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Article
Publication date: 13 June 2019

Yujie Wei, Blaise Bergiel and Lingfang Song

The purpose of this paper is to examine the possibility that individual differences in consumer choice of cognac are at least partially influenced by parental cultural…

Abstract

Purpose

The purpose of this paper is to examine the possibility that individual differences in consumer choice of cognac are at least partially influenced by parental cultural capital. Also examined are ten value orientations factors (e.g. hedonism and self-direction) and attitudes toward France, cognac’s country-of-origin that may affect the degree of this intergenerational influence.

Design/methodology/approach

The survey research measures parents’ cultural capital, value orientations and attitude toward France and purchase intention using recognized scales. Data were collected from the faculty and students of a major university located in the southeast of the USA. The sample size was 234.

Findings

The results confirm that parental cultural capital, consumer value orientations and attitudes toward France have significant impacts on the consumer’s willingness to purchase cognac. Adult children of high cultural capital parents are more likely to buy cognac.

Practical implications

The findings of this paper provide meaningful insights into intergenerational influences on consumer purchase intention of cognac and socialization theory. The paper provides several managerial implications for segmentation, targeting and positioning of cognac in the US market.

Originality/value

As the first of its kind, this paper introduces the parents’ cultural capital into the consumer research regarding cognac. The longer-term effects that parents can have on grown children’s consumer behavior are confirmed, suggesting that parental influence persists well into adulthood and has impact on their brand preference.

Details

International Journal of Wine Business Research, vol. 31 no. 3
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 1 September 2008

Yujie Wei

This paper studies how Chinese consumers respond to foreign goods in the post‐WTO era. Specifically, it examines brand sensitivity as a mediator and product cues as…

Abstract

This paper studies how Chinese consumers respond to foreign goods in the post‐WTO era. Specifically, it examines brand sensitivity as a mediator and product cues as moderator of purchase intention. Additionally, it examines consumer preferences for different products and consumption plans for the subsequent five years. The survey sample is drawn from a population of foreign product users from 34 cities in 18 provinces in China. Results provide evidence that brand sensitivity mediates the relationship between consumer ethnocentrism and purchase intention; product cues moderate the effect of ethnocentrism on purchase intention. As the first study to link consumer ethnocentrism directly to brand sensitivity and purchase intention, this research provides some managerial implications. Global marketers can offset the negative effect of ethnocentrism by emphasizing brand image of its products, taking advantage of specific product cues, or by providing more comprehensive after‐sale service to reduce the perceived risk of purchasing imports. Also, price is still a hurdle that prevents Chinese consumers from mass consumption of foreign products. Global firms should not overestimate the purchasing power of Chinese consumers. This study represents a “snapshot” of Chinese consumers’ decision making at a time when their economic system is undergoing rapid change.

Details

Journal of Asia Business Studies, vol. 3 no. 1
Type: Research Article
ISSN: 1558-7894

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Article
Publication date: 1 January 2013

Yujie Wei, Zhiyuan Li, James Burton and Joel Haynes

As a relationship‐oriented culture, customer‐firm relationship plays an important role in consumer decision making process in China. Moreover, there are significant…

Abstract

Purpose

As a relationship‐oriented culture, customer‐firm relationship plays an important role in consumer decision making process in China. Moreover, there are significant regional differences of Chinese consumers in terms of relationship proneness and its impact on relationship marketing outcomes. The purpose of this paper is to examine the differences of relationship proneness and its effect on relational satisfaction, relationship commitment and benefits between consumers from north and south of mainland China.

Design/methodology/approach

Based on previous research and relationship marketing theories, a series of hypotheses were developed comparing the two populations on relationship‐related variables. Data were collected from two cities of China using survey method.

Findings

Regional differences exist between the two groups of Chinese consumers in relationship proneness, commitment, trust, and relationship benefits perceptions. Gender differences also exist. Relationship proneness interacts with region resulting in moderating effects on relationship marketing outcomes.

Research limitations/implications

This research has treated two groups of Chinese consumers as cohorts and individual differences are not taken into consideration. The sample includes only graduate students whose attitudes toward relationship marketing may deviate from average consumers of the country as they have higher education levels but lower income levels.

Practical implications

The findings of the research provide managerial implications for marketing segmentation in China. International and domestic marketers should consider using different marketing strategies on consumers from different regions of China.

