning and small group collaboration are detailed to exemplify design possibilities in greater detail. Finally, design recommendations for learning and teaching using Web 2.0 are presented, again based on findings from the research literature.

How is it possible to evidence whether students are engaging with a course? What can be done to increase their level of engagement? Since the advent of blogs in 2002 a comprehensive body of research has developed around the pedagogic benefits of educational blogging and its value in teaching and learning, notably in encouraging reflective practice, social interaction and participatory learning (Burgess, 2006. Blogging to learn, learning to blog. In A. Bruns & J. Jacobs (Eds.), Uses of blogs (pp. 105–114). New York, NY: Peter Lang; Farmer, Yue, & Brooks, 2008; Williams & Jacobs, 2004). This chapter investigates whether blogs are also an effective tool for supporting and sustaining a community of learners in Higher Education and increasing their engagement in a university course.

The researchers used a case study methodology to examine whether the introduction of blogs had led to the development of a community of practice around an undergraduate course at the University for the Creative Arts. The data collected revealed that the course team had successfully developed a thriving online community involving students, staff, alumni and industry, with students displaying high levels of engagement and interaction. The discursive, commentary nature of blogging enabled students to engage in peer-supported learning, with the online ‘always on’ nature of the community providing a 24/7 support network. In addition, tutors were able to assess clearly the level of engagement of each student and provide targeted, timely feedback for those students who required more support.

It is hoped that this research will be informative to tutors and academic support staff who wish to explore the potential of using collaborative online technologies to enhance student learning and engagement.

University students often struggle with academic writing because of the challenges involved in negotiating the hidden rules and implicit discursive practices in academic writing. An academic literacies approach has emphasized writing as social practice and recognized that the literacy practices of the university are often epistemological. Blogs provide an opportunity for students to immerse themselves in situated, socially interactive writing in academic contexts. This study sought to explore blog writing from an academic literacies perspective. Data were collected from of two cohorts of students (Winter 2010 and 2011 terms) participating in a small university fourth year seminar class. The data consisted of blog postings from the two cohorts, interviews with the instructor, and course evaluations. The blog posts and comments were analysed using an intertextual analytical framework. Findings indicate that students do develop academic literacies through blog writing because of particular features of blogs: the immediate audience, the flexibility of purpose of blogs and the informal style of language.

This commentary is a reflective discussion of how to use simple social media tools in college-level writing courses, and contains research elements such as effective examples of what is attainable and possible when incorporating blogs (e.g., Posterous) and Twitter in the college classroom. In order to do this, it uses reflective writing with a focus on failures/successes in past courses, and also incorporates students' own comments on blogging and Twitter. The chapter's findings include the following: The overall ease of use and relative simplicity of certain social media tools make for low barriers of entry for a majority of students. The mobile accessibility of these online communicative technologies should also be of specific appeal. These characteristics should encourage student participation in ways that content management systems like Blackboard do not. The convenience of and allowance for quick and easy sharing of information via blogging and microblogging can also mean that each is often quicker than email for contacting someone. What makes both better than Blackboard concerns how they, when taken together, sustain class discussion, keeping it alive, present, and continuous. If proper affordances are made in terms of framing and timing, social media can make for successful additions to college-level courses. Simple tools allow and encourage students to document and reflect on their own learning in ways that are meaningful and unique as they are.

This article relates the recent rise of weblogs and examines their relationship to processes of urban transformation. Specifically, it looks at the history of Curbed.com, a weblog created in the Lower East Side neighborhood of Manhattan that presents a layman's perspective on real estate development and neighborhood change. Curbed began in 2001 as the personal blog of a local resident documenting the gentrification taking hold on the blocks surrounding his walk-up tenement apartment. It has since become more established, expanding to cover development in other New York neighborhoods and spawning franchises in San Francisco and Los Angeles. This inquiry seeks to examine what influence, if any, Curbed.com has had upon the neighborhood transition it has closely charted. This question is one aspect of larger questions about the relationship between virtual space and urban space; about the impact of growing use of the internet on the city. Has Curbed been a neutral observer of neighborhood change as it professes? By raising awareness of the processes underlying urban transition, has it provided any opportunities for community action to buffer gentrification? Or is the opposite true – have it and other neighborhood blogs contributed to the new desirability and market value of the Lower East Side? I would argue that although Curbed.com has increased the ability of local residents to understand the changes taking place around them, in the end it has helped accelerate gentrification by repositioning a site of local culture within a global market.

Web 2.0 technologies, such as blogging, allow for locally developed, cost-effective, and holistic alternative portfolio assessment systems. By enhancing critical reflection and fostering social interaction, blogging portfolios or bPortfolios become integral formative and summative assessment tools for all teacher education students enrolled in a university program. Blogging platforms such as WordPress.com are free to use and are available worldwide allowing bPortfolios to be implemented at any institution where students have Internet access.