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This paper provides an overview of the Aztec 13 – the top 13 multinational enterprises in Mexico. Different from research that groups countries and regions, the purpose of the paper is to deliver a nuanced picture of these multinationals in terms of their key characteristics and the strategies they follow when they internationalize.

All data sources that have been identified and reviewed are documents, printed and electronic. The Aztec multilatinas were identified using Forbes Global 2000 (2017). Other data sources such as media texts, company annual reports, reports filed with the Mexican Stock Exchange and the US Securities and Exchange Commission, as well as investor presentations, were collected and analyzed. Data sources were published in English and Spanish. The analytic procedure adopted entailed identifying, selecting, making sense of and synthesizing the data contained in the documents.

Aztec multilatinas have specific characteristics which, to a great extent, influence their internationalization strategies. Characteristics include the geographical location of their headquarters, their origin and history, their ownership structure and ties with families and government. These factors, combined, help to describe in greater nuance the internationalization strategies and activities of the Aztec 13. Such a detailed and focused description is a first necessary step for subsequent potential theorizing.

This paper contributes to the vibrant scholarly conversation on multinational enterprises from less researched regions and countries. Latin America is such a region and Mexico is such a country. Focusing on a single country and its top 13 multinationals allow a comprehensive description and disciplined analysis, with no dangerous generalizations to large regions and even larger settings such as emerging markets multinationals and with no false claims for theorizing.

strategic alliances/collaborative strategies;

defending against global competitors;

related diversification;

entrepreneurship-organizational life cycle; and

evaluating strategies for firm growth.

MBA/PGP level programmes in management and/or entrepreneurship.

Aztec Fluids & Machinery, set up just over four years ago in the city of Ahmedabad in Gujarat, India, caters to the printer hardware, spares and consumables needs of the digital ink jet printing market. The company has identified vendors principally from the UK and China for its printers and consumable sourcing and presently markets these using a hybrid channel structure of direct selling and through 12 distributors in ten cities of India. A recent development of note is the successful transformation of a flexible roll printer into a flat-bed type one by the co-founder. The experiment assumes significance since the cost of a conventional flat-bed screen printer is almost five times that of the improvised printer. The huge, fragmented, price-sensitive, yet quality-conscious market in India offers immense potential for this innovation. At the same time, Aztec's recent interactions with a couple of its UK-based vendors present other alternatives for growth.

To explore organizational life cycle: the introduction and early growth phases.

To understand alliance dynamics for early-stage entrepreneurs –rationale, management and the manifestation of trust between different types of partners: suppliers and customers.

To understand how small firms prepare for and evaluate the challenges of growth.

Teaching note.

The key characteristics that eventually came to be considered to be Australian ‘heavy metal’ emerged between 1965 and 1973. These include distortion, power, intensity, extremity, loudness and aggression. This exploration of the origins of heavy metal in Australia focusses on the key acts which provided its domestic musical foundations, and investigates how the music was informed by its early, alcohol-fuelled early audiences, sites of performance, media and record shops. Melbourne-based rock guitar hero Lobby Loyde’s classical music influence and technological innovations were important catalysts in the ‘heaviness’ that would typify Australian proto-metal in the 1960s. By the early 1970s, loud and heavy rock was firmly established as a driving force of the emerging pub rock scene. Extreme volume heavy rock was taken to the masses was Billy Thorpe & The Aztecs in the early 1970s whose triumphant headline performance at the 1972 Sunbury Pop Festival then established them as the most popular band in the nation. These underpinnings were consolidated by three bands: Sydney’s primal heavy prog-rockers Buffalo (Australia’s counterpart to Britain’s Black Sabbath), Loyde’s defiant Coloured Balls and the highly influential AC/DC, who successfully crystallised heavy Australian rock in a global context. This chapter explores how the archaeological foundations for Australian metal are the product of domestic conditions and sensibilities enmeshed in overlapping global trends. In doing so, it also considers how Australian metal is entrenched in localised musical contexts which are subject to the circulation of international flows of music and ideas.

