Search results

Over the past few years, assemblage theory or assemblage thinking has garnered increasing attention in educational research, but has been used only tangentially in explications of the nature of comparative and international education (CIE) as a field. This conceptual examination applies an assemblage theory lens to explore the contours of CIE as a scholarly field marked by its rich and interweaved architecture. It does so by first reviewing Deleuze and Guattari’s (1987) principles of rhizomatic structures to define the emergence of assemblages. Secondly, it transposes these principles in conceiving the field of CIE as a meta-assemblage of associated and subordinated sub-assemblages of actors driven by varied disciplinary, interdisciplinary or multidisciplinary interests. Finally, it interrogates the role of Big Data technologies in exerting (re)territorializing and deterritorializing tendencies on the (re)configuration of CIE. The chapter concludes with reiterating the variable character of CIE as a meta-assemblage and proposes ways to move this conversation forward.

Purpose – The transition into motherhood is a major life course event for most women, and is one that can be fraught with difficulties due to the uncertainty and instability which accompanies it. Previous research has explored what factors interplay within this transition with identity changes being considered a key attribute. By using assemblage theory, this study aims to undertake an innovative approach to conceptualising identity. Assemblage theory permitted an exploration of how an identity comes to be assembled and embodied through a mother’s relationality with the social world around her as opposed to merely exploring identity as a static entity of a fixed, organic whole as has predominantly been done previously. Assemblage theory is premised upon understanding processes of becoming as opposed to states of being and as such takes a machinic approach to understanding wholes. Rather than being organic totalities, they are conceptualised as being transient and fluid entities comprising an amalgamation of interchangeable components which collectively stabilise to make up the whole. At times of change, an individual’s ties to an identity undergo deterritorialisation, or weaken, as their sense of self and identity readjusts before then experiencing reterritorialisation once they (re)established their ties to a new identity or role. By conceptualising the mothers as assemblages in this manner, it became possible to understand how the women reconstructed their selves and identities through the situated practices and experiences in their everyday lives as they established ties to their new role as a mother.

Methodology/Approach – Results are presented from biographical narrative interviews with 10 mothers each at different stages in motherhood. The interviews focussed on inducing uninterrupted narratives detailing the lived experiences of these women as they transitioned into and across motherhood. These interviews highlighted key stages in the transition into motherhood where a woman’s identity and sense of self would become destabilised and reformulated as a result of changes in her everyday lived experiences and routines.

Findings – Transitioning into motherhood proved to be a multifaceted process that comprises numerous stages where the new mothers identities would become unstable and deterritorialise as they faced new routines in their everyday life as they became a mother and settled into the role. Four dominant themes emerged during data analysis; emotional turmoil, the reconstruction of relationships, getting comfortable with their baby as well as rediscovering the self. The women largely experienced emotional turmoil as their identities became deterritorialised and reported that the relationships they held with others around them often changed or broke down entirely. It was not until they became comfortable with their baby and their role as a mother that they were able to rediscover their ‘self’ beyond simply being a mother. Once they reached this stage in the transition their identity was able to reterritorialise, becoming more stable as a result.

Originality/Value – This study not only presents an innovative method for conceptualising identity but also demonstrates the value of assemblage theory for conceptualising identity formulation and capturing the fluid and emergent nature of such processes. It demonstrates how assemblage theory can be utilised to further understandings of the multifaceted and ongoing nature of life course transitions. This study sheds light on the potential for assemblage theory to be utilised across a range of sociological topics relating to identity formulation, with such studies having the potential to really broaden the scope of sociological understandings of identity formation and life course transitions.

This chapter suggests that moving beyond positivism entails a recognition that the social world is made up of complex phenomena that are heterogeneous, and events are caused by contingent conjunctures of causal mechanisms. To theorize the social world as heterogeneous is to recognize that social causes, categories, and groups combine different kinds of phenomena and processes at various levels and scales across time. To speak of conjunctural causation implies not only that events are caused by concatenations of multiple, intersecting forces but also that these combinations are historically unique and nonrepeatable. Both the historical materialist conception of the “conjuncture” and the poststructuralist theory of “assemblages” take heterogeneity and multicausality seriously. I compare and contrast these formulations across three dimensions: the structure of the apparatus, causation, and temporality. I argue that these theories offer useful tools to social scientists seeking to engage in complex, multicausal explanations. I end the article with an example of how to use these concepts in analyzing a complex historical case.

