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Expert briefing
Publication date: 12 June 2023

This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…

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DOI: 10.1108/OXAN-DB279718

ISSN: 2633-304X

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Expert briefing
Publication date: 21 October 2022

Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…

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DOI: 10.1108/OXAN-DB273518

ISSN: 2633-304X

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Expert briefing
Publication date: 20 June 2019

Advertising on social media.

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DOI: 10.1108/OXAN-DB244645

ISSN: 2633-304X

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Expert briefing
Publication date: 23 February 2022

The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…

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DOI: 10.1108/OXAN-DB267480

ISSN: 2633-304X

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Expert briefing
Publication date: 30 September 2020

The pandemic has upended the staples of retail election politics, including in-person events, but not candidates’ need to get out the vote (GOTV) on November 3. Both parties will…

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DOI: 10.1108/OXAN-DB256567

ISSN: 2633-304X

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Expert briefing
Publication date: 3 January 2023

Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…

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DOI: 10.1108/OXAN-DB274996

ISSN: 2633-304X

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Expert briefing
Publication date: 14 November 2022

The comment encapsulates the chaos playing out internally within the company since the acquisition. It also exposes strong headwinds that are testing ‘big tech’ platforms as the…

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DOI: 10.1108/OXAN-DB273990

ISSN: 2633-304X

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Expert briefing
Publication date: 22 March 2017

Fake news is not a new phenomenon, but it has burgeoned since the emergence of social media. The issue has taken centre stage since 2016 because of reports that Russia interfered…

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DOI: 10.1108/OXAN-DB219775

ISSN: 2633-304X

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Expert briefing
Publication date: 14 August 2019

Online streaming.

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DOI: 10.1108/OXAN-DB245804

ISSN: 2633-304X

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Expert briefing
Publication date: 9 July 2020

The boycott is the most coordinated yet against Facebook over hate speech and misinformation on its platforms. Facebook and Twitter have become lightning rods for challenges to…

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DOI: 10.1108/OXAN-DB253808

ISSN: 2633-304X

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1 – 10 of 325