Search results

Researches on the impact brand equity have grown considerably in recent years, as it has been shown to have significant impact on a company’s financial performance. This paper aims to empirically test the relationships between brand concepts and brand equity, while exploring the mediating roles of emotional attachment and customer commitment.

The research investigates the effect of brand concept on the customer–brand relationship and brand performance. Additionally, it examines how the relationship between brand concept and brand equity is mediated by customer–brand relationships such as emotional attachment and commitment.

The results empirically demonstrate the important contribution of the three brand concepts to brand equity. The results empirically demonstrate the important contribution of the three-brand concept to customer commitment and to brand equity that has been predicted by prior research.

The main contribution of this study is to demonstrate the effects of the brand concepts related to aesthetic, functional and symbolic benefits on brand equity. From this, brand equity may be viewed as a link in the path of effects that indirectly connects brand concepts with market performance. Brand concept, emotional attachment and customer commitment are relevant constructs underlying brand equity, and commitment and loyalty are key mediating variables in relational exchanges.

This study aims to explore aesthetic atmospheres and their affordances in urban squares to advance knowledge on the research and design of attractive living environments.

Descriptions of pleasant and unpleasant experiences of urban squares were collected using qualitative questionnaires with open-ended questions. The theoretical framework and the lens of aesthetic affordances were applied to pinpoint and understand the connections between the place attributes and experiences.

This study found four distinct aesthetic atmospheres formed by perceived synergies of both the material and immaterial aspects of the environment. It was also found that the atmospheres may shift. A model that shows the aesthetic atmospheres and their potential affordances as layered and emerging is presented.

Everyday aesthetics considered as affordances open new research perspectives for the understanding of what generates attractive living environments – or not.

Aesthetics affordances may provide the design professionals and alike means on how to design places that engender specific aesthetic atmosphere.

Gathering and discussing commonplace aesthetic experiences in everyday life may enhance democratic participation in place development among people with different levels of design expertise.

This study combines theories of place with a novel concept of aesthetic affordances to identify distinct aesthetic atmospheres. A holistic overview structure of how the various constituents of aesthetic atmospheres relate to each other provides new ways of studying and understanding urban aesthetic atmospheres.

In this paper, we investigate the connection between ethics and aesthetics with a supporting case from the international tourism industry. Researchers in sustainable tourism have ignored, resisted or simply been reluctant to include the aesthetic perspective in the analysis of sustainable development, social responsibility or climate adaptation. The consequence is that we know very little about the ways aesthetic affects ethical considerations among guests and travellers. A more comprehensive reconciliation of the ethical and aesthetic dimensions may lead to the recognition that a stronger emphasis on aesthetics can enhance the guest’s experience of sustainable tourism within a responsible experience economy. We argue that this economy can thrive under sophisticated capitalism.

How do we write from the sensory body in ways that can convey the lived experience of the researcher and the researched, which can allow other researchers to make sense of their lived experience as well? What alternative writings could transform disembodied academia through dialogue and relational reflection? The aim of this chapter is to reflect on the value of the researcher’s embodied reflexivity in academic writing. More specifically, this chapter explores the ways in which we can write differently about organisational phenomena by experiencing aesthetic moments in the field. To accomplish this, I share examples of the aesthetic moments that I, as a researcher, experienced while undertaking three ethnographic projects: a study on professional dance, a study on academic motherhood and a study on female-canine companionship. This chapter identifies three aspects that allow the researcher to experience aesthetic moments – namely, appreciating sensory cues, writing ‘in and from the flesh’ and allowing vulnerability to flourish. Paying attention to the social micro-dynamics that exist between researchers and research phenomena and addressing the analytically marginalised experiences of researchers, therefore, allows for developing academic writing practices in more reflexive and sensory-appreciative directions.

Urban typogenetics investigates the use of machine intelligence for the evaluation of performance measures as a decision support system (DSS) with a focus on urban aesthetics evaluation. This framework allows designers to address performance measures, urban measures and aesthetic criteria in an adaptive, interactive generative design approach. The purpose of this paper is to provide an understanding of the structure and the nature of the framework and the application of human-in-the-loop design systems to urban design.

Significant literature reviewed lead to the identification of an application potential in the decision-making process. This potential is situated around the use of AI for the evaluation of subjective performance criteria in a DSS. Recognising that the key decisions about urban aesthetics are based on the individual evaluation of the designer, an HITL approach for computational design software to support creative decisions is presented in this paper.

Urban typogenetics for interactive generative urban design allows the exploration of complex design spaces by using a human-in-the-loop design system in the context of urban aesthetics. Hybrid aesthetic evaluation allows the designer to analyse morphological features and urban aesthetics during exploratory search and reveal hidden aspects of the urban context by visualisation of the results of the aesthetic evaluation. Integrating performance measures and urban aesthetics in urban typogenetics addresses major criteria of urban design at the beginning of the creative process.

The use of a broad interactive approach to typogenetic design in an application to urban scenarios is a novel conceptual approach to the design of urban configurations. The suggested adaptive mechanism would allow the user of a typogenetic tool to subjectively evaluate solutions by sight and reason about aesthetic, social and cultural implication of the reviewed design solutions.

