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Article
Publication date: 31 July 2020

Yong Liu, Zhi-yang Liu and Jiao Li

The purpose of this paper is an attempt to design a proper incentive coordination mechanism to deal with the channel conflicts between the traditional sales and online direct…

Abstract

Purpose

The purpose of this paper is an attempt to design a proper incentive coordination mechanism to deal with the channel conflicts between the traditional sales and online direct sales.

Design/methodology/approach

With respect to the problems of channel conflicts between the traditional sales and online direct sales, to optimize the sale system and get more profits, considering the influences of consumer network acceptance, the authors establish demand and profit function based on consumer's utility, respectively. What's more, we exploit the game theory to analyze the optional decisions of the supply chain under the incentive coordination condition and no incentive coordination condition, and then we discuss the supply chain's optimal pricing, demand, profit and compensation incentive levels with the different effect of consumer network acceptance.

Findings

The level of compensation incentive provided by the manufacturer is influenced by consumer network acceptance and product cost. The lower the consumer network acceptance, the better the compensation incentive coordination effect of manufacturers. Manufacturers, wholesalers, retailers and consumers are all important players in real supply chain relationships. When a manufacturer exists as a dominant role, it should pay full attention to the impact of consumer behavior on supply chain decisions.

Practical implications

The research can clarify the influence and mechanism of consumer behavior on supply chain channel conflict coordination, and deal with channel conflicts.

Originality/value

The proposed incentive coordination can effectively realize supply chain channel conflict resolution, and provide decision-making ideas and methods for manufacturers to develop the supply chain management of online direct sales channels.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 January 2023

Zhi Yang, Cai Yang, Chongyu Lu, Feng Wang and Wei Zhou

The purpose of this paper is to introduce and investigate social brokers who belong to and connect multiple groups in a social network. This paper also reveals the differential…

Abstract

Purpose

The purpose of this paper is to introduce and investigate social brokers who belong to and connect multiple groups in a social network. This paper also reveals the differential effects of innovative and following social brokers on content diffusion in terms of adoption timing, speed and size.

Design/methodology/approach

The paper collected field data related to 69,086 users on the largest social network platform in China and analysed their adoption behaviours of 2,492 pieces of content.

Findings

The analysis reveals that social brokers encourage content diffusion and accelerate the speed of content adoption in a social network. Specifically, following social brokers play a greater role than innovative social brokers in accelerating the speed of content adoption and expanding the size of content adoption. However, in the early stage of content diffusion within the social network, innovative social brokers could predict the success of content adoption more effectively than following social brokers.

Research limitations/implications

This research extends the current diffusion literature by introducing the social broker and examining the effect of social brokers on the process of content adoption.

Practical implications

The findings provide suggestions to marketing managers on how to improve the diffusion of marketing-related content, such as by seeding specific people – that is, social brokers – with content, so they can serve as content transmitters in marketing campaigns. In addition, the findings suggest that to optimise content adoption in a social network, managers should strategically target innovative social brokers or following social brokers at various stages of content seeding-based marketing campaigns.

Originality/value

To the best of the authors’ knowledge, this research is the first to test the effects of social brokers on content adoption and identify innovative and following social brokers. The findings enrich the literature on content marketing by providing new perspectives on social structures in social networks.

Details

European Journal of Marketing, vol. 57 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 10 October 2018

Zhi Yang, Van Thithuy Nguyen and Phong Ba Le

This paper aims to investigate the correlation between collaborative culture, knowledge sharing and innovation capabilities in Chinese firms.

2673

Abstract

Purpose

This paper aims to investigate the correlation between collaborative culture, knowledge sharing and innovation capabilities in Chinese firms.

Design/methodology/approach

This paper used structural equation modeling to examine the level of how collaborative culture and knowledge sharing impact on two types of innovation capabilities (product innovation and process innovation) based on using data collected from 77 Chinese firms.

Findings

The research findings show that knowledge sharing plays a mediating role between collaborative culture and two specific types of innovation, namely, product innovation and process innovation. The paper first confirms the moderating role of ownership form in the relationships between knowledge sharing and innovation capabilities. The results underline the necessity of building a collaborative culture to stimulate employees’ knowledge sharing behavior, which in turn positively promotes innovation capabilities in an organization.

Research limitations/implications

The paper has not evaluated the relationship between latent variables under the condition of moderating variables of individual characteristics (such as optimism and self-efficacy) or firm characteristics (such as industry type, firm size and firm age). Further research should examine the moderating effects of these variables to have clearer relationship between the constructs.

Practical implications

This paper offers leaders a deeper understanding of the effects of ownership forms and potential factors to promote innovation capabilities in their firms.

Originality/value

The paper has contributed to theoretical and practical initiatives on the theory of innovation management which enable firms to identify the necessary factors and mechanism to enhance firm capabilities for innovation.

