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Article
Publication date: 16 May 2022

Xinyue Zhou, Zhilin Yang, Michael R. Hyman, Gang Li and Ziaul Haque Munim

3505

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International Journal of Emerging Markets, vol. 17 no. 4
Type: Research Article
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ISSN: 1746-8809

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Article
Publication date: 11 March 2014

122

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Journal of Product & Brand Management, vol. 23 no. 1
Type: Research Article
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ISSN: 1061-0421

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Book part
Publication date: 20 January 2011

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International Marketing
Type: Book
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ISBN: 978-0-85724-448-2

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Article
Publication date: 7 January 2014

Ian Phau

490

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Asia Pacific Journal of Marketing and Logistics, vol. 26 no. 1
Type: Research Article
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ISSN: 1355-5855

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