Drawing on assemblage theory (Deleuze & Guattari, 1987; DeLanda, 2006), this conceptual chapter seeks to provide an analytical lens for examining the power and capacity of Big Data analytics to exercise territorializing and deterritorializing effects on compound polities and supranational organizations. More specifically, the modern massive agglomeration of data streams and the accelerated computational power available to sort and channel them in effecting actions, decisions, and reconfigurations in contemporary assemblages, necessitate new exploratory tools to examine the impact of such trends on educational phenomena from a comparative perspective. In the first part, the chapter builds an analytical instrumentarium useful in theoretically elucidating the effects of Big Data on complex assemblages and serves as a methodological extension in investigating the ramifications of these effects on educational systems, spaces, and policyscapes. The second part sets out to illustrate how assemblage theory can explain the tension between the formal use of large official statistical data sets as a type of “regulated” Big Data, and the informal use of social media, as a type of “unregulated” Big Data, to construct or deconstruct, respectively, interlacing/interlocking components of assemblages, such as supranational organizations or compound polities. The European Union (EU) and the Caribbean Community (CARICOM) are taken as examples of complex assemblages in which the long-standing utilization of EU’s Eurostat and CARICOM’s Regional Statistical Database have served as territorializing forces in consolidating policy logics and in legitimizing decision-making at the supranational level, while the emergence of “loose” social networking technologies appears to have deterritorializing effects when employed deliberately to delegitimize or subvert socio-political processes across supranational polities.

In this chapter, we deliberately attempt to reframe the “self” in self-study of professional practices by focus on how “self” can be conceptualized in ways that do not equate “self” with “I.” Drawing insights from Deleuze and Guattarian’s (1987) rhizomatic philosophy, and particular the concept of assemblage, the objective was to engage with a research assemblage to investigate its function and production. We – i.e., a doctoral candidate, who was researching his practice of teaching pre-service teachers, his two supervisors, and his critical friend – engaged with audio data from our meetings conducted throughout a four-year period. Zooming in on the research assemblage at times when we were provoked to reorganize, adapt, and enhance our systems of thinking (Ovens, Garbett, & Hutchinson, 2016), we highlight the nonlinear and fundamentally relational process of constructing knowledge in self-study of professional practices. We argue that the researcher-self became only one of multiple human and non-human components in a joint construction of knowledge. We suggest that self-study researchers can decenter the researcher-self by embracing a research stance of “coming into composition” (Strom & Martin, 2017) where the researcher engages with a research assemblage to construct joint understanding of teaching and learning. This stance to self-study requires researchers to make themselves into a rhizome.

The paper explores the potential value of urban assemblage theory as a conceptual framework for understanding the role heritage has in social sustainable urban placemaking. The authors conceptualise urban placemaking as a dynamic and complex social assemblage. Heritage is one of the many dimensions of such a complex and dynamic urban assembly. Based on the approach to urban assemblage theory, the authors aim to uncover how postindustrial city-making unfolds. When approaching the case studies, the authors ask the following: Whose city for which citizens are visible through the selected case studies? How is social sustainability achieved through heritage in urban placemaking?

The main research material is derived from theoretical literature and the testing of an assemblage methodological approach through three Norwegian urban regeneration case studies where heritage partake in urban placemaking. The three case studies are the Tukthus wall (what is left of an 19th century old prison), the Vulkan neighbourhood (an 19th century industrial working area) and Sørengkaia (an 19th century industrial harbour area) in Oslo, Norway. The three case studies are representing urban regeneration projects which are common worldwide, and not at least in a European context.

The paper reveals the dynamic factors and processes at play in urban placemaking, which has its own distinct character by the uses of heritage in each of the case study areas. Placemaking could produce “closed” systems which are stable in accordance with its original functions, or they could be “open” systems affected by the various drivers of change. The paper shows how these forces are depending on two sets of binary forces at play in urban placemaking: forces of “assemblages” co-creating a place versus destabilising forces of “disassembly” which is redefining the place as a process affected by reassembled placemaking.

For research, the authors focus on the implications this paper has for the field of urban heritage studies as it provides a useful framework to capture the dynamic complexity of urban heritage areas.

For practice, the authors state that the paper can provide a useful platform for dialogue and critical thinking on strategies being planned.

For society, the paper promotes the significance in terms of fostering an inclusive way of thinking and planning for urban heritage futures.

The paper outlines dynamics of urban regeneration through heritage which are significant for understanding urban transformation as value for offering practical solutions to social problems in urban planning. The assemblage methodological approach (1) makes awareness of the dynamic processes at play in urban placemaking and makes the ground for mapping issue at stake in urban placemaking; (2) becomes a source for modelling urban regeneration through heritage by defining a conceptual framework of dynamic interactions in urban placemaking; and (3) defines a critically reflexive tool for evaluating good versus bad (heritage-led) urban development projects.

Existing brand literature on assemblage practices has focused on providing a map or geography of brand assemblages, suggesting that an artist brand’s ability to evolve and achieve brand longevity remains constant. Using geology of assemblage, this study aims to explore the types and mechanisms of change in brand evolutions to address the problem of identifying when and how a brand can transform in an evolving marketplace.

The authors apply an interpretive process data approach using secondary archival data and in-depth interviews with 31 self-identified fans to explore the artist brand David Bowie over his 50-year career.

As an artist brand, Bowie’s ability to evolve his brand was constrained by his assemblage. Despite efforts to defy ageing and retain a youth audience appeal, both the media and his fans interpreted and judged Bowie’s current efforts from a historical perspective and continuously reevaluated his brand limiting his ability to change to remain relevant.