Relationships between long-distance exchange, especially of luxury goods, and the centralization of political power represent a fundamental dimension of political and economic organization. Precolumbian American societies, outside familiar European contexts that have shaped analytical perspectives, provide a broadened comparative field with the potential for more nuanced analysis.

Analysis focuses on four cases that vary in political centralization, institutional complexity, and geographic scale: Ulúa societies without political centralization; small Maya states; Aztec; and Inka empires. Emphasis on relationships between principals and agents highlights the potential of social practices to perform the functions often associated with state institutions

In the Ulúa region, commerce flourished in the absence of states and their concomitants. The very wealth of Ulúa societies and the unusually broad dispersion of prosperity across social segments impeded the development of states by limiting the ability of local lords to intensify their status and convert it to political power. Intensity of market activity and long-distance exchange does not correlate well with the florescence of states. Less centralized and non-centralized political systems may in fact facilitate mercantile activity (or impede it less) in comparison with states.

These cases frame a useful perspective on the organizational configuration of long-distance trade. Informal social mechanisms and practices can be an alternative to state institutions in structuring complex economic relations. The implications for understanding trajectories of societal change are clear: the development of states and centralized political organization is not a prerequisite for robust long-distance commerce.

Aztec West is making the term ‘industrial estate’ out of date. It is one of the largest commercial/industrial projects currently under way in Europe and Britain's first major private enterprise development aimed at the high technology growth area of the next millenium.

Race scholars often refer to the colonization of Indigenous peoples in the Americas and the enslavement of Africans as a founding moment in the making of today's racial hierarchies. Yet their narrative of this initial moment often mischaracterizes early European states, erases Indigenous and African states, and naturalizes racial group belonging. Such practices are counterproductive to the antiracist project. Following the lead of decolonial scholarship, much recent work by historians has sought to recover and reconstruct the institutions, social structures, and agency of African and Indigenous peoples, as well as revisit assumptions about European power, institutions, and agency in their historical encounters with their continental “others.” I highlight the potential of this approach for sociologists of “race” by narrating two significant historical events in the making of the modern Atlantic world: the conquest of Tenochtitlán, the capital of the Aztec empire, and the transatlantic enslavement of subjects of the kingdoms of Kongo and Ndongo (in today's Angola) in the sixteenth and seventeenth centuries. I analyze how particular European, Indigenous, and African actors made decisions in the context of their own and others' historically situated and dynamic political and social structures. I read these historical events through the lens of decolonial scholarship, and sociological literatures on group-making, state formation, and the emergence of capitalism, to make sense of the violent social process that led to the breakup of African, Indigenous, and European political and social structures and the making of colonial and racially hierarchical social structures in the Atlantic world.

The study aims to understand the nature of traditional knowledge by examining how it is used and reinvented in the context of Xochimilco in Mexico City.

The paper is based on field site visits and focus group interviews.

Traditional knowledge was being reinvented in two contrasting ways. One was based on heritage tourism drawing on syncretism between Aztec and Spanish culture in the formation of Xochimilco. The other was agro-ecological focussed on traditional farming practices on the chinampas, their productivity, their ability to sustain biodiversity and their link to social justice. There were some common elements, such as a passionate concern with retaining a valued past in the face of growing threat.

Traditional knowledge is often seen as a static heritage, under threat. But it also has the potential to be a fertile source of strong identities and sustainable practices.

The paper helps to conceptualise the dynamic character of traditional knowledge.

An aphrodisiac to the Aztecs, a stimulant for Spanish soldiers, a fighting food for American forces, the drink for which a famous London club was founded, and today, our favourite sweetmeat. It's chocolate!

The Mearl Corporation, New York, NY, announces the introduction of Mearlin (R) Aztec Gold, the newest addition to the company's expanded offering of golden pearlescent luster pigments which now consists of 17 different grades.