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The purpose of this paper is to examine the relationship between ethical fashion and consumer purchase behavior (their willingness to pay a premium for ethical fashion), with the focus on consumers’ concerns and beliefs about, and knowledge of, ethical fashion.

A self‐completion questionnaire was administered to 109 respondents. Factor analysis and other statistical analyses were applied to test hypotheses.

The findings suggest that consumer beliefs about ethical fashion, which are based on their perceptions of a company in terms of its reputation in the fashion industry, influence their support for what they perceive as socially and environmentally responsible businesses.

The sample size, which is relatively small, is a limitation for this research. The data were collected in Hong Kong, limiting findings to that geographic region.

An important implication is that consumer education is essential to mitigate the prevailing throwaway culture and raise consumer awareness of ethical issues facing the fashion industry. Thus, retailers should take initiatives to educate consumers so as to ensure the success of their newly‐launched ethical fashion products.

The paper proposes an approach to clearly understand the impacts of ethical fashion on consumer purchase behavior.

There is a constant need to produce more entrepreneurial graduates from higher education institutions. This paper aims to present and discuss several successful cases of entrepreneurial learning environments in order to suggest some important aspects that higher education institutions should consider.

The paper presents a literature review and four previously published case studies. These are used for suggesting a hypothesis for further study.

The pedagogical challenge is that entrepreneurial competencies are more holistic and psychologically oriented than traditional subject‐matter skills. Entrepreneurial skills are learned via pragmatic real life development projects. The paper presents several successful cases of entrepreneurial education programmes in higher education institutions. It proposes an entrepreneurial learning cycle that supports the development of entrepreneurial competencies.

The evidence presented is case‐based, and the actual results are very difficult to measure. Further large‐scale research is needed to verify or falsify the hypothesis.

Entrepreneurial education in higher education institutions should be fully reviewed and changed. Clear goals should be set regarding the development of graduates who are more entrepreneurially oriented. Furthermore, the educational process will require much restructuring to enhance skill development for entrepreneurship.

This paper aims to explore how Chinese negotiators’ positive and negative emotions affect value claiming during dyadic negotiations and examine the influence of these aroused emotions on the recipient as well as the antecedents and consequents of such reactions.

Using a simulated face-to-face negotiation between buyers and sellers, the authors conducted an experiment based on the manipulation of the sellers’ emotions. About 280 undergraduates participated in a simulated negotiation. SPSS20.0 statistical analysis software was used to test the hypothesis.

The results indicated that the sellers who demonstrates negative emotions claimed more value than happy sellers (direct effect), and the perceived power disadvantage mediated this effect. Moreover, buyers in the happy dyads displayed a higher evaluation of their guanxi (relationship). This experiment also indicated that the sellers’ emotions (happiness or anger) evoked a reciprocal emotion in the buyers, supporting the social contagion perspective. More importantly, as emotion recipients, the buyers’ reactions exerted further influence on the outcomes (ripple effect); specifically, in the happy dyads, the buyers’ positive emotional reactions were negatively related to their individual gains. Finally, the buyers with low agreeableness were more likely to display negative emotional reactions.

Negotiators should have an understanding of how emotions may shape conflict development and resolution via direct and ripple effects. In general, during Chinese negotiations, expressing anger is an effective negotiation tactic that incurs the expense of damaged relationships with counterparts.

The findings validated the impact of emotions in the Chinese negotiation context. Further, the paper extended the research by demonstrating the influence of emotions on the recipients’ reactions. Both the direct and ripple effect provided evidence for adopting the strategic choice perspective during negotiations.

The advancement of data analysis tools makes analyzing a huge amount of literature possible. This paper aims to identify tourism information technology research trends with the assistance of Toolkit for Academic Research (CATAR) to answer two research questions: the status of tourism information technology (IT) articles published in these selected journals from 1990 to 2016, and whether the number of Tourism IT articles is increasing or decreasing, and the main research topics studied in these articles from 1990 to 2016, and whether those have shifted over the 27 years.

Selected keywords identified by researchers that were used to extract Tourism IT articles published in Web of Science database. CATAR was used to carry out two analyses, namely, overview analysis and breakdown analysis. Overview analysis is performed to apply citation analysis to identify the general trend and the most cited reference of Tourism IT research represented by the selected articles. Breakdown analysis is based on bibliographic coupling (BC) analysis.

The number of Tourism IT publications grew rapidly in the second half of the 2000s, as mobile phones with touch screens became increasingly popular. It signals changes in the way of information searching behaviors. A total of 769 authors from 44 countries contributed to Tourism IT research. The USA, China, UK and Australia are the countries contributing the most. Six subject areas were revealed, namely, the interaction of people and organization; interaction of people and information; interaction of people and technology; technological implementation; the interaction of organization and information; and interaction of organization and technology.

The major limitation of this study must be considered – the use of data merely derived from WoS database. The BC analysis makes a comparison between references of the given articles. This analysis requires the citation sources with better data quality, which is mainly based on the accuracy and standardization of databases. WoS is the database currently fit this requirement. The emergence of the new citation tools will enable scholars to pull data from new databases and to clean the data. Incorporating data from those new databases will reveal more accurate and comprehensive picture of Tourism IT research trend.

This paper revealed the research trend and major research subject areas of Tourism IT research for the past 16 years. The results can assist scholars to quickly grasp the Tourism IT research. This paper also provides an alternative approach to conduct literature review with computer-assisted analysis program.

