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Book part
Publication date: 22 November 2012

Maribel Suarez and Marie Agnes Chauvel

Purpose – Little attention has been directed to investigating abandonment which refers to the deliberate choice of giving up something previously consumed. In this chapter, we…

Abstract

Purpose – Little attention has been directed to investigating abandonment which refers to the deliberate choice of giving up something previously consumed. In this chapter, we look into meanings that motivate the abandonment of a product category and also the meanings abandonment gives rise to.

Design/methodology/approach – The research used a qualitative methodology to collect and analyze data obtained from in-depth interviews with 16 Brazilian consumers who gave up automobile ownership. This category was chosen due to its intense symbolic dimension.

Findings – The interviews suggest that, rather than being a discrete event, an action, or decision that is circumscribed by a given moment, abandonment is in fact a process. The analysis also outlines three types of abandonment: contingent, positional, and ideological. Contingent abandonment occurs when the individual, despite sharing the meanings with other consumers of the category, is forced to abandon consumption. Positional abandonment is driven mainly by the rejection of symbolic associations that consumption provides. Finally, ideological abandonment presents a collective perspective where the individual believes that society as a whole should abandon or reassess that consumption.

Practical implications (if applicable) – Results offer potential insights, for both governments and nongovernmental organizations involved in de-marketing efforts aimed at inappropriate consumption and companies interested in reversing the shrinking of their markets.

Originality/value – The present research broadens our knowledge of abandonment and allows us to situate it among other kinds of anticonsumption behaviors.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78190-022-2

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Book part
Publication date: 20 August 2012

Renee Ann Cramer

Undergraduate legal studies classrooms are ideal places in which to engage discourses on judging, and to invite students to analyze and understand contemporary cultural and…

Abstract

Undergraduate legal studies classrooms are ideal places in which to engage discourses on judging, and to invite students to analyze and understand contemporary cultural and political representations of the proper roles of judges and judging in democracies. This chapter examines undergraduate understandings of judicial independence and judicial activism, via class discussions surrounding the judicial retention election in Iowa in 2010. The election was occasioned by the groundbreaking state supreme court case Varnum et al. v. Brien (2009), legalizing same-sex marriage in the state. Drawing on participant–observation research as a professor in these courses, and examining student dialogue, class discussion, and web-board postings on the topic, I find that legal studies students are able to articulate a complex range of views regarding the judiciary, judicial activism, and same-sex marriage. Their ability to engage in (mostly) civil discourse on the topic of judging is of particular societal importance, given the limitations of contemporary public discourses about judging. These findings point, as well, to the potential role for engaged academics in expanding and contextualizing public conversations about judicial independence, judicial activism, and rights. The chapter also highlights, however, limits in that educational experience, in particular students' lionization of legal processes, simultaneous to their cynicism about, and lack of engagement in, electoral/political processes. This points to the development of interdisciplinary legal studies curricula as a means toward effective education for democracy.

Details

Special Issue: The Discourse of Judging
Type: Book
ISBN: 978-1-78052-871-7

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