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Article
Publication date: 17 December 2021

Oyindamola Abiola Ajayi and Tsietsi Mmutle

The purpose of this paper is to explore how the communication of corporate social responsibility (CSR) contributes towards a favourable corporate reputation. It explores…

Abstract

Purpose

The purpose of this paper is to explore how the communication of corporate social responsibility (CSR) contributes towards a favourable corporate reputation. It explores the communication strategies and channels organisations deemed reputable by stakeholders use to achieve an effective CSR communication.

Design/methodology/approach

To achieve this, a qualitative content analysis using the directed approach was conducted on the textual CSR communication materials of ten reputable organisations in South Africa based on the 2018 South Africa Reptrak survey.

Findings

Result showed that seven out of ten organisations use both self-serving and society-serving motive in their CSR communication, while the other 3 use only the society serving motive. The informing strategy was also more evident in the CSR communication materials than the interactive strategy. In terms of the communication channels, the study found that organisations mainly utilise controlled channels for CSR communication.

Originality/value

The literature reviewed and the findings of this study reveal a gap between the theory and practice of CSR communication. This drives the need for organisations to research and tailor CSR communication based on stakeholders' unique characteristics and preferences. The paper also contributes to improving the knowledge on the role different CSR communication strategies and channels play in CSR communication.

Details

Corporate Communications: An International Journal, vol. 26 no. 5
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 7 September 2010

Arthur Hendricks

The aim of this paper is to gauge how academic libraries treat publishing a blog.

Abstract

Purpose

The aim of this paper is to gauge how academic libraries treat publishing a blog.

Design/methodology/approach

As blogging becomes more popular, the question arises as to whether it should count as scholarship or a creative activity in academic promotion and tenure. To find out, the author sent a link to a questionnaire to several e‐mail lists, inviting academic librarians to answer a short survey.

Findings

In total, 73.9 percent of respondents indicated that their institution expects them to engage in scholarly activities and/or publish scholarly articles, 53.6 percent indicated that their performance review committees do not weigh a blog the same as an article published in a peer‐reviewed journal.

Research limitations/implications

As technology changes, policies will need to change.

Practical implications

Libraries may need to adapt to new forms of scholarship. Electronic scholarship needs a mechanism for peer‐review.

Originality/value

The paper is original – the author did not find any other surveys regarding blogging as scholarship in the library literature.

Details

Library Hi Tech, vol. 28 no. 3
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 3 October 2008

Alison McIntyre and Janette Nicolle

The purpose of this paper is to describe two case studies conducted at the University of Canterbury (UC) which demonstrate the potential of blogging as an internal and…

Abstract

Purpose

The purpose of this paper is to describe two case studies conducted at the University of Canterbury (UC) which demonstrate the potential of blogging as an internal and external communication tool. The internal blog was used to communicate and manage information for service staff across the library system, while the external blog communicated content and service updates to the academic community.

Design/methodology/approach

The paper relates the experience of setting up an internal and external library blog. Selecting blog software and staff training issues are mentioned. The advantages of blogging and the challenges of developing and maintaining readership are discussed, as are criteria for success. A survey of academic staff on their use of information and information technology was also conducted.

Findings

Blogs are a successful strategy for disseminating internal information to library staff working in public services. They provide a convenient medium for the transfer of day‐to‐day communication, facilitate best practice and create an archive of institutional knowledge. Blogs are also a valuable tool to communicate targeted subject specific library information to academic staff.

Originality/value

The experience at UC Library suggests that, although faculty are heavy users of the internet, this does not necessarily generalise to their use of blogs, and librarians need to take a leadership role in promoting blog technology as a way of transforming internal communication and external relationships with library users.

Details

The Electronic Library, vol. 26 no. 5
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 1 August 2006

Haiwang Yuan and Rosemary L. Meszaros

Aims to provide a methodology to establishing a campwide‐blog service and the reasons why libraries might consider using blogging software in their institutions.

Abstract

Purpose

Aims to provide a methodology to establishing a campwide‐blog service and the reasons why libraries might consider using blogging software in their institutions.

