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This paper examines global imbalance and rebalancing issues from the viewpoint of Korea. As IMF (2009) notes, the unwinding of global imbalance seems inevitable and, in fact, it is in progress. We illustrate that Korea, with a flexible exchange rate system and relatively balanced current accounts, has little direct linkage to global imbalance. However, we also find that Korea is not immune to the costly adjustment process of imbalance due to the triangular trade between Korea, China and the U.S. The fact that Korea is ‘indirectly’ linked to global imbalance limits Korea’s ability to cope with the situation. Boosting domestic demand, often mentioned recommendation for East Asia, is not an appropriate solution for Korea with low personal savings rate. A lot depends on China’s policy. If China reduces its dependence on U.S. market and increases domestic consumption despite unemployment risk in export manufacturing sector, it will provide Korea with an opportunity for more stable growth based on China’s final demand. Korea can also make efforts to increase economic integration and expand monetary cooperation in Asia that would help to increase consumption demands and final goods trade in the region.

This paper aims to understand the impact of smart working on employees’ quality of life. The service-dominant logic indicates that key actors, including employees, are resource integrators. This empirical study contributes to the current knowledge of transformative service by expounding on smart working practices and their relationship with self-efficacy and, ultimately, quality of life of employees.

This study contends that smart working enhances employees’ self-efficacy. The current research uses conservation of resources (COR) theory as a basis in hypothesizing that self-efficacy serves as a key resource, which can stimulate workplace creativity, job satisfaction and quality of life. An onsite survey is conducted among employees who have been involved in smart working in the travel agency context.

Smart working has a positive effect on self-efficacy, which positively influences workplace creativity, job satisfaction and quality of life. Workplace creativity enhances job satisfaction but does not influence quality of life. Job satisfaction boosts quality of life, which is important to tourism services and their employees amid various crises.

Consistent with COR theory, the immediate recommendation to managers is to invest in smart working, which can lead to employees’ creativity, job satisfaction and quality of life.

To the best of the authors’ knowledge, this empirical study is the first to assess the viability of smart working in the travel agency context. Smart working offers positive outcomes, such as convenience for employees to work independently, improving workplace creativity, job satisfaction and quality of life. Travel agencies are mainly categorized as small and medium enterprises (SMEs). In the future, SMEs may also introduce smart working that can eventually become their competitive advantage to retain talented employees.

旅行社中的智慧办公与员工的生活质量

本文旨在了解智慧办公对员工的影响.服务主导逻辑表明, 员工等关键人物是资源整合者。本文通过实证研究揭示了智慧办公实践及其与员工自我效能和生活质量的关系, 对现有转型服务知识做出贡献。

本研究认为智慧办公可以提高员工的自我效能。基于资源守恒理论(COR), 本研究假设自我效能是激发职场创造力、工作满意度和生活质量的关键因素, 对旅行社中参与智慧办公的员工进行了现场调查。

智慧办公对自我效能有正向影响, 同时自我效能对职场创造力、工作满意度和生活质量均产生正向影响。职场创造力能够提高工作满意度, 但对员工的生活质量不起作用。另外, 工作满意度有利于提升生活质量, 这对面临各种危机的旅游企业和员工具有重要意义。

根据COR理论, 即刻建议管理者投资推行智慧办公, 从而提升员工的创造力, 工作满意度和生活质量。

这一实证研究首次尝试评估旅行社中推行智慧办公的可行性。智慧办公可带来多种积极效果, 如为员工独立工作提供便利, 提升员工的职场创造力、工作满意度和生活质量等。旅行社属于中小型企业(SMEs)。未来, 中小型企业同样可尝试引入智慧办公, 这将成为其留住优秀员工的竞争优势。

关键词：智慧办公, 公平评估, 自我效能, 创造力, 自主, 生活质量

文章类型： 研究型论文

El trabajo inteligente en las agencias de viajes y la calidad de vida de los empleados

Resumen

Este artículo tiene como objetivo entender el impacto del trabajo inteligente en la calidad de vida de los empleados. Basándose en la lógica de servicio dominante, los actores clave, incluidos los empleados, son integradores de recursos. Este estudio empírico contribuye al conocimiento actual de lo que constituye un servicio transformador al exponer prácticas laborales inteligentes y su relación con la autoeficacia y, en última instancia, la calidad de vida de los empleados.

