Search results

Several contradictions emerge in the ways in which Generation Z in Italy is, on the one hand, represented in public arenas and common sense and, on the other, when we look to the issues they face in confronting the socio-economic structure around them. This chapter specifically situates these emerging representations within the socio-economic scenario Generation Z lives in. We do this by interrogating statistical data – mainly ISTAT and Instituto Toniolo dataset. The overall picture sees Generation Z as not sharply different from the Millennials: it is a generation for which some structural constraints have been revealed already, but in respect to which they will face sharper conditions. Overall, we argue that statistical sources suggest that Generation Z is less worried about its future than it could be. The impact of the relative protective shell in which young people of this age find themselves has a role in this: one that is very much embedded in Italian culture and tradition. We conclude the chapter by conveying the idea that current Generation Z seems to be living in a soap bubble. By this we mean that the protection they enjoy and the somewhat positiveness with which they look at their future are due to disappear once they are constrained to deal with their responsibility outside of the family protection, in private life and in the labour market. Therefore the bubble that we see is specifically a soap bubble, given that it is likely to dissolve itself soon.

While there is a large body of research looking at consumers’ perception of debt, much of this previous research focuses on older generations. Less is known about the perceptions and attitudes toward debt of younger consumers, specifically those from Generation Z who are from rural areas in the USA. The purpose of this paper is to identify young rural consumers’ perceptions and attitudes toward debt.

This quantitative research used surveys. A well-established scale for measuring consumer attitudes toward debt has been adopted and applied. Because of the sensitive and personal nature of debt, anonymous, self-reporting questionnaires were used to allow respondents to respond freely and minimize potential bias that could be caused by socially desirable responses. The young respondents who participated in the research were invited verbally or via email by the investigators to complete the survey online via QuestionPro.

This study found the majority of consumers from Generation Z reported that using credit is basically wrong. Also, these young consumers claimed that being in debt is never a good thing. Additionally, the authors found gender differences. Young male consumers were more likely to claim that they had their debt under control, and young female consumers were more likely to claim that financial debt had influenced their life.

These Generation Z perceptions provide constructive data for use in evaluating and amending marketers’ strategies to better connect with the young customers. Companies may want to stress how their products are risk adverse, provide a sort of financial security and will not leave the customer in debt. This is especially important following the COVID-19 pandemic as local businesses in a college community are trying to attract students back to their establishments.

The purpose of this paper is to develop a theoretical model describing psychological states and behavioral outcomes experienced and exhibited by older generation interpersonal helping behavior (IHB) recipients in Chinese organizations.

The paper draws upon relevant literature and develops a theoretical model.

The analysis suggests that the extent of IHB that older generation Chinese employees receive from younger generation employees will lead to loss of mianzi, which will then result in reduced perceived generational guanxi, increased intended social isolation, and reduced intention to share task-related knowledge with the younger generation employees. The paper also proposes that perceived generational guanxi and intended social isolation will mediate the relationship between loss of mianzi and intention to share task-related knowledge with younger generation employees.

Because mianzi is an important cultural feature in Chinese societies, this paper provides four implications. First, younger generation employees could preserve and/or enhance older generation employees’ mianzi using less powerful messages. Second, younger generation employees should initiate task behaviors involving seeking opinions and expertise from older generation employees before exhibiting IHB. Third, mangers could reduce the negative impact of generational differences by establishing generational mentoring relationships between younger and older generation employees. Finally, younger generation employees could preserve and/or enhance older generation employees’ mianzi by playing the role of an informal subordinate rather than a problem solver when exhibiting IHB.

This paper is the first study exploring consequences of IHB from the perceptive of older generation IHB recipients in the Chinese context.

Europe currently displays a fascinating complexity. It experiences severe disruptions in the economic and educational systems, the labour markets and the political orientation. Also, we see demographic issues with not enough young people on the one hand, and also not enough acceptable jobs on the other hand. All this raises questions regarding the consequences resulting from these dynamics for the young generation. This chapter deals in particular with the so-called ‘Generation Z’, which started – depending on the chosen author – between 1990 and 1995. In this analysis, the concept of ‘generation’ by Karl Mannheim plays an important role since it explains to us why and how cohorts of people are shaped in a specific period of time in a very similar way. When dealing with Generation Z, the following hypothesis of global convergence immediately comes up: since Generation Z is a digitally connected generation, it must move in the same direction. Even though this is partially true on the global scale, we see differences – even within Europe, since Europe is a heterogeneous space. Therefore, we cannot talk about ‘the European Generation Z’ but rather about the ‘Generations Z in Europe’ with their differences, their similarities and their dreams about their future. Besides arriving at the letter ‘Z’ in Generation Z by just continuing from X and Y to Z, the ‘Z’ provides us another interpretation: It stands for ‘zeitgeist’ and for a promising vision of Europe.

This study aims to identify and measure the lexical gap between the old and young generations in the Jizani dialect and determine the causes of that gap.

A 20-item questionnaire was distributed randomly among 104 participants. Next, 12 participants were selected and interviewed. SPSS software was used to analyse the quantitative data from the questionnaire. The data elicited from the interviews was qualitatively analysed, considering age and gender factors.

The major findings revealed that a lexical gap between old and young language speakers in the Jizani dialect exists. The gap between young females and the older generation was greater than that between young and old males. Some old words are likely to disappear in the coming decades. Social media, which is a time-consuming and word-borrowing medium for young people, was one of the reasons, besides the tendency of females to use prestigious words.

This study attempted to find the differences between the vocabularies of old and young speakers. If it does exist, is it significant? What are the reasons for this lexical gap? This will help other researchers and dialectologists register the old words before they die out and try to bridge that lexical gap.

Due to the recovery of the quality of life coming from a real estate boom and due to the extensive possibilities for leisure and work, the young generation in Spain looks with more optimism into the future as did generations before. Still, Spain is a nation with low employment prospects. This puts many professionals in a difficult position, having to sacrifice family relations for a better job. Another problem is the rate of university degrees, which is over the European average. Therefore, Generation Z has higher goals for their lives than previous generations. One of the traditional problems is that young people get high marks in their professional degrees but have a lack of employability skills and are therefore not always success in their first apprenticeship contract with companies. Generation Z has social skill problems with respect to empathy, communication and conflict management. Due to their digital style of life, they have substituted the gregarious relationships leisure for the bedroom culture of social networks.

The period of transition to democracy in which Generation Z members in Bulgaria grew up was characterised by profound changes in the economic and social system of the country, with frequent episodes of chaos and instability resulting in a long-term demographic decline. At the same time, the years of their adolescence have been marked by globalisation processes and the rapid development of digital technologies opening countless opportunities for work, study and travel to this group of young people.

Although research on Generation Z in Bulgaria is scarce, in this chapter, we have attempted to draw a portrait of the typical representative of the young generation based on the results of a couple of empirical surveys. Decreasing social orientation, less focus on sustaining interpersonal relationships and lower self-confidence and initiative are among our most remarkable observations making this generation of young people rather different than previous ones. Furthermore, Generation Z members were found to be quite demanding at work requiring stress-free working conditions, good work–life balance, opportunities for competency development and adequate pay from employers. This certainly creates a serious challenge for Bulgarian employers who might have to change their standard human resource practices in order to attract and retain the potential of this new group of employees. Generation Z members could be a source of innovation, meaningfulness and flexibility for the Bulgarian labour market and because of that they certainly need to be studied in more detail.

Research on gender attitudes has consistently found that younger generations have more gender egalitarian views than older generations. Less attention, however, has been directed toward examining whether the generation gap has grown or shrunk over time and whether it differs across dimensions of gender attitudes. Using data from the General Social Survey for years 1977–2018,the authors examine the generational gap in gender attitudes across three components: views toward women in leadership, working mothers, and the gendered division of family labor between public and private spheres. The results show that differences between generations vary significantly across these dimensions. Attitudes have converged over time in support for women’s leadership, yet Baby Boomers espouse slightly higher levels of support than other generations, including the younger Generation Xers and Millennials. In contrast, consistent generation gaps are observed in support for working mothers, where younger generations hold more supportive views than respective older generations. Attitudes toward the gendered division of public/private sphere labor have converged between Millennials, Generation Xers, and Baby Boomers, with only Pre-Baby Boomers holding significantly more traditional views. Collectively, these trends highlight how cultural change through cohort replacement does not uniformly advance gender egalitarian ideologies. Instead, these shifts vary across specific dimensions of gender attitudes.

Despite the growing research regarding consumer luxury value perception and their influence on luxury consumption behavior in different cultural contexts, there is little research investigating the cultural variation toward luxury within different generations in a given society. The purpose of this paper is to assess the relationships among Confucian propriety, luxury value perception, and purchase intention of luxury brands, and especially how these relationships differ between young and older consumers in a Chinese context.

Data were collected through a questionnaire survey in China. A multi-group structural equation model was used to test the conceptual model and research hypotheses.

The results show that the effects of functional value and social value on purchase intention of luxury brands are stronger for older generations than younger ones, while the effects of self-identity and hedonic value on purchase intention are stronger for younger generations than older ones. The Confucian propriety relates positively to the functional value and social value; however, these effects are more salient for older consumers.

The results of this study reveal the evolution of luxury consumption values and behaviors of Chinese consumers, suggesting that marketers should no longer label Chinese luxury consumers with common behaviors. It is also recommended that marketers of luxury brands in China should adapt this shifting attitude and respond actively to the expectations of different generations.