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The purpose of this paper is to measure the impact of the different religiosity dimensions on the attitude of Muslim youth towards fashion.

To understand the relationship between religiosity and Muslim youths’ attitude towards fashion, a structured questionnaire was circulated amongst university students in Cairo and Alexandria (Egypt’s two largest cities) using convenience sampling method. Religiosity has been measured using the operationalized definition by Glock (1972), as consisting of five different dimensions: ideological, Intellectual, ritualistic, experimental and consequential. Likert scales were used to measure religiosity dimensions, and semantic differential scale has been used to measure the attitude of Muslim youth towards fashion. An initial sample size of 350 Egyptian Muslim youth was surveyed on-campus using face-to-face method by a group of volunteer trainer students.

Cronbach’s alpha has been measured for all variables to ensure internal consistency. The findings provide evidence that a negative relationship exists with all of the religiosity dimensions under study and attitude of youth towards fashion. More specifically, the intellectual and consequential dimensions had the strongest negative significant relationships with attitude of youth towards fashion.

The results of this study should be considered in light of a number of limitations on which recommendations for future research are based. First, the use of a student sample, even if these consumers are important and justified for this research, may hinder the generalizability of the findings across other segments of consumers who might behave differently. Second, this study relies on the declared attitudes of the respondents, which are likely to be biased because of respondents’ inclination to give socially desirable answers and spiritually peace reactions. Such an evaluation cannot identify unconscious attitudes and behaviours.

The paper’s interesting findings serve to remind entrepreneurs and marketers in general that they cannot neglect the element of religion in their marketing activities, particularly in the fashion industry and the development of apparel targeting Muslim women. Such an understanding will help both marketers in designing their marketing practices according to their Muslim consumers’ convictions, and academicians in their research endeavours.

Investigating and measuring the influence of religion in general and Islam in particular on youth’s attitude towards fashion is considered a very contemporary and raw topic that shall have significant contribution to the existing literature, as well as to fashion designers and marketers.

Recent publicized incidents involving police and youth, particularly minorities, may undermine attitudes toward police. This research examines the effect of race/ethnicity on youth attitudes toward police in two contexts.

This study utilizes survey data from 17,000 youth in California aggregated with data on poverty and crime. Hierarchical linear modeling (HLM) is used to examine the effects of individual and structural factors on perceptions of the police in the community and in school.

Race/ethnicity is related to perceptions of police in both contexts even after accounting for structural factors, with Blacks and Hispanics having less positive perceptions than Whites and Asians. Differences in perceptions between racial/ethnic groups were larger for police in the community than school police. Structural factors were associated with perceptions of police in the community but not at school.

This study differs from much of the previous literature examining race and attitudes toward police, which has largely focused on adults. The current study examines youth attitudes toward the police in two separate contexts and considers the influence of structural factors.

To provide insight into young people’s attitudes toward community, place, and public discourse on youth and the environment, and to constructively situate the concept of “a sense of place” within these insights for critical pedagogy and community development.

This project utilizes a grounded theory approach to identify salient themes in young people’s expressions of place relationships through poetry. About 677 poems about “local watersheds” written by youth aged 5–18 for the River of Words Poetry Contest between 1996 and 2009 are analyzed using poetic and content analysis.

Findings include the importance of place experiences that employ risk-taking and play, engage central family relationships, and provide access to historical and political narratives of place for the development of constructive place relationships. We also present findings regarding emotions in the sample, showing changing levels of hope and idealism, sadness, pessimism, and other emotions as expressed in the poems.

Using poetic analysis to study attitudes, values, and feelings is a promising method for learning more about the perceptions and values of individuals that affect their self-efficacy and agency.

Engaging youth as active participants and empathetic knowledge-creators in their own places offers one opportunity for critical reflective development in order to combat and reframe disempowering public discourses about young people and their relationships to nature and community. Educators can use this research to adapt contextually and emotionally rooted methods of place-based learning with their students.

The paper uses a nontraditional, mixed methods approach to research and a unique body of affective data. It makes a strong argument for reflective, experiential, and critical approaches to learning about nature and society issues in local contexts.

