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Mixing corporate social responsibility (CSR) with the zoo will likely provoke debate and discourse beyond these pages. However, this chapter intends to use the convergence of this business philosophy with this business area to address the fragile perspectives of responsibe practices in controversial industries. From “oil” to the now more politically correct terminology of “energy,” many industries are trying to reinvent themselves and their missions in light of external pressures. Leisure-related services can also be included and none more so than the modern zoos (and aquariums) that have tinkered with image from family entertainment to conservationists in action. In the sector of visitor attractions, the long-standing issue of zoos and whether it is acceptable to retain animals for the entertainment of spectators have been addressed by the zoo industry itself and by the watchdog organizations alike.

Modern organizational forms are subject to isomorphic processes (Di Maggio & Powell, 1983) that create a narrow range of organizational types. These types dominate discussion in the management literature, creating the impression that they represent the proper, advanced way to organize. As a consequence, critical scholars are calling for management research and education to become committed to praxis, “the ongoing construction of social arrangements that are conducive to the flourishing (our emphasis) of the human condition” (Prasad & Caproni, 1997, p. 288). According to this view, researchers should seek to generate knowledge of alternative social forms that provide options to organizational leaders. This chapter represents our attempt to do so.

To better understand how corporate communicators and human resources professionals can champion volunteer activities and youth engagement as evidence of corporate social responsibility (CSR) and sustainability commitment, this chapter explores representations of urban youth conservation–environmental empowerment through a textual analysis of three organizations’ websites: Clearwater, the Philadelphia Zoo, and The Nature Conservancy. In addition to identifying common themes across the websites, I compared each program to the Critical Social Theory of Youth Empowerment (CSTYE) framework consisting of six dimensions for maximum success in empowering youth stakeholders (Jennings, Parra-Medina, Hilfinger-Messias, & McLoughlin, 2006). Recommendations are provided for organizations using environmental–conservation programs targeting young people – and other researchers of this phenomenon.

This study aims to determine whether destination awareness, destination image, and tourist motivation have a direct or indirect effect on tourists’ intention to revisit, with word of mouth (WOM) as a mediating variable. The study conducted a self-administered questionnaire survey and its target population was the visitors who came to the Batu Secret Zoo. The sample consisted of 170 respondents, who had visited the Batu Secret Zoo in the last six months. A survey research design was used. The measures used in the questionnaire were adapted from previous scales. The research was conducted using a quantitative method.

The findings indicate that destination awareness, destination image, and tourist motivation have a significant effect on tourists’ intention to revisit. This study also analyzed the possible mediating effect of WOM on tourists’ intention to revisit. The results showed that WOM plays a significant mediating role for destination awareness and destination image on tourists’ intention to revisit. These causal relationship variables were consistent with previous findings and conceptualized related studies. Several implications of the findings are discussed later.

In order for an information system (IS) to be sustainable, it must create value for its shareholders and for the society at large. We believe it is both possible and recommended that systems designers approach the design of systems thoughtfully, using a positive lens, to develop systems that not only increase profit but also add to the well-being of all. We have also observed that a systems designer can approach an organization with an open mind, accept the organization's set of values, adopt a positive design attitude, and still develop a system that is not sustainable. In this study, we looked to see whether there was an additional factor, one based in the environment created by governments that influenced the sustainability of systems. Since previous research shows that observing the predominant metaphors found in organizations can help explain the success or failure of different types of ISs, we attempted to do the same for societal metaphors. We identify the orientation, attitudes, and limits of various forms of government and demonstrate their similarities to the primary organizational metaphors. We then propose that the type of government may influence the sustainability of ISs and further argue that systems designers need to be aware of how forms of government affect the design of ISs and their sustainability.

Learning about wildlife is an important part of childhood education, but it is yet to be capitalised upon in the context of educational tourism. This chapter considers the different types of wildlife tourism that are available to children, how wildlife tourism experiences might have educational value and what the benefits of this niche tourism type might be. By providing insight into the educational elements of wildlife tourism, this chapter provokes analytical thinking about how this can be implemented and managed in a sustainable and responsible manner.

