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Article
Publication date: 9 December 2022

Min Ching Chen, Tak-Wai Chan and Yu Hsin Chen

Podcasting is a new mobile technology application for language learning. Drawing upon the stimulus–organism–response model and the interest driven creator (IDC) theory…

Abstract

Purpose

Podcasting is a new mobile technology application for language learning. Drawing upon the stimulus–organism–response model and the interest driven creator (IDC) theory from e-learning, this study aims to develop and test an integrative conceptual framework. This study investigates contextual and environmental stimuli effects (content richness [CR], self-directed learning [SDL] and situational interest [SI]) from a podcast English learning context on learners’ experience states (cognitive absorption [CA], pleasure [PL] and arousal [AR]) and their subsequent responses (continuance learning intention [CLI]).

Design/methodology/approach

Using 416 valid responses from five universities located in North Taiwan, data analysis is performed using a structural equation model.

Findings

The results show that most of the interest factor stimuli (CR, SDL and SI) have significant impacts on learners’ experiences (CA, PL and AR), which in turn affect their CLI.

Practical implications

The findings provide useful insights for English show podcasters and operators to invest in establishing learners’ interest factor and stimulating experiences to improve their CLI.

Originality/value

This paper contributes to a better understanding of students who use contextual factors of podcast English learning and how these factors influence their CLI via a framework of stimulus–organism–response and the IDC theory.

Details

Interactive Technology and Smart Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 15 September 2021

Yu Hsin Chen, Ching-Jui Keng and Ye-Li Chen

With the advancements of Internet of Things (IoT) and artificial intelligence (AI) in recent years, smart objects (SOs) have been widely applied in the lives of consumers…

Abstract

Purpose

With the advancements of Internet of Things (IoT) and artificial intelligence (AI) in recent years, smart objects (SOs) have been widely applied in the lives of consumers to fulfill a variety of functions. This research aims to explore the new interaction experience between consumers and a smart speaker that can create the effect of customer engagement by enhancing the gendered voice and product smartness.

Design/methodology/approach

This study conducted a 2 × 2 × 2 between-subject experiment to validate the research model and the hypotheses.

Findings

The results indicate that a high level of interaction experience between the users and smart speaker devices increases customer engagement. Smart speaker devices that present female voices have a high product smartness, whereas high levels of interaction experience are more effective in customer engagement. Furthermore, the results also show a moderate effect of gendered voice and product smartness between the interaction experience levels and customer engagement.

Originality/value

This study contributes to the assemblage theory and the interaction experience levels between users and smart speaker devices in IoT. Based on the results, suggestions on enhancing the smartness ability and application services of new smart speaker devices are proposed. The findings of this study can promote a more continuous interaction between users and smart speakers.

Details

Journal of Research in Interactive Marketing, vol. 16 no. 3
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 28 February 2020

Yu-Hsin Chen, Min-Cing Chen and Ching-Jui Keng

This study aimed to develop and validate an online live streaming perceived servicescape (OLSPS) scale that can help platform service providers to develop strategies for…

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Abstract

Purpose

This study aimed to develop and validate an online live streaming perceived servicescape (OLSPS) scale that can help platform service providers to develop strategies for new live streaming channel promotions.

Design/methodology/approach

This study conceptualized the construct of OLSPS and the four-phase procedure of the 66-item OLSPS scale development, including item generation, item purification, scale validation, measure application and testing of hypotheses. It also provided a research framework to assess audiences' cognition and behavioral intention, and an online survey on 420 live streaming users (social platforms, n = 210; native platforms, n = 210) was conducted.

Findings

This study developed and validated a 35-item OLSPS scale with eight dimensions. The results of the empirical model showed that OLSPS is positively correlated with the audiences' cognition and behavioral intention. Furthermore, parasocial interaction experience showed a positive moderation on channel trust.

Originality/value

This study is a pioneering effort to develop and validate an OLSPS scale. The results could be helpful for researchers in building OLSPS and for managers in assessing and promoting users' acceptance of online live streaming platforms.

Article
Publication date: 3 December 2018

Yu-Hsin Chen and Ching-Jui Keng

The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users’ intention of switching from offline to an…

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Abstract

Purpose

The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users’ intention of switching from offline to an online real-person English learning platform service.

Design/methodology/approach

Based on 301 valid responses collected from an online survey questionnaire, structural equation modeling was employed to examine the research model.

Findings

The causal model was validated using SmartPLS 3.0, and all study hypotheses were supported. The results show that push effects (learning convenience, service quality and perceived price), pull effects (e-learning motivation, perceived usefulness), mooring effects (learning engagement, switching cost and social presences) and habit effects (relationship inertia) all significantly influence users’ switching intentions from offline to an online real-person English learning platform.

Practical implications

The findings should help online English learning service providers and marketers to understand the intention of offline English learning users to switch to an online real-person English learning platform, and develop related theories, services and regulations.

