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Article
Publication date: 29 December 2022

Mian Yan, Alex Pak Ki Kwok, Alan Hoi Shou Chan, Yu Sheng Zhuang, Kang Wen and Kai Chao Zhang

E-commerce live streaming is a new influencer advertising method that allows influencers to interact directly with consumers on e-commerce platforms. Although evidence…

Abstract

Purpose

E-commerce live streaming is a new influencer advertising method that allows influencers to interact directly with consumers on e-commerce platforms. Although evidence suggests that influencer live-streaming advertisements (ads) on social media can increase consumers’ buying impulses, little research examined how this similar but new advertising method on e-commerce platforms may influence consumers’ urge to buy impulsively. This study explores the role of influencer credibility, celebrity effect, perceived entertainment, trust and perceived usefulness on consumers’ attitudes toward influencer ads and their urge to buy impulsively.

Design/methodology/approach

A questionnaire containing seven constructs was developed and distributed to participants using a convenient sample and snowball sampling approach. The constructs were measured based on validated measurement items from the literature and adjusted according to this study’s focus. A total of 236 valid responses were obtained from the survey and used for data analysis. A partial least squares structural equation modeling approach was employed for parameter estimation and model testing.

Findings

The empirical results show that all constructs influenced consumers’ urge to buy impulsively via attitude toward influencer ads. The proposed research model explains 61.7% of the variance in attitude toward influencer ads and 19.4% of the urge to buy impulsively.

Originality/value

This is an early study investigating the relationship between influencer advertising and impulse buying. The results provide valuable insights into improving the design of influencer ads and marketing strategies.

Highlights

  1. I-eIB model tests the mechanism of influencer ads on consumers’ buying impulse.

  2. Consumers’ attitude towards influencer ads affects their urge to buy impulsively.

  3. Influencer credibility affects consumer attitude via celebrity effect as a mediator.

  4. Trust affects consumer attitude via perceived usefulness as a mediator.

  5. Entertaining ads help develop favorable consumer attitude.

I-eIB model tests the mechanism of influencer ads on consumers’ buying impulse.

Consumers’ attitude towards influencer ads affects their urge to buy impulsively.

Influencer credibility affects consumer attitude via celebrity effect as a mediator.

Trust affects consumer attitude via perceived usefulness as a mediator.

Entertaining ads help develop favorable consumer attitude.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 12 October 2022

Yu Jia, Yongqing Ye, Zhuang Ma and Tao Wang

This study aims to verify the respective and interactive effects of subnational formal and informal institutions (i.e. legal effectiveness and social trust) on foreign…

Abstract

Purpose

This study aims to verify the respective and interactive effects of subnational formal and informal institutions (i.e. legal effectiveness and social trust) on foreign firm performance, and further identify the contingent factor (i.e. institutional experience) that moderates these relationships.

Design/methodology/approach

Drawing on the institutional-based view, this study develops several hypotheses that are tested using a comprehensive dataset from four main data sources. The authors’ unit of analysis is foreign firms operating in China. The authors ran ordinary least squares (OLS) regression model to investigate the effects. A series of robustness tests and endogeneity tests were performed.

Findings

The results show that both legal effectiveness and social trust at subnational level positively affect foreign firm performance respectively. Legal effectiveness and social trust at subnational level have complementary effect in promoting the performance of foreign firms. Foreign firm's institutional experience in target region of emerging economies host country strengthens the positive impact of subnational legal effectiveness on performance, but weakens the positive impact of subnational social trust on performance.

Practical implications

It is important to fully understand the impact of heterogeneous institutional environments of subnational regions in emerging economies on foreign firm performance, which would help foreign firm make a more suitable secondary choice decision of investment destinations at the subnational regional level.

Originality/value

First, drawing on institutional-based view, the authors incorporate the subnational formal and informal institutional factors to investigate their impacts on foreign firm performance by switching the attention from national level to subnational level in emerging economy host countries. Second, this research furthers existing studies by bridging a missing link between both subnational formal and informal institutional environments and foreign firms' outcomes. Third, the authors prove that the model of subnational formal and informal institutions in influencing foreign firms' performance is contingent on their institutional experience in target subnational region of emerging economy host country.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 3 April 2017

Chun-Han Lee, Chao-Chih Hung, Chi-Sheng Chien, Wen-Long Zhuang and Carol Ying-Yu Hsu

The purpose of this paper is to examine the relationship between regulatory foci and expatriate adjustment and further compares the differences in the aforementioned…

Abstract

Purpose

The purpose of this paper is to examine the relationship between regulatory foci and expatriate adjustment and further compares the differences in the aforementioned relationship between promotion focus and prevention focus.

Design/methodology/approach

This study adopts a convenient sampling method to survey expatriates who work for multinational enterprises and have been expatriated for at least six months.

