The purpose of this research is to examine the effect of temporal landmarks on positive illusions and the downstream implications of this effect on consumer preference for…
The purpose of this research is to examine the effect of temporal landmarks on positive illusions and the downstream implications of this effect on consumer preference for new products with functional risks.
Study 1 adopted a single factor (temporal landmarks: beginning vs ending) between-subjects design. Study 2 adopted a 2 (temporal landmarks: beginning vs. ending) × 2 (salience of the temporal landmark: salient vs not salient) between-subjects design. Study 3 used a single factor (temporal landmarks: beginning vs ending) between-subjects design.
Through three studies, we show that the ending temporal landmarks reduce positive illusions (Studies 1 and 2). The underlying process is enhanced perceptions of psychological resource depletion (Study 3). The authors further show that decreased positive illusions lead consumers to less prefer new products with functional risks (Study 3).
Existing studies on temporal landmarks have exclusively focused on the beginning landmarks and account for its effects from a motive perspective. In contrast, the authors take a look at the ending landmarks and identify perceptions of psychological resource depletion as the underlying process, which suggests a new angel understand how temporal landmarks influence individuals' cognitions and behavior.
The purpose of this paper is to provide the historical background of genealogical records and analyze the value of Chinese genealogical research through the study of names…
The purpose of this paper is to provide the historical background of genealogical records and analyze the value of Chinese genealogical research through the study of names and genealogical resources.
The paper examines the historical evolution and value of Chinese genealogical records, with the focus on researching the Islamic Chinese names used by the people living in Guilin. The highlight of this paper includes the analysis and evolution of the Islamic Chinese names commonly adopted by the local people in Guilin. It concludes with the recommendations on emphasizing and making the best use of genealogical records to enhance the research value of Chinese overseas studies.
The paper covers the history of Islam and describes how the religion was introduced into China, as well as Muslims' ethnicity and identity. It also places focus on the importance of building a research collection in Asian history and Chinese genealogy.
This research study has a strong subject focus on Chinese genealogy, Asian history, and Islamic Chinese surnames. It is a narrow field that few researchers have delved into.
The results of this study will assist students, researchers, and the general public in tracing the origin of their surnames and developing their interest in the social and historical value of Chinese local history and genealogies.
The study of Chinese surnames is, by itself, a particular field for researching the social and political implications of contemporary Chinese society during the time the family members lived.
Very little research has been done in the area of Chinese local history and genealogy. The paper would be of value to researchers such as historians, sociologists, ethnologists and archaeologists, as well as students and anyone interested in researching a surname origin, its history and evolution.