Search results

As one of China’s most influential social platforms, Xiaohongshu is considered an underexploited market with significant user traffic. This study aims to build on existing scholarly work on social media marketing by conducting an empirical analysis of Xiaohongshu’s content to explore effective marketing strategies for children’s books.

This study uses qualitative content analysis to investigate the marketing practices for children’s books on Xiaohongshu. By systematically coding and interpreting data, the authors identified core marketing strategies and their interactions among publishers of children’s books on the platform.

Based on viral marketing and social proof theories, the analysis delineates practices and interrelations among three key marketing strategy components: content creation, traffic navigation and sales conversion on Xiaohongshu. From this analysis, a conceptual model titled “Continuous ‘Planting a Seed’ of Interest: Strategies for Marketing Children’s Books on Xiaohongshu” was developed.

This research not only corroborates the existing literature on the transformative power of social media in marketing but also extends it by providing a focused examination of how these principles apply to the promotion of children’s books on Xiaohongshu. It also provides practical insights for publishers looking to develop effective marketing strategies.

This article examines the impact of experience on rural households' preferences for microfinance attributes, using household data from Sichuan province in China.

We use the Bayesian updating method to account for the learning process involved in acquiring experience on microfinance. We then use the generalized multinomial logit model that accounts for both preference and scale heterogeneity to estimate the choice probabilities and impact of experience on preferences and willingness-to-pay (WTP) for microfinance.

The empirical findings show that experience with microfinance products or lending institutions helps households in their selections of microfinance institutions. In particular, experience with financial institutions increase the scale parameter and help respondents to feel assured about their choices, while experience with individual lenders have no such effects. The results also indicate that the willingness-to-pay estimates vary across experiences, with WTP for installment credit displaying the biggest change and the Bayesian updating making the changes even much larger.

This study contributes to the research gap by taking experience as a latent variable that influences personal specific tastes and as an integral part of total utility of rural households in their decision-making processes. We develop a conceptual framework that is based on McFadden's random utility theory and Bayesian inference.

Outlines Hong Kong’s financial system during the pre‐unification era. Looks at recent issues, regulatory changes and its development as an international financial centre. Considers banking, the stock market, the bond & futures market, the gold market, regulatory bodies and monetary and currency policies. Contrasts these with the pre‐unification system in China. Outlines the way that these two systems propose to exist together, looking at the potential benefits and problems this may bring.

This paper aims to study the synergistic effect of graphene sponge on the thermal properties and shape stability of composite phase change material (PCM).

Graphene oxide sponge is first prepared from an aqueous solution of graphene oxide by freeze-drying method. The oxidized graphene sponge is reduced by hydrazine hydrate. Finally, use vacuum impregnation method to introduce paraffin into graphene sponge to prepare composite PCM.

Graphene sponge is used to improve the shape stability of paraffin wax and improves the thermal conductivity and latent heat of the composite PCM. The thermal conductivity increases by 200 per cent and the composite PCM has excellent reliability in 100 melt-freezing cycles.

A simple way for fabricating composite PCM with high thermal conductivity and latent heat which has the potential to be used as thermal storage materials without container encapsulation has been developed by using graphene sponge and paraffin.

The materials and preparation methods with special structure and properties in this paper provide a new idea for the research of PCM, which can be widely used in the fields of energy conversion and storage.

This study aims to understand the epistemic foundation of the classification applied in the first Chinese library catalogue, the Seven Epitomes (Qilue).

Originating from a theoretical stance that situates knowledge organization in its social context, the study applies a multifaceted framework pertaining to five categories of textual data: the Seven Epitomes; biographical information about the classificationist Liu Xin; and the relevant intellectual, political, and technological history.

The study discovers seven principles contributing to the epistemic foundation of the catalogue's classification: the Han imperial library collection imposed as the literary warrant; government functions considered for structuring texts; classicist morality determining the main classificatory structure; knowledge perceived and organized as a unity; objects, rather than subjects, of concern affecting categories at the main class level; correlative thinking connecting all text categories to a supreme knowledge embodied by the Six Classics; and classicist moral values resulting in both vertical and horizontal hierarchies among categories as well as texts.