Originality/value

The present study extends the prior research of an online real-person English learning platform by providing PPMH as the general framework and demonstrating its efficacy in explaining user switching intentions.

Details

Internet Research, vol. 29 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 7 February 2019

Yi-Shun Wang, Ching-Hsuan Yeh, Yu-Min Wang, Timmy H. Tseng, Hsin-Hui Lin, Shinjeng Lin and Min-Quan Xie

With the proliferation of virtual reality (VR) applications in electronic commerce, investigations on the effects of VR on consumer responses are important. The purpose of…

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Abstract

Purpose

With the proliferation of virtual reality (VR) applications in electronic commerce, investigations on the effects of VR on consumer responses are important. The purpose of this paper is to examine the effects of online presentation modes (i.e. situational VR, pure VR and picture) on consumer responses for three product types (i.e. geometric, material and mechanical).

Design/methodology/approach

This study conducted a 3×3 between-subjects experiment to validate the research model and hypotheses.

Findings

The results revealed that both the situational VR mode and the pure VR mode had a greater impact on product knowledge and purchase intention than the picture mode. The situational VR mode yielded a higher level of product knowledge and purchase intention than the pure VR mode although it was not statistically significant. Furthermore, the pattern of VR modes superiority was found to be consistent across geometric, material and mechanical product types.

Originality/value

This research study contributes to the VR literature by investigating a new type of VR: situational VR, and offering a more comprehensive picture of consumer responses to online product presentations. The authors then drew the implications from the findings to suggest guidelines for practitioners to efficiently allocate resources and maximize the effectiveness of online presentation modes.

Article
Publication date: 13 February 2017

Hsin-Yi Huang, Po-Lin Chen and Yu-Chen Kuo

Focusing on social network services (SNS), the purpose of this paper is to propose a research model to investigate individuals’ SNS usage facilitators and inhibitors from…

Abstract

Purpose

Focusing on social network services (SNS), the purpose of this paper is to propose a research model to investigate individuals’ SNS usage facilitators and inhibitors from the perspective of individuals’ media system dependency (MSD) and privacy concerns.

Design/methodology/approach

The research model will be tested with data collected from online users of Facebook. The survey yielded a total of 403 responses for the data analysis which was conducted by measurement and structural models.

Findings

The findings indicate that SNSs members strive for understanding, orientation, and play dependencies which facilitate their satisfaction and social presence, and subsequently fosters their continuance intention toward the SNS. In addition, the members’ privacy concerns decrease satisfaction and social presence online.

Originality/value

First, this study has contributed to the authors’ understanding of an individual’s SNS facilitators and inhibitors from the theoretical perspective (i.e. MSD theory and privacy concerns). Second, satisfaction is a strong antecedent of continuance intention and would dilute the effect of social presence on an individual’s SNS continuance intention.

Details

Online Information Review, vol. 41 no. 1
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 29 June 2018

Yu-Hsien Lin and Hsin-Chung Chen

The purpose of this study is to examine the influences of green entrepreneurial orientation (GEO) and green relationship quality (GRQ) on green service innovation (GSI).

Abstract

Purpose

The purpose of this study is to examine the influences of green entrepreneurial orientation (GEO) and green relationship quality (GRQ) on green service innovation (GSI).

Design/methodology/approach

The authors mailed 1,898 questionnaires to the sampled companies. Ultimately, 207 companies participated in the authors’ study. This resulted in a valid sample of 542 hotel managers.

Findings

The research results indicate that GEO improves GRQ and GSI. Furthermore, GRQ positively affects GSI and mediates the relationship between GEO and GSI.

Research limitations/implications

The authors’ study enhances the quality of nature and highlights the mediation role of GRQ.

Practical implications

Firms can create and establish GRQ to enhance their GSI.

Social implications

The authors’ study shows that environmentally friendly firms can enhance natural locations and conditions of natural resources.

Originality/value

This study aims to develop a context-specific model of GEO for hospitality managers.

研究目的

本论文旨在研究绿色创业倾向和绿色关系质量对于绿色服务创新的影响。

研究设计/方法/途径

本论文采用邮寄问卷采样形式, 向采样公司共寄出1898份问卷。最终, 207家公司参与本研究项目。有效样本数量为542份来自酒店经理人的问卷。

研究结果

绿色创业倾向对于绿色关系质量和绿色服务创新有着促进作用。此外, 绿色关系质量积极地影响绿色服务创新, 并且对于绿色创业倾向和绿色服务创新有着中间变量的作用。

研究理论限制/意义

本论文对提高自然质量有着促进作用, 并且着重说明了绿色关系质量的中间调解作用。

研究实践意义

公司能够通过创造和建立绿色关系质量的手段来提高他们的绿色服务创新。

研究原创性/价值

本论文以特定背景为基础, 建立了一个针对酒店经理人的绿色创业倾向的模型.