Brand managers, particularly artist brands and human brands, may find that their ability to change is constrained by meanings in past strata over time. Withdrawal from the marketplace and the use of silence as a communicative practice enabling brand transformations.

The geology of assemblage perspective offers a more nuanced understanding of brand changes over time beyond the possibilities of incremental or disruptive change. We identify the mechanisms of change that result in minor sedimentation, moderate cracks and major ruptures in a brand’s evolution.

This study aims to conceptualise the panic buying behaviour of consumers in the UK during the novel COVID-19 crisis, using the assemblage approach as it is non-deterministic and relational and affords new ways of understanding the phenomenon.

The study undertakes a digital ethnography approach and content analysis of Twitter data. A total of 6,803 valid tweets were collected over the period when panic buying was at its peak at the beginning of the first lockdown in March 2020.

The panic buying phase was a radical departure from the existing linguistic, discursive, symbolic and semiotic structures that define routine consumer behaviour. The authors suggest that the panic buying behaviour is best understood as a constant state of becoming, whereby stockpiling, food waste and a surge in cooking at home emerged as significant contributors to positive consumer sentiments.

The authors offer unique insights into the phenomenon of panic buying by considering DeLanda’s assemblage theory. This work will inform future research associated with new social meanings of products, particularly those that may have been (re)shaped during the COVID-19 crisis.

The study offers insights for practitioners and retailers to lessen the intensity of consumers’ panic buying behaviour in anticipation of a crisis and for successful crisis management.

Panic buying took on a somewhat carnivalesque hue as consumers transitioned to what we consider to be atypical modes of purchasing that remain under-theorised in marketing. Using the conceptual lenses of assemblage, the authors map bifurcations that the panic buyers’ assemblages articulated via material and immaterial bodies.

A growing stream of consumer research has examined the intersection of family dynamics, consumption practices and the marketplace. The purpose of this paper is to make sense of the complex nature of family for senior families (adult children and their elderly parents) who employ the use of elder care services and facilities.

This research analyses data gathered from in-depth interviews with adult siblings and their elderly parents through the lens of assemblage theory.

This paper advances a conceptulisation of the family as an evolving assemblage of components, including individual members; material possessions and home(s); shared values, goals, memories and practices; prominent familial attributes of love and care; and marketplace resources. Three features of the assemblage come to the fore in senior families: the fluid meaning of independence for the elderly parent, the evolution of shared family practices and the trajectory of the assemblage that is a function of its history and future.

This research focuses on a stage of family life that has been under-theorised; applies assemblage theory to the family collective, demonstrating that a family can be conceptualised as an ever-evolving assemblage of human and non-human components, and this is a useful lens for understanding how senior families “do” family; and argues for a broader notion of family – one that is not household-centric or focused on families with young children, that encompasses members and materiality and that foregrounds the dynamic, evolving nature of family life.

The purpose of this paper is to address the research question of how human actors and technology interact together in practices in the context of a sharing economy. The theoretical foundation of this paper is based on the existing literature about the sharing economy and studies that have been carried out examining value co-creation and sociomateriality.

This paper adopts a qualitative case study method for the empirical investigation. Using theoretical sampling, Xbed, an internet, unmanned and self-service hotel platform based in Guangzhou, China, was chosen for the empirical investigation. The case was built on multiple sources of data, including archival materials, on-site fieldwork and in-depth interviews. Then, the case was interpreted based on a number of theoretical concepts, with a particular emphasis on the sociomaterial perspective.

This paper shows how human actors and technology interact with one another in a number of interrelated ways, which collectively result in the value co-creation necessary for creating a sharing economy. The authors have found that various forms of sociomateriality (the intersection between technology, work and organization) play a key role in co-creation and that interactions between these sociomaterial assemblages (assemblage-to-assemblage (A2A)) drive the development of a sharing economy. These sociomaterial assemblages have dynamic and evolving characteristics.

The authors argue that the key to the success of a sharing economy lies in how to engage participating actors with material entities (e.g. technology applications) to form action-enabling sociomaterial assemblages, as well as in determining how these assemblages can be systematically arranged to collectively form a larger assemblage. We suggest that managers need to conceive how relations between the social and the material realms can be structured by adopting a service logic that aims to help the beneficiary function better. The authors also suggest that managers have to consider what assemblages are necessary and how they are connected, to construct a full access-based service.

This paper conceptualizes the sharing economy as a system of value co-creation practices and empirically examines such practices from a sociomaterial perspective. This paper adopts the concept of sociomaterial assemblages to investigate sharing practices, through which the knowledge of the role of technology in the development of a sharing economy is enhanced. This paper also expands the knowledge of service-dominant logic by using a microfoundation perspective to look at the value co-creation that emerges as a result of the interaction between sociomaterial assemblages. These assemblages also act as constitutive elements of a service ecosystem.