Design/methodology/approach

A summary of the main features of the blogging software.

Findings

This article provides an overview of blogging software: what it is, how it works, and its benefits and offers a practical approach to implementation including training, marketing and policy development.

Originality/value

This paper is useful for information management professionals who seek greater understanding of blogging software implementations.

Details

Library Hi Tech News, vol. 23 no. 7
Type: Research Article
ISSN: 0741-9058

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Article
Publication date: 21 September 2010

Markus Schaal, Guven Fidan, Roland M. Müller and Orhan Dagli

The purpose of this paper is the presentation of a new method for blog quality assessment. The method uses the temporal sequence of link creation events between blogs as…

Abstract

Purpose

The purpose of this paper is the presentation of a new method for blog quality assessment. The method uses the temporal sequence of link creation events between blogs as an implicit source for the collective tacit knowledge of blog authors about blog quality.

Design/methodology/approach

The blog data are processed by the novel method for the assessment of blog quality. The results are compared to Google Page Rank with respect to the Gold Standard, the BlogRazzi Bookmark Rank.

Findings

The method is similar or better than Google Page Rank with respect to the chosen Gold Standard.

Originality/value

The major contribution of this paper is the introduction of a novel method for blog quality assessment. Even though its superiority to other and more established methods cannot be proven in the context of this limited study, it enriches the toolset available for blog quality assessment and may become important for a deeper understanding of organizational learning.

Details

The Learning Organization, vol. 17 no. 6
Type: Research Article
ISSN: 0969-6474

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Article
Publication date: 21 September 2010

Flora S. Tsai and Kap Luk Chan

The paper aims to explore the performance of redundancy and novelty mining in the business blogosphere, which has not been studied before.

Abstract

Purpose

The paper aims to explore the performance of redundancy and novelty mining in the business blogosphere, which has not been studied before.

Design/methodology/approach

Novelty mining techniques are implemented to single out novel information out of a massive set of text documents. This paper adopted the mixed metric approach which combines symmetric and asymmetric metrics.

Findings

The results show that the novelty mining system can detect novel and redundant blogs in the dataset of business blogs with a very high accuracy.

Originality/value

This paper shows that novelty mining techniques can be applied to business blogs to help organizations filter redundant information, and that the cosine and mixed metrics approaches produce better results.

Details

The Learning Organization, vol. 17 no. 6
Type: Research Article
ISSN: 0969-6474

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Article
Publication date: 14 August 2007

Tom Goodfellow and Sarah Graham

The considerable cost of sending staff to a conference is often not matched by the benefits that the library then gains. The aim of this paper was to maximise the…

Abstract

Purpose

The considerable cost of sending staff to a conference is often not matched by the benefits that the library then gains. The aim of this paper was to maximise the institutional impact of the authors' attendance at the ALIA Click06 conference in Perth, Western Australia by providing a blog of the event and encouraging interaction with colleagues during the conference itself.

Design/methodology/approach

The University of Sydney's “Blogs dot Usyd” service provided the platform for the blog, using WordPress software and holding the blog within the usyd.edu.au domain. Prior to the conference postings were done occasionally in order to build up interest in the blog. During the conference, postings were done several times each day using conference or hotel wifi facilities and internet cafes. Pictures were also posted to Flickr. Posts were a mix of informal/contextual and formal/informational.

Findings

The response from colleagues was very positive. Usage statistics show that a high proportion of the target audience read the blog with many of them using RSS. Some posts also attracted a number of comments, which often produced results that added value to our original posts. The authors were also surprised to find a high level of interest from the wider library community. In particular, Australian bloggers seem to be forming a strong community bond based around the librariesinteract.info communal blog. Producing the blog enabled the authors to meet with a number of peers, thereby increasing the benefits from the conference activity.

Practical implications

The further use of blogs as staff communication tools during conferences and similar events should be encouraged. This could be linked with staff development activities such as training in blogging and RSS.

