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1 – 10 of over 5000
Article
Publication date: 1 July 2007

Yeung-Jo Kim and June-Hee Na

This research addresses how the fit between celebrity athlete endorsers and the endorsed products may influence product attitudes. The findings reveal that participants evaluated…

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Abstract

This research addresses how the fit between celebrity athlete endorsers and the endorsed products may influence product attitudes. The findings reveal that participants evaluated an endorsed product more favourably when the fit between the celebrity athlete endorser and the endorsed product was congruent (vs incongruent; Experiment 1). Furthermore, participants in the high concept of congruence condition evaluated the endorsed product more favourably than those in the low concept of congruence condition only when the fit between the celebrity athlete endorser and the endorsed product was incongruent (Experiment 2).

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 April 1999

Maria Hasapidou, Robin Fortin, Anthi Mastrantoni, Catherine English and Marjorie Cardwell

The purpose of this study was to determine body composition, energy balance and tendencies towards eating disorders of female competitive athletes in two countries, USA and…

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Abstract

The purpose of this study was to determine body composition, energy balance and tendencies towards eating disorders of female competitive athletes in two countries, USA and Greece. Data were collected using similar methodology in both countries during the non‐competitive (training) and the competitive seasons. Forty‐two athletes and 11 controls in the USA and 35 athletes and ten controls in Greece participated in the study. Comparison of the results between the countries showed that US athletes weighed more than Greek athletes but there was no significant difference in the percentage of body fat between the two groups. No significant differences were found in the energy intakes between athletes in either country. Athletes appeared to be in negative energy balance (‐380 to ‐580 kcals daily) in both seasons, in both countries.

Details

Nutrition & Food Science, vol. 99 no. 2
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 20 February 2009

Matthew L. Symonds

The purpose of this study is to examine the impact that athletics participation in both revenue and non‐revenue intercollegiate sport had on the engagement of students as measured…

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Abstract

Purpose

The purpose of this study is to examine the impact that athletics participation in both revenue and non‐revenue intercollegiate sport had on the engagement of students as measured by the National Survey of Student Engagement. In addition, the study reported results to the institution's athletics department for application as a tool for program review.

Design/methodology/approach

The study employed a factorial design using self‐reported data from a cooperating institution. The independent variables examined were participation in intercollegiate athletics (athletes vs non‐athletes) and the sport type (revenue sports vs non‐revenue sports). Measures of student engagement were the dependent variables in the study.

Findings

Descriptive analysis revealed that athletes were as engaged as their non‐athlete peers and suggested that revenue sport participants were not as engaged as their non‐revenue sport counterparts. Univariate ANCOVA analyses uncovered significant differences between both categories of independent variable – athletes/non‐athletes and revenue/non‐revenue sport participation.

Research limitations/implications

The study was limited by the degree to which all participants answered the questions in the National Survey of Student Engagement honestly and accurately. Since athletics participation is determined by self‐selection, inherent differences among athletes and non‐athletes may exist and were not explored in the study.

Practical implications

Through examination of institutional data, athletics practitioners may gain information to guide policy and practice.

Originality/value

The study illustrates how institutions may capitalize on institutional research data to evaluate, review, and improve specific programs.

Details

International Journal of Educational Management, vol. 23 no. 2
Type: Research Article
ISSN: 0951-354X

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Article
Publication date: 26 March 2024

B. Nalani Butler, Thomas J. Aicher, Georgio Vahoua and Allyson C. Hartzell

This study focused on Ivorian track and field athletes who were current or former members of the Ivorian national team to understand athletes’ experiences with migration, diaspora…

Abstract

Purpose

This study focused on Ivorian track and field athletes who were current or former members of the Ivorian national team to understand athletes’ experiences with migration, diaspora and sport.

Design/methodology/approach

Participatory action research (PAR) methodology was used in this research study (Lenette and Nesvaderani, 2021). According to Schinke and Blodgett (2016), PAR is a type of qualitative research used to engage the researcher and researched. The researcher and researched work together to understand the issues of a situation and communicate a plan to work toward resolving those issues (Kemmis et al., 2014). Using PAR helped to engage multiple people in the study, and as more research studies explore forced migration and sport, more scholars are starting to lean on the methodology to create a more diverse perspective and to include marginalized populations in the world of scholarly research (Stone, 2018; Robinson et al., 2019).

