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Article
Publication date: 28 February 2020

Xiaoning Liang and Yuhui Gao

Driven by the growing pressure to justify the contributions of marketing activities, marketers have shown considerable interest in improving their marketing performance…

Abstract

Purpose

Driven by the growing pressure to justify the contributions of marketing activities, marketers have shown considerable interest in improving their marketing performance measurement systems (MPMSs). The purpose of this study is to examine the neglected mediating effect of marketing capabilities on the MPMS–firm performance relationship and to focus on specific aspects of MPMSs that have been largely omitted in the prior research, namely, the comprehensiveness and uses of MPMSs.

Design/methodology/approach

A survey was conducted with marketing and senior managers from 210 Irish-based companies. The proposed research model was tested by using the SPSS Process macro and structural equation modeling in AMOS 24.

Findings

The three characteristics of MPMSs influence firm performance in different manners: while the diagnostic use of MPMSs hinders the development of market-linking capability and thus negatively influences firm performance; the comprehensiveness of MPMSs positively influences firm performance through its impact on architectural marketing capability; and the interactive use of MPMSs via externally focused learning and market-linking capabilities.

Research limitations/implications

Although this study used objective firm performance data to validate subjective data, the use of single-informant and self-reported measures may still be a concern, as the strong relationships between variables may be because of single-informant bias.

Practical implications

This study provides insights into how companies can use a comprehensive MPMS to cultivate specific crucial marketing capabilities and thereby enhance firm performance.

Originality/value

This study contributes to the marketing performance measurement literature by proposing and empirically validating the mediating effect of marketing capabilities on the MPMS–firm performance relationship.

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Article
Publication date: 12 November 2019

Szu-Hsin Wu and Yuhui Gao

A holistic understanding of sources that evoke customer emotions is essential for creating a positive emotional customer experience (ECX). Despite a significant focus on…

Abstract

Purpose

A holistic understanding of sources that evoke customer emotions is essential for creating a positive emotional customer experience (ECX). Despite a significant focus on the cognitive aspect of customer experience and traditional customer behaviours (e.g. loyalty and satisfaction), limited attention has been paid to ECX and co-creation behaviours. The purpose of this paper is to address this important knowledge gap by identifying different emotions and prominent sources of ECX (i.e. emotion triggers and constructors) during service interactions. By doing so, key customer co-creation behaviours are also identified, which help enhance positive customer experience.

Design/methodology/approach

A combined application of the appraisal theory and thematic analysis was used to explore ECX, its sources and co-creation behaviours as observed from 1,063 TripAdvisor customer reviews of luxury hotels in Ireland.

Findings

The results show that a single service interaction can evoke multiple emotions during the interaction process. The findings capture prominent emotions that customers experience and various important emotion triggers (physical environment, service management and offerings and human interaction) and constructors (customer expectation, accumulated service experience and culture fusion and authenticity). Three main customer co-creation behaviours (reinforcing intention, active and resourceful behaviours), which help facilitate the co-creation of positive customer emotions, are also identified.

Originality/value

The study proposes a new framework that provides unique insights into ECX to guide service improvement and innovation. A novel approach of applying the appraisal theory to a netnographic study is used to develop an ECX framework, which integrates various emotion triggers and constructors, and subsequent customer co-creation behaviours in the hotel industry.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

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Article
Publication date: 21 May 2010

Xiaoxia Wang and Yuhui Gao

The Chinese government launched the “going abroad” policy in 2001 to encourage Chinese companies to invest and create Chinese brands in international markets. However, the…

Abstract

The Chinese government launched the “going abroad” policy in 2001 to encourage Chinese companies to invest and create Chinese brands in international markets. However, the perceptions of Chinese brands among Western consumers have been shown to be consistently low, especially among European consumers. This research aims to investigate the Irish consumers' perception of Chinese brands and how to improve the “Made in China” image. This paper also investigates consumers' perceptions and attitudes when making purchase decisions for Chinese brands based on gender, age, and nationality. The paper provides important recommendations for Chinese companies who plan to enter the European, and more particularly, the Irish market.

Details

Journal of Asia Business Studies, vol. 4 no. 2
Type: Research Article
ISSN: 1558-7894

Keywords

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Article
Publication date: 1 June 2015

Shuo Wang, Wei Huang, Yuhui Gao, Sean Ansett and Shiyong Xu

The relationship between socially responsible leaders, the key driver of corporate social responsibility (CSR) practices, and organizational financial performance is a…

Abstract

Purpose

The relationship between socially responsible leaders, the key driver of corporate social responsibility (CSR) practices, and organizational financial performance is a salient issue in the global context for both CSR scholars and practitioners. The purpose of this paper is to provide much-needed insights into the interplay of responsible leadership, CSR practices, and organizational outcomes.

Design/methodology/approach

It analyses 85 CEOs’ behaviors and their companies’ performance in a two-year database. It thereby enriches understanding of how leaders’ socially responsible decisions impact upon CSR engagement and firm performance.

Findings

The results suggest that socially responsible leaders were positively related with organizational performance of return on equity (ROE). The aspects of integrity, morality, and stakeholder relationship aspects of responsible leadership are closely related to CSR. However, CSR practices were negatively related to ROA and ROE. It implies that in China CSR activities could not boost organizational performance in the short term, at least in two years.

Research limitations/implications

Our research has clear limitations. First, most selected firms are renowned large corporations, state-owned, or private enterprises. Foreign-owned enterprises are excluded. Second, the evaluation of CSP is based on the content analysis of firms’ annual CSR reports. Our research has clear limitations. First, most selected firms are renowned large corporations, state-owned, or private enterprises. Foreign-owned enterprises are excluded. Second, the evaluation of CSP is based on the content analysis of firms’ annual CSR reports.