Originality/value

The paper confirms the regional differences of Chinese consumers in relationship proneness, trust, relationship benefits and commitment. The paper contributes to the relationship marketing literature by relating consumer relationship proneness to relationship benefits, and confirming the moderating effect of relationship proneness on relationship benefits and relationship commitment.

Details

Management Research Review, vol. 36 no. 1
Type: Research Article
ISSN: 2040-8269

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Article
Publication date: 22 August 2008

Haizhong Wang, Yujie Wei and Chunling Yu

There is a growing interest in brand formation and brand valuation among global firms today, but global marketers typically ignore one of the key factors of brand building…

Abstract

Purpose

There is a growing interest in brand formation and brand valuation among global firms today, but global marketers typically ignore one of the key factors of brand building – corporation ability association (CAA). This paper aims to explore the structural relationship between CAA and consumer‐based brand equity variables and its product‐market outcomes.

Design/methodology/approach

Utilizing Aaker and Keller's theoretical framework of brand equity, this paper develops a brand equity model combining customer‐based brand equity with product‐market outcome approaches. A set of scales are developed and tested on a national sample of Chinese consumers.

Findings

The data provide support for ten of the 12 hypotheses. The results indicate that CAA is an important factor in building and preserving brand equity. CAA and brand awareness have impact on quality perception, which has positive impact on brand resonance, brand extensibility, and price flexibility. Brand resonance has positive influence on brand extensibility and the intention to repurchase.

Practical implications

For global marketers operating in China, brand equity is a cultural market‐based asset and global companies must focus on building corporation ability association in China in order to enjoy the substantial competitive and economic advantages provided by brand equity. Theoretically, the proposed brand equity model is an extension of the model proposed by Keller.

Originality/value

For the first time, CAA is integrated into fhe brand equity model. This may provide a theoretical base for further research in the endorsement role of company ability in brand equity building.

Details

Journal of Product & Brand Management, vol. 17 no. 5
Type: Research Article
ISSN: 1061-0421

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Book part
Publication date: 2 July 2018

Yujie Chen, Zhifei Mao and Jack Linchuan Qiu

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

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Article
Publication date: 29 October 2020

Jiansheng Qu, Jinyu Han, Lina Liu, Li Xu, Hengji Li and Yujie Fan

The purpose of this paper is to explore the heterogeneity and correlations of agricultural greenhouse gas (GHG) emissions among provinces in China, and then policy…

Abstract

Purpose

The purpose of this paper is to explore the heterogeneity and correlations of agricultural greenhouse gas (GHG) emissions among provinces in China, and then policy implications are proposed.

Design/methodology/approach

After agricultural GHG accounting and a pre-analysis of inter-provincial heterogeneity, improved gravity model and the Social Network Analysis (SNA) methods are introduced to construct the network, being carried out from three aspects of the whole network, individual provincial characteristics and cluster analysis.

Findings

(1) There are significant regional variations in agricultural GHG scale among provinces owing to the layout of agricultural production, and the temporal trends show that the direction and speed of agricultural GHG scale change vary among provinces; (2) In terms of inter-provincial correlations, there exists a complex spatial network of agricultural GHG among provinces, which tends to be more complex, intensive and stable, while the status of the provinces in the network also has gradually become more balanced. All provinces played their respective roles in the four clusters of the network with agricultural layout and comparative advantages, and the distribution has continuously optimized.

Practical implications

The inter-provincial network characteristics of agricultural GHG emissions and its evolution have practical implications for differentiated and coordinated agricultural GHG reduction policies at the provincial levels.

Originality/value

This paper innovatively study inter-provincial agricultural GHG correlations in China with the SNA methods used to study economic and social connections in the past. There is some originality in the introduction of network theory and application of the SNA methods, which can provide some reference for researches in similar fields.

Details

China Agricultural Economic Review, vol. 13 no. 1
Type: Research Article
ISSN: 1756-137X

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Article
Publication date: 2 January 2019

Qinqin Li, Yujie Xiao, Yuzhuo Qiu, Xiaoling Xu and Caichun Chai

The purpose of this paper is to examine the impact of carbon permit allocation rules (grandfathering mechanism and benchmarking mechanism) on incentive contracts provided…

Abstract

Purpose

The purpose of this paper is to examine the impact of carbon permit allocation rules (grandfathering mechanism and benchmarking mechanism) on incentive contracts provided by the retailer to encourage the manufacturer to invest more in reducing carbon emissions.