Social media's role in engaging participants in sports events, particularly during the pandemic, is acknowledged. However, previous studies often utilized sports events for diverse objectives but overlooked brand equity's influence on sports event development. And very limited research explores social media's impact on brand equity in esports events, despite its significance. Therefore, this study aims to explore how social media affects esports event brand equity and participants' satisfaction and engagement with social media through brand equity's influence.

The study focused on League of Legends World Championships (LOLWC) participants, who completed a self-judged questionnaire online. The questionnaire included demographic details and latent constructs. Data analysis involved two steps: exploratory factor analysis (EFA) to assess measurement scale validity and structural equation modeling (SEM) to study relationships between traits.

The results reveal that, within the esports event context, controlled communication exerts a meaningful and dual impact – both directly and indirectly – on the fundamental components of brand equity. This, in turn, serves as a catalyst for increasing participant contentment and their posting intention.

This study applies brand equity theories to the esports domain, exploring participant-based brand equity concepts, user behavior and the influence of social media communication on event branding and engagement. It also recommends strategies for event improvement, emphasizes controlled communication for brand equity and highlights marketing's role in brand awareness, association and participant satisfaction. Additionally, it suggests government regulation to address cyber violence during esports events.

This study explores the brand management and marketing of Creative Cities of Gastronomy. A framework based on brand experience was constructed to investigate its relationship with tourists' brand attachment and brand identification. Two factors that enable tourists to have a stronger brand experience from the self-concept perspective – self-congruity and self-expansion – were also examined.

The authors adopted a quantitative research design and collected data from participants who had visited Creative Cities of Gastronomy. A total of 515 valid questionnaires were collected online and offline. Partial least squares structural equation modeling (PLS-SEM) was used for data analysis and hypothesis testing.

The results showed that brand experience positively affects brand identification and attachment. The brand experience of tourists who considered themselves to be “foodies” was enhanced in the Creative Cities of Gastronomy through self-congruity. The results also confirmed that the relationship between self-congruity and brand experience is mediated by self-expansion.

Studies on the Creative Cities of Gastronomy are limited. The few that have explored these cities are dominated by qualitative approaches. This study applied empirical data to examine the brand experience in Creative Cities of Gastronomy. The authors successfully verified that brand experience is effective for building positive relationships with brand attachment and identification. The study also confirmed that self-congruity and self-expansion are important antecedents of brand experience in Creative Cities of Gastronomy. This study enriches the literature by providing empirical evidence and insights into the marketing and branding of these cities.

The purpose of this study is to examine the factors that affect the adoption of electronic invoices and in turn the impact of these factors on the tax compliance process efficiency of companies.

A questionnaire survey was distributed to 276 users who adopted electronic invoicing. Partial least squares regression was used to analyze the collected data.

This study found that perceived benefits and trust in e-government had a positive influence on the adoption of electronic invoices. At the same time, the adoption of electronic invoice was found to have a positive impact on the overall efficiency of the tax compliance process. Moreover, the factors affecting adoption of electronic invoices can have a mediating effect on that adoption and tax compliance process efficiency.

This study only explored these influencing factors on companies that have adopted electronic invoicing. Future research should distinguish between adopters and non-adopters.

The results of this study can guide tax authorities and other electronic invoice suppliers when promoting the adoption of electronic invoicing.

This research can provide guidance to tax authorities to improve their own electronic invoice system by creating a workforce that have the skills to strengthen citizen’s trust in the electronic invoice system.

This study contributes to the electronic adoption literature by examining those factors that impact tax compliance processes efficiency.

This paper aims to design a modified fractional order proportional integral derivative (PID) (FO[PI]^λD^µ) controller based on the principle of fractional calculus and investigate its performance for a class of a second-order plant model under different operating conditions. The effectiveness of the proposed controller is compared with the classical controllers.

The fractional factor related to the integral term of the standard FO[PI]^λD^µ controller is applied as a common fractional factor term for the proportional plus integral coefficients in the proposed controller structure. The controller design is developed using the regular closed-loop system design specifications such as gain crossover frequency, phase margin, robustness to gain change and two more specifications, namely, noise reduction and disturbance elimination functions.

The study results of the designed controller using matrix laboratory software are analyzed and compared with an integer order PID and a classical FOPI^λD^µ controller, the proposed FO[PI]^λD^µ controller exhibit a high degree of performance in terms of settling time, fast response and no overshoot.

This paper proposes a methodology for the FO[PI]^λD^µ controller design for a second-order plant model using the closed-loop system design specifications. The effectiveness of the proposed control scheme is demonstrated under different operating conditions such as external load disturbances and input parameter change.

The purpose of this paper is to recover the identity of Chinese intellectual discourse, arguing for the necessity of a Chinese methodology in educational research to be constructed on the basis of the Chinese philosophical traditions and the Chinese social norms for the aim of solving Chinese educational issues within the Chinese cultural context.

The paper is a theoretical paper, arguing for the ontological, epistemological and methodological basis for a Chinese methodology in educational research.

The major ontological issue of Chinese social and educational research, also the ultimate goal of the Chinese governance, is social harmony through harmonious personal relationships. The key to social harmony has been seen in the Chinese philosophical tradition as residing in people’s personal morality and obligation, which constitutes the epistemology of Chinese research. And the golden mean of moderation by synthesizing and balancing the dualist extremes of views and actions should be adopted as the methodological paradigm to researching social and educational issues in China.

The elaboration of these three entities holds promises in the construction of the Chinese methodological system on Chinese social terms and merits.

The author has long sensed that the extensive methodological borrowing from the West by Chinese scholars in educational research might be problematic, given the vast structural differences in the two social worlds that the author and other scholars have observed. A paper in English to argue for the necessity of constructing a uniquely Chinese methodology for educational research in China is an absolute necessity.