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Article
Publication date: 1 March 1991

Ziggi Alexander and Neil McEwen

Describes the process of change at Birmingham City Council to copewith new legislation including compulsory competitive tendering.Achieving the strategic objectives of the…

Abstract

Describes the process of change at Birmingham City Council to cope with new legislation including compulsory competitive tendering. Achieving the strategic objectives of the City Council needed key elements of education, training and development for all employees and Members. Describes the design and development of the training programmes and considers the client/consultant relationship. Concludes that a key lesson is of the joint involvement in developing not only participant skills and knowledge but the training skills of the client.

Details

Executive Development, vol. 4 no. 1
Type: Research Article
ISSN: 0953-3230

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Article
Publication date: 1 January 1992

Ziggi Alexander and Neil McEwen

Discusses one Council′s introduction of an innovative compulsorycompetitive tendering scheme. Goes on to show that with self‐assessmentexercises, in addition to…

Abstract

Discusses one Council′s introduction of an innovative compulsory competitive tendering scheme. Goes on to show that with self‐assessment exercises, in addition to reorganization of all the various members′ departments, even the biggest local authority can make major improvements in its managerial training and operational arrangements. Explains the various personnel training methods and looks at the training programme′s design and development which involved KPMG Peat Marwick and the Birmingham City Council, which has one million customers under its umbrella. Shows how both parties can gain from the client/consultant relationship and concludes that the 200 managers who have been through the programmes have rated highly the experience, which involved new ideas and methods.

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International Journal of Public Sector Management, vol. 5 no. 1
Type: Research Article
ISSN: 0951-3558

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Article
Publication date: 1 March 2005

Philip Crowley

Dealing with the needs of asylum seekers and refugees presents a challenge to local health services, and mental health has been identified as the main health issue for…

Abstract

Dealing with the needs of asylum seekers and refugees presents a challenge to local health services, and mental health has been identified as the main health issue for this group. This paper reports the findings of a quantitative and qualitative study of the mental health care needs of asylum seekers and refugees in Newcastle upon Tyne. Primary and mental health services were found not to be meeting the needs of this group. In some practices, attitudes to asylum seekers among both GPs and other patients were reported as stigmatising. But there is evidence that many of the mental health problems of asylum seekers are related to post‐migration stress arising from practical and economic difficulties and experience of racism and other discrimination, highlighting the need to build support and social connections and include the needs of asylum seekers in local mental health promotion strategies.

Details

Journal of Public Mental Health, vol. 4 no. 1
Type: Research Article
ISSN: 1746-5729

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Book part
Publication date: 18 November 2015

Toni Eagar and Andrew Lindridge

The academic discourse around celebrity and iconicity has resulted in the same human brand as labeled as an inauthentic and illegitimate celebrity and as a culturally…

Abstract

Purpose

The academic discourse around celebrity and iconicity has resulted in the same human brand as labeled as an inauthentic and illegitimate celebrity and as a culturally important symbol of legitimate achievement. We address the research question of how are contradictions between celebrity and iconicity resolved in creating and managing a human brand.

Methodology/approach

Using structuration theory, we analyzed David Bowie’s 50 year career, from 1964 to 2013, totaling 562 documents. Applying Langley’s (1999) stages of data collection of grounding, organizing, and replicating, we develop a process of model of celebrity and iconicity.

Findings

We identify three stages of human brand symbolic associations: forming, fixing, and transitioning associations. These represent alternate trajectories that Bowie and Ziggy Stardust followed to become icons. In resolving his trajectories across these stages, Bowie adapts and adopts commercial materials, business practices, and new technologies to converge his symbolic associations into a coherent iconic human brand.

Research limitations/implications

Limitations of this paper lie in focusing on one human brand in a particular industry. Future research is suggested in three areas: (1) the relationship between the proposed model and other human brand activities; (2) to explore how the process is manipulated by other market agents; and (3) whether a human brand’s association shifts can precede culture.

Originality/value

This perspective challenges existing conceptualizations of celebrity and iconicity by framing them as inter-related processes, where celebrity associations are fixed in time, while iconic associations transition across time periods to reflect changing cultural values and concerns.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78560-323-5

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Article
Publication date: 1 August 1994

Morris B. Holbrook and Ellen Day

Based on an analogy with a recently revived film of The Benny GoodmanStory, draws some marketing‐related parallels between jazz musicianshipand teaching. Specifically, as…

Abstract

Based on an analogy with a recently revived film of The Benny Goodman Story, draws some marketing‐related parallels between jazz musicianship and teaching. Specifically, as in the case of artists, professors may often pursue a product‐oriented strategy stubbornly dedicated to honouring their own convictions at the expense of a customer‐oriented quest for greater potential popularity. Illustrates through an interview with Woody Herman that, as with jazz musicians, so with teachers: one hopes that integrity will win true listeners.

Details

European Journal of Marketing, vol. 28 no. 8/9
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article
Publication date: 4 June 2019

Chinedu James Obiegbu, Gretchen Larsen and Nick Ellis

The purpose of this paper is to explore how the act of expressing criticism against a music brand fits with the identity and practices associated with being a loyal fan of…

Abstract

Purpose

The purpose of this paper is to explore how the act of expressing criticism against a music brand fits with the identity and practices associated with being a loyal fan of that brand.

Design/methodology/approach

Drawing on insights from theories of brand loyalty and fandom, this interpretive inquiry makes use of data from an online forum dedicated to the band, U2, and interviews with forum members. A combination of online ethnography and discourse analysis is employed.

Findings

The findings reveal how interpretations of the act of expressing criticism within a space that ostensibly functions as a place to celebrate all things U2 related, shape the construction of loyalty to the b(r)and in diverse ways. The apparent in-group tensions between being loyal and being critical pose a challenge to the taken for granted nature of brand loyalty and fandom, highlighting the nuanced ways with which they manifest.

Originality/value

By examining the role of criticality within otherwise loyal spaces, the authors contribute to brand loyalty theory by revealing the malleability of the concept, as meaning is constantly being reshaped depending on individual realities.

Details

Arts and the Market, vol. 9 no. 1
Type: Research Article
ISSN: 2056-4945

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Article
Publication date: 8 June 2020

Maria Lucila Osorio, Edgar Centeno and Jesus Cambra-Fierro

The purpose of this study is threefold. First, human brands are conceptualized and the distinction between them and personal brands is established. Second, human-brand…

Abstract

Purpose

The purpose of this study is threefold. First, human brands are conceptualized and the distinction between them and personal brands is established. Second, human-brand research is reviewed in light of a strategic brand management framework and gaps in the knowledge that may suggest new research pathways are identified. Third, the extent to which a brand management model designed for products could be applied to human brands is explored.

Design/methodology/approach

A systematic literature review was conducted in this study. The content analysis of the selected set of papers allowed the assessment of the state of this field of brand management and the identification of proposals for future research.

Findings

Substantial research exists on different aspects of human brands. However, these studies are fragmented in nature, thus highlighting the need for specific and complete human-brand management models.

Research limitations/implications

A limitation of this literature review is that it is based on a sample of papers collected by one specific criterion; furthermore, the way the papers were classified may be challenged. However, this study provides a comprehensive picture of studies on human brands available today.

Originality/value

A parsimonious distinction and connectivity between human and personal brands suggest a branding-by-individual continuum. Additionally, to the best of the authors’ knowledge, this study is the first identifiable one that summarizes the growing literature on human brands, reveals important gaps in the knowledge and calls for the development of particular human-brand management models.

Details

Journal of Product & Brand Management, vol. 29 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

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