Customer experience (CX) has become a major concern of business managers around the world and is considered a determinant factor of continuing corporate success. Despite the growing number of research studies focusing on the topic, knowledge remains underexamined in general, and specifically in terms of online users. Understanding how online platforms inspire travel experience is increasingly pertinent as visual contents acquire insignificance. This is especially relevant when travel is restricted such as during the COVID-19 outbreak. Nevertheless, there is a gap in the literature research on online CX in online visitor attractions. The study aimed to investigate the visitors' reviews of online visits during the lockdown. The research has followed the Netnography approach as modern qualitative research to understand the online CX of visiting virtually the attractions.

The results revealed three dimensions of cyber-tourist experiences related to the tourism-driven with its four subdimensions, the emotional reaction and expectation, and satisfaction and behavior intentions. The study adds to the better knowledge of the modern research methods dealing with the cyber-customer experience (CCX) by examining the Netnography method.

This research is a pioneering attempt to mitigate the impact of COVID-19 on tourists' experience and to highlight the opportunities for tourism practitioners to profit from the online presence, to be more accessible, and to increase their traffic to guaranty their online visibility.

Children are not only capable of learning and adopting sustainable behaviours but also can be influencers and sustainability actioners to motivate others to make these behaviour changes in their communities and around the world. Their ability to reach wide public audiences is a result of globalised social media platforms and increased visibility through documentaries and TV shows. This not only allows them to reach out to their peers but also to influence people of multiple generations to incorporate sustainable practices into their daily routines. Schools systems are also understanding the importance of embedding lessons and extracurricular activities with sustainable themes, which allows students to use their creativity to explore these topics further. National and global organisations are encouraging children and youth to spread messages of sustainability through competitions, which gives them the opportunity to use resources from well-funded organisations to help spread their message. These multi-faceted opportunities give children a variety of ways to utilise their skills and creativity to reach a wide and diverse audience.

Emotional appraisal is an act of sense making: What does a particular event mean for me? It is not the event itself – but rather an individual's subjective evaluation of the event – that elicits and shapes emotions (Scherer, 1997b). Thus, appraisal is the crucial first step in the emotion process, and describes how we attend, interpret and ascribe meaning to a given event or stimulus. First, emotional appraisal requires attention; given cognitive limits, we must prioritize which events are even worthy of our notice. Second, we must code the event, interpreting its meaning, and in particular its implications for the self (Mesquita & Frijda, 1992). If another person in a team environment is being rude, how one interprets the personal significance of this behavior may change significantly the emotional response – for example, whether the rude individual is a teammate, a customer, a supplier, or a competitor, and whether the rude behavior is directed at an innocent bystander or an instigator. Likewise, a bear approaching a campsite may elicit fear, but the same bear in a zoo could result in delight. Often the cognitive evaluation of stimuli associated with emotional appraisal occurs so quickly and automatically, before our conscious awareness, that we may be unaware of this individual component of the unfolding process. However, even in such cases, we can see the role of appraisal processes by examining, for example, how emotional reactions change over time and vary from person to person. An event that may have caused great embarrassment during youth might in adulthood leave one unfazed, and an event that makes one person angry might make another person sad. Indeed, it can be the lack of conscious awareness of the appraisal process – and the sense that appraisal is clear and lacking a subjective interpretive lens – that prevents individuals from questioning and evaluating it. This results in a particular challenge to reconciling colleagues’ often vastly differing emotional appraisals.

If you go running in Chicago in the early morning, as the first light glances and reflects on Lake Michigan, you can hear the great flocks of wild geese stirring and calling before you can see them. They have come down from the Arctic, where the winter comes to the Midwest just as the flu season begins. They crowd in the cove with the gulls and the dogs run toward them, and they scatter and fill the air. They will land at the high school in town, in the farms along the interstate, and in the City Zoo, with the ducks and the pigeons.