Findings

Based on an analysis of 158 Taiwanese expatriates in Mainland China, Thailand, India, Saudi Arabia, and so forth, this study found that promotion focus was positively related to the expatriates’ office interaction adjustment and work adjustment; and prevention focus was positively related to the expatriates’ general adjustment, office interaction adjustment, and work adjustment. Moreover, expatriates’ prevention focus accounted for more variance in the expatriates’ general adjustment, office interaction adjustment, and work adjustment than did that of expatriates’ promotion focus.

Originality/value

Personality traits are regarded as among the most important antecedents of expatriate cross-cultural adjustment. This study suggests that expatriates’ regulatory foci could perhaps explain their adjustment issues in the host country. However, it seems no study has explored the role played by expatriates’ regulatory foci in expatriate adjustment.

Details

Personnel Review, vol. 46 no. 3
Type: Research Article
ISSN: 0048-3486

Keywords

Book part
Publication date: 18 July 2018

Mengwei Tu

Abstract

Details

Education, Migration and Family Relations between China and the UK: The Transnational One-Child Generation
Type: Book
ISBN: 978-1-78714-673-0

Article
Publication date: 1 December 2011

Jia Beisi and Jiang Yingying

Although an important facet of modernist architecture in which function plays a prominent role, building flexibility is not entirely a new concept. Its relevance…

Abstract

Although an important facet of modernist architecture in which function plays a prominent role, building flexibility is not entirely a new concept. Its relevance transcends generations, allowing space and structure to evolve through time. This paper investigates the relationship among main building structures, infill elements, and space by studying examples in ancient Chinese architecture. It reveals the role of building owners, users, and craftsmen from a survey of historical documentation. In studying these examples, it is concluded that craftsmen in ancient China were involved not only during the construction phase but throughout the period of use as well. Thus, in select cases, the relationship between craftsmen and owners or users had been preserved for generations. Finally, this paper suggests potential strategies for the building industry and technology in the move towards sustainable development.

Details

Open House International, vol. 36 no. 4
Type: Research Article
ISSN: 0168-2601

Keywords

Book part
Publication date: 10 December 2015

Chun Kit Lok

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption…

Abstract

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption behavior of E-payment systems that employ smart card technology becomes a research area that is of particular value and interest to both IS researchers and professionals. However, research interest focuses mostly on why a smart card-based E-payment system results in a failure or how the system could have grown into a success. This signals the fact that researchers have not had much opportunity to critically review a smart card-based E-payment system that has gained wide support and overcome the hurdle of critical mass adoption. The Octopus in Hong Kong has provided a rare opportunity for investigating smart card-based E-payment system because of its unprecedented success. This research seeks to thoroughly analyze the Octopus from technology adoption behavior perspectives.

Cultural impacts on adoption behavior are one of the key areas that this research posits to investigate. Since the present research is conducted in Hong Kong where a majority of population is Chinese ethnicity and yet is westernized in a number of aspects, assuming that users in Hong Kong are characterized by eastern or western culture is less useful. Explicit cultural characteristics at individual level are tapped into here instead of applying generalization of cultural beliefs to users to more accurately reflect cultural bias. In this vein, the technology acceptance model (TAM) is adapted, extended, and tested for its applicability cross-culturally in Hong Kong on the Octopus. Four cultural dimensions developed by Hofstede are included in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian Dynamism (long-term orientation), to explore their influence on usage behavior through the mediation of perceived usefulness.

TAM is also integrated with the innovation diffusion theory (IDT) to borrow two constructs in relation to innovative characteristics, namely relative advantage and compatibility, in order to enhance the explanatory power of the proposed research model. Besides, the normative accountability of the research model is strengthened by embracing two social influences, namely subjective norm and image. As the last antecedent to perceived usefulness, prior experience serves to bring in the time variation factor to allow level of prior experience to exert both direct and moderating effects on perceived usefulness.

The resulting research model is analyzed by partial least squares (PLS)-based Structural Equation Modeling (SEM) approach. The research findings reveal that all cultural dimensions demonstrate direct effect on perceived usefulness though the influence of uncertainty avoidance is found marginally significant. Other constructs on innovative characteristics and social influences are validated to be significant as hypothesized. Prior experience does indeed significantly moderate the two influences that perceived usefulness receives from relative advantage and compatibility, respectively. The research model has demonstrated convincing explanatory power and so may be employed for further studies in other contexts. In particular, cultural effects play a key role in contributing to the uniqueness of the model, enabling it to be an effective tool to help critically understand increasingly internationalized IS system development and implementation efforts. This research also suggests several practical implications in view of the findings that could better inform managerial decisions for designing, implementing, or promoting smart card-based E-payment system.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

Keywords

Article
Publication date: 18 April 2008

Sheau‐yueh J. Chao

This paper seeks to discuss the genealogical sources for Chinese immigrants as well as the settlement of Chinese in the USA and the historical evolution of Chinese names…

Abstract

Purpose

This paper seeks to discuss the genealogical sources for Chinese immigrants as well as the settlement of Chinese in the USA and the historical evolution of Chinese names, their origins, arrangement and development. It aims to cover the origins of various classes of Chinese surnames, followed by the content description of a traditional genealogical book for jiapu.

