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The purpose of this article is to analyze the links between nostalgia and food consumption.

Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data.

The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic food consumption is rather related to positive emotions.

Perspectives are given for the use of nostalgia in an advertising context and as a reinsurance factor.

This research integrates marketing and sociological perspectives to better understand links between food consumption and nostalgia.

The United States has an uncomfortable relationship with pleasure. Cultural ambivalence is evident in discourses surrounding pleasure and the labeling and treatment of those who act on their desires. Pleasure seeking, generally understood in moral terms, is often medicalized and criminalized (as in the case of pregnancy prevention and drug use), placing questions of how to manage pleasure under the purview of medical and legal actors. At the macrolevel, institutions police pleasure via rules, patterns of action, and logics, while at the microlevel, frontline workers police pleasure via daily decisions about resource distribution. This chapter develops a sociolegal framework for understanding the social control of pleasure by analyzing how two institutions – medicine and criminal justice – police pleasure institutionally and interactionally. Conceptualizing medicine and criminal justice as paternalistic institutions acting as arbiters of morality, I demonstrate how these institutions address two cases of pleasure seeking – drug use and sex – by drawing examples from contemporary drug and reproductive health policy. Section one highlights shared institutional mechanisms of policing pleasure across medicine and criminal justice such as categorization, allocation of professional power, and the structuring of legitimate consequences for pleasure seeking. Section two demonstrates how frontline workers in each field act as moral gatekeepers as they interpret and construct institutional imperatives while exercising discretion about resource allocation in daily practice. The chapter concludes with a discussion of how understanding institutional and interactional policing of pleasure informs sociolegal scholarship about the relationships between medicine and criminal justice and the mechanisms by which institutions and frontline workers act as agents of social control.

My analysis is structured as a comparative study between two countries – New Zealand and Italy – and focuses on the relationship between national audiences and the trans-media structure of the popular television series Game of Thrones (HBO, 2011– present). Game of Thrones’ narrative is characterized by elements that emphasize its fictitious world, since these elements belong to the fantasy genre, which, by definition, deals with the supernatural. From this standpoint, the fantastic universe of the series functions as an escape route from everyday life. However, instead of following the genre rules, “Game of Thrones articulates a striking refusal of the hopeful mythologies of high epic fantasy” (Tasker & Steenberg, 2016, p. 189) by focusing on the brutal, the extreme, and the overall injustice and chaos that permeate a society in which war and death appear to be inescapable. In this chapter, the textual schematic of Game of Thrones is examined through the emotional reactions, during focus group sessions, of national fan groups to themes and events of the show. In particular, the analysis of Italian and New Zealand followers’ comments on Game of Thrones will be instrumental to illustrating the reasons for their passion for the series as well as the main concerns that arise during the viewing. This ambivalent attitude in fans’ responses and engagement will emerge as significantly dependent on the media text’s capacity to transcend the boundaries of a simple categorization, to stand as a notable example of a program that manages to appeal to diverse audiences beyond the country of origin.

For as long as luxury has existed, it has been criticized, by philosophers and moralists, who condemn self-indulgence, hedonism and vanity. Yet these concerns have not prevented the remarkable expansion of the luxury sector, evidence that most buyers revel in unashamed luxury. Modern economists point out the link between the development of the luxury market and the growth of social inequality. This study aims to assess how much guilt consumers feel during luxury purchases and identify its levers.

Based on 3,162 real luxury buyers from 6 countries, both Asian and western, emerging and mature luxury markets, a partial least squares-structural equation models (PLS-SEM) analysis assesses the level of guilt experienced during luxury purchases and identifies which drivers most impact guilt.

This study assesses the presence of a little guilt among a significant portion of luxury buyers across countries. Two countries present extreme scores: the USA (55.6%) and Japan (32%). Overall, the main driver of guilt is that luxury makes economic inequality highly visible; interestingly the pursuit of hedonism reduces the feelings of guilt.

These findings have notable implications for luxury companies as the long-term success of this sector would be questionable if it attracts social criticism and induces distressing feelings among clients.

Luxury brands need to implement guilt reducing communication strategies.

The luxury sector as a whole should redefine its purpose and mission.

This level of guilt experienced during purchases rarely has been investigated in prior luxury research. Yet luxury addresses larger targets, from the happy few to the happy many. Thanks to PLS-SEM modelization, the same hierarchy of guilt driving factors is revealed across countries.

The study aims to provide an insight into the inherent diversities and ambiguities of Soviet touristic landscapes during the period of late socialism by a means of Estonian biographical sources. Based on written narratives, the study focuses on the embodied ways in which Estonian travellers engaged with and experienced foreign landscapes and people during trips within the Soviet Union.

The study treats tourists’ travel landscapes as meaningful, lived experiences that highlight features and everyday life strategies that were characteristic of the Soviet period. Approaching via the lens of Estonian culture and nationality, the study analyses the meaningful experiences through which the narrators drew boundaries between the self and the other.

The Soviet tourism landscape of the 1960s–1980s was marked by sharp cultural contrasts. The landscapes that unfold in the narratives were full of contradictions, arousing feelings of both admiration and alienation. Whilst the ideological purpose of Soviet tourism was to build a “socialist nation”, the themed narratives, on the other hand, demonstrate the wide spectrum of everyday life practices, which show both the distancing of oneself from the Soviet system as well as conformation with it. Although tourism helped travellers accept the Union, this was achieved not by consenting to socialist ideology, but by becoming familiar with its heterogeneity.