This essay is a philosophical exploration of the concept of the interesting. It draws a line from philosophical aesthetics to the philosophy of pedagogy and argues that an awareness of the nature of the interesting – an awareness of what makes something interesting, aesthetically – can help improve the pedagogical impact of academic lectures. Specifically, the essay argues that something that strikes us as interesting is also something that engages us. Hence, that making lectures interesting will lead to student engagement and to an enhanced learning experience.

With regard to rhetorical composition, the present essay attempts to enact the aesthetical principles that it discusses. Thus, it will not abide by the standard rhetorical academic conventions. (It attempts to be interesting, after all.)

The purpose of this paper is to provide guidance regarding the satisfaction of customer needs in the competitive restaurant industry. Restaurants have seen a transformation in employees’ labor, changing from primarily physical and mental to emotional and aesthetic dimensions. In this study, the effect of managers’ emotional and social competence (ESC) on the aesthetic labor of service and kitchen employees has been investigated.

Empirical data was collected from employees and managers of a restaurant chain. Structural equation modeling was the main analytical tool used to assess the results.

The findings indicated that managers’ ESC affected the aesthetic labor of their service (aesthetic traits (AT), aesthetic requirements and service encounters) and kitchen (AT, aesthetic creativity and aesthetic harmony ) employees. Achievement orientation and adaptability were among the dimensions of emotional competence that contributed the most to aesthetic labor. The most significant elements of social competence were inspiring leadership and conflict management.

The study suggests that managers can improve the aesthetic performance of their employees by using their ESC.

This is the first study of this kind to include kitchen employees while considering the effects of restaurant managers’ ESC on aesthetic labor. The findings indicate the importance of the ESC of managers in improving the aesthetic labor of employees.

The purpose of this paper is to understand urban sculpture venues that emerged in the recent decade and their connections to the on-going entrepreneurial urban policies and urban strategies in Shanghai. How does this phenomenon relate to Shanghai’s urban policies? How does urban sculpture development reflect the nature and characteristics of the urban sculpture authority?

Case study is the major research method used to achieve an in-depth understanding of the developmental processes, mechanisms and characteristics of urban sculpture projects. Three cases were selected and studied using purposeful sampling methods, including Duolun Road Sculpture Project (2002), the Shanghai International Sculpture Center (2006) and the Jing’an Sculpture Park (2009).

A twofold main argument is established in this paper. Urban sculpture venues emerged as a new type of instrument to advance urban entrepreneurial policies; the use of this instrument, however, also involves politics in that art politically transforms the features and functions of open spaces in Shanghai.

Although scholarly interest in exploring cultural development through urban planning in the Chinese context is evident, urban sculpture planning (termed as “urban sculpture” in the Chinese ideological context) in Chinese metropolitan cities, in particular, is an unexplored topic, and thus leaves a gap in the knowledge. This paper introduces a new conceptual model, i.e., “aesthetic regime,” to describe the role of the urban sculpture authority in the development of the urban sculpture scene. It looks at the artistic representation of artworks, design of the sculpture venues, functionality of the artworks and social mechanisms for the actualization of these projects. An evolutional trend of the three sites across the decade is concerned.

Due to the inability to directly apply an intra-oral image with esthetic restoration to restore tooth shape in the computer-aided design system, this paper aims to propose a method that can use two-dimensional contours obtained from the image for the three-dimensional dental mesh model restoration.

First, intra-oral image and smiling image are taken from the patient, then teeth shapes of the images are designed based on esthetic restoration concepts and the pixel coordinates of the teeth’s contours are converted into the vertex coordinates in the three-dimensional space. Second, the dental mesh model is divided into three parts – active part, passive part and fixed part – based on the teeth’s contours of the mesh model. Third, the vertices from the teeth’s contours of the dental model are matched with ones from the intra-oral image and with the help of matching operation, the target coordinates of each vertex in the active part can be calculated. Finally, the Laplacian-based deformation algorithm and mesh smoothing algorithm are performed.

Benefitting from the proposed method, the dental mesh model with esthetic restoration can be quickly obtained based on the intra-oral image that is the result of doctor-patient communication. Experimental results show that the quality of restoration meets clinical needs, and the typical time cost of the method is approximately one second. So the method is both time-saving and user-friendly.

The method provides the possibility to design personalized dental esthetic restoration solutions rapidly.

The purpose of this paper is to outline a research agenda for the phenomena of projects grounded in Continental philosophy concepts as an alternative to the dominant Analytical thinking.

A theoretical exploration of Continental concepts in generic terms; discussion of the examples of discourse on various philosophical lenses in different disciplines; discussion of extant examples in the project literature of Continental themes; conceptualisation and discussion of the Continental research agenda.

The integrated Continental research agenda proposes three key themes: experience, projectyness and being. This interpretive lens is important for providing an alternative worldview to the dominant Analytical viewpoint.

The paper provides an integrated Continental framework (drawing on a variety of Continental themes) for the conceptualisation of, and inquiry into the experience of project work. It highlights how our worldview impacts our interpretation of phenomena.