Details

Journal of Business & Industrial Marketing, vol. 33 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 10 June 2020

Jianhui Yan, Yu Zheng, Jiaxin Bao, Chongyu Lu, Yanhui Jiang, Zhi Yang and Chulan Feng

This paper aims to investigate how to improve new product performance in turbulent circumstances of emerging economies.

1356

Abstract

Purpose

This paper aims to investigate how to improve new product performance in turbulent circumstances of emerging economies.

Design/methodology/approach

This paper used regression analysis to examine the performance impact of customer relationship management (CRM) and product development management (PDM) concentration strategy in new product development (NPD). A detailed contingent analysis of the market and institutional environments in emerging economies is also conducted based on a survey of 114 Chinese high-tech manufacturers.

Findings

The research findings show that PDM has a stronger positive effect on new product performance than CRM in emerging economies and that the contingent effects of the market and institutional environment vary. More specifically, technological turbulence and enforcement inefficiency can positively moderate the relationship between CRM and new product performance, whereas the moderating effect of market turbulence on CRM is negative. Meanwhile, enforcement inefficiency negatively moderates the effect of PDM on new product performance, while the moderating effect of market turbulence on PDM is positive.

Research limitations/implications

This paper is limited to a survey of high-tech manufacturing enterprises in China. Further research should continues to explore and document the strategic issue about NPD in emerging economies by longitudinal study.

Originality/value

This paper contributed to theoretical and practical initiatives on the strategic issue of NPD and provided firms a further understanding of how to select the right NPD strategy in emerging economies to improve new product performance.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 8 January 2024

Tong-Tong Lin, Ming-Zhi Yang, Lei Zhang, Tian-Tian Wang, Yu Tao and Sha Zhong

The aerodynamic differences between the head car (HC) and tail car (TC) of a high-speed maglev train are significant, resulting in control difficulties and safety challenges in…

Abstract

Purpose

The aerodynamic differences between the head car (HC) and tail car (TC) of a high-speed maglev train are significant, resulting in control difficulties and safety challenges in operation. The arch structure has a significant effect on the improvement of the aerodynamic lift of the HC and TC of the maglev train. Therefore, this study aims to investigate the effect of a streamlined arch structure on the aerodynamic performance of a 600 km/h maglev train.

Design/methodology/approach

Three typical streamlined arch structures for maglev trains are selected, i.e. single-arch, double-arch and triple-arch maglev trains. The vortex structure, pressure of train surface, boundary layer, slipstream and aerodynamic forces of the maglev trains with different arch structures are compared by adopting improved delayed detached eddy simulation numerical calculation method. The effects of the arch structures on the aerodynamic performance of the maglev train are analyzed.

Findings

The dynamic topological structure of the wake flow shows that a change in arch structure can reduce the vortex size in the wake region; the vortex size with double-arch and triple-arch maglev trains is reduced by 15.9% and 23%, respectively, compared with a single-arch maglev train. The peak slipstream decreases with an increase in arch structures; double-arch and triple-arch maglev trains reduce it by 8.89% and 16.67%, respectively, compared with a single-arch maglev train. The aerodynamic force indicates that arch structures improve the lift imbalance between the HC and TC of a maglev train; double-arch and triple-arch maglev trains improve it by 22.4% and 36.8%, respectively, compared to a single-arch maglev train.

Originality/value

This study compares the effects of a streamlined arch structure on a maglev train and its surrounding flow field. The results of the study provide data support for the design and safe operation of high-speed maglev trains.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 3 April 2018

Yangjun Tu, Chaoqun Ma, Yueyan Wu and Zhi Yang

Active touch experienced by the hand and mouth can influence the evaluation of the taste of food. The purpose of this paper is to examine the effect of a passive body touch…

Abstract

Purpose

Active touch experienced by the hand and mouth can influence the evaluation of the taste of food. The purpose of this paper is to examine the effect of a passive body touch experience on the perceived intensity of spiciness.

Design/methodology/approach

This study includes three experiments. In Experiment 1, 32 college students tasted half of one piece of spicy bean curd while sitting on either a hard wooden chair or a soft padded chair. Experiment 2 was conducted using the blindfold method to avoid the influence of visual cues on taste, keeping the other details the same as in Experiment 1. Experiment 3 was performed with two changes from Experiment 2: the participants were blindfolded immediately before entering the lab from the waiting room to completely block all visual cues for the experimental materials, and armless stools were used to eliminate the passive touch on the participants’ backs.

Findings

All three experiments consistently found that the participants sitting on the soft padded chair or the soft armless stool perceived the spicy bean curd as significantly spicier than those sitting on the hard wooden chair or the hard armless stool.

