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Article
Publication date: 7 August 2017

XiaoMing Zhou, Qi Song, Yu-yin Li, Huimin Tan and Hang Zhou

The purpose of this paper is to identify the key determinants of the information value of enterprises’ micro-blogs, drawing on the consumer’s perspective. This paper…

Abstract

Purpose

The purpose of this paper is to identify the key determinants of the information value of enterprises’ micro-blogs, drawing on the consumer’s perspective. This paper examines the effects of such information value on consumers’ purchase intention through the building of online brand equity. The paper also investigates how perceived usefulness intervenes in the relationship between micro-blog information value and consumer purchase intention.

Design/methodology/approach

The proposed research model is examined empirically using a survey of 315 users of the Sina micro-blog. The statistical analysis applies a method based on variance using partial least squares.

Findings

The results show that online retailers’ micro-blog posts, which are characterized by informativeness and persuasiveness as perceived by customers, positively impact online retailers’ brand equity, which in turn influences consumer purchase intention. In addition, perceived information usefulness is found to be an important contextual factor that moderates the relationship between perceived persuasiveness and online retailer brand equity.

Originality/value

This work adds significance to the literature by extending the research on micro-blog marketing and also provides practical recommendations for online retailers on the operation of micro-blogs.

Details

Internet Research, vol. 27 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 6 February 2018

Yu-Yin Wang, Hsin-Hui Lin, Yi-Shun Wang, Ying-Wei Shih and Ssu-Ting Wang

Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS…

Abstract

Purpose

Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues.

Design/methodology/approach

Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach.

Findings

The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions.

Practical implications

Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing.

Originality/value

This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.

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Abstract

Details

Coping with Disaster Risk Management in Northeast Asia: Economic and Financial Preparedness in China, Taiwan, Japan and South Korea
Type: Book
ISBN: 978-1-78743-093-8

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Article
Publication date: 17 October 2008

Fang Shuqiong, Yang Baoan and Yu Yin

The purpose of this paper is to provide a new mentality of constructing the evaluation index system on national energy security, in favor of analyzing its influencing…

Abstract

Purpose

The purpose of this paper is to provide a new mentality of constructing the evaluation index system on national energy security, in favor of analyzing its influencing factors and coupling relations thoroughly.

Design/methodology/approach

The complex adaptive system (CAS) theory has provided one kind analysis method on modeling and simulation for question of the social economic system, which based on the adaptive agent and mutual interaction. In view of this, the authors' expect to use this kind of new research paradigm for reference, and construct the evaluation index systems on national energy security using the integration of CAS theory and pressure‐state‐response (PSR) conceptual model.

Findings

Constructs a set of compound index system of “six parallel layers, gradually converge, six layers three dimensions three degrees.”

Research limitations/implications

The evaluation index system on national energy security is in the discussion stage at present, and the comparatively systematic or accepted index system has not been established. So the further study on influencing factors and measurement indicator system based on multi‐dimension of national energy security, is the emphasis of the continued further research.

Practical implications

Constructing the evaluation index system on national energy security integrating PSR conceptual model from the perspective CAS.

Originality/value

Divides the carrier of energy security problem's happening into three energy domains (non‐renewable energy), and introduces the theory and method of CAS to construct the agent layer to carry on the multi‐agent gambling analysis. Simultaneously separately analyses the coal security, the petroleum security as well as the natural gas security using the concept framework of PSR.

Details

Kybernetes, vol. 37 no. 9/10
Type: Research Article
ISSN: 0368-492X

Keywords

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Book part
Publication date: 23 September 2019

Yi-Ming Wei, Qiao-Mei Liang, Gang Wu and Hua Liao

Abstract

Details

Energy Economics
Type: Book
ISBN: 978-1-83867-294-2

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Book part
Publication date: 23 October 2002

Abstract

Details

Research in Finance
Type: Book
ISBN: 978-0-76230-965-8

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Article
Publication date: 11 October 2018

Anton Manfreda and Mojca Indihar Štemberger

A poor relationship between top management and IT personnel is often denoted as a business–IT gap. In an era of digital transformation, bridging this gap and establishing…

Abstract

Purpose

A poor relationship between top management and IT personnel is often denoted as a business–IT gap. In an era of digital transformation, bridging this gap and establishing a strong relationship between business and IT are more important than ever before. The purpose of this paper is thus to examine a particular link between business and IT managers – a partnership relationship – together with the factors facilitating it.

Design/methodology/approach

A partnership construct is developed based on interdisciplinary studies and transferred to the business–IT context since it is not generally used in IT disciplines. The model was empirically tested with structural equation modelling using data obtained from 221 IT managers in Slovenian companies.

Findings

The results show that both the perceived value of IT and the business orientation of the IT department exert a positive influence on the partnership, while a mere technology-oriented IT department has a negative effect on the partnership relationship. Furthermore, the paper also presents the prerequisites for a business-oriented IT department.

Originality/value

In this digitalisation era, IT is becoming even more important for its strategic role in organisations. There is thus a strong need to bridge the business–IT gap. Despite significant efforts made to close this gap, it remains a major issue. This research contributes to understanding the business–IT gap and presents the key factors for ensuring a partnership relationship is in place. The study also combines the views of social exchange theory and knowledge-based theory and upgrades findings concerning the influence of social facilitators on collaboration outcomes.

Details

Information Technology & People, vol. 32 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

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Article
Publication date: 10 December 2020

Huili Tang, Steven J. Hite, Julie M. Hite, David McKay Boren and E. Vance Randall

The purpose of this ontologically qualitative research study was to (a) explore student narratives regarding their educational experiences in at-home internationalization…

Abstract

Purpose

The purpose of this ontologically qualitative research study was to (a) explore student narratives regarding their educational experiences in at-home internationalization programs; (b) provide an in-depth narrative analysis of student learning challenges and achievements; and (c) add valuable research-based knowledge of student-described experiences for use by program administrators.

Design/methodology/approach

Participants were selected with a form of four-stage non-proportional stratified sampling. 29 participants were interviewed using a basic demographic questionnaire and an episodic interview protocol. Data were analyzed in QSR NVivo software through open, axial, and selective coding stages under the framework of grounded theory.

Findings

The findings focus on student-identified links between the challenges they encountered and their achievements. In addition, student performance level and gender were associated with the challenges and achievements reported by students. In understanding the results, the student-learning concepts found in the learned optimism, growth mindset, grit and expectancy theory approaches provide potentially fruitful insights.

Originality/value

The findings of this research have instructive implications for program administrators regarding how student challenges can be strategically chosen and shaped to generate specific, positive student achievements.

Details

Journal of International Education in Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-469X

Keywords

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