Research on Soviet tourism has largely relied on archival sources and the press, which shed light mainly on the organisation and ideological basis of tourism. Drawing on oral sources, this study contributes to a more comprehensive understanding of the complex nature of Soviet tourist landscapes.

This paper reports some of the findings from a survey of 2,027 British adults that was conducted in 2000. This investigation examined self‐reported alcohol consumption and the negative consequences associated with heavy or inappropriate alcohol consumption. In addition, information was elicited on the topic of the positive aspects of drinking. This paper examines the ‘drinking profile’ of those people who reported positive aspects of drinking. Most of the people surveyed reported that their past year's alcohol consumption had been enjoyable regardless of whether it had been associated with adverse consequences. In contrast, a few individuals reported drinking heavily even though they had not enjoyed their recent alcohol consumption. The relationship between alcohol consumption and its negative and positive consequences appears to be complex. There was clearly ambivalence between the adverse consequences associated with drinking and its positive effects. Many people appear prepared to tolerate some negative experiences as the price they pay for enjoying their drinking. This constitutes a major inhibiting factor in relation to preventive initiatives and therapeutic interventions related to problematic alcohol consumption.

Parents are sometimes perceived as barriers to providing comprehensive and inclusive sexuality education to young people. However, little is known about parents’ actual attitudes towards providing such broad information to young people. The purpose of this paper is to examine two different approaches to measuring parents’ attitudes towards sexuality information, a programme title approach and a topic-centred approach.

Illinois parents of adolescents (n=301) indicated their knowledge about and attitudes towards sexuality education programmes and 18 sexual health topics via online survey. Confirmatory factor analysis was used to examine whether parents’ attitudes were more consistent with a programme-centred (i.e. abstinence-only, comprehensive) or a topic-centred (i.e. physical health, sexual and gender identity, pleasure, and relationships) approach.

Parents were uncertain about what form of sexuality education was offered but most were equally comfortable with both abstinence-only and comprehensive programmes. Parents’ ratings of topics grouped significantly better by the topic-centred than the programme-centred approach. Parents rated all four subjects as important, with the highest mean ratings given to physical health topics. Further, parents’ ratings of importance by subject matter were largely independent of their reported programming preference. Together these findings provide evidence that parents believe it is important for their children to have access to a broad range of sexual health education information.

This study is one of the first to document parents’ support for information for young people that goes beyond being comprehensive to include topics such as identities and pleasure. In addition, parents’ lack of knowledge about sexuality education programming may obscure their support for sexual health information. Measuring support by specific topics, however, can help to overcome issues due to parents’ lack of knowledge about programming.

Very limited research exists examining envy from the viewpoint of an envied consumer, rather than an envier. This paper aims to address this gap by examining whether and how the experience of being envied actually affects consumers.

This paper presents three experiments. Study 1 investigates the ambivalent experience of being envied. Study 2 examines the effect of being envied in consumption contexts on consumer satisfaction, analyzing the combined ambivalent effects of positive and negative feelings. It also investigates the moderating role played by consumer coping responses to enviers (mitigation vs exacerbation). Finally, Study 3 applies the hypothesized model in a specific context (i.e. a material possession context), focusing on adult consumers.

Results show that negative (e.g. guilt and anxiety) and positive (e.g. sense of well-being and prestige) feelings for being envied depend on the type of relationship between the envier and the envied, and the type of desired object, and consumer satisfaction is driven by the combined ambivalent effects of positive and negative feelings, where coping responses by envied consumers moderate the effects of such feelings on satisfaction.

This paper makes three main contributions: it extends prior research by highlighting the role of personal relationship factors and the type of object of desire in the experience of being envied; demonstrates that both positive and negative feelings of being envied affect consumer satisfaction; and shows conditions regulating the influence of positive and negative feelings on satisfaction, demonstrating that mitigation strategies decrease the effects of negative feelings on satisfaction, whereas exacerbation strategies failed to regulate the effects of positive feelings.

Neuroscientific technologies have begun to change the ways in which we understand, respond to, and treat drug addiction. According to addiction researchers, neuroscience marks a new era because of its potential to locate the causes of addiction within the brain and to treat addiction through altering neurochemistry. However, little is known about how addiction neuroscience and new neurochemical treatments shape individuals' experience of addiction and constitute new arrangements of knowledge and power that shape subjectivity and governance. This chapter addresses these domains by drawing on an analysis of scientific literature about addiction neuroscience and qualitative interviews with people being treated for addiction with buprenorphine, a pharmaceutical treatment for opioid dependence. The chapter charts four major themes in the addiction neuroscience literature (pleasure and the limbic system, rationality and the role of the prefrontal cortex, theories of plasticity, and the role of volition) and explores how each of these is incorporated, adapted, or rejected by individuals being treated for addiction with a pharmaceutical. This analysis demonstrates how neuroscientific ideas are mediated by the lived experiences of those being treated under a neuroscientific model. It also suggests that while neuroscientific interventions, like pharmaceuticals, shape the experience of those being treated for addiction, so too do many other forces, including social circumstances, moral frameworks, the drive for autonomy, and the quest to be “normal.”