Este estudio sostiene que el trabajo inteligente mejora la autoeficacia de los empleados. Plantea la hipótesis de que la autoeficacia sirve como un recurso clave que puede estimular la creatividad en el lugar de trabajo, la satisfacción laboral y la calidad de vida utilizando la teoría de la conservación de recursos. Se ha realizado una encuesta in situ entre los empleados que han llevado a cabo trabajo inteligente en el contexto de la agencia de viajes.

El trabajo inteligente tiene un efecto positivo en la autoeficacia que influye positivamente en la creatividad en el lugar de trabajo, la satisfacción laboral y la calidad de vida. La creatividad en el lugar de trabajo mejora la satisfacción laboral, pero no influye en la calidad de vida. La satisfacción laboral mejora la calidad de vida, lo que es importante tanto para los servicios turísticos como para sus empleados durante las crisis.

De acuerdo con la teoría de la conservación de recursos, la recomendación inmediata a los gerentes es invertir en un trabajo inteligente que pueda conducir a la creatividad, la satisfacción laboral y la calidad de vida de los empleados.

Este estudio empírico es el primero del que tengamos constancia en evaluar la viabilidad del trabajo inteligente en el contexto de la agencia de viajes. El trabajo inteligente ofrece beneficios, como la posibilidad de que los empleados trabajen de forma independiente, mejorando así la creatividad profesional, la satisfacción laboral y la calidad de vida. Las agencias de viajes se incluyen principalmente en la categoría de pequeñas y medianas empresas (pymes). En el futuro, las pymes también pueden introducir el trabajo inteligente, que puede llegar a convertirse en su ventaja competitiva para retener a los empleados con talento.

Trabajo inteligente, Equidad en las valoraciones, Autoeficacia, Creatividad, Autonomía, Calidad de vida

Previous literature has discussed the importance of two types of social media exposures: owned social media (OSM) exposures generated by service providers and earned social media (ESM) exposures initiated by consumers. This study aims to examine the relative effects of owned and ESM exposures on brand purchase, as well as their advertising externality to competing brands. Rooted in theory of planned behavior and advertising externality literature, this study hypothesizes that owned and ESM exposures positively influence brand purchase. Such effects, however, can spill over to competing brands that invest in social media marketing and co-exist in the market.

This study collects brand purchase records and social media messages on the Facebook brand pages of a group of service providers over 12 months. The data are assembled for time series analysis with the unit of analysis being “brand × bi-week”.

Using a blend of fixed-effects models and seemingly unrelated regressions, this study finds that both owned and ESM exposures positively affect brand purchase, the purchase effect of OSM exposures is greater than ESM exposures, OSM exposures generate not only more purchase of the focal brand but also positive advertising externality to competing brands, whereas ESM exposures locks up the advertising effect to the focal brand without spilling over to competing brands.

This study advances the understanding about the externality of social media exposures in an increasingly competitive market where multiple brands invest in social media marketing and co-exist. Important implications on the strategic use of social media exposures to drive brand purchase while competing with similar brands are provided.

Considering that corporate social responsibility (CSR) addresses a wide range of claims from multiple stakeholders, companies must determine their CSR scope. This paper aims to examine what factors influence a firm’s decision in its scope of CSR. In exploring what factors influence CSR scope, the authors examine the relationship between a firm’s prosocial orientation and CSR and further examine its boundary conditions by the existence of CSR department.

This study uses a data set – the Social Value Survey – administered by the Center for Social Value Enhancement Studies based in the context of Korean firms. Based on 86 firm responses, statistical models were performed to test hypotheses.

The findings show that a firm’s prosocial orientation is positively associated with CSR scope. Further, this study shows that there is a negative moderating effect of the CSR department for the relationship between the prosocial orientation and CSR scope.

This study attempts to contribute to the extensive line of work on the antecedents of CSR by exploring the simultaneous existence of various drivers of CSR and the interplay between the drivers. And this study enhances the understanding on what factors influence the decision of CSR scope within a complex system of diverse stakeholder relationships. Additionally, this study has potentially shed light on the role of CSR departments to determine CSR scope.