The paper examines the role of green knowledge and green attitude in purchasing behavior of the youth in Ghana. This study focuses on investigating how green value and green trust mediates the relationship between green knowledge and green attitude and purchase behavior of the youth in Ghana.

A quantitative approach was used. A total of 417 respondents were selected using convenient sampling method. Respondents were selected at leading shopping malls (grocery stores) in Accra the national capital of Ghana. Data was analyzed using the partial least square (PLS). Structural equation modeling (SEM) was used to investigate the relationship among the variables.

The findings indicate that there is a positive and significant relationship between green knowledge and purchasing behavior and also that there is a positive and significant relationship between green attitude and purchasing behavior. The findings revealed further that green trust do not mediate the relationship between green knowledge and purchasing behavior but green value does. The findings suggest that green value is more important in purchasing decision of the youth in Ghana than trust.

Research is essentially cross-sectional and longitudinal studies and can validate findings in the long term. The researchers admit that this research work which is carried out only in Ghana cannot be used to generalize an assumption for the entire youth in Africa and beyond. The sample size could be improved and the study could be conducted in other African countries for the purposes of comparison.

Business managers who are interested in sustainability of their firms and society at large can be guided by this insight that green knowledge and attitude influence purchase decisions of the youth. The findings that green trust do not mediate the relationship between green knowledge and purchasing behavior but green value does will guide managers on marketing and communication strategies especially toward the youth.

The model argues that the youth purchasing behavior is influenced by green knowledge and attitude. The model suggests that that green value is more important in purchasing decision of the youth in Ghana than trust. The model further points out that green trust do not mediate the relationship between green knowledge and purchasing behavior.

This study aims to examine the factors influencing Qatari youth’s attitude toward luxury brands and intentions to purchase luxury brands. The appetite for luxury spending in the Gulf region and specifically in Qatar is accelerating even with the fall in oil prices and faltering economic growth.

Both qualitative research in the form of in-depth interviews and quantitative research in the form of survey were utilized in this study. Initially, eight in-depth interviews were conducted with luxury store owners and/or salespersons to identify the most important factors influencing attitude toward luxury brands. Furthermore, 330 Qatari respondents between the ages from 16 to 25 years were interviewed via a mall-interception method at two different malls with high-end/ luxury stores in Doha. Structural equation modeling using AMOS was run to analyze the hypothesized relationships between variables and test the model fit.

The findings indicated the overall fitness of the model. More specifically, the results indicated that fashion involvement, brand consciousness, social comparison and experiential needs have a significant impact on attitude toward luxury brands and consequently on their purchasing intentions.

This study has several limitations. A more comprehensive framework can be proposed including more variables that may also influence the attitude of youth toward purchasing luxury, for example, brand prominence, vanity and functional value. Comparative studies across demographics (e.g. male vs female and adult vs young luxury buyers) as well as across different cultures and countries can also provide interesting insights related to luxury purchasing behavior among youth. Developing a typology for Qatari luxury consumers can also be very insightful, specifically for supporting brand owners in fine-tuning their marketing and targeting strategies. Finally, other moderating variables like influence of social media or peer influence can also be considered in future studies.

The study sheds light on a significantly important and emerging phenomenon; the increasing consumption of luxury in the gulf region and specifically in Qatar in an attempt to understand the main drivers to their attitude toward luxury brands in general.

In this research paper, the attitudes of youth, in transition from high school to college and the adult world of work, are compared by their plans for college and military service in order to better understand the impact of self-selection and anticipatory socialization on perceptions of opportunity and equality in military work. Data are drawn from a national survey of US high school seniors and from a sample of students entering their freshman year at the US Naval Academy. The results highlight the effects of both self-selection and anticipatory socialization on the attitudes youth express about the military work and have potential implications for military recruiting and personnel policy.

