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The purpose of this paper is to identify the influence of future anticipation toward the development of brand relationship which finally creates brand loyalty. Brand loyalty has fascinated a number of researchers to conduct studies for so many years; however, its relationship with future anticipation has remained untouched by academia.

This study proved the proposed conceptual model using structural equation modeling. The empirical approximated for the main-effects model and model goodness of fit indexes. The results signified a good fit of the data to our conceptual model in both samples.

The research shows that the influence of future anticipation is very essential in creating a brand relationship, autobiographical memory or even market performance and all in Asia; also Europe has similar significance with regard to this matter. Thus, it is important for companies to emphasize the importance of future anticipation and also delivers or informs it well to customers to create a positive perception in customers’ mind.

Future anticipation concept is anchored in philosophy theory and psychology. With respect to the study objectives, the focus is on the perspective of time which refers to thought and attitude toward past, present and future. In exploring what kind of behavior is related with future, the authors views are based on the futurology, a concept from sociology that studies generalizations about the nature of prediction. Blending these two theories, the authors elaborate a conceptual framework for the study of future anticipation and brand loyalty.

The contemporary organizations invest a lot of funds to gain a better understanding of the emerging needs of customers in near future. However, customers sometimes do not appreciate these hard efforts which lead to some unanticipated results for the firm. The purpose of this paper is to identify the customers’ perceptions about the future anticipatory measures done by a company.

The authors employed triangulation of methods to develop credibility of techniques and the findings of this qualitative research study. A semi-structured interview with six participants is used to explore the phenomena. After the authors gained a better understanding about the phenomena, a focus group discussion with eight participants was held to gain a better understanding of perceptions of future. Finally, the digital ethnography was employed to better explore customer behavior.

The results show that future anticipatory efforts conducted by a company are highly appreciated by the customers. This, in turn, builds a positive autobiographical memory for customers that lead to the development of a brand relationship.

The application of futurology to study within a marketing context and the employment of autobiographical memory are unique products of this study.

To demonstrate that the past of the social sciences contains all the elements of sociocybernetics and that those elements combined with the logic of modern interdisciplinary simulation research will meet challenges modern society poses to those sciences.

A historical analysis, leading to an outline of advanced logic of social science research, shows the way to modern (computer) simulation research.

When the theoretical principles of sociocybernetics are put into practice by doing (empirically based) simulation research, it can handle in a scientifically valid way a number of research questions modern complex society poses, such as how processes of self‐organization in individuals, groups and institutes can be described and understood; self‐organization of autobiographic memory of individuals can be simulated in a computer; these individual memories are related to collective memories of generations; these different generations of social researchers can work together and balance in a creative synergy between the wisdom of the past and surprising hypotheses of the future.

Social sciences researchers have to work with advanced logic of research such as is propagated in simulation research and by sociocybernetics.

Different generations of sociocyberneticians here to work together in (empirically based) simulation research to demonstrate the usefulness of sociocybernetical theory and logic.

Sociocybernetics is not an exotic field but a normal legitimate constituent of the social sciences.

This paper aims to explore, for the first time over a long period of time, the autobiographical memory of Israeli veterans of the 1948 War, pertaining to the 1948 Palestinian exodus that led to the creation of the Palestinian refugee problem. Does this memory include the Zionist narrative (i.e. willing flight of the Palestinian refugees) or a critical narrative (i.e. willing flight and expulsion)? One of the primary sources to influence the collective memory of conflicts is the autobiographical memory. This memory is also one of the primary sources for research of the past. Thus, autobiographical memory is of importance.

Methodologically, this is done through an analysis of all 1948 veterans’ memoirs published between 1949 and 2004. Interviews were also conducted with various veterans, to understand the dynamics of their memoir publication.

Empirical findings suggest that during the first period (1949-1968), this memory was exclusively Zionist; during the second (1969-1978), it became slightly critical; and during the third (1979-2004), the critical tendency became more prevalent. Onward, the nine empirical causes for the presentation of exodus the way it was presented are discussed. Theoretical findings relate, inter alia, to the importance of micro factors in shaping the autobiographical memory, assembles seven such theoretical factors, suggests that these factors can influence in two ways (promoting collective memory change or inhibiting it), and that their impact can change over time.

Taken together, the paper contributes empirical and theoretical findings that are based on a solid and wide scope research.

It matters to be aware of the important role played by the brain in the progressive constitution and unification of the three major facets of the human being: a biological individual; a social actor; a self‐conscious, reflective, and deliberating subject. The aim is to discuss this role.

The dialogues carried on by each one of these facets with an environment of its own (the material environment; the social milieu; the subject's inner world) are related to the functioning of three distinct levels of integration, organization, and adaptation within the human brain.

The neural substrate of basic affective processes pervades the entire brain and the latter processes play a predominant role in the mediation and integration of the individual's interactions with his/her environments. The degree of “plasticity”, i.e. the sensitivity to the shaping influence of environmental conditions, increases markedly from the lower to the higher level of brain functioning. Any individual characteristic of brain functioning is the outcome of a series of complex and evolving interactions between genetic and environmental factors.

Since brain development highly depends on the early environment (the first years of life), it is of the utmost importance to ensure that every developing brain benefits from optimal environmental conditions.