Practical implications

Our research has practical implications for the business world. First, CSR practices in China shall be conducted in a strategic way. Second, responsible leadership is of significance for the Chinese MNCs that are overseas to build trustful stakeholder relations with local stakeholders.

Originality/value

Based on the data analysis, this study provides in-depth discussion of CSR situation in China and its relationship with firm performance, which is one of the first studies to examine responsible leadership in Chinese context and investigate the relationship between responsible leadership and organizational performance.

Details

Leadership & Organization Development Journal, vol. 36 no. 4
Type: Research Article
ISSN: 0143-7739

Keywords

Content available

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 11
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 February 2019

Yuhui Wang, Peng Shao, Qingxian Wu and Mou Chen

This paper aims to present a novel structural reliability analysis scheme with considering the structural strength degradation for the wing spar of a generic hypersonic…

Abstract

Purpose

This paper aims to present a novel structural reliability analysis scheme with considering the structural strength degradation for the wing spar of a generic hypersonic aircraft to guarantee flight safety and structural reliability.

Design/methodology/approach

A logarithmic model with strength degradation for the wing spar is constructed, and a reliability model of the wing spar is established based on stress-strength interference theory and total probability theorem.

Findings

It is demonstrated that the proposed reliability analysis scheme can obtain more accurate structural reliability and failure results for the wing spar, and the strength degradation cannot be neglected. Furthermore, the obtained results will provide an important reference for the structural safety of hypersonic aircraft.

Research limitations/implications

The proposed reliability analysis scheme has not implemented in actual flight, as all the simulations are conducted according to the actual experiment data.

Practical implications

The proposed reliability analysis scheme can solve the structural life problem of the wing spar for hypersonic aircraft and meet engineering practice requirements, and it also provides an important reference to guarantee the flight safety and structural reliability for hypersonic aircraft.

Originality/value

To describe the damage evolution more accurately, with consideration of strength degradation, flight dynamics and material characteristics of the hypersonic aircraft, the stress-strength interference method is first applied to analyze the structural reliability of the wing spar for the hypersonic aircraft. The proposed analysis scheme is implemented on the dynamic model of the hypersonic aircraft, and the simulation demonstrates that a more reasonable reliability result can be achieved.

Details

Aircraft Engineering and Aerospace Technology, vol. 91 no. 4
Type: Research Article
ISSN: 1748-8842

Keywords

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Article
Publication date: 8 August 2018

Hao Yin, Yun Wan, Jinjun Zhou, Dewen Sun, Bo Li and Qianping Ran

The purpose of this study is to prepare a new self-emulsified waterborne epoxy hardener which can emulsify the liquid epoxy resin in aqueous media without addition of acid…

Abstract

Purpose

The purpose of this study is to prepare a new self-emulsified waterborne epoxy hardener which can emulsify the liquid epoxy resin in aqueous media without addition of acid neutralizers.

Design/methodology/approach

Two synthetic steps were adopted to prepare novel self-emulsified amine-epoxy adduct type hardener composition based on the reaction of a commercially available polyetheramine, bisphenol A epoxy resin and triethylene tetramine. The different factors affecting the synthesis of the waterborne epoxy hardener were explored by emulsifying and curing properties. The process and products were analyzed and confirmed by FIRT.

Findings

Compared to an introduction of polyether as a hydrophilic segment in previous literature, whose reaction required Lewis acid catalysts and strict control of the presence of water, the introduction of polyetheramine to obtain a novel self-emulsified waterborne epoxy hardener were concise and convenient by mere two amine-epoxy addition steps in this research. Moreover, the final product offered good film formation with a practical value of mechanical properties, glass transition temperature and water-resistant property.

Practical implications

The self-emulsified waterborne epoxy hardener can be used to prepare water-resistant waterborne coatings from liquid epoxy resins while also providing the option of zero VOC formulations.

Originality/value

Introduction of hydrophilic polyether amine to prepare self-emulsified waterborne epoxy hardener without acid neutralizers has not been systematically studied previously.

Details

Pigment & Resin Technology, vol. 48 no. 3
Type: Research Article
ISSN: 0369-9420

Keywords

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Article
Publication date: 30 July 2019

Shi Yin and Ming Zhu

This paper aims to quantify the dependence relationship of bat algorithm’s (BA) behaviour on the factors that could possibly affect the outputs, and rank the importance of…

Abstract

Purpose

This paper aims to quantify the dependence relationship of bat algorithm’s (BA) behaviour on the factors that could possibly affect the outputs, and rank the importance of the various uncertain factors thus suggesting research priorities.

Design/methodology/approach

This paper conducts a sensitivity analysis based on variance decomposition of factors in both of original and improved BA. The data sets for sensitivity analysis are generated by optimal Latin hyper sampling in the design of experiment. The optimal factor sets are screened by stochastic error bar measures for the effective and robust implementation of BA.

Findings

The paper reveals the inner dependent relationship between factors and output in both of original and improved BA. It figures out the weakness in original BA and improves that. It suggests that uncertainty brought about by factors are mainly caused by the interaction effect and all the higher-order term in sensitivity indices for both of original and improved BA. It ranks the main effect and the total effect of factors and screens out some optimal factor sets for BA.

Originality/value

This paper quantifies the dependence relationship of BA’s behaviour on the factors that could affect outputs using sensitivity analysis based on variance decomposition.

Details

Engineering Computations, vol. 36 no. 5
Type: Research Article
ISSN: 0264-4401

Keywords

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