Drawn from a case study of a public library in a large urban area, this chapter offers insights into the lives of lesbian, gay, bisexual, transgender, and queer/questioning (LGBTQ+) youth experiencing homelessness and the potential intersection of public libraries and their lives. To gain insight, the author conducted one focus group with five youth, as well as 22 one-on-one interviews with public librarians, service providers who work with the youth, and the young people themselves. The chapter offers specific examples of the challenges the youth face on the streets, as well as concrete steps libraries can take to address these challenges. These findings and strategies will help public librarians and those who support public libraries to understand and take action to address the ongoing needs of a group that falls outside what libraries may consider typical service expectations.

The purpose of the study is to clarify Finnish youth’s attitudes toward entrepreneurship and evaluate both regional and background factors influencing those attitudes.

The authors conducted a survey of 1,497 students aged 15 to 24 years and analyzed the data using descriptive statistical analysis.

The study’s results indicate positive attitudes toward entrepreneurship among the youth. One of the notable findings of the study was the number of students who had already worked as entrepreneurs. The study also revealed background factors that affected entrepreneurial attitudes, such as regional aspects, entrepreneurial background and gender.

The results of this study highlight the importance of regional-level entrepreneurial education activities for increasing the vitality and entrepreneurial intentions within remote areas of Finland. This study suggests to develop new teaching methods to further raise entrepreneurial attitudes and expand gender equal entrepreneurial education programs aimed at promoting entrepreneurship, especially in remote areas.

The study results reveal that the attitudes of young Finnish people toward entrepreneurship seem to be at a more positive levels than indicated by earlier studies. In previous Global Entrepreneurship Monitor studies, researchers evaluated Finnish youth’s attitudes toward entrepreneurship. By contrast, this study’s data was based on the opinions of youth in the region with the youngest population in Finland, and they described the entrepreneurial attitudes of themselves and their peers.

The purpose of this paper is to examine the consumption patterns and attitudes towards soft drinks among Indian youth.

A questionnaire was used to investigate consumption patterns, attitudes, and socio-demographic profiles of college-attending respondents between the ages of 18 and 30. Cluster analysis and factor analysis were undertaken to obtain a better understanding of the attitudes among young consumers towards soft drinks. A logistic regression model was used as a predictor to distinguish between frequent and non-frequent soft drink consumers.

Indian youths preferred diet drinks and fruit juices more than regular soft drinks. Soft drinks were mostly consumed as distinct drinks (not as substitutes) and on specific occasions. Easy availability of soft drinks at the locations closure to consumers was a critical factor in determining consumers’ purchase and consumption level. Attitude towards the utility and nutritional dimensions of soft drinks had a positive and significant influence on the frequency of consumption.

To remain competitive, soft drinks’ companies need to focus more on healthy products and those that are refreshing and relaxing.

Regulating the availability of soft drinks in and around educational institutions will affect consumption of soft drinks and reduce diseases.

Only a few studies investigating consumption patterns and attitudes among Indian youth towards soft drinks. This study attempts to fill the gap.

The recent mobilization of many Hong Kong youth to engage in what are regarded as radical political activities is not a new area of investigation. Much has been discussed about this growing political activism and localism often giving an impression that Hong Kong youth are radical and disengaged from China as a nation. Yet little is known about the possible antecedents of such disengagement. The purpose of this paper is to identify whether there is empirical evidence of growth or decline in civic trust and national attitudes amongst Hong Kong young adolescents over the ten-year period from 1999 to 2009.

In this study latent profile analyses were used to classify cohorts of Hong Kong secondary students according to the levels of their self-reported trust in civic institutions and attitudes toward the nation. The cohorts were separated by a ten-year gap. Comparisons were made across groups and across the ten-year time span, in order to trace changes in civic attitudes of young adolescents following the return of Hong Kong to China in 1997.

Three distinct groups were identified in both cohorts – Activists, who had negative attitudes to trust and toward the nation, Nationalists who had positive attitudes toward trust and the nation and Moderates who endorsed average responses to the, two variables. The gaps between the groups tended to be greater in the 2009 group compared to the 1999 groups suggesting greater polarization amongst adolescents on these measures.

Young adolescents cannot be assumed to be politically neutral or lacking social values. Citizenship education needs to take this into account so that values can be clarified and major issues can be discussed in a safe and supportive environment.