Originality/value

The blog differed from most institutional blogs in that it had a tightly defined target audience, a predetermined period of existence and a very tight focus on a single event.

Details

The Electronic Library, vol. 25 no. 4
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 20 March 2009

Barrie Gunter

The purpose of this paper is to show how blogging has grown as an online phenomenon.

Abstract

Purpose

The purpose of this paper is to show how blogging has grown as an online phenomenon.

Design/methodology/approach

Examines the way that blogs have become a phenomenon that embrace private authors who go online to write personal diaries through to representatives from different types of commercial, political and voluntary organisations who utilise them for a range of information exchange, debating, promotional and support purposes.

Findings

As blogging grows as an online phenomenon its impact in areas such as news, politics, and social networking is being taken ever more seriously. While the internet has been held up by governments as holding great economic and political promise, acting as a vehicle that can enhance public services, empower and engage citizens, and trigger new ways of doing business, the reality in terms of how it is actually applied can be poles apart from the ideal.

Originality/value

The paper provides an overview of blogging and introduces the papers in this special issue.

Details

Aslib Proceedings, vol. 61 no. 2
Type: Research Article
ISSN: 0001-253X

Keywords

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Book part
Publication date: 30 November 2020

Anurodh Godha

Tourism is a highly informative industry, thus the developments in technology and customer behavior that influence the level and availability of travel information are…

Abstract

Tourism is a highly informative industry, thus the developments in technology and customer behavior that influence the level and availability of travel information are essential to understand (Indian Institute of Tourism & Travel Management, 2017). “Both on the demand side and on the supply side of tourism, blogging plays a major role, enabling tourists to communicate, track and respond on their opinions and service assessments directly with the visitors through multiple Internet platforms” (Kiráľová & Pavlíčeka, 2015). Through use of Internet as well as other information and communications technologies has paved the way for modern in the tourism industry. The significance of Blogs in the tourism market is huge. Ever more investigators are exploring the impact of blogging on tourism. The Blogging is going to be a major means of contact distributed throughout the country such as wildfires. The tourism industry has benefited most from the Internet, making blogging a crucial component of the marketing and preparation of the tourism industry (Sahoo & Mukunda, 2017). This section explores travel blogs as an expression of travel experience. Traveler views on prominent travel blog pages have been evaluated to obtain a sense of the experience expressed at the destination. Advancements technologies and a growing number of travel blogs make it easier for travel blog monitors to evaluate their service quality as a cost-effective method, and enhance the experience of the traveler (Pan, MacLaurin, & Crotts, 2007).

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

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Book part
Publication date: 21 December 2010

Gachoucha Kretz and Kristine de Valck

Purpose – The purpose of our study was to better understand how bloggers organize branded storytelling in fashion and luxury blogs using explicit and implicit self-brand…

Abstract

Purpose – The purpose of our study was to better understand how bloggers organize branded storytelling in fashion and luxury blogs using explicit and implicit self-brand association.

Methodology/approach – We have carried out a Netnography on a sample of 60 fashion and luxury blogs. Data analysis relied on a visual denotational and connotational analysis. We have also conducted hermeneutic interviews of influential fashion bloggers and readers to validate our findings.

Findings – Bloggers differently combine explicit and implicit textual and visual branded stimuli depending on their character types. The most influential blogs combine textual implicitness and visual explicitness, regardless of their character types. Other influential bloggers combine visual and textual elements of the story more or less explicitly depending on the archetypes they have constructed. Bloggers reintermediate the relationship between brands and consumers and serve as a “lens” through which readers may select a brand and decide on purchase. The quality of the relationship between the bloggers and the readers relies on the initial reading contract, the evolving presence of the advertised brands in the blog's content, and the amount of privacy shared by the bloggers with their audience.

Research limitations/implications – Our sample is very limited and includes very influential and professionalized blogs.

Practical implications – Our study should help brand managers in selecting fashion blogs as a new relay for advertisement or sponsored content.

Originality/value of paper – Our study provides a framework to brand managers by highlighting recognizable storytelling patterns.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-0-85724-444-4

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