Certified B Corporations (B Corps) represent a prominent manifestation of applying stakeholder principles in practice by emphasizing social and environmental performance and striving to create value for all stakeholders. This paper aims to investigate an important question that has been unexplored so far in a vast body of literature on stakeholder management and fast-growing research on B Corps: does the timing of a B Corp’s certification impact the firm’s economic and social performance?

The research on the timing of obtaining B Corp certification is built around three intriguing puzzles: the impact of certification timing on a firm’s economic performance, social performance overall and social performance per stakeholder. In particular, the study examines the relationship between B Corp’s certification date and firms’ financial and social performance between 2017 and 2020.

Based on the data from 168 privately owned B Corps in the USA, the results of our study suggest that while there is no financial benefit associated with earlier certification, there are significant improvements in social performance. Yet, a firm’s social performance improvement is not uniform among its stakeholders.

This study explored the impact of B Corp certification’s timing on the firm’s economic performance within only three years, from 2017 to 2019. This limitation comes from the specifics of the PrivCo database. Measuring a firm economic performance over a longer period may benefit the research on B Corp certification’s timing and which can be a promising path for future research.

When it comes to practical implications, it is important that firms deciding to pursue a B Corp certification understand that certification may not result in an immediate financial impact. This practical implication, though, may need to be calibrated depending on the extent to which participating organizations publicize their certification.

Despite the growing popularity of B Corps in the USA and worldwide, it has been a black box when it comes to understanding when exactly firms should start to pursue B Corp certification to enhance their social value creation. Thus, this study is well timed to contribute to unpacking this black box by showing that the earlier a firm obtains B Corp certification, the more social value it would create. To the best of the authors’ knowledge, this is the only study to date that explored the social performance implications of timing to certify as a B Corp.

When it comes to practical implications, it is important that firms deciding to pursue a B Corp certification understand that certification may not result in an immediate financial impact. This practical implication, though, may need to be calibrated depending on the extent to which participating organizations publicize their certification.

This study investigates associations between Facebook (FB) conversations and self-reports of substance use among youth experiencing homelessness (YEH). YEH engage in high rates of substance use and are often difficult to reach, for both research and interventions. Social media sites provide rich digital trace data for observing the social context of YEH's health behaviors. The authors aim to investigate the feasibility of using these big data and text mining techniques as a supplement to self-report surveys in detecting and understanding YEH attitudes and engagement in substance use.

Participants took a self-report survey in addition to providing consent for researchers to download their Facebook feed data retrospectively. The authors collected survey responses from 92 participants and retrieved 33,204 textual Facebook conversations. The authors performed text mining analysis and statistical analysis including ANOVA and logistic regression to examine the relationship between YEH's Facebook conversations and their substance use.

Facebook posts of YEH have a moderately positive sentiment. YEH substance users and non-users differed in their Facebook posts regarding: (1) overall sentiment and (2) topics discussed. Logistic regressions show that more positive sentiment in a respondent's FB conversation suggests a lower likelihood of marijuana usage. On the other hand, discussing money-related topics in the conversation increases YEH's likelihood of marijuana use.

Digital trace data on social media sites represent a vast source of ecological data. This study demonstrates the feasibility of using such data from a hard-to-reach population to gain unique insights into YEH's health behaviors. The authors provide a text-mining-based toolkit for analyzing social media data for interpretation by experts from a variety of domains.

When shopping for hotels online, consumers usually follow a sequential process of search, click-through and book. How to maximize consumer conversion on the path to purchase and prevent potential customers from giving up the online search remains an important topic to hotel marketers and online travel agents (OTAs). The purpose of this study is to understand how informational cues displayed in an online hotel search process, including quality indicators, brand affiliation, incentives (discounted price and promotion) and position in the search results, influence consumer conversion from one stage to another.