Design/methodology/approach

The authors consider a two-echelon supply chain in which the retailer offers three contracts (wholesale price contract, cost-sharing contract and revenue-sharing contract) to the manufacturer. Based on the two carbon permit allocation rules, i.e. grandfathering mechanism and benchmarking mechanism, six scenarios are examined. The optimal price and carbon emission reduction decisions and members’ equilibrium profits under six scenarios are analyzed and compared.

Findings

The results suggest that the revenue-sharing contract can more effectively stimulate the manufacturer to reduce carbon emissions compared to the cost-sharing contract. The cost-sharing contract can help to achieve the highest environmental performance, whereas the implementation of revenue-sharing contract can attain the highest social welfare. The benchmarking mechanism is more effective for the government to prompt the manufacturer to produce low-carbon products than the grandfathering mechanism. Although a loose carbon policy can expand the total emissions, it can improve the social welfare.

Practical implications

These results can provide operational insights for the retailer in how to use incentive contract to encourage the manufacturer to curb carbon emissions and offer managerial insights for the government to make policy decisions on carbon permit allocation rules.

Originality/value

This paper contributes to the literature regarding to firm’s carbon emissions reduction decisions under cap-and-trade policy and highlights the importance of carbon permit allocation methods in curbing carbon emissions.

Details

Kybernetes, vol. 49 no. 4
Type: Research Article
ISSN: 0368-492X

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Book part
Publication date: 2 July 2018

Yujie Chen, Zhifei Mao and Jack Linchuan Qiu

Abstract

Details

Super-Sticky Wechat and Chinese Society
Type: Book
ISBN: 978-1-78743-091-4

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Article
Publication date: 20 June 2019

Yongmei Zhu, Junjie Chen, Jiajun Du, Yujie Fan and Jifei Zheng

Previous publications were mainly focused on the effect of textures under lubrication. Under dry sliding, area ratio of surface texturing (pit area ratio) and diameter of…

Abstract

Purpose

Previous publications were mainly focused on the effect of textures under lubrication. Under dry sliding, area ratio of surface texturing (pit area ratio) and diameter of pit affect the tribological behavior. This paper aims to investigate the effect of laser surface texturing on tribological behavior of nodular cast iron under dry sliding.

Design/methodology/approach

Pit-like textures with different diameters and spaces were fabricated by laser on nodular cast iron (QT600-3). Using nodular cast iron (QT600-3) as the disc specimen and resin matrix composites (UCV018) as the pad specimen, the tribological test was performed with pin-on-disk reciprocating tribo-tester.

Findings

The coefficient of friction (COF) of the non-textured specimen was larger than that of the textured one. For the same pit diameter, a larger pit area ratio induced a slight decrease of COF, while wear volume decreased significantly. The pit diameter induced a slight decrease of COF as the pit area ratio, but its effect was weaker.

Practical implications

The experimental studies will help to improve the brake system such as structure modeling of brake disc. Predicting the performance and life of the brake disc in vehicle based on tribological behavior checked in test, it was proved that pit-like texture had application value in vehicle brake system.

Originality/value

This paper showed that the effect of pit area ratio on friction and wear was greater than that of pit diameter. The experimental results will be useful to the design on safety brake disc.

Details

Industrial Lubrication and Tribology, vol. 71 no. 7
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 8 July 2019

Yujie Fan, Feng Xue, Yuankai Zhou, Yibin Dai, Pengfei Cui, Yu Su and Zhiqiang Liu

As a key basic component used in machining, high-speed steel (HSS) tools often prone to wear and failure during machining. Therefore, the purpose of this study is to adopt…

Abstract

Purpose

As a key basic component used in machining, high-speed steel (HSS) tools often prone to wear and failure during machining. Therefore, the purpose of this study is to adopt a suitable approach to improve the stability of the cutting force, the service life and the wear resistance.

Design/methodology/approach

Laser shock processing (LSP) was used to process the tool rake face and the tribological test was performed with ball-on-disk wear tester.

Findings

Experimental results show that cutting force of the LSP-treated tool is lower than untreated tool under the same cutting conditions. Wear rate of the tool nose treated by LSP decreases obviously and the tool life increases by 40 per cent.

Originality/value

HSS is often used in the manufacture of complex cutting tools. The main value of this article is to improve the tool surface wear resistance, thereby extending the service life of cutter. This paper is valuable not only in theory but also with reference value in engineering practice.

Details

Industrial Lubrication and Tribology, vol. 72 no. 6
Type: Research Article
ISSN: 0036-8792

Keywords

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