Originality/value

These results preliminarily support the hypothesis that a crossmodal correspondence exists between passive body touch and sense of taste (especially spiciness, as in this study), demonstrating the importance of passive body touch and, more generally, of the touchable features in places where food is consumed, such as hotels, restaurants and bars.

Details

British Food Journal, vol. 120 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 18 May 2020

Zhi Yang, Zihe Diao and Jun Kang

This study proposes a conceptual framework for analyzing customer management strategies and their effects on Internet-based platform performance based on a review of the relevant…

1572

Abstract

Purpose

This study proposes a conceptual framework for analyzing customer management strategies and their effects on Internet-based platform performance based on a review of the relevant literature, and provides directions for future research.

Design/methodology/approach

A literature review of relevant research articles on customer management in platform firms was conducted.

Findings

First, a framework based on the market maker view of platform firms suggests customer acquisition, customer retention and customer governance are the main customer management subprocesses toward improving platform firm performance. Second, the most studied customer management strategies for each subprocess contribute to platform performance based on the mechanisms of building customer network, developing customer network effect and managing sustainable customer networks.

Originality/value

This study proposes a framework that identifies customer acquisition, customer retention and customer governance as three key customer management subprocesses in platform firms. It also summarizes the most studied customer management strategies/actions for each subprocess. With this analytical framework, it identifies underexplored key issues in customer management for further research.

Details

Marketing Intelligence & Planning, vol. 38 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 April 2022

Zhi Yang, Hui Lu and Jiaxin Bao

Makerspaces, which serve as fertile grounds for makers' innovation activities, are rapidly increasing in emerging markets to help unleash a massive wave of bottom-up innovation…

Abstract

Purpose

Makerspaces, which serve as fertile grounds for makers' innovation activities, are rapidly increasing in emerging markets to help unleash a massive wave of bottom-up innovation and encourage broader participation in entrepreneurial activities. Makers' motivations to innovate are key antecedents of their subsequent innovative behavior. The paper aims to investigate the impact of makers' innovation motivations (both economic and social motivations) on their exploration and exploitation activities in makerspaces and the moderating role of the makerspace climate for innovation.

Design/methodology/approach

A survey was conducted for 139 individual makers from five makerspaces in China to test the research hypotheses.

Findings

Economic motivation positively affected the degree of exploitative innovation and was negatively related to the degree of exploratory innovation. In contrast, social motivation negatively affected the degree of exploitative innovation and was positively related to the degree of exploratory innovation. The makerspace climate for innovation strengthened the relationship between social motivation and exploratory innovation and exacerbated the negative effect of economic motivation on exploration.

Practical implications

The results offer managers a better understanding of how makers' motivation to participate in makerspaces affects their innovative behavior. Such information can guide makerspaces in designing their incentive policies and recruiting makers in line with their values to amplify makers' creative potential.

Originality/value

The empirical results reveal the impacts of economic and social motivations on makers' exploration and exploitation activities in makerspaces. They thus provide new insights into how different motivations give rise to different innovative behaviors and imply how makers' innovation activities can be managed effectively.

Details

European Journal of Innovation Management, vol. 26 no. 6
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 29 June 2012

Hongxia Shan

The paper aims to explore the emotion learning experiences of some Chinese immigrants in Canadian engineering workplaces.

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Abstract

Purpose

The paper aims to explore the emotion learning experiences of some Chinese immigrants in Canadian engineering workplaces.

Design/methodology/approach

The paper is based on life history style interviews with 14 Chinese immigrant engineers and 14 key informant interviews.

Findings

Research respondents constructed a competitive, masculine, and individualistic engineering “culture” in Canada, where the emotional and the relational, supposedly central to the Asian and Chinese culture, are largely devalued. To fit into the individualistic culture, some Chinese immigrants learned to change their patterns of socialization and some became hard‐nosed competitors. To ameliorate the deleterious effects of the alienating workplace environments, some resorted to their cultural teaching to maintain emotional health; some also tried to build collegiality and collectivity to humanize their work settings.

Research limitations/implications

The study was not a comprehensive study of the emotion work in engineering workplaces. It does not capture the emotional order that may as well exist to afford different people differential negotiation power in the engineering culture.

Social implications

The study suggests that while emotional connection and personalized relationship are “culturally” discouraged in engineering workplaces, they are of significant use value for immigrant workers and should be addressed to create humanized work environments.

Originality/value

This is one of the few articles that examine emotion learning at the intersection of gender, race and class relations.

Details

Journal of Workplace Learning, vol. 24 no. 5
Type: Research Article
ISSN: 1366-5626

Keywords

Book part
Publication date: 18 July 2018

Mengwei Tu

Abstract

Details

Education, Migration and Family Relations between China and the UK: The Transnational One-Child Generation
Type: Book
ISBN: 978-1-78714-673-0

11 – 20 of 666