Findings

Key findings illustrate Ivorian athletes’ ability to forge a bond that transcended tribal and political differences through geographical proximity and sport opportunity, allowing them to (re)connect with their Ivorian diaspora by representing the national team.

Originality/value

This research paper expands on past studies in sport and migration by showcasing the fluid nature of how diaspora constructs an athlete’s national identity once they are forced to leave their homeland.

Details

Sport, Business and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 9 February 2024

Ali Hasaan, Adele Berndt and Mücahit Fişne

The increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not…

Abstract

Purpose

The increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not succeeded in building their brands. This study aims to understand the branding challenges facing Muslim female athletes and how to overcome them.

Design/methodology/approach

These branding obstacles and guidelines were explored using qualitative methods – specifically semi-structured interviews with Muslim female athletes and focus groups with experts. Data were analysed using open and axial coding to identify the codes.

Findings

The study identifies three major obstacles to branding by Muslim female athletes. Self-related obstacles, such as knowledge of brand building, social media, personal pressure and a lack of role models, impact the brand-building decision. Social-related (family and society) and sport-related obstacles (participation as women and as Muslims) further complicate this task. Experts provide additional insights regarding these obstacles, suggesting strategies to overcome them.

Research limitations/implications

The research focuses on athletes from one geographical area and has limitations associated with using qualitative methods.

Practical implications

The study suggests how self-, social- and sport-related obstacles are faced by athletes. It provides suggestions for federations, sports codes and other stakeholders to support athletes to overcome these barriers.

Originality/value

This study expands the understanding of the struggles Muslim women face in building their brands as part of an under-represented group.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Book part
Publication date: 8 August 2023

Jules Boykoff

Political dissent threads through the history of the Olympic Games. Although the International Olympic Committee (IOC) openly prohibits athletes from injecting politics into the…

Abstract

Political dissent threads through the history of the Olympic Games. Although the International Olympic Committee (IOC) openly prohibits athletes from injecting politics into the Games, Olympians have nevertheless staged protests, using the Olympics to challenge the predominant power structures and institutions. This chapter analyzes outbursts of athlete activism in the context of wider social movements that make these political paroxysms more viable. Social movements scythe political space for athletes, spark athletes' political imaginary, and provide support and cover. From the early days of the Games, Olympic athletes have expressed dissent, as when Irish track-and-field athlete Peter O'Connor rebelled against British colonialism at the 1906 Olympics in Athens. At the Mexico City 1968 Games, Czech gymnast Vera Čáslavská carried out a politically symbolic acts as did US sprinters John Carlos, Tommie Smith, and Wyomia Tyus. At the 1972 Munich Games, US track medalists Vincent Matthews and Wayne Collett protested in nonchalant fashion on the medal stand. At the 1980 Olympics, Polish Olympian Władysław Kozakiewicz issued politically provocative symbology on the pole vault mat that challenged Soviet hegemony. In the twenty-first century, numerous Olympians have made political statements, despite a rule in the Olympic Charter that forbids such activity. In each case, athlete activists were bolstered by vibrant political movements in their home country. In this chapter, I trace the relationship between political Olympians and social movements as well as the wider dialectic of resistance and restriction that encompasses the interplay between dissident Olympians and the IOC.

