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Despite the undoubted role of family firms in the economy, some main factors challenge their attempts for business internationalisation. These drivers are varied from organisational and environmental to individual attributes. This study tries to recognise and explore the impacts of the personality traits of managers, founders, and owners of family firms in their business internationalisation. The study used a questionnaire to collect data from a sample of 204 managers, founders, and owners of small- and medium-sized family firms to consider the relationship between personality traits: conscientiousness, openness, extroversion, neuroticism and agreeableness, and business internationalisation (BI). The hypotheses were analysed through structural equation modelling (SEM) using Lisrel. The results suggest different impacts of personality traits on facilitating the internationalisation process. According to the finding, extroversion and openness have a significant positive and agreeableness and conscientiousness have positive, less significant impacts on the tendency towards business internationalisation. Moreover, neuroticism impacts negatively significantly. Therefore, managers, founders, and owners of small- and medium-sized family firms who are extrovert, open, and non-neuroticism (tranquil) are more encaustic to making strategic decisions for extending their business to international markets.

The main purpose of this chapter is to examine the attitudes and behaviors of digital consumers in omnichannel world. For this purpose, in order to understand the behavior of digital consumers, literature review has been made. The transformation of traditional consumers into digital consumers has been examined within the framework of marketing periods. What are the new types of consumers and demographic and psychographic characteristics of these, and how they are segmented in the market are important issues. Another important issue is how digital environmental factors affect digital consumers when shopping online. Purchasing processes of digital consumers and their behaviors, which channels they use and how they make purchasing decisions play an important role in understanding digital consumer behaviors. After the purchasing decision, it is examined whether digital consumers will transfer their experiences to other consumers, satisfaction and loyalty experiences, and whether they will buy again in digital environmental.

Online retailing is continuing to grow at a time with many fashion brands are closing retail stores. Social media is now an essential component within the purchase journey of a fashion consumer. As social media networks continue to develop transactional capabilities, this has giving rise to the expansion of social shopping. Fashion brands need to consider how best to optimise social shopping opportunities as an extension of the retail shopping experience. Reviewing developments within retailing, a conceptual model of social shopping is proposed, which places mobile technologies as central to the social shopping experience both on social media and in store.