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 19 June 2020

Kuei-Kuei Lai, Hsueh-Chen Chen, Yu-Hsin Chang, Vimal Kumar and Priyanka C. Bhatt

This study aims to propose a methodology by integrating three approaches, namely, internal core technology, external knowledge flow and industrial technology development…

Abstract

Purpose

This study aims to propose a methodology by integrating three approaches, namely, internal core technology, external knowledge flow and industrial technology development to help companies improve their decision-making quality for technology planning and enhance their research and development (R&D) portfolio efficiency.

Design/methodology/approach

The primary focus of this study is thin-film solar technology and patent data is retrieved from the United States Patent and Trademark Office (USPTO) database. This study presents a methodology based on the proposed integrated analysis method, constructed with patent indicators, centrality analysis of social networks and main path analysis.

Findings

The results of this study can be itemized as – the core technological competency: companies involved in two specific technology fields have lower strength in R&D portfolio than leading companies with single-core technology. Knowledge flow: most companies in a network are knowledge producers/absorbers and technological development: diverse source and sink nodes were identified in the global main path during 1997-2003, 2004-2010 and 2011-2017.

Research limitations/implications

Latecomer companies can emulate leaders’ innovation and enhance their technological competence to seek niche technology. Using the global main path, companies monitor outdated technologies that can be replaced by new technologies and aid to plan R&D strategy and implement appropriate strategic decisions avoiding path dependency.

Originality/value

The knowledge accumulation process helps in identifying the change of position and the role of companies; understanding the trend of industrial technology knowledge helps companies to develop new technology and direct strategic decisions. The novelty of this research lies in the integrated approach of three methods aiding industries to find their internal core technical competencies and identify the external position in the competitive market.

Details

Journal of Knowledge Management, vol. 25 no. 2
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 18 December 2008

Yu‐Cheng Lin, Chih‐Hung Tsai, Rong‐Kwei Li, Ching‐Piao Chen and Hsien‐Ching Chen

The definition of cycle time is the time from the wafer start to the wafer output. It usually takes one or two months to get the product since customer decides to produce…

Abstract

The definition of cycle time is the time from the wafer start to the wafer output. It usually takes one or two months to get the product since customer decides to produce it. The cycle time is a critical factor for customer satisfaction because it represents the response time to the market. Long cycle time reflects the ineffective investment for the capital. The cycle time is very important for foundry because long cycle time will cause customer unsatisfied and the order loss. Consequently, all of the foundries put lots of human source in the cycle time improvement. Usually, we make decisions based on the experience in the cycle time management. We have no mechanism or theory for cycle time management. We do work‐in‐process (WIP) management based on turn rate and standard WIP (STD WIP) set by experiences. But the experience didn’t mean the optimal solution, when the situation changed, the cycle time or the standard WIP will also be changed. The experience will not always be applicable. If we only have the experience and no mechanism, management will not be work out. After interview several foundry fab managers, all of the fab can’t reflect the situation. That is, all of them will have an impact period after product mix or utilization varied. In this study, we want to develop a formula for standard WIP and use statistical process control (SPC) concept to set WIP upper/lower limit level. When WIP exceed the limit level, it will trigger action plans to compensate WIP Profile. If WIP Profile balances, we don’t need too much WIP. So WIP level could be reduced and cycle time also could be reduced.

Details

Asian Journal on Quality, vol. 9 no. 3
Type: Research Article
ISSN: 1598-2688

Keywords

Article
Publication date: 17 April 2007

Shiaw‐Wen Tien, Yi‐Chan Chung, Chih‐Hung Tsai, Chia‐Hsiang Hsieh and Hung‐Hsi Chen

This research probes into the execution of small and medium‐sized enterprises’ value creativities by a difference analysis with different classifications, different…

Abstract

This research probes into the execution of small and medium‐sized enterprises’ value creativities by a difference analysis with different classifications, different capital, different turnover, different employees, and different established years. This study develop a questionnaire about value creativity with five dimensions and thirty‐five items according to “Valuation” by McKinsey and Company, Inc. and Copeland et al., such as: “Aspiration and target,” “Portfolio management,” “Organization design,” “Process management,” and “Business and individual performance management.” The results are as follows: (1) Most small and medium‐ sized enterprises (SMEs) have executed value creativities; (2) There is a difference in the execution of value creativities between the livelihood industry and the chemical industry; the execution of value creativities by livelihood industry is better than the chemical industry; (3) For value creativities of the execution of different capital and turnover for SMEs, bigger entities are better than smaller ones; (4) For the value creativities of the execution of different numbers of staff in SMEs, those with more staff are better than those with fewer staff; (5) For the value creativities of the execution of different established years for SMEs, those established longer are better than those established shorter.

Details

Asian Journal on Quality, vol. 8 no. 1
Type: Research Article
ISSN: 1598-2688

Keywords

1 – 10 of 173