Design/methodology/approach

The paper researches the various ways that a Chinese person can find out about their ancestry.

Findings

The paper reveals the roles of libraries, including serving the needs of patrons interested in genealogical research, preserving and interpreting information through oral and family history projects and collaborating with other libraries through interlibrary loan, document delivery, library consortia, collection management and international resource‐sharing.

Research limitations/implications

The study provides information on where and how to locate the genealogical resources for researching the genealogy of a Chinese family.

Originality/value

The paper analyzes the value of genealogical research as a documentary source for population history, life expectancy in a clan, marriages and family connections, as well as lineage organizations and inter‐lineage relations.

Details

Collection Building, vol. 27 no. 2
Type: Research Article
ISSN: 0160-4953

Keywords

Abstract

Details

Chinese Social Media
Type: Book
ISBN: 978-1-83909-136-0

Article
Publication date: 5 March 2018

Chao-Hung Wang and Kuan-Liang Chen

Guanxi, an invisible aspect of many levels of interaction in economic life, has increased in importance in recent years; however, this subject has been underappreciated in…

Abstract

Purpose

Guanxi, an invisible aspect of many levels of interaction in economic life, has increased in importance in recent years; however, this subject has been underappreciated in high-tech industries. High-tech firms can choose to use guanxi with their partners as a key component of their competitive advantage or to view guanxi as necessary evil that is required to complete business exchanges. This paper aims to evaluate how guanxi contributes to or impedes a high-tech firm’s innovation performance.

Design/methodology/approach

This study proposes and tests a nonlinear model that explores the positive and negative impact of guanxi on the innovation performance using a sample of 184 high-tech firms located in Taiwan Science Park.

Findings

In contrast to the mainstream of findings in the previous literature, the authors find that guanxi is a competitive advantage in constructing new business networks; however, additional increase of guanxi may even decrease innovation performance. This view opens up new research avenues in the context of high-tech industries and suggests directions for future research and practice.

Research limitations/implications

Academics and practitioners know little about the unfavorable aspects of this variable. Future studies might develop specific measurement scales that capture the negative side of strong guanxi. Beyond the positive side of variables that have been amply studied, such as affection and kindness, other interesting negative side of variables that may be considered in future studies are blood (Tsang, 1998), extortion (Dunfee and Warren, 2001) and favoritism (Hwang et al., 2009).

Originality/value

The authors contribute to the research on guanxi and innovation performance, in that this study extends guanxi literature beyond the intuitive conclusion that innovation performance can be significantly enhanced in Asian countries’ business networks by leveraging guanxi as competitive advantage, and further demonstrating when and how guanxi can be harmful for high-tech firms’ innovation performance.

Details

Review of International Business and Strategy, vol. 28 no. 1
Type: Research Article
ISSN: 2059-6014

Keywords

Article
Publication date: 1 April 2014

Sheau-yueh Janey Chao

This article was based on the information from The 5th International Conference of Institutes and Libraries for Chinese Overseas Studies held in the University of British…

Abstract

Purpose

This article was based on the information from The 5th International Conference of Institutes and Libraries for Chinese Overseas Studies held in the University of British Columbia in Vancouver, BC, Canada in which the author was a presenter in session 4.2.9a of the Early life of Yuan Shikai and the formation of Yuan family. The paper aims to include comprehensive analysis and development of the history of Chinese migration. An annotated bibliography of suggested readings was offered to highlight the subject knowledge for further research in this area.

Design/methodology/approach

The paper includes comprehensive analysis and development of the history of Chinese migration and the experiences and family histories of overseas Chinese in Canada. An annotated bibliography of suggested readings was offered to highlight the subject knowledge for further research in this area.

Findings

The paper offers full description and comprehensive analysis of the history of Chinese migration and overseas Chinese studies in Canada. A bbibliography of suggested readings was offered for further research in this area.

Research limitations/implications

This research study has a strong subject focus on Chinese migration, overseas Chinese studies, and resource-sharing in the subject area. It is a specific field for research in Asian studies.

Practical implications

The result of this study will assist students, researchers, and the general public in the area of overseas Chinese studies and developing their interests in the social and historical value of Chinese migration history and resource-sharing in the area.

Originality/value

Very little research has been done in the area of Chinese migration and historical development. The paper would offer historians, sociologists, ethnologists, librarians, administrations, professors, as well as students in the fields of Asian history, anthropology, sociology, political science, geography, and other Asian-related interdisciplinary studies.

1 – 10 of 57