Book part
Publication date: 4 October 2014

Sandra Lynch, Daryl Adair and Paul Jonson

This chapter takes an interdisciplinary approach combining expertise in sports management and in philosophy to examine the premises underpinning the contested claim that…

Abstract

This chapter takes an interdisciplinary approach combining expertise in sports management and in philosophy to examine the premises underpinning the contested claim that professional athletes have a special obligation to be role models both within and beyond the sporting arena. Arguments for and against the claim are briefly addressed, as a prelude to identifying and elucidating a set of factors relevant to a consideration of this alleged special obligation. The chapter considers understandings of sport, play and athleticism from an ethical perspective and examines their relationship to professionalism to determine the extent to which ethical imperatives can logically be upheld or undermined within the professional context. The chapter concludes that professional athletes cannot be expected to be able to respond to the demand that they act as role models within and beyond the sporting arena unless the tensions implicit within that demand are articulated. The chapter calls for recognition of the complexity of ethical decision-making in the context of professional sport and recommends that the training of professional athletes should prepare them to deal with this complexity. Recognition of the complexity of decision-making with the professional sporting context suggests the need for further research into optimal training strategies for young professional athletes and into the genesis and reasonableness of the demand that such athletes act as role models both within and beyond the sporting arena.

Details

Achieving Ethical Excellence
Type: Book
ISBN: 978-1-78441-245-6

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Book part
Publication date: 11 January 2012

Noel Harmon, Khalilah Doss and Saran Donahoo

Widely viewed and supported as entertainment, we still know relatively little about the postsecondary experiences about college student-athletes especially when compared to other…

Abstract

Widely viewed and supported as entertainment, we still know relatively little about the postsecondary experiences about college student-athletes especially when compared to other student populations. As such, this chapter contributes to that literature by first reviewing what we already know about Black female student-athletes as a unique population in the postsecondary environment who face challenges that differ from their Black male and White female counterparts. Second, this chapter expands the literature by analyzing data from original research conducted by the authors that focus on the academic, athletic, and campus climate experiences of these students.

Details

Black Female Undergraduates on Campus: Successes and Challenges
Type: Book
ISBN: 978-1-78052-503-7

Book part
Publication date: 5 December 2022

Jaime Schultz, Anna Baeth, Anne Lieberman, Lindsay Parks Pieper and Elizabeth A. Sharrow

As advocates and scholars dedicated to advancing equality for women and girls, we believe that sport can empower all people – and to change the world. Exclusion and restrictions…

Abstract

As advocates and scholars dedicated to advancing equality for women and girls, we believe that sport can empower all people – and to change the world. Exclusion and restrictions for transgender athletes undermine this cause. Transgender athletes are not and have never been a threat to women's sport. There are, however, serious and well-documented threats to women's sport that warrant attention, including unequal opportunities in participation and leadership, inequitable funding and pay, uneven media coverage, a lack of sponsorship opportunities, sexual harassment and abuse and incomplete implementation of gender equality policies (Bisgaard & Støckel, 2019; Cooky et al., 2021; Hindman & Walker, 2020; Lough & Greenhalgh, 2019; Novkov, 2019; Pape, 2020; Raso, 2019; Schultz, 2018; Staurowsky et al., 2020; Yanus & O'Connor, 2016; Zerunyan, 2017).

A close reading of peer-reviewed, researched-based and credible sources allow us to better understand the experiences of trans athletes, to dispel the dangerous misinformation peddled in recent media accounts and political debates, to outline critical legal and policy discussions about trans athletes, and to highlight why access to sport matters for everyone. There is a clear consensus across multiple disciplines: the future of sport includes transgender women and girls.

Book part
Publication date: 13 December 2023

Jesse R. Ford, Brittany N. Brewster and Jordan Farmer

This conceptual work synthesizes the experiences of Black men who are collegiate athletes and introduces new theoretical considerations on the formation of their leadership…

Abstract

This conceptual work synthesizes the experiences of Black men who are collegiate athletes and introduces new theoretical considerations on the formation of their leadership identities in predominantly white institutions. This scholarship focuses on historical understandings of how race and gender influenced the creation of the current Black man in collegiate identity. This work expands on Du Bois' (1903) concept of double consciousness, Fanon's (1952) views on Blackness, and Bertrand Jones and colleagues' culturally responsive leadership learning model (2016). Collectively, the three frameworks highlight the significance of leadership in the development of Black men who are student-athletes. The conclusion includes implications and recommendations for future research as we work to support and develop Black men beyond their athletic identity.

Details

Black Males in Secondary and Postsecondary Education
Type: Book
ISBN: 978-1-80455-578-1

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