The paper brings together a series of scientific facts in an integrated and dynamic bio‐psycho‐social perspective which aims at working out a “model of man” thought to be an appropriate basis for any study of human development.

Two-factor authentication is being implemented more broadly to improve security against phishing, shoulder surfing, keyloggers and password guessing attacks. Although passwords serve as the first authentication factor, a common approach to implementing the second factor is sending a one-time code, either via e-mail or text message. The prevalence of smartphones, however, creates security risks in which a stolen phone leads to user’s accounts being accessed. Physical tokens such as RSA’s SecurID create extra burdens for users and cannot be used on many accounts at once. This study aims to improve the usability and security for two-factor online authentication.

The authors propose a novel second authentication factor that, similar to passwords, is also based on something the user knows but operates similarly to a one-time code for security purposes. The authors design this component to provide higher security guarantee with minimal memory burden and does not require any additional communication channels or hardware. Motivated by psychology research, the authors leverage users’ autobiographical memory in a novel way to create a secure and memorable component for two-factor authentication.

In a multi-session lab study, all of the participants were able to log in successfully on the first attempt after a one-week delay from registration and reported satisfaction on the usability of the scheme.

The results indicate that the proposed approach to leverage autobiographical memory is a promising direction for further research on second authentication factor based on something the user knows.

This study aims to explore the main features contributing towards the formation of brand loyalty among children, using a neural network topology.

The paper used an exploratory study using a semi-structured interviewed with children, psychologist and head of the school. This paper uses survey to collect data and analysed using artificial neural networks (ANNs).

Several interesting insights emerge in respect of children’s consumer behavior and, in particular, the factors of emotional authenticity, brand partnerships, brand relationship, brand salience and brand personality in the priming of children’s brand loyalty emerge as important factors.

This research uses data from Indonesia which is considered as a developing country. Further research is required in the developed country context, as this may present different perspectives. Furthermore, the sample in this study consists of children aged between 10 and 12 years, but there are many age groups into which children can be divided, e.g. below 3 years; 3-5 years; 6-8 years; 9-12 years and even 13-15 years. Hence, future research needs to include these different groups of children to gain a more complete picture of the children’s market.

A children’s market-driving strategy really should be related with the “grass roots” needs of the segment. Hence, marketers ought to spend two or three days in the company of children and continually update themselves in respect of what is happening in those children’s rapidly changing world. Additionally, marketers need to relate all their marketing activities to the building of autobiographical memory. All events, promotions and other marketing strategies should be integrated to ensure that autobiographical memory really underpins a future market as the children of the present become adults of the future.

The study contributes to the existing literature and appreciation of the various factors and the inter-relationships between them that have relevance for product longevity in the children’s market.

This paper aims to illuminate mechanisms through which memorable experiences with brands create lasting preferences. It is based on the proposition that intense positive (negative) affective consumption in the consumer’s youth creates powerful imprints, which influence brand preference (distaste) throughout life.

Autobiographical memories with Nutella are retrieved from three different user groups, i.e. heavy-, light- and non-users. The retrieved memory narratives are analysed using conditioning theory, i.e. operant, classical or no conditioning are identified and compared across groups.

The research’s central proposition is affirmed, yet the dominant form of conditioning mechanism differs per group. Operant conditioning outperforms classical conditioning in creating strong and lasting preferences. Heavy- and non-users predominantly exhibit in-tensely positive and negative operant conditioning, respectively. Light-users on the other hand recall less affectively intense consumption experiences, mainly featuring classical conditioning. The light-users’ recollections suggest a mere exposure effect to be more appropriate in describing the preference formation in this user group.

Users not having experienced affectively intense consumption, i.e. light-users, are likely to be influenced in their preference over time through other factors, which this paper does not focus on.

Memory elicitation and exploration provides valuable insights to shape both promotional as well as advertising strategies.

The study extends existing theory on conditioning in marketing by first using a novel qualitative approach to analyse conditioning procedures in real-life settings, and second, it highlights operant conditioning’s superior ability in creating lasting preferences.

The primary purpose of this paper is to explore how momentous events may contribute to leadership development. A second purpose is to show how the formative attributes of momentous events are linked to leader traits needed for effective leadership.

The leadership tripod is used as the relational framework for exploring the formative capacity of momentous events. The formative capacity of momentous events, however, is realized through the personal memories of those events, that is, through autobiographical memory. Autobiographical memory, then, will provide an additional more rudimentary framework for exploring momentous events; within this framework, the momentous event will be dissected in order to identify its basic attributes, to explore how these attributes affect the leadership structure, and to show how changes to the leadership structure develop leaders.

Attributes and formative mechanisms of momentous events were identified, as were leader traits necessary for developmental readiness. Also, six propositions were distilled from this research. These propositions guide the implications about leadership training.

First, this research provides insight for leader‐situation interactions. Second, this research may provide guidance for strategies used in leadership development training.

This research provides three unique contributions to the literature: a focus on the experiential and relational aspects of leadership development; an analysis of the formative attributes and mechanisms of momentous events, along with the leader traits necessary for developmental readiness; and an exploration of momentous events as personal events memories.