A major limitation of the study is its focus on the main classes, with limited attention to subclasses. Future research can extend the analysis to examine subclasses of the same scheme. Findings from these studies may lead to a comparison between the epistemic approach in the target classification and the analytic one common in today's bibliographic classification.

The study is the first to examine in depth the epistemic foundation of traditional Chinese bibliographic classification, anchoring the classification in its appropriate social and historical context.

In China, having a home before getting married is viewed as being a crucial indicator of the sincerity of romance. Despite recent increases in housing costs, men who have their homes ready for marriage stand out in the marriage market. This study aims to explore the association between readiness to marry, marriage age and the home that men purchase prior to marriage using the China Labor-force Dynamics Survey, the first countrywide follow-up survey with the theme of labor force.

The authors suggest new standards for determining the marital residence. In addition, contrary to the existing literature, which focuses on “Sheng Nu” (women who do not marry by the traditional marriage age in China), the authors focus on “Sheng Nan” (men who do not marry by the traditional marriage age in China).

The results show that men who own a house before marriage are reluctant to get married. The authors document robust evidence that the preexistence of the marital house decreases the willingness to marry and postpones the marriage date, regardless of location and time.

The authors document robust evidence that the preexistence of the marital house decreases the willingness to marry and postpones the marriage date, regardless of location and time.

The e-freight program launched by the International Air Transport Association (IATA) has gradually become a standard specification for international air freight operations. This study examined critical factors affecting air freight forwarders’ decision to adopt the IATA e-freight using a technology-organization-environment model with air freight forwarders in Taiwan as the base. Our findings show that ‘information technology (IT) competence’, ‘trading partner pressure’, ‘government policy’ and ‘competitive pressure’ all have significant positive effects on air freight forwarders’ decision to adopt the e-freight and the top three factors among these are ‘government funding’, ‘government’s active promotion’ and ‘government’s requirement of electronic air waybill (e-AWB)’. Finally, this study proposes strategies that can encourage air freight forwarders to decide on e-freight adoption for the information of relevant oK regyawniozradtison International Air Transport Association (IATA); IATA e-freight; Technology organization environment model; Air freight forwarder

The present paper proposes a theoretical analysis of the stability characteristics of a rigid rotor‐hybrid bearing system. It is intended that on the basis of the numerical results drawn from this study, the optimal restriction parameter for stable operation can be determined for use in the bearing design process.

A rigid rotor supported by hybrid oil film bearings with six recesses and capillary‐compensated restrictors is studied. In order to facilitate the calculation of film dynamics, using the perturbation method, the Reynolds equation was linearized and subsequently solved using finite difference techniques, whilst the stability maps were determined by the Routh‐Hurwitz method.

The data reported here suggest that the stability characteristics of the rigid rotor‐bearing system could be improved by the use of shallow, dual‐recessed hybrid bearings with capillary compensation. For the same restriction parameter and the same land‐width ratio used in large eccentricity case the stability characteristics of a shallow‐recessed bearing is superior to that of a deep‐recessed bearing, however, a deep‐recessed bearing with a small land‐width ratio and a small restriction parameter can provide better stability than a shallow‐recessed bearing with a large land‐width ratio or with a large restriction parameter.

This study proposes an extensive database as a critical requirement in the design of hybrid bearings, in order to ensure that a rotor bearing system is operating stably.

This study examines the influence of the restriction parameters on the stability of a Jeffcott rotor supported by single‐row, six‐recessed hybrid bearings with orifice compensation. The Reynolds equation governing oil‐films is solved using the finite difference method, whilst the determination of stability of the Jeffcott rotor‐bearing system uses the Routh‐Hurwitz method. The load capacity, stability threshold, and the critical whirl ratio versus the changing restriction parameters, are each simulated for the shallow‐recessed bearing and the deep‐recessed bearing with various land‐width ratios. The simulation results indicate that with the appropriate design of restriction parameters and land‐width ratio, a deep‐recessed bearing may be relatively superior. Although the performance of a shallow‐recessed bearing is, by and large, superior to that of a deep‐recessed bearing, it does nevertheless hinge upon the design of both restrictor and bearing.