The authors collected clickstream data of hotel search from Expedia. The data include information on individual consumers’ click-through and booking, as well as events leading up to the conversions (or failure to convert) from search, click-through to book. It contains 940,164 hotels searched and displayed in 39,574 online search queries made by users in a regional US market between November 1, 2012 and June 20, 2013. The modeling strategy comprised the Heckman model and random effects model, which integrated sequential consumer behavior in different problem-solving stages while accounting for heterogeneity across different hotels online.

The authors find that consumers rely on informational cues displayed online to make decisions about hotel booking. Specifically, consumers tend to click through hotels with higher consumer-generated ratings and industry-endorsed ratings. However, they tend to rely on consumer-generated ratings rather than industry-endorsed ratings when committing to a booking. Moreover, consumers are strongly responsive to incentives (discounted price and promotion) when clicking-through and booking a hotel. Finally, the likelihood of consumer conversions from search to click-through and booking is higher for hotels with brand affiliation and higher positions in the search results.

This research provides critical managerial implications of online search for hotel marketers and OTAs. The results inform hotel marketers and OTAs on how consumers respond to informational cues displayed in their search process and how these informational cues influence consumer conversion from one stage to another. The sequential problem-solving process of search, click-through and booking disclosed in this study also helps hotel marketers to identify customer conversion opportunities using effective informational cues.

当在线酒店预定时, 消费者往往遵循一系列流程, 搜索, 点击查询, 到最后预定。对于酒店营销商和线上旅游社（OTAs）来说, 如何最大化提高消费转化, 使得消费者不会半途中断, 最后预定酒店, 是一个重要话题。本论文的研究目的就是理解酒店在线搜索过程中, 信息线索如何影响每个阶段的消费转化, 其中涉及的因素有：信息质量、品牌、激励（折扣和促销）、以及搜索结果排名等。

研究样本数据采集于Expedia酒店搜索点击流。其中包括个人消费者点击和预定信息、以及由搜索、点击查询到预定过程中的消费转化（或者中途转化失败）的各种事件。样本容量包括940,164家酒店, 其涉及到由美国局部市场消费者在2012年11月1日到2013年6月20日之间做出的39,574条搜索结果。 我们采用Heckman模型和随机效应模型来整合不同线性时间上的消费者行为, 同时考虑不同酒店的多样性。

研究发现消费者使用在线信息线索来做酒店预订决策。具体来说, 消费者倾向于对于消费者评价高和行业认证高的酒店进行点击查询。然而, 相比行业认证, 消费者更倾向于借鉴消费者评价, 来做出最后预定决策。此外, 在点击查询和预定时, 消费者对于激励（折扣和促销）反应强烈。最后, 品牌和搜索排名靠前的酒店往往获得从搜索、点击查询到最后预定中更高的消费转化率。

本论文对酒店营销商和OTAs有重要的在线搜索启示。研究结果向酒店营销商和OTAs证明消费者在搜索过程中对信息线索如何反应, 以及这些信息线索如何影响每个阶段之间的消费转化。本论文展示的从搜索、点击查询、到预定的线性决策过程对于酒店营销商们有着重大帮助, 帮助其使用信息线索找出各种消费转化机遇。

The purpose of this paper is to develop a quantitative model of problem solving performance of students in the computer-based mathematics learning environment.

Regularized logistic regression was used to create a quantitative model of problem solving performance of students that predicts whether students can solve a mathematics problem correctly based on how well they solved other problems in the past. The usefulness of the model was evaluated by comparing the predicted probability of correct problem solving to the actual problem solving performance on the data set that was not used in the model building process.

The regularized logistic regression model showed a better predictive power than the standard Bayesian Knowledge Tracing model, the most frequently used quantitative model of student learning in the Educational Data Mining research.

Providing instructional scaffolding is critical in order to facilitate student learning. However, most computer-based learning environments use heuristics or rely on the discretion of students when they determine whether instructional scaffolding needs be provided. The predictive model of problem solving performance of students can be used as a quantitative guideline that can help make a better decision on when to provide instructional supports and guidance in the computer-based learning environment, which can potentially maximize the learning outcome of students.

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within the newer research areas under the microscope of the community involved, technical textiles focuses on new, ‘smart’ garments and the initiatives in this field in both the UK and the international community at large. Covers this subject at length.