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The purpose of this paper is to investigate the use contexts of personal computing devices in multiple steps and conducts an in-depth analysis for the use context of smartphones. The determinants of use context changes of smartphones are investigated using the technology-to-performance chain model.

In steps 1 and 2, a diary study method and 2014-2015 Korea media panel research data provided by the Korea Information Society Development Institute are used. Correspondence analysis, χ² independence tests, and standardized residual analyses were conducted. In step 3, this study develops and validates a framework for use context changes using a survey method and structural equation modeling.

The results show that the use context of personal computing devices is represented differently and is clearly defined depending on the device used. Furthermore, the use context of smartphones has changed significantly because of the rapid growth of smartphone users and diverse usage patterns of smartphones. The research model results show that users expand the scope and frequency of smartphone use when they experience improved performance in everyday tasks and feel that smartphone content and functions could support everyday tasks better.

This study presents novel early stage research and presents empirical evidence and propositions in both exploratory and confirmatory ways. The main contribution of this study is to provide guidelines and general implications for other empirical studies on the use contexts of devices or information technology services.

The television (TV) content ecosystem has shifted from traditional broadcasting systems to dedicated content producers and over-the-top (OTT) services. However, less empirical effort has been paid to the actual behaviors of the mobile users who watch TV content when explaining the impact of OTT service and mobile network profiles in watching TV content. This study aims to investigate the impact of gratifications and attitude formed by mobile TV users on actual mobile TV watching behaviors, as well as the moderating impacts of paid OTT service subscriptions and mobile network profiles, based on gratification theory, cognition–affect–behavioral (CAB) framework, sunk cost effect and walled-garden effect.

This study employs the generalized linear model (GLM) with generalized estimating equations (GEE) to test hypothesized relationships. A total of 338 mobile phone users who have been watching TV content using a mobile phone participated in the survey. The moderating variables, 4 types of paid streaming platform subscriptions, were classified based on the walled gardens formed by mobile telecom services.

The study’s results revealed that obtained gratifications and opportunity constructs substantially influenced a mobile phone user’s attitude and behaviors. Additionally, mobile network profiles and the degree of access to paid platform services played significant moderating roles in the relationship between users’ attitudes and behavior.

This research enriches the existing OTT service literature and is one of the pioneering studies investigating the walled-garden effect’s role in mobile phone users’ actual watching behaviors, offering valuable practical implications for the OTT platform providers.

This study examines how users' multidimensional representational fidelity factors affect sociability and cyberself engagement in the Metaverse platform; that is, how they interact with newly defined self-images as their personas in the environments. It investigates how representational fidelity serves platform users to perform social roles and increase their sociability by establishing a new cyberself, thus influencing continuous platform use.

This study surveyed 314 users of the Metaverse platform Horizon, where users can create a virtual agent avatar, meet people in the same online environment in real time, and interact with a sense of three-dimensional immersion. Data were analyzed using partial least squares regression models.

User socialization significantly influenced the intention to use the Metaverse platform. Representational fidelity was a crucial variable for sociability, and activity representational fidelity was the most influential aspect among the four other elements. Platforms should consider how to enable users to create and use activities that faithfully represent their personas.

The novelty of this study is that it introduces representational fidelity based on representation theory into the context of virtual persona in the Metaverse platform. This study extended representational fidelity to the socialization perspective by utilizing the integrated model of user satisfaction and the technology acceptance model. Through the results, this study emphasized that users' sociability significantly influences their intention to use the Metaverse platform. Finally, this study provides a feasible guideline on how practitioners could design and strengthen their platforms so that users can represent their cyberselves faithfully.

This study aims to study the mechanisms and conditions of users' intention to continue to use online health platforms from an information technology (IT) affordance perspective.

b This research proposes that a critical affordance effect on an online health platform, users' intention to continue the use of the platform, is affected by five platform affordances via two actualized affordances (i.e. perceived benefits (PBs) and online engagement (OE)). Perceived health threat moderates the effect generated by affordance actualization. A dataset involving 409 users from the “Ping An Health” platform was collected through an online survey and analyzed to validate the research hypotheses.

The data analysis results confirm that the proposed online health platform affordances affect users' PBs and OE, which influence users' intentions to continue using the platform. Perceived threats (perceived vulnerability (PVU) and perceived severity (PSE)) moderate the relationship between PBs and continuance intention (CI) and between OE and CI.

The research provides important recommendations for online health platform designers to develop IT affordances that can support users' needs for healthcare services.

Limited studies investigated why users continue participating in online diagnosis and treatment. This study provides a new perspective to expand the affordance framework by combining technology features and user health behavior. The study also emphasizes the importance of perceived threats in IT use.

Cloud computing has disrupted the information technology (IT) industry. Associated benefits such as flexibility, payment on an on-demand basis and the lack of no need for IT staff are among the reasons for its adoption. However, these services represent not only benefits to users but also threats, with cybersecurity issues being the biggest roadblock to cloud computing success. Although ensuring data security on the cloud has been the responsibility of providers, these threats seem to be unavoidable. In such circumstances, both providers and users have to coordinate efforts to minimize negative consequences that might occur from these events. The purpose of this paper is to assess how providers and users can rely on social media to communicate risky events.

Based on the Situational Theory of Publics and trust, the authors developed three research questions to analyze stakeholders’ communication patterns after a security breach. By gathering Twitter data, the authors analyzed the data security breach faced by the Premera Blue Cross’ Web application.

The results indicate that Premera acted as the main source of information for Twitter users, while trustworthy actors such as IT security firms, specialists and local news media acted as intermediaries, creating small communities around them. Theoretical and practical implications are also discussed.

Social media could be used for diffusing information of potential threats; no research has assessed its usage in a cloud-based security breach context. The study aims to fill this gap and propose a framework to engage cloud users in co-securing their data along with cloud providers when they face similar situations.

The purpose of this study is to empirically investigate what aspects of service robot interactions with customers can lead to meaningful outcomes in the view of customers. The study examines functional and emotional elements of AI service robots in terms of meaningful outcomes.

This study highlights AI service robots' meaningful outcomes as a viable research problem and proposes a research model utilizing the Stimulus-Organism-Response (SOR) framework. As an empirical approach, 260 datasets were collected from customers who have experience with AI service restaurants in China.

The study examines the functional and emotional elements of AI-powered service robots on the attitude of and meaningful outcomes for customers. The results showed that the emotional (perceived friendliness and perceived coolness) and functional (perceived safety and robot competence) attributes of human–robot interactions (HRI) significantly affect the attitude toward using service robots. Second, the attitude toward using service robots significantly influences the experiential outcome and instrumental outcome of meaningful engagement.

This study highlights two elements (i.e. functional and emotional) of HRI effectiveness using two metrics: experiential and performance outcomes. Future studies should generalize the research findings of service robots in the current study using a larger quantity of data from various service fields.

As the first empirical study highlighting the customer experience with service robots, this study opens up a feasible research direction for the service industry to pursue in terms of conducting HRI studies from the view of customers. It identifies a research model pursuant to customers' experience with HRI in creating meaningful outcomes and it theoretically extends the SOR model to